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https://www.callboxinc.com.au/wp-content/uploads/2018/04/Marketing-vs.-Transactional-Emails-How-to-Leverage-Both-VIDEO.webp352800Dara Linhttps://www.callboxinc.com.au/wp-content/uploads/2019/01/callbox-logo.pngDara Lin2018-04-24 08:00:222024-02-13 15:53:41Marketing and Transactional Emails: How to Leverage Both [VIDEO]
A strenuous workout and scientific diet may not the best ways to achieve your target body shape but doing less of these will, strength coach Marc Megna believes. So as the title of this blog starts with “quick ways” then we won’t linger on thorough research and jotting down a trailing list of steps to “improve your email marketing strategy”, instead we’ll look into tactics that would maximize time and effort, all at very least.
Get to know your audience
Just as every workout session starts with a warm-up exercise so is email marketing with knowing well your prospects. Do this via Customer Profiling, considering both demographics:
Complete, valid and accurate information
name of contact
business name
address
phone numbers
email address
social media accounts
As well all other business specifications like industry category, location, target market, target location and size
Your prospect won’t appreciate lengthy emails but nevertheless, a substantial content containing a WIIFM (what’s in it for me) benefit for the prospect and specific product/service that would answer the needs of the business pose a higher chance to be opened and less likely to go into thrash. Like if you’ve been doing 5 to 10 side lunges and one-legged squats for 2-3 months now and still not seeing apparent results, then do just 2-3 sets and do other much effective routines.
Beat the blunder
“Hi John, how are you?”, “Good day to you, Ms. Lee, Hope this is a good time…” – opening blunders in emails such as these are likely to land in the trash or spam folders as they just don’t appear boring but rather weak. Remember that you are writing to a decision-maker, one who attends to several meetings (in and out of office) every day and who attends to multiple matters, dealing with various clients. He could hardly spend the time to read through fluffy emails so make your email short, straight to the point but never miss to keep it personalized to avoid becoming robotic.
Call-to-action buttons, links, and boxes are designed to draw immediate response from your prospects. These are like strength-training tools that you must include in your emails in order to build a strong connection with your targets; necessary tools that would guide them through the buying journey. Click here, Download, Register, Schedule An Appointment, Order Now, Watch This Video and Sign up are just a few of the classic examples of call-to-actions that greatly help in converting visitors and readers into sales.
Little changes can add up to big and major results. Start tweaking your email marketing strategy now to achieve a well-built sales and marketing campaign.
Step 4: Let ISPs know you’re someone they can trust
Sender authentication tools and services can help you improve deliverability.
Setup SPF, DKIM, and DMARC anti-spoofing
Sign up for sender and email certification audits
Step 5: Watch how you use your sending IP
Once your sending IP and domain get blacklisted, your emails no longer reach recipients.
Send emails in small batches each day and gradually increase the volume
Use a dedicated IP for your sending server
Keep hard bounces below 5% and spam reports below 0.1%
Remember, cold emails are not spam unless you make them that way.
https://www.callboxinc.com.au/wp-content/uploads/2018/02/How-to-Make-Sure-Your-Cold-Emails-Make-it-to-the-Inbox.webp352800Dara Linhttps://www.callboxinc.com.au/wp-content/uploads/2019/01/callbox-logo.pngDara Lin2018-02-16 21:54:372023-01-05 18:07:14How to Make Sure Your Cold Emails Make it to the Inbox [VIDEO]
I dined at a restaurant yesterday where I got quite amused with the way customers are catered: I asked for a menu book but the waitress answered “your cart will come in soon” and handed over to me a product list (without the price), so I thought “ok”. Later came a crew pushing a cart displaying yummy fried dumplings that looked so delicious.
To relieve my cravings, I got two small bowls of dumplings, got another, and ordered a bowl of seafood ramen and dessert. All these were so enticing to taste so I did, however, found myself in shock when I got my bill. I thought “Whew, should’ve checked the price first”.
I’d like to consider this experience as a perfect example of trial and error – giving in to urges of wanting to experience things but not knowing exactly the probable effects. On the contrary, the experience reminded me of a lesson to learn both in life and especially in business.
New tools and technologies constantly come up on the market and I admit, I indulged in some of them – some gave positive results but some didn’t. However, I’m the kind of marketer who does not sit on failures but rather stand up and keep going to find success results. Email Marketing is one tool I tried but never regretted.
Email marketing is a best-seller in the marketing menu as it remains to be the most utilized tool, however like any technology, it requires some to do to get the best results.
emailmanager suggests some best practices drive the best results from email marketing:
Personalize your message and use a catchy subject line
Draft content that interests prospects and uses subject lines that project beneficial results rather than promoting your product or service.
