Some campaigns are just bound to fall flat. Like selling wetsuits to penguins.
Selling to people you don’t know is like shooting in the dark. While a few pitches actually hit the target, most are not even near-misses. Client profiling can quickly solve this problem.
Unlike your typical company profiling technique, we don’t simply split business leads by differences in income, status, or age bracket. We perform rigorous data mining to create detailed client profiles you can use to effectively package and position your message to match your market’s interests.
Could your lead generation campaign be more targeted if your client profile had the following additional information?
- Employment History
- Interests and hobbies
- Product or service preferences
- Purchase history
- Average spending
- Credit worthiness, etc.
Put more life into your customer prospecting campaign. Find out how our profiling and database management services can help you.”
Find out more. Talk to our Rep.