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Callbox Australia Successful to campaign to marketing firm in NSW

Digital Signage Firm Achieves Impressive Lead Count with Callbox Campaign

The Client

The Client, a digital signage technology specialist company, is a pioneering force in the technology industry that consistently delivers state-of-the-art marketing solutions. With extensive knowledge and expertise in digital signage and mobile advertising, they empower businesses to attract their target audience with unparalleled precision.

Their innovative platform equips companies with dynamic content creation, personalized messaging, and real-time analytics capabilities. This comprehensive toolkit allows businesses to refine their marketing campaigns and reach optimal results. 

The Client is dedicated to transforming how brands connect with customers, fostering genuine interactions that go beyond traditional marketing. Their innovative approach creates lasting impressions with the target audience.

The Challenge

With decades of experience, the Client has emerged as a prominent digital signage provider. Their commitment to excellence has earned them a strong industry reputation. By consistently exceeding customer expectations and adapting to changing demands, the Client delivers exceptional products and services and their proven track record has established them as a reliable and innovative partner for businesses in search of cutting-edge digital signage solutions.

However, the rapid digitalization of the industry has led to an increase in competitors, intensifying the level of products and services. To maintain relevance in the market, the Client recognized the need to enhance its lead-generation efforts significantly.

The Client recognized that achieving their goal required entrusting their marketing strategies to a third party. To accomplish this, they made the decision to outsource their marketing efforts to Callbox, a reputable company with a proven track record.

The Callbox Solution

Callbox developed an Account-based Marketing Lead Generation & Appointment Setting campaign based on the Client’s needs and preferences, which included:

  • Account-Based Multi-Channel Lead Management via Voice, Email, Chat, Web, Social Media, and Webinar
  • Sales Enablement & Support which included Product Training, Account Setup, and Back Office Sales Support
  • Tools & Subscriptions to the Callbox Pipeline and HubSpot CRM
  • Account Management with Strategy Building, Regular Reporting, and Product Knowledge

The Goals

  • Callbox was to generate leads and set appointments with interested prospects to help the Client gain new customers
  • To reach out to prospects via email, web, and social media to build brand awareness
  • Profile the database

Below is the two-step campaign process:

Account Research and Selection

  1. The Client specified their target industries, location, and decision-makers.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox came up with a list of potential contacts to target, which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they wanted the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Buyer personas identified as the campaign’s primary targets were CMO, Marketing Manager, Office Manager, General Manager, and Business Owners.
  3. The master contact list was segmented based on these personas and was further grouped according to industry type.

Results

The 6-Month Lead Generation and Appointment Setting campaign generated 104 Appointments Set, 112 Requests for Information, and 573 LinkedIn Connections.

Callbox Australia Case Study for Software Digital Printing Company

Accelerating Success: Callbox Propels Digital Printing Company to New Heights

The Client

The Client is a leading digital printing company that has revolutionized the industry with its exceptional craftsmanship and cutting-edge technology. With a focus on delivering high-quality printing solutions, they have become a reliable partner for businesses of all sizes and across different industries.

They offer a comprehensive range of services, including digital printing for marketing collateral, large format printing for signage and displays, and customized packaging solutions.

With a diverse clientele that includes marketing agencies, small businesses, and corporate enterprises, the Client has built a reputation for high-quality and personalized service. They remain a frontrunner in the industry by embracing technological advancements and maintaining a commitment to sustainability.

The Client is renowned as a go-to partner for businesses in search of superior printing solutions, acclaimed for their exceptional quality, innovative approach, and dedication to customer satisfaction.

The Challenge

The Client, a digital printing expert, embarked on expanding their business into new locations to tap into potential growth opportunities. However, they faced challenges in lead generation, such as establishing brand visibility and capturing the attention of potential customers in unfamiliar markets.

Additionally, navigating through different business landscapes, including local regulations and competition, posed hurdles to their expansion efforts. The Client adopted a comprehensive approach, including tailored lead generation strategies and building local partnerships to overcome these issues.

Recognizing the need for specialized expertise in lead generation, they decided to outsource their marketing strategies to Callbox. With the support of Callbox’s expertise, the Client is confident that it can establish brand visibility, capture the attention of potential customers, and generate leads in these new markets.

