Entries by Dara Lin

Jaw-Dropping Growth of Fintech Industry After 18 months

Financial technology (FinTech) is the new technology and innovation that aims to compete with traditional financial methods in the delivery of financial services. According to CB Insights, early 2010, more than $24 billion has been invested in fintech startups worldwide. $11 billion of that amount was invested in the first three-quarters of 2015.   How Fintech […]

Multi-Channel Marketing Stats Is Bound To Make An Impact [VIDEO]

  Transcript: Multi-channel marketing is a choice. You have to be where your customers are. Traditional Marketer vs. Multi-Channel Marketer A traditional marketer only uses radio, tv ads, email, and voice to reach out to their prospective customers. A multi-channel marketer use multiple channels such as; Email Voice Mobile Social Website Chat By promoting brand awareness […]

4 Steps to Successful Inbound Lead Generation for Financial Sector

Many marketers, not only in the financial sector but from different industries, are doing both outbound and inbound marketing to generate leads for their business. An article from Forbes mentioned that internet engagement is considered the new trend in the financial industry. Nowadays, the millennial are more open to investments but would want for financial […]

How To Make Decision Makers Say ‘Yes’ to your Cyber Security Solution

Cyber security is all about protecting company information and the protection of computer hardware system from major cyber threats – theft or damage. Whether you’re into banking, an IT company, government agency or any financial organization, every business needs cyber security. Importance of cyber security solutions In a modern world where risk is at its […]