You spend a huge amount of time and large budgets on seminars, webinars, conferences, exhibits, symposiums, and similar corporate events. With so many preparations to be made, your staff is either too tired or rushing against time. Are you doing enough to attract the right people to visit your trade booth? Callbox takes your event telemarketing campaign to the next level by using advanced telephone marketing strategies to attract and captivate your target audience. We work across Australia to help business owners and event organisers get sufficient attendees to their corporate events. We conduct cold calling for tradeshows and exhibits to generate interested prospects with high probability of turning into buying customers.
a. Pre-event Telemarketing; Call-to-Invite
Our event marketing strategy starts by understanding what our client is trying to achieve and implementing a well-thought out telemarketing campaign with that objective in mind. Callbox’s call-to-invite service is designed to reach your target market and identify prospects through cold calling. At this stage, we carefully qualify each lead to make sure uninterested prospects are eliminated from the pool. Callbox makes successive follow-up calls to maximise registrations and to confirm that prospects who were invited are attending.
b. Post-event Follow-up and Lead Qualification
To make the most out of the resources you have invested to make your event successful, Callbox offers post-event follow-up. We continue to keep in touch with delegates who visited your trade booth. We make short calls to thank prospects for their visit and follow-up to establish professional relationships with them. Our team’s experience in b2b lead generation and multi-stage lead nurturing enable us to run an effective lead follow-up campaign to generate feedback and maximise return on investment for each of our clients. We understand that converting business leads into sales after an event is a race, so we demonstrate agility in qualifying prospects ahead of your competitors.
Contact Us to arrange an initial consultation for your next event.