The Callbox Solution

The Callbox team designed an Account-based Marketing Lead Generation & Appointment Setting campaign for the Client which consisted of:

  • Multi-Channel Lead Management which utilized Voice, Email, Web, Chat, and Social Media
  • Sales Enablement & Support that covered Training, Setup, and Back Office Sales Support
  • Tools & Subscriptions to Callbox Pipeline and HubSpot CRM
  • Account Management with Strategy Building, Reporting, and Product Knowledge

The Goals

  • Callbox was to generate leads to help the Client gain new customers.
  • To reach out to prospects via email, web, and social media to build brand awareness.
  • To generate interest and set appointments with prospects for a discussion with the Client’s sales representatives.

Below is the two-step process involved in the campaign:

Account Research and Selection

  1. The Client specified their target industries, location, and decision-makers.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox came up with a list of potential contacts to target, which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they wanted the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Buyer personas identified as the campaign’s primary targets were the IT Manager/Director, Managing Director, CIO, CTO, and CFO.
  3. The master contact list was segmented based on these personas and was further grouped according to industry type.

Results

The 6-Month Lead Generation and Appointment Setting campaign delivered 135 Appointments, 58 Requests for Information, 44 Follow-Ups, and 681 Social Media Connections.

Callbox Case Study for Business Products and Services Successful Campaign

Callbox Collaboration Enables Labeling Company to Secure High-Quality Leads

The Client

The Client is a company that has established a good reputation for providing durable and long-lasting tags, labels, and stickers. These products are particularly useful for industries that require heavy equipment, as they help to identify, certify, and inspect equipment in order to ensure that it is functioning safely and efficiently. Its products enable organizations to maintain the visibility of their equipment, comply with regulations, and manage their inventory effectively.

The Client has a fast-growing global network of specialized professionals in the USA and Australia. They offer tailored solutions to meet the unique needs of clients across various regions and serve industries such as lifting, oil and gas, scaffolding, construction, safety, manufacturing, shipping, entertainment, and engineering for over two decades.

Overall, the Client is a trusted provider of heavy-duty asset identification, certification, and inspection products. Its commitment to quality and customer satisfaction, coupled with its global reach, has made it a reliable partner for organizations looking to improve their equipment management processes.

The Challenge

For over 20 years, the Client has been providing labeling services to heavy equipment industries and has established a trustworthy relationship with its customers. The labeling services provided by the Client are intended for identification, certification, and inspection purposes, which indicates that the equipment industries heavily rely on these labels to ensure compliance with industry standards and regulations.

The Client relied on their in-house lead generation efforts, mainly due to the belief that they possessed the most in-depth knowledge and understanding of their products, market advantages, intended audience, and unique selling points compared to everyone else.

However, the advent of technological advances brought changes to the customer buying process. Prospective buyers now conduct research and gather relevant data about the products or services they require before making a purchase.

This shift in customer behavior and buying preferences necessitated more efficient lead generation tactics like using multiple channels and approaches to reach customers at any given time and place. Moreover, the Client exhibited the need for a more extended nurturing process.

The Client deliberated extensively on whether to revamp their process and still handle everything in-house or enlist the services of third-party providers to employ new and more advanced lead generation strategies. Ultimately, they settled on the latter option.

The Callbox Solution

Callbox designed an Account-based Marketing Lead Generation & Appointment Setting campaign based on the Client’s needs and preferences. This included:

  • Account-Based Multi-Channel Lead Management via Voice, Email, Chat, Web, and Social Media
  • Sales Enablement & Support which included Product Training, Account Setup, and Back Office Sales Support
  • Tools & Subscriptions to the Callbox Pipeline and HubSpot CRM
  • Account Management with Strategy Building, Regular Reporting, and Product Knowledge

The Goals

  • Callbox was to call and promote the Client’s solutions with the target audience/prospects.
  • To schedule an appointment (via Phone or Online) with potential leads
  • Learn about the opportunities and needs of the prospects through delivery calls.

Account Research and Selection

  1. The Client specified their target industries, location, and decision-makers.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox came up with a list of potential contacts to target, which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects they wanted the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Buyer personas identified as the campaign’s primary targets were the Safety Manager, Maintenance Manager, and Production Manager.
  3. The master contact list was segmented based on these personas and was further grouped according to industry, business size, and technologies in use.

Results

The 3-Month Lead Generation and Appointment Setting campaign delivered 39 Marketing Qualified Leads, 76 Sales Qualified Leads, and 92 Social Media Connections.

Callbox Case Study about Additive Manufacturing Company in Australia

Callbox ABM Propels Additive Manufacturing Firm’s Lead Generation Campaign to its Peak

The Client

The Client is a leading additive manufacturing company that produces industrial-grade 3D printers and related software and materials for manufacturing applications. Founded in 2013, the Client is a manufacturing company that has developed a novel 3D printing process for creating parts that possess the durability of Continuous Carbon Fiber.

