One of the most important factors that can help your business generate more and better sales leads would be creativity.
Think of Steve Jobs, Bill Gates, Elon Musk, Mark Zuckerberg, etc. If you look at their qualities, they all share that creative touch with their products and their market. The way they present their products and services enables them to succeed in their lead generation attempts. This is also something that you can do as well. While it is true that creativity to the extent of the above visionaries is hard to emulate, you can at least approach their level of success.
And here is how you do it:
Consider your prospect’s buying journey.
In lead generation, every prospect is different. Knowing which stage your prospects are in their buying process will help you develop a strategy on how to be creative in your sales approach.
Prospect’s buying stage usually includes:
- Research/ Brand awareness
- Decision to purchase
Diversify your channels.
]Nowadays, multi-channel marketing is important. Whether you use social media, email, blog posts, voice, chat, etc, you need to be creative in finding ways on how to connect with your prospects.
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Have a clear Call-to-Action.
Consider out-of-the-box ideas when you decide what and where to place your CTAs. CTAs are very crucial in your lead generation process as it guides your prospects in their decision in choosing the next step of their buying process.
Test! Test! Test!
Being creative also means coming up with working solutions. If you have several business plans meant to generate B2B leads, make sure you test each one to see which will work best with your business.
Yes, you can also be creative in your business in Australia. As long as you follow these points, it will be easy for you to conduct your lead generation campaign.
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