Here are some eye-catching examples collected blog.hubspot.com :
Warby Parker: “Uh-oh, your prescription is expiring”
Groupon: “Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)”
Rent the Runway: “Happy Birthday Lindsay – Surprise Inside!”
Prospects might get bored and never finish reading your email if there are too many words and paragraphs in it. Keep it concise with all the ideas blended in one paragraph and use power words.
Add links and CTAs
Links and CTAs are helpful editors because you need not include another paragraph or web page to your message and will lead your prospect to immediately act on your message.
Firstly, it has used the vibrant orange color in the CTA button which is in contrast to the blue color theme of the template. The aim is to make the call-to-action button stand out from the rest of the page so that it’s glaringly obvious. – www.betaout.com
Send emails to new subscribers within 12 hours, on weekends and mornings
Weekends are the best days to send emails, while mornings during weekdays are the best times to avoid message traffic in your prospect’s inbox. New subscribers are always excited to receive a message so send them asap or within 12 hours.
Make your email sharable
There are prospects who might want to share your product or business’ benefits to friends and colleagues so never miss the chance of multiplying your readers, make your email sharable.
Ask questions
Ask questions that would unleash your prospect’s need as this will pave the way to a continuous communication and nurturing. Re-engage with your warm prospects who have gone cold.
Here’s how to Make your Emails Impossible to Ignore. Watch the full video here.
Do away with attachments but videos and gifs
Aside from the fact that files are sometimes too big and time-consuming to load, it may look so laid back, uninteresting. Go for videos and gifs instead as prospects nowadays prefer to view information rather than read.
If you want to build a good business relationship with your prospect you must first build rapport via clear communication. Speak their language by using words that are familiar to them and searchable on the web for easy comprehension.
Monitor your monthly send rate, opens, and clicks. Know how much your sending frequency affects customer engagement. Be able to optimize the number of emails you send every month by utilizing industry benchmarks that will help you gauge the ideal frequency
The campaignmonitor.com even had hourly monitoring. According to them, the windows of time before and after the average work day are active too, with most of the activity (24%) happening right after work between 6pm-11pm.
Keep track of email address sources whether via app-based mobile or the web. Store as much data from email addresses collected as possible (IP address, date time, form, URL). Clean your data with these Profiling Tools, check them out.
DO A/B Testing
Measure results against your own benchmarks rather than industry. Monitor KPIs like sending frequency, opens, clicks and unsubscribes.
Open and Click Rates
Open and click rates are critical factors in gauging results as well as addressing problems like bounces, unresponsive email address, and non-converting contents.
Email marketing is a proven-effective marketing tool. It could be subjected to a trial and error at some point but nevertheless, remains to be the most utilized and the most effective marketing tool that drives the best results.
https://www.callboxinc.com.au/wp-content/uploads/2017/05/trial.webp352800Dara Linhttps://www.callboxinc.com.au/wp-content/uploads/2019/01/callbox-logo.pngDara Lin2017-05-29 07:33:212023-04-21 14:48:51Trial and Error on Email Marketing: How to Get the Best Results (Increase open rates, leads)
From having an interesting subject to creating unique and informative content for your subscribers, email marketing is very crucial for the success of your business.
There are different ways to become effective in your email marketing strategies and eventually convert leads into sales. Here are the 7 email marketing strategy that help us get more leads and sales.
#1. Less is More
Some email marketers are still hoping for people to read the entire message. The truth is, they don’t – they scan. They only look for something interesting in the email. So design your email for clicking and not for reading. When it comes to email, less scrolling is better.
#2. Make simple and easy to signup forms
Email signup forms can be a bit confusing to some customers. CTAs, too many to fill up forms and images of your product with many options can lead to lower click through rate and fewer sales.
A good sign up form must have:
A working email
Name of username
1 CTA (Call to Action)
#3. Understand Your Target Market
Knowing who your audiences are will help you gather more subscribers that will help you achieve your goals.
There are 3 types of customers:
The regular customers are loyal and long term customers.
The new customers are first time customers of your business.
The readers are blog subscribers. They’re not considered customers yet but shows interest in your product or service.
People nowadays open and read their emails on mobile. They decide to open an email based on the subject line alone and those that are too long are usually cut off.
What to do? When creating a subject line, think about the words that matter and eliminate those that matter less.
In email marketing, creating a sense of urgency is powerful because it provoke readers to respond and act quickly to CTAs (Call to Action). This will help make increase your conversion rate.