Its printers use a variety of materials, including metal, carbon fiber, and other composites, to create strong, durable parts for use in industries such as aerospace, automotive, and medical. The Client’s software allows users to design, slice, and manage print jobs from a cloud-based platform.

The Challenge

The Client has previously utilized various marketing techniques, but unfortunately, they did not yield favorable outcomes. Consequently, they were on the lookout for a more direct and efficient lead generation approach that could not only generate high-quality leads but also help expand their customer base.

The Client’s past marketing campaigns may not have resonated well with their target audience. As a result, they were likely experiencing difficulty in attracting new customers or converting leads into actual sales.

To address this challenge, the Client needed a lead generation strategy that was more targeted and personalized, one that could capture the attention of potential customers and convert them into loyal buyers. By adopting such an approach, the Client could hope to not only increase their revenue but also build lasting relationships with their customers.

Considering their best options, the Client decided to outsource its lead generation and appointment-setting efforts to Callbox.

The Callbox Solution

The Goals

  • The Callbox team was tasked with running a campaign focused on generating leads using a variety of channels to get in front of a large number of prospective clients.
  • The Callbox team was to produce high-quality sales leads and schedule business appointments for the Client’s sales team, ensuring that they remain actively involved in revenue-generating activities.
  • Learn about the opportunities and needs of the prospects through delivery calls.

Account Research and Selection

  1. The Client specified their target industries, location, and decision-makers.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox came up with a list of potential contacts to target, which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects they wanted the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Buyer personas identified as the campaign’s primary targets were the CEO, Manager, Director, Factory Manager, Chief Executive Officer, Program Director, and Decision-Makers.
  3. The master contact list was segmented based on these personas, and was further grouped according to industry, business size, and technologies in use.

Results

The 3-Month Lead Generation and Appointment Setting campaign delivered 29 Marketing Qualified Leads, 67 Sales Qualified Leads and 81 Social Media Connections.

callbox australia case study for logistics company

Callbox ABM Powers Leading Logistics Firm’s Drive to Success

The Client

As a division of a global logistics and transportation company specializing in providing tailored logistics solutions for the healthcare industry, the Client is a trusted partner of healthcare companies who is aiming to streamline their supply chain, ensure regulatory compliance, or improve efficiency.

The Client has a strong global presence, with operations in more than 200 countries and territories. It has been supplying specialized transportation and distribution options to the pharmaceutical, biotech, and medical device industries in Australia for more than 20 years.

The Client’s services in Australia include temperature-controlled transportation for pharmaceuticals and biologics, medical device distribution, and clinical trials logistics management. In addition, it also offers warehousing and inventory management services, as well as customs brokerage and regulatory compliance expertise.

It is dedicated to environmental responsibility and sustainability. In turn, the Client has put in place a number of programs designed to lessen its carbon impact and encourage sustainable practices.

The Challenge

The logistics business saw increased competition as more major players entered the fray. This helped the client realize the importance of expanding their market reach and raising brand awareness in order to move forward. 

However, they lacked the necessary marketing strategy to stay ahead in the fast-changing industry. Following an evaluation of potential lead generation partners, Callbox emerged as the most qualified to provide both the list and the tools that they required.

With the goal of reaching out to more potential customers in the said region within 6 months, the Client wanted to use Multi-Touch Attribution to reach out and engage with clients through the channels that they find most convenient and reachable.

The Callbox Solution

Callbox developed an Account-based Marketing Lead Generation & Appointment Setting campaign based on the Client’s needs and preferences, which included:

  • Account-Based Multi-Channel Lead Management via Voice, Email, Chat, Web, Social Media, and Webinar
  • Sales Enablement & Support which included Product Training, Account Setup, and Back Office Sales Support
  • Tools & Subscriptions to the Callbox Pipeline and HubSpot CRM
  • Account Management with Strategy Building, Regular Reporting, and Product Knowledge

The Goals

  • The Callbox team was to run a campaign centered on the Client’s logistics services, utilizing multiple channels to reach a large number of potential customers.
  • Uncover the prospects’ needs and opportunities through discovery calls.
  • Set meetings with prospective customers for the Client’s sales representatives.

Below is the two-step campaign process:

Account Research and Selection

  1. The Client specified their target industries, location, and decision-makers.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox came up with a list of potential contacts to target, which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects they wanted the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Buyer personas identified as the campaign’s primary targets were the Head Of Sales, IT Manager, Head of Operations, Procurement Manager, Director, Head of Supply Chain, Supply Chain Manager, Head Of Operations, Operations Manager, and CFO.
  3. The master contact list was segmented based on these personas, and was further grouped according to industry, business size, and technologies in use.

