Amplify Diversify Simplify - How to Up your B2B Content Marketing Game (Blog image)

Amplify, Diversify, Simplify: How to Up your B2B Content Marketing Game

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To some, human relationships are strictly utilitarian in that one member is bound to be useful to another. This best describes the B2B marketing arena, where the structure doesn’t follow a give-and-take scheme but adheres to a system of cooperation.

But we shouldn’t always settle with this fact. There exist semblances of animal competition, especially in such endeavors as content marketing.

The relevance of this fact directs us to an important necessity in content marketing, and that is to improve and develop existing strategies to win the battle for audience share and ROI.

With these considerations, we shall now explore a few reminders on intensifying your content campaign and eventually increase lead generation.

Amplify. Considering that human relationships take on competitive and cooperative visages, we may find that the latter has a profound bearing on survival. We aren’t tasked to explore Darwinism further, but such an observation helps in forging content-strong B2B lead generation. It is just a matter of widening your market reach by allying with influencers. Through sites like Facebook and LinkedIn, you will be able to encounter individuals and groups that can benefit from the products and services you offer. In turn, they may create a network of referrals that can serve as an effective origin for additional prospects.

Diversify. The modern marketer is lucky to have multiple platforms at his or her disposal. And it is imperatives that each platform has to be utilized to its fullest potential. Social media is perhaps the most efficient medium through which you can market your products and services to a broader audience. But marketers should go beyond setting social profiles. Blogs and an online video-based campaign are also good at directing attention towards your company.

Simplify. Putting a lot of effort into your campaign can get you a long way. But, adding too much details and singling out the good stuff constitute counter-effective measures that only entail a waste of time and money. While the goal is to amplify your reach through a diverse array of communication channels, it is equally important that you make your campaign stand out by being consistently relevant. What this means is that you need to offer innovations and present them in a way that goads the consumers’ sense of immediacy and necessity.

In B2B content marketing, it pays to have a good sense of knowing how your industry works. But while competition is the main driving force for company growth, it takes a sense of overwhelming determination to drive your resources and strategies towards realizing goals.

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B2B Marketing Trends for 2015

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Today, the landscape of B2B market is in constant state of flux, making it crucial to keep track on the significant shifts of trends every day. But merely identifying these trends isn’t enough; marketers should identify which will give opportunity or threat to the business. And eventually find ways to maximize the opportunities and neutralize the threats.

We’re about to enter the 4th quarter of 2014, and 2015 is under way. Marketers should already start drafting their marketing plan that can adopt to 2015’s marketing matrix. In laying the foundation for their 2015 marketing strategy here are the trends to be considered.

Micro targeting

Marketers should focus on designing marketing strategies for small but are comparatively profitable subsets of the market. They should divide the target market into smaller segments with different needs and preferences. The marketing messages should be designed based on every segment’s attributes to emphasize the benefits of the product. Rather than the one-fits-all marketing, this approach is a lot more efficient because it allows marketers to deliver the right product with the right features to a certain segment that needs it.

Mobile Dominance

Global Smartphone use will reach 2 billion by 2015. This is the challenge to B2B marketers, to give a different digital experience to its target businesses. Of course inside every business are individuals who, outside their work, are consumers hoping for an improved digital experience. Marketers should start focusing on the mobile-optimization of their resources, especially websites.

Automated marketing

Then, we rely on manual calculation using historical data to project marketing direction. Now, we have integrated traditional marketing activities like customer management, email marketing, content management, SEO, lead generation into holistic tools to intensify marketing efforts. B2B industry has lead to the usage of marketing automation tools. Such advancement increased lead conversion rates by more than 50%.

Quality Content

Marketers will become writers and publishers. More than their purpose of selling their product, they should also focus on the quality of their published contents. Aside from the grammatical value of the content, marketers should also focus on how compelling the content is to the reader.

More marketing trends will hit the mainstream culture of 2015, from marketing technology trends, evolving business structures, changing customer behavior, and a lot more aspects of B2B marketing. The market will keep on reshaping based on these ever-shifting trends. Marketers should use logical approaches partnered with innovative ideas to predict future movements of trends.

Source: Rock Content 

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The Greatest Marketing Strategy Question: Inbound or Outbound?

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Marketing strategies are interesting. The fact that drafting an approach is a volatile task allows for a variety of options that B2B telemarketing companies could follow. There is simply no linear formula to follow as there are two vital forms of marketing which you can pursue, inbound and outbound.

For a campaign to earn its success, it is important for a business decision-maker to know which method would prove the best. Would you use the inbound techniques in SEO and social media, or would you put more focus on the outbound methods of traditional advertising, direct mail and phone calls?

The following considerations will guide you in creating a successful marketing plan:

Cost Efficiency. Gauging the success of a campaign should also be reflected in the ROI. And profitability is too dear to lose. Nowadays, companies are making great strides by engaging communities through blogging and social media platforms such as Facebook and LinkedIn for lesser costs compared to using traditional media. And once you have established an online presence, customers may contact you for more information on your offers.

Content Engagement. Once you get your message to your audience, there is no telling how well the message is absorbed. Both inbound and outbound marketing suffer such uncertainties, rendering ROI forecasts difficult if not ambiguous. With this in mind, you would have to churn out quality content. Whether designing an engaging blog or starting a direct mail campaign, one must not neglect that content is relative to sales volume.

Market Diversity. The challenges faced by B2B and B2C marketing lies in the diversity of business prospects. The reality is that there are as many kinds of consumers as there are marketing strategies. And it does a great service to know your targets well. In this respect, businesses must attend to pertinent data on their target demographic. It is easy to assume that tech-savvy individuals who spend a large slice of their daily time blogging and accessing their social media accounts can be easy pickings for quality online content. But then again, one should also consider people who are less exposed to inbound messages. For this, PR activities and trade shows can be employed to reach out to a wider audience.

We can see that inbound and outbound marketing seem to oppose each other. But in many cases, they go hand in hand. Businesses must make use of the advantages of both methods in order to expand their reach.

For example, a business may send direct mails containing links to the enterprise’s blogsite and social media pages. Freebies and discounts can be offered once the recipient agrees to subscribe to a regular newsletter or supply contact information for potential offerings.

Integrating the two will prove to be indispensable in translating marketing leads into actual sales.