Entries by Dara Lin

Ever thought of following up Inbound Leads via Outbound Marketing?

Inbound marketing is a marketing technique where customers find your product or service through content marketing, natural or paid SEO and other social media marketing. While outbound marketing is a traditional way of marketing wherein the company is the one who initiates the conversation and deliver the message to its target audience through business events […]

Rethinking Telemarketing and Its Spammy Reputation

Let’s not get bogged down in the endless telemarketing-is-dead-vs-alive debate that’s been raging for years now. It’s worth pointing out that all throughout this time, while its supporters and detractors continue to argue with each other, telemarketing has remained among the most effective tools for generating leads. That should tell us something about whether or […]

Why Marketing Automation Makes 2017 easier for StartUps

Kids are amazing! They not only lighten up mom and dad’s day to keep everything in life run with ease with their smiles but are tough enough to carry the world on their shoulders – literally. It impresses me how kids endure daily ordeal of carrying huge backpacks that are fully loaded with lunch, school […]

Overcoming Marketing Challenges for Digital Advertising Agencies

Digital marketing is a process of promoting products or services using digital technologies such as internet, mobile phones and other digital medium. Many advertising agencies offer digital marketing techniques such as SEO, SEM and Content Marketing and Automation to promote their brand. Despite new opportunities brought by new marketing technologies and strategies to every businesses, […]

7 Email Marketing Secrets to Get You More Hot Leads

From having an interesting subject to creating unique and informative content for your subscribers, email marketing is very crucial for the success of your business. There are different ways to become effective in your email marketing strategies  and eventually convert leads into sales. Here are the 7 email marketing strategy that help us get more […]

Book Challenge 2017: 10 FREE Digital Marketing Ebooks To Read

Have you read a book and changed the way think about work? Below are 10 FREE Digital Marketing ebooks that will help digital marketers get better in their marketing strategies. These ebooks include planning, managing and some of the best practices in digital marketing that you can successfully implement in your business locally and internationally. […]

Is your Social Media Campaign Getting Enough ROI?

When drafting a lead generation campaign plan, we must consider two important things. First off, there is a need to create content that can get your targets hooked to your offers. This stage is often the most critical as you pool your resources and personnel together and come up with the best possible approach to […]