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How Callbox Successfully launch a Lead Generation Campaign for An Advertising Company

Callbox Successful Lead Generation Campaign for an Advertising Company

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Callbox Successful Lead Generation Campaign for an Advertising Company

With more than 10 solid years of experience in lead generation specializing in different industries all around the world, Callbox managed to expand its sales and marketing strategies by implementing different techniques and by creating high end tools to provide better services.

Among the industries served all over Asia Pacific, Advertising is quite challenging. But how does Callbox manage to launch a successful lead generation campaign for an advertising company in Australia?

By Creating a Team Who Will Handle a Campaign.

Assign a dedicated team to handle every campaign..

  • An Account Manager to manage the campaign, which coordinates and provides feedback to clients.
  • A Campaign Specialist, who will manage the agents assigned to calls. Helps the Account Manager troubleshoots and makes sure all appointments delivered are qualified.
  • A dedicated agent to make calls, look for potential prospects and sets appointments based on client’s target market
  • A backup agent who is also trained to handle the campaign, who will make calls in the absence of the main caller.

Related: Using B2B Demand Generation as a Driver for Sales Goals and Boost Competitiveness

By Having the Right List based on the Client’s Target Market.

Create a targeted list of different decision makers – Sales Managers, Chief Marketing Officers, Sales and Marketing Directors and VPs, CEOs, and Presidents of various corporations, based on Client’s ideal customers profile with a complete and updated information.

Related: Are you Wasting Resources on Dirty Marketing List? Here’s How to Know..

By Conducting Product Training and Call Simulation

Request product training with the client to make sure all members of the team who will handle the campaign are equip with knowledge. This will help the sales rep to deliver and introduce the product properly to prospects.

By Reaching Prospects Using Multi-Channel Approach

Buyers are everywhere and you have to be where they are. Reach prospects faster by touching base with them through different channels available – call, email, web and social media.

Related: Callbox Multi-Channel Marketing Program and Marketing Automation Platform: Partnering for 33% Sales Increase in Sydney IP Services

By Conducting Weekly Status Meeting With Client

The sales team handling the campaign must proactively communicate with the client on a daily basis or whenever the need arises. Conduct weekly status meeting to provide feedback and offer solution to some of the minor issues encountered.

By Nurturing Prospects

Not all leads are the same. Some are unsure and needs time and persistence. Callbox use a Lead Nurturing Tool to help nurture, follow up and eventually convert them into leads. The team can create and manage a scheme by setting a time when to follow up the prospects.

Related: For Effective Lead Nurturing, which do you Prefer? Predictive or Power Dialers?

Through Lead Monitoring

With the aid of our Callbox Pipeline real time feature, Clients can see and monitor all activities happening in their campaign.

Other Factors Which Contributes to the Success of the Campaign

  • Have a customized, simple yet straight forward script.
  • Evaluate and identify client’s target market and the industries where they make more sales while the campaign is ongoing.
  • Get hold of prospects depending on the industry and areas to call. Figure out when is the best time to do prospecting, and the best time to make calls to talk to decision makers, and best times to follow up on them. For Australia, the best days and time to call will be Tuesdays to Thursday around 9AM.

Having a  team of experienced and dedicated sales people as well as having high end technologies, Callbox managed to generate sales-ready leads for their clients.

 

Check out more interesting lead generation success stories!

Learn more our process, talk with our sales rep.

Dial +61 2 9037 2248

 

 

 

 

How Callbox Successfully launch a Lead Generation Campaign for An Advertising Company

Callbox Successful Lead Generation Campaign for an Advertising Company

/in //by:

Callbox Successful Lead Generation Campaign for an Advertising Company

With more than 10 solid years of experience in lead generation specializing in different industries all around the world, Callbox managed to expand its sales and marketing strategies by implementing different techniques and by creating high end tools to provide better services.

Among the industries served all over Asia Pacific, Advertising is quite challenging. But how does Callbox manage to launch a successful lead generation campaign for an advertising company in Australia?

By Creating a Team Who Will Handle a Campaign.

Assign a dedicated team