Results

The 6-Month Lead Generation and Appointment Setting campaign delivered 82 Sales Qualified Leads, 36 Marketing Qualified Leads, and 217 Social Media Connections

Project Returns for IT Innovator Is A Sure Win with Callbox ABM Campaign

The Client

The Client is known as Innovation Partner with business operations in more than 50 countries and regions, providing premier professional services from consulting, system development to business IT outsourcing.

The Challenge

The Client has just recently closed a partnership deal with SAP, one of the world’s leading providers of travel, expense and invoice management solutions, to expand their offerings and services in the Asia Pacific region. The partnership called for them to support customers, especially those who are considering or are using other SAP Cloud applications, through the complete adoption cycle from accessing the solution fit and benefits through implementation. The Client’s goal was to turn in results from the project within a 3-6 months timeline.

The Callbox Solution

Callbox designed an Account-Based Marketing Lead Generation and Appointment Setting campaign package which consisted of:

  • Account-Based Multi-Channel Lead Management which utilized Voice, Email, Chat, Web, Webinar and Social Media
  • Sales Enablement & Support which covered Team Training, Account Setup, and Back Office Sales Support
  • Tools & Subscriptions to Callbox Pipeline and HubSpot CRM
  • Account Management with Strategy Building, Reporting and Product Knowledge

The Goals

  • The Callbox team was to generate leads and set appointments for the Client with qualified prospects who have the need for SAP Cloud applications (SAP Concur, SAP S/4 HANA)
  • Keep the database clean and accurate
  • Build more social media connections to create massive awareness about the campaign

The campaign involved two key steps:

Account Research and Selection

  1. The Client specified target industries and decision makers
  2. Callbox worked out the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts
  3. Callbox compiled a list of potential contacts to target which was reviewed and approved by the Client

Account and Prospect Profiling

  1. The Client provided target decision makers for the Callbox team to reach out which consisted of detailed demographic and firmographic segmentations.
  2. The buyer personas designated as the campaign’s primary targets were CFO, Finance Director, Finance Manager, Financial Controller, HR Director, HR Manager, CIO, IT Director and IT Manager
  3. The master contact list was segmented based on these personas, and was further grouped according to industry type.

Results

The six-month ABM Lead Generation and Appointment Setting campaign delivered 76 Sales Qualified Leads, 290 Marketing Qualified Leads, and 280 Social Media Connections.

With the high converting leads that the Callbox team delivered, the Client was certain that the campaign would turn in positive results within the 3-6 months project time frame.

Callbox ABM Concluded Top ICT’s Quest for Success

The Client

Established in 2001, the Client is a regional telco and ICT services company with operations in Singapore (HQ), Malaysia and the Philippines, and a trusted partner of Fortune 500 companies and top enterprises in SEA. With their wide range of services such as Global Connectivity, Managed Network and Managed Security solutions, they help many businesses build and transform their network and security infrastructure, securely move to the cloud, and achieve their digital agenda.

The Challenge

The Client was looking for a telemarketing partner who could assist them in promoting their recently launched SECURE SD-WAN: Converged Network + Security Solution services, and cater their customer service needs with the human touch via voice, chat and email.

The ICT leader shortlisted some lead generation companies from online and considered some referrals from channel partners at the same time. But, after several talks with a number of providers, they decided to work with Callbox because of its cohesive and comprehensive approach and range of services, which is very much aligned with their focus on business results and less of the process and activities done.

The Callbox Solution

Based on the Client’s requirements, Callbox designed an Account-Based Marketing Lead Generation and Appointment Setting campaign which consisted of:

  • Account-Based Multi-Channel Lead Management which included Voice, Email, Web, Chat, Webinar, and Social Media
  • Sales Enablement & Support through Team Training, Account Setup, and Back Office Sales Support
  • Tools & Subscriptions to the Callbox Pipeline and HubSpot CRM
  • Account Management via Strategy Building, Reporting, and Product Knowledge

The Goals

  • The Callbox team was to help the Client in generating potential leads
  • To call and promote their newly launched services to the target audience
  • To schedule a face- to- face, online or phone meetings with prospects from other target regions for the Client’s representatives

Below is the two-step campaign process:

Account Research and Selection

  1. The Client specified their target industries, location, and relevant contacts
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts
  3. Callbox came up with a list of potential contacts to target which was reviewed and approved by the Client

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they wanted the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations
  2. Identified as the campaign’s primary targets were SVP/EVP/VP/Director/ Manager – IT, Network, Security, Procurement Heads, CTO, CIO, CSO/CISO, CFO
  3. The master contact list was segmented based on these personas, and was further grouped according to industry type

Results

The 6-month Account-Based Marketing Lead Generation and Appointment Setting campaign generated a total of 84 Sales Qualified Leads, 126 Opt-In Marketing Qualified Leads, 246 Follow-ups, and 132 Opt-in Requests for Information.

Client Feedback

Callbox feels like an extension of our own team. They’ve shown great passion to learn about our business, customers, and processes. They align with us accordingly while applying their own expertise.

How Callbox Became Planning Software Firm’s Lead Generation Axis

The Client

The Client is a supply chain management and sales and operation planning software company that provides Digital Transformation, Disruption and Volatility, Talent and Change, and Sustainability to a wide range of industries. Its industry-proven applications and extensible, cloud-based supply chain planning platform empowers planners, business leaders and IT professionals to know sooner, act faster, and remove waste.

The Challenge

The Client was looking for a Lead Generation agency that supports a multi-channel approach to help them generate leads and build their database. The selection was fast and easy – from a number of proposals that they have received from top B2B marketing providers, they chose Callbox, as the latter’s broad range of services seemed to best meet their requirements.

The Callbox Solution

Based on what both parties have discussed such as the Client’s needs, marketing goals and targets, Callbox designed an annual Account-Based Marketing Lead Generation and Appointment Setting campaign that would help build their customer base and widen their geographic reach at the same time. The program consisted of:

  • Account-Based Multi-Channel Lead Management which utilized Voice, Email, Web, Chat, Webinar, and Social Media
  • Sales Enablement & Support that covered Team Training, Account Setup, and Back Office Sales Support
  • Tools & Subscriptions to Callbox Pipeline and HubSpot CRM
  • Account Management with Strategy Building, Reporting and Product Knowledge

The Goals

  • The Callbox team was to contact the Client’s target accounts, and promote a supply chain planning solution.
  • Send out prospecting emails that contain the Client’s offerings to generate interest; opened emails will be prioritized during the call.
  • Manage a social media account to help build connections
  • To gather webinar registrations

Below is the two-step campaign process:

Account Research and Selection

  1. The Client specified their target industries, location, and relevant contacts which the Callbox team referenced in building the database.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox came up with a list of potential contacts to target which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they want the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Identified as the campaign’s primary targets: Director of Billing, CTO, VP Finance, Product Manager, C-suite, IT Director/Manager, General Manager, Operations Director, Sales & Marketing Heads, Business Development Manager, and Controller.
  3. The master contact list was segmented based on these personas, and was further grouped according to industry type.

Results

The annual Account-Based Marketing Lead Generation and Appointment Setting campaign has just capped its 6th month, and has so far delivered 60 Sales Qualified Leads and 342 Marketing Qualified Leads. The Webinar gathered 130 RSVPs.

Callbox Helped IaaS Firm Re engage Old Contacts Convert Into Leads (Case Study)

Callbox Helped IaaS Firm Re-engage Old Contacts and Convert Into Leads

The Client

The Client is a trusted, global AI-powered IaaS (identity as a service) firm, eradicating online identity fraud through end-to-end verification solutions for customers to meet their AML and KYC compliance. They are an awardee of Frost & Sullivan’s North American Entrepreneurial Company for the Biometric Security Solutions Industry.

The Challenge

The Client previously ran a campaign with another provider that generated contacts that were never converted into leads. These were companies they spoke to but were not followed up for more than a year which they want to reach out again. However, the data list needed to be cleansed as contact names and other information may have already been changed. They also wanted to generate fresh leads and social media connections, but they do not have the tools to work out with.

The Callbox Solution

Callbox designed a Multi-touch, Multi-channel Lead Generation and Appointment Setting campaign, utilizing voice, email and social media, which was closed in a two-term contract and brought new business opportunities to the Client.

The Callbox team was to re-engage the Client’s follow-ups and check if they are still open to talking, gauge their interest and need for an online identity verification solution and set appointments with the Client’s consultants.

Below is the three-step campaign process:

Account Research and Selection

  1. The Client specified their target industries, location, and decision-makers
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox came up with a list of potential contacts to target, which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they want the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Identified as the campaign’s primary targets: IT Manager, CEO, CTO, Managing Director, CIO, Marketing Director, COO, Technology Risk Manager
  3. The master contact list was segmented based on these targets, and was further grouped according to industry type.

