White Papers


Global Marketing Strategies for the IT Industry

By: Callbox Sales and Marketing Solutions

Published: April 15, 2009

Topics: IT Market Segments, Database Marketing, Direct Marketing, Email Marketing, Lead Generation, Search Engine Marketing, Pay-Per-Click, Search Engine Optimization

Tags: Marketing Strategies, Market Segments, Information Technology, Database Marketing, Direct Marketing, Email Marketing, Lead Generation, Search Engine Marketing, Pay-Per-Click, Search Engine Optimization

Format: PDF

Size: 1.09 MB

Pages: 20

IT organizations today, including SMEs, can no longer rely on the marketing strategies of the past for growth and survival. Remarkable changes in the global environment — technological innovation, rapid diffusion of products and social responsibility are affecting the nature of threats and opportunities, as well as the competitive advantage in international markets. Market sizes, buyer behavior and marketing practices all vary, therefore international marketers must carefully evaluate all market segments in which they expect to compete.

There is more pressure than ever to improve efficiencies and IT Decision Makers and Managers need to develop appropriate marketing strategies for global expansion. Advertising, sales management, product development, pricing and distribution must be placed in an international or global perspective. As IT firms seek to consolidate their position in global markets, the ways in which resources are deployed throughout the world takes on paramount importance. To succeed, IT companies must continually evolve, adapt and respond to the changing realities of the global marketplace and how to achieve this is one of the biggest challenges that is faced by the IT industry today.

DOWNLOAD FILE


Find out more. Talk to our Rep.


Contact Us

3 replies

Trackbacks & Pingbacks

  1. prada boots uk

    RISING STARS: Former Toronto resident Tia Cibani, designer of Ports 1961, has been nominated for the 2007 Rising Star Award from the Fashion Group International in the women’s ready to wear category. Ruth Stern and Pauline Ashworth of Toronto based Co…

  2. fashion shop says:

    fashion shop

    The ”concept store” idea of offering goods and services in addition to clothes is part of what makes shopping in Milan so enjoyable. The Gucci store in Galleria Vittorio Emanuele II has a cafe serving drinks and snacks, and the Louis Vuitton and…

  3. ray ban sunglasses

    coach outlet store michael kors handbags on sale cheap oakleys cheap ray ban sunglasses cheap ray bans

Comments are closed.

+61 2 9037 2248

Call us now to speak to a marketing consultant!

Schedule a consultation.

Fill up our form and we’ll get back to you!

  Lead Generation/Appointment Setting
  Event Marketing
  Customer Profiling
  Others, pls. specify  

Busy schedule? Tell us when you're free.

Schedule your consultation times.
You can suggest up to 3:

Availability for Thursday,

10:00 AM 02:00 PM
10:30 AM 02:30 PM
11:00 AM 03:00 PM
11:30 AM 03:30 PM
12:00 PM 04:00 PM
12:30 PM 04:30 PM
01:00 PM  

* We will handle your contact details in line with our Privacy Policy



SINGAPORE
+65 3159.1112

UK
+44 20.74425066

US
+1 888.810.7464 / +1 310.439.5814

NEW ZEALAND
+64 9.9143122

MALAYSIA
+60 3.9212.5776

HONG KONG
+852 3.6786708

General Inquiries

info@callboxinc.com.au

Sales Assistance

sales@callboxinc.com.au

Media Inquiries

pr@callboxinc.com

Job Inquiries

careers@callboxinc.com

Suite 83, 89-97 Jones Street Ultimo, NSW 2007 Australia