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Reenergize Your Lagging Lead Generation Campaign

Reenergize Your Lagging Lead Generation Campaign

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Reenergize Your Lagging Lead Generation Campaign
“B2B lead generation will always be part of your marketing campaign, and you know that this is something that you cannot afford to falter.”

In this highly-competitive market, you have to work hard or your competition will blow you away. It will make you lose sales leads. But, it is also a fact that your marketing performance will not stay consistently high. Energizing it would be one activity that you have to be concerned about. And here is how you do it:

1. Connect with your customers – marketing is not all about getting new B2B leads. It is also about reconnecting with those that you have already served. There are plenty of ways for you to get in touch with them. Contact them through social media, message boards, and even blogs. As much as possible, try getting a direct feedback from them.

2. Give out special promotions – this is very handy for seasonal campaigns, especially if you have goods or products that needed to be unloaded fast. Use these special incentives to draw customers back to you, even if it is on the short-term. It could take the form of coupons, special offers, discounts for bulk purchases, etc. Give them something really good.

3. Make sure managing sales leads goes smoothly – tracking business leads and following them up can take some time and effort, so you have to make it work. In this case, you have to ensure that your people are prepared for the job. For example, a prospect calls you about business. Your people should ask them about how they heard about you and what their concerns are.

4. Keep fresh – be it in appointment setting or in content creation, you must always be fresh in what you create. There are plenty of ways for you to do that. Ask your people, seek out their own ideas. A little brainstorming can be a big help in helping you reach your goals. Besides, it can be unhealthy at times if you do the work alone.

5. Work on retentions – sometimes, your old customers can be your source of new sales leads. Have your telemarketing team use your old business lists and ring up your old contacts. More likely than not, they will deal with you again. If not, then take this as an opportunity to clear things up with them and convert them into your customers again.

6. Give more – in today’s social climate, being in business is no longer just selling your products, it is also about contributing to the community. Try to level up on your activities on corporate responsibility. That would give you extra brownie points with your prospects.

7. Use new content – to keep people coming back to you, you need to provide them with a constant supply of fresh, upbeat, and informative content. You can cover any topic, but the best ones deal with your business and its related industry in general.

Try following these tips. You will see that these can really put more energy back into your B2B lead generation campaigns.

The Five Keys You Need To Stand Out In Lead Generation

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The Five Keys You Need To Stand Out In Lead Generation_DONEIn order for your business to shine and for you to make a profit, you have to do your best to stand out. Considering the competition, you really have to find way to make an impact to B2B leads prospects and turn them into paying customer. Now, even if you have no experience or knowledge about standing out, this not exactly some sort of overnight magic. If you want to be more effective and successful in your lead generation campaign, you will need to control five keys that will determine the success of your campaign. These might be hard to follow at the start, but as long as you are persistent enough, then you will have a shot at greatness, of getting into the radar of potential sales leads. And these keys are:

  1. Confidence – how you walk, how you talk, how you dress up, etc. all play a critical role in the eyes of your prospects. If you want to create a positive impression, you need to act and look confident; like you are in control of things and that you can do a real good job at it. These are very important when doing business deals with them.
  2.  Naturalness – basically, if you sound scripted during your appointment setting call, then you are out of the game. Yes, you need to sell something, but you need to do that in a manner that is natural and normal. Do small talk with your prospects, integrate their words to what you are pushing, tell jokes, and the like. Not only will that build rapport, it will help you in nurturing them.
  3.  Listening – how many times have we been told to just shut up and listen to what our prospects say? Perhaps a lot. But there is a reason for this. If all you do is talk and talk during the telemarketing campaign, all that would happen is your prospects hearing how great your company is and that they do not have to tell you what their problem is. Really, that would be a dumb marketing move. You need them to talk before you create any solution.
  4.  Certitude – assumptions are never good for business, since they tend to be wrong and create a whole lot of trouble for you in the end. If you are in the business of providing tailored solutions to customers, make sure that you got all the information that you need straight from them. Making a wild guess is never good in terms of end results.
  5.  Creativity – all right, this one is a quality that not everyone has, including you. If you think that you lack creative juices for your business, you might want to do ask someone who can help. Mark Zuckerberg sought Sean Parker’s expertise for his fledgling social network. See where Facebook is now. Just for you to get the picture.

These keys are crucial in pushing your business forward. As long as you can carry these out, your lead generation efforts will not go to waste.

How To Better Close Australia B2B Leads In Three Statements

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When conducting a lead generation campaign in Australia, you need to know how to best close your discussions. A skilled closer would know how to market its business to prospects, turning them into qualified B2B leads. This should be your marketing team’s goal as well. Even if you do not have a team of your own, you can also outsource the work to an appointment setting agency. What is important is that you choose the right people, as well as knowing what you should be saying. And what words, or questions, should you be saying?

  1. What does your business do?” – this is a good step in figuring out what your business prospects do, as well as identify any areas of opportunity. You cannot use a single sales pitch for all prospects. Base your offering on what they will tell you.
  2. Are you using the same product as ours? What can you say about it?” – it will help you determine if the prospect has any idea about what you are selling. If they have not, then your job is to pitch more about your industry and why your prospects need it. This is a task that is best done by a telemarketing team.
  3. When will you consider making a change or buy our product?” – a question like this will help you nail down the motivations of your prospects. It could be because of budget concerns or if they need something that will help the work better. Either ways, you can adjust your pitch accordingly.

Try saying these questions, and it will be easier for your sales team to generate more sales leads in Australia.