Results

Overall, the six-month Lead Generation and Appointment Setting campaign produced a total of 60 appointments, 222 social media connections, 496 for callback and 48 for follow up.

Callbox-Boosts-Event-Turnout-for-Cloud-Provider-Hands-Over-1000-New-Prospects( Featured Image)

Callbox Boosts Event Turnout for Cloud Provider, Hands Over 1,000+ New Prospects


CASE STUDY



Callbox Boosts Event Turnout for Cloud Provider, Hands Over 1,000+ New Prospects


THE CLIENT



Callbox-Boosts-Event-Turnout-for-Cloud-Provider-Hands-Over-1000-New-Prospects-The-Client

HIGHLIGHTS
  • Carried out 3 successful event marketing campaigns for the Client
  • Generated 353 total registered event attendees
  • Added 1,050 new prospects to the Client’s pipeline

ABOUT
The Client is a San Francisco, CA-based software company that provides cloud computing solutions to enterprise and business users. The Client primarily offers an on-demand customer relationship management (CRM) platform, where subscribers store customer data, track sales opportunities, and collect customer insights.

The Client also develops other subscription-based solutions for meeting businesses’ needs throughout the customer life cycle, as well as provides a full suite of development integration services.

Founded in 1999, the Client now remains the clear leader in the CRM space with a 20% market share. As of 2017, The Client has around 30,100 employees across its global offices and annual revenues of more than $8.4 billion.


THE CHALLENGE



As a leading brand in the CRM market, the Client regularly organizes and hosts in-person events throughout different parts of the world. These tradeshows and conferences, including its annual flagship event, typically draw huge numbers of attendees and receive extensive media coverage.

For its Asia-Pacific calendar, the company had a series of live events lined up for 2017. These events—which were scheduled for January, April, and July—would showcase the Client’s insights on how top-performing marketers succeed with customer-centric strategies driven by digital tools.

The Client planned to host each of the events in both Singapore and Hong Kong, targeting CMOs, marketing directors, sales directors, marketing managers, and other persons in charge of marketing and sales at organizations based in the two cities. The three events included separate programs for SMB and mid-market/general business (MMGB) audiences.

The company partnered with Callbox after being introduced by one of Callbox’s long-time clients in the software space. The Client intended to add targeted, one-on-one outreach into the event promotion mix, and wanted to see how Callbox’s Call-to-Invite package would be able to help boost registrations for its January event.

The initial campaign’s results met the company’s expectations, and The Client decided to work with Callbox for the April and July live events.


THE CALLBOX SOLUTION



A Call-to-Invite campaign was planned for each of the three events. The three campaigns combined email outreach and live phone conversations to engage attendees and prospects throughout the event cycle.

STEP 1. LAYING DOWN THE GROUNDWORK

Prior to the start of each campaign, callbox closely worked with the Client to thoroughly prepare for the Call-to-Invite activities:

  1. Hand-picked and briefed the campaign team, which included calling agents and email specialists
  2. Created the Client’s account on Pipeline, Callbox’s lead management platform, and integrated The Client’s event partner Revolution 360 into the loop
  3. Developed the campaign collaterals, including email templates and call scripts which were reviewed by the Client
  4. Compiled the target list based on the Client’s ideal attendee profile (table below shows record counts for all three campaigns)

Callbox-Boosts-Event-Turnout-for-Cloud-Provider-Hands-Over-1000-New-Prospects-COUNT-A

Callbox-Boosts-Event-Turnout-for-Cloud-Provider-Hands-Over-1000-New-Prospects-COUNT-B

STEP 2. CONTACTING AND INVITING POTENTIAL ATTENDEES

The pre-event outreach cadence started one month prior to each scheduled conference. The Callbox team segmented potential attendees according to location (Singapore or Hong Kong), business size (SMB or MMGB), and target industry.

  1. Launched the pre-event cadence with initial email invites
  2. Followed up the initial emails with phone calls and another batch of targeted email send-outs
  3. Helped contacts complete the registration process
  4. Called up registered attendees two days before the event to confirm attendance

STEP 3. FOLLOWING UP AFTER THE EVENT

To maximize conversions, Callbox executed a post-event follow-up cadence after each conference.

  1. Sent a personalized thank-you email two days after the event
  2. Contacted attendees in order to screen them as qualified opportunities
  3. Reengaged registered attendees who were not able to attend as well as reached out to other contacts in the campaign

RESULTS



Going into each campaign, the Client focused on the number of registered attendees as the primary KPI to gauge the Call-to-Invite campaign’s success. The following table summarizes the number of registered attendees from the three campaigns:

Callbox-Boosts-Event-Turnout-for-Cloud-Provider-Hands-Over-1000-New-Prospects-RESULTS

In addition, the three campaigns also generated 1,050 new prospects for the Client. This consisted of 394 follow-ups and 656 requests for information.

The Client was very pleased with the results of the three Call-to-Invite campaigns. The first campaign exceeded their expectations that they increased the number of calling seats for the March-April and June-July campaigns. The company has also decided to continue partnering with Callbox for its upcoming Asia-Pacific events.


DOWNLOAD THE PDF

B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox

B2B Events Firm Gets Solid Registrations from Long-Term Partnership with Callbox


CASE STUDY



B2B Events Firm Gets Solid Registrations from Long-Term Partnership with Callbox


THE CLIENT



B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox-client

HIGHLIGHTS
  • Launched multiple successful campaigns for Asia’s largest B2B events organizer
  • Generated 1,207 registered attendees for one of the Client’s trade shows
  • Handed off a total of 1,249 warm prospects and 2,771 profiled contacts

ABOUT
The Client is a London, UK-based B2B events organizer with a portfolio of in-person exhibits, tradeshows, and conferences across various industries worldwide. The company also offers web and banner advertising services, B2B broadcasting and data services, as well as digital and print media services.

Founded in 1918, the CLIENT is widely considered to be one of the largest B2B events coordinator today, with 70 offices in 20 countries. THE CLIENT currently operates in two main service segments: one for events, and the other for general marketing services. The company is subdivided into three geographic units: Americas, Asia, and EMEA.

As of 2017, the CLIENT has over 3,500 employees and has reported annual revenues of more than $1.3 billion.


THE CHALLENGE



Since 2014, one of Singapore’s major professional and industry events organizer has been working with Callbox to help promote several of their B2B events in Asia.

When the Singaporean event company was acquired by the Client in 2016, Callbox remained the organization’s official marketing partner tasked with handling their portfolio of high-profile tradeshows and conferences, including:

EVENT A – An annual event billed as Asia’s largest conference for professionals and businesses in the global telecommunications industry that typically draws more than 40,000 attendees

EVENT B – A biennial trade event for the food and hospitality industry that features exhibitors from 70 countries and attracts more than 47,000 visitors

EVENT C – An annual international event that highlights trends in the professional audio, film, digital media, and broadcasting industries

EVENT D – A leading trade event and conference held every two years that showcases Asia’s oil and gas industry, attended by more than 18,000 visitors

EVENT E – A biennial industry event for Asia’s machine tools, precision engineering, and metalworking sectors that generates more than 12,00 attendees in event turnout

EVENT F – A paid, annual event that focuses on IT security and cyber threats, widely considered as the top InfoSec industry conference in Asia

While each event has its own unique requirements, the key challenge is to connect with the right number and the right kind of attendees to impact event turnout. Also, with so many live projects lined up in its calendar, the CLIENT faces very tight time tables to prepare and generate enough buzz for each event.


THE CALLBOX SOLUTION



Throughout its four-year partnership with the CLIENT and its Singapore subsidiary, Callbox planned and launched an end-to-end event marketing campaign for each of the live event mentioned earlier. With the exception of the infosec-focused conference, Callbox has ran multiple campaigns for each of these events.

Each campaign centered around using targeted outreach through a mix of different marketing channels (phone, email, and social media) to engage attendees and prospects at key points in the event process.

A. Setting up the campaigns

Before each campaign began, Callbox and point persons from the CLIENT worked out a campaign plan and completed the needed preparations.

  • THE CLIENT was assigned a campaign team that handled all aspects of the event marketing activities.
  • THE CLIENT reviewed the call scripts, email templates, and other campaign materials prepared by Callbox.
  • THE CLIENT also provided the list of target attendees which Callbox would update and profile (the next figures show record counts and target industries for each list):

B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox-records

B. Profiling and screening potential attendees

One month prior to each event, the team started the pre-event outreach activities. Aside from sending out invites, completing registrations, and confirming attendees, the Callbox team also scrubbed and cross-checked the target attendee list.

Since database profiling played a crucial role in each campaign’s success, Callbox devoted a great deal of time and resources to thoroughly validate and enrich each database record through desktop research combined with email and phone verification.