For example, you can create a limited offer wherein users were given a limited time to take advantage of your offer and purchase quicker.
#6. Follow up triggers
Persistence pays off. Instead of just sending one email, send subsequent emails depending on the response of the customer.
Customers who opened and replied to the email
Customers who failed to open the email
Customers who opened but didn’t respond to the email
Customers who wishes to unsubscribe
TIP: Make email more personal based on the audience’s response. Also, make sure to send few days after the previous email.
Popups can be annoying but it can help grow your list by up to 70-80%.
Visitors can be converted to subscribers once they’ve landed on your website. Just make sure your popup form is simple with strong CTA (Call to Action) to capture the attention of your visitors quickly.
If you’re looking to close more sales, learn to make your email marketing smarter. Use these proven email marketing secrets for your business.
https://www.callboxinc.com.au/wp-content/uploads/2017/02/white-doves.webp352800Dara Linhttps://www.callboxinc.com.au/wp-content/uploads/2019/01/callbox-logo.pngDara Lin2017-02-15 01:03:272022-12-21 10:41:367 Email Marketing Secrets to Get You More Hot Leads
If you’re wondering how and where to get a clean list for your email marketing requirements in 2017, there are a few proven tips to help you out. In fact, successful marketers claim that growing your email subscribers is not that difficult as it seems. You can even prep up your email list by only doing several moves for a more profitable email marketing plan next year.
Perhaps your site is getting enough traffic, but there is low conversion rate. Or maybe, you are not receiving web traffic at all. If that’s the case, applying the successful strategies used by big companies around the world will certainly move up the notch. So pertaining to the mostly applied techniques by online marketers are endorsed traffic and paid traffic. Be sure to consider time, effort, and money when involving yourself into these methods.
Boosting Your Email List before 2017 Starts
Through Facebook Ads, you can easily get subscribers. However, you need to put a little more effort in producing traffic-generating campaigns if you really want to get them on your list this 2017. For instance, you can get up to 500+ subscribers within a month or so by using a Facebook ad for a minimum cost per subscriber. This is what paid traffic means. On the other hand, if you don’t have enough money to drive traffic, you can rely on endorsed traffic approach.
Through social proof, internet marketers obtain endorsed traffic effectively. This is done with an “A-list influencer” that will be promoting your brand online. That A-lister will be sharing your content on their websites, blogs, or even on their social media accounts. Another way is to write for them via their publication. So if you’re currently facing a tight spot regarding your email list, these main methods can be easily applied on your marketing strategies. Find out who are these social influencers that you should be following.
There are actually more ways to grow your email list in 2017. All you need to do is make more time and effort in order to achieve what you really want. When we say clean list, it refers to healthy, well engaged, and active email list that consistently take in stable increase in click rates and open rates, including solid engagement.
However if you have your own marketing list, take note that 35% of data becomes obsolete every year. You don’t want to waste your time sending to bounce emails or to dead leads. Below are just some tips on how to clean your marketing data.
Hence, getting a clean list is easier through the given tips and insights above. The leading source is the blog sites as well as social media channels. Just be more vigilant in what specific trends your audience is currently interested in. That way, you can quickly draft your next email marketing strategy for a successful email list to kick off year 2017!
https://www.callboxinc.com.au/wp-content/uploads/2016/12/How-to-Get-Your-Email-List-Geared-Up-for-2017.webp450800adminhttps://www.callboxinc.com.au/wp-content/uploads/2019/01/callbox-logo.pngadmin2016-12-09 00:05:562023-01-05 18:26:45How to Get Your Email List Geared Up for 2017
Whether you admit it or not, email marketing is still one of the most reliable marketing channels in terms of lead generation. That speaks volumes, because the fact that it is permission-based should make it more of a challenge getting them opened, the same way that it is a challenge for marketing minds to craft emails that get opened or get leads to convert. The point is, email marketing works. You just have to know how to make it work for you.
I’m sure there was a time when, upon opening and reading an email, you said to yourself, “What kind of trash is this?” or “I could have made a better email myself.” or something along those lines.
Believe me, I know how you feel.
I’ve been in this industry long enough to have used all sorts of marketing channels — email marketing included — yet, there’s never a day that I don’t learn something new. Take email marketing for instance. New concepts crop up literally daily, but the fundamentals remain almost the same.
In this video series, you’ll learn not only the fundamentals but also some valuable tips and tricks that would improve the chances of your emails getting opened – from ensuring they’re mobile-friendly to making sure they’re as personal as possible. This video series is not a panacea for your email marketing ills, but if you use them, I’m pretty sure you’ll see some positive changes.
Really, I am one with you in your quest to never having an unopened email again.
Mobile Marketing isn’t the future — it’s the present. And if you’re not exerting a significant effort in your mobile marketing, you’re already lagging behind the competition. This also applies in email marketing. In this episode, you’ll understand why it’s important to optimize your emails for mobile usage, and learn some tricks that’d come in handy along the way.
Episode 2: It Pays to Personalize your Message
Unless it’s from the state lottery department and it begins with “Congratulations!”, rare is the email that leaves an indelible mark in our busy daily lives. That’s because emails are not exactly the most personal means of communication. But it also doesn’t mean you should just be contented in sending run-of- the-mill messages that convey zero emotion or sincerity or both.
Pro tip: The more personal your emails are, the better the chances of them getting opened, and ultimately, getting a positive response. Here’s how to craft emails that would make the guys at Hallmark blush.
Episode 3: Use a Catchy Subject Line
Books have synopses, movies have trailers, even sporting events have game previews where the protagonists tell the viewers what to expect come game time. Some, like boxing and MMA, make it even more interesting by making the fighters talk trash to each other, get into each other’s nerves and exchange blows even before the bell. That’s creating hype, that’s how tickets are sold, and that’s partly how fighters earn eight digits in less than a hour.
Similarly, that’s what should be done when writing an email. If you can sell it — meaning, make it interesting enough for the reader to open it and read the contents — just by the subject line alone, you should be inducted in the marketing gods hall of fame. See your ticket below.
Episode 4: Cut the Chase
Everybody is so busy these days we all need to be direct and straightforward. Most, if not all would agree if I said getting straight to the point works for most situations — in courtship, firing an inefficient staff, and even when doctors tell their patient their prognoses. I mean, I like details but unless it’s a really nice book or a series, I prefer knowing the meat of the matter ASAP.
Same is true with emails. Save the preamble for your novel. Just cut to the chase and tell the prospect what’s it about. Here’s why.
The sad truth in inbound lead generation is, only 20% of the visitors to your website are converting. But if you want the remaining 80% to revisit your website in order to get a chance to present your offer again, then you should consider retargeting.
Retargeting or remarketing, as referred by Google, helps build awareness for your brand, drive clicks to your website and convert visitors into prospects. For example, 5% of window shoppers were converted on their first visit to your website. Retargeting will keep track and bring back the remaining 95% of these visitors by displaying your retargeting ads when they search online and visit other sites.
Here are 5 retargeting tactics from drip email to lead generation according to David Kirkpatrick, Senior Reporter at MarketingSherpa.com
#1 Lead nurturing and drip email campaigns are retargeting
In order to nurture your leads and convert them into sales, you need to have a content with relevant information that your prospects are looking for. You can create a retargeting flow that matches with your lead nurturing campaign. For example, a lead nurturing campaign that is based on a specific trigger event that encourages your prospects to engage with your content or email campaign.
With this tactics, prospects were able to provide their email addresses – ebook subscription or daily subscription to your content.
This retargeting tactic is used to reach out to prospects who failed to provide for their email address because they didn’t sign up for our ebook or newsletter that haven’t even provided an email address.
This tactic allows you to retarget these prospects by placing a tracking cookie or a tag on a web page with banner ads on other sites or paid search.
#3 Tie your retargeting program to the sales funnel
Retargeting is focused on the behavior of your prospects. The banner ads where you lead your visitors to different pages in your conversion funnel should have relevant message that your prospects want based on where they are right now in their buying cycle.
#4 Tie retargeting ads and email to specific actions
This tactic is focused on retargeting website visitors based on the actions they take on your retargeting message that has links to a video or the service page of your website.
#5 Organize your ad retargeting campaigns with a spreadsheet
The only issue with retargeting ad campaigns is that your prospects can see your ads on multiple sites they are and will visit. Having a spreadsheet to keep track of your ad retargeting campaign will help you make sure your prospects won’t feel they are being stalked by your ads.
If you are getting high traffic to your site but not converting much, then you should consider having a retargeting campaign. With these 5 tactics, you’ll start running a campaign with results that are looking good.
https://www.callboxinc.com.au/wp-content/uploads/2014/01/5_Tactics_from_Drip_Email_to_Lead_Generation.webp352800Dara Linhttps://www.callboxinc.com.au/wp-content/uploads/2019/01/callbox-logo.pngDara Lin2014-01-29 08:07:062023-01-05 18:11:26Retargeting: 5 Tactics from Drip Email to Lead Generation
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