  1. THE CLIENT wanted the campaigns to focus on driving online pre-registrations and to collect deeper intelligence on each potential attendee.
  2. For the paid infosec event, Callbox coordinated with reps from the Client’s subsidiary to handle contacts who wanted to find out more about payment details and other information.
  3. The machine tools/precision engineering campaigns focused exclusively on data profiling.

C. Following up and converting prospects

The post-show re-engagement phase of each campaign was launched two days after the event. This step began with a personalized thank-you email and continued with a series of follow-up phone calls.

  1. Callbox prioritized registered attendees who came to the shows, and the team also reconnected with other prospects.
  2. Each contact was thoroughly screened based on the CLIENT’s requirements before hand-off.
  3. Throughout each campaign, the CLIENT kept track of each prospect’s status through Pipeline CRM.

RESULTS



In all, the campaigns generated the following results in terms of registered attendees and other KPIs:

B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox-results

To date, the CLIENT continues to partner with Callbox for targeted promotion of its in-person events. Callbox will be handling pre-event and post-event outreach for all upcoming conferences and exhibits hosted by the CLIENT in Asia.


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B2C FinTech Startup All Set to Grow Active Users for Flagship App

B2C FinTech Startup All Set to Grow Active Users for Flagship App

The Client

The Client is a pre Series A FinTech startup based in Singapore that provides a P2p remittance platform developed primarily for migrant workers in Singapore and Hong Kong. Its flagship app processes an average of $1 million in users’ money transfers to their home countries in Southeast Asia each month. The startup has so far raised $2.2 million in funding after three seed rounds.

The Challenge

With more FinTech startups joining Southeast Asia’s growing P2P remittance market, players in this space are turning to more proactive customer acquisition strategies to sustain their growth momentum.

Having secured $2.2 million in seed funding and handling more than $1 million in monthly remittance transactions, the Client seeks to expand the number of active users of its flagship app. Currently, the company’s online P2P money transfer platform caters mainly to migrant workers sending money to Southeast Asian countries such as the Philippines and Indonesia.

The company maintains an in-house database of prospects collected through its list-building initiatives and opt-in campaigns. But as the list steadily grew, the company’s sales team has only been able to convert only a small percentage of the prospects into sales opportunities.

The problem came down mainly to reps not being able to promptly follow up on enough leads, leaving a huge number of potential customers practically uncontacted. Plus, many of the prospects that got contacted turned out to be a poor fit with the company’s target customer profile.

It was clear the Client needed more manpower to handle the tasks of initially contacting and screening prospects. Accordingly, the company decided to outsource much of these activities to a third-party provider and let their reps focus on the final steps in the conversion process.

The Callbox Solution

The Client chose Callbox because of the latter’s experience in B2C financial services and its track record of implementing integrated phone and email outreach campaigns which closely matched the company’s specific requirements.

A plan was drawn up for a one-month campaign that would run each January or February to coincide with the company’s seasonal sales activity. As of writing, the project has completed two full months and is currently in its third. Each campaign involves three key steps:

Step 1: Profiling the Client’s in-house list

  • Callbox’s data research team checked and verified each record in the Client’s prospect list.
  • The list was thoroughly scrubbed, then duplicate and incomplete records were appropriately processed.
  • The first month’s list was exported into Callbox Pipeline, while the second month’s campaign exclusively used data in the Client’s own CRM.

Step 2: Pre-qualifying each contact

  • The team followed an outreach cadence that initiated contact with email touches and then engaged warm prospects through live phone conversations.
  • These interactions achieved the two-fold objective of deepening awareness of the Client’s offer and qualifying potential leads for the company’s reps.
  • The Client also gave Callbox access to its proprietary creditworthiness calculator to help the team identify which prospects qualified for their cash advance promo.

Step 3: Following up and nurturing leads

  • The campaign’s outreach cadence also included a sequence of additional email and phone touches to follow up and keep leads engaged.
  • Appointments were confirmed via phone call to ensure leads show up for their meeting with the Client’s reps.
  • The added touches also provided the Callbox team with more opportunities to gather crucial marketing intelligence about the prospects.

Results

The project has now wrapped up a total of two campaign months, with the first campaign completed in January of 2017 and the second in February last year. Based on the KPIs specified by the Client at the outset, the project has so far produced very good results: 201 booked appointments and 67 completed leads.

The Callbox team was also able to profile 2,147 records from the Client’s in-house list and maintained response rates of 31% for phone calls and 17% for emails throughout the two campaigns.

The Client continues to partner with Callbox, and the project is about to launch its third full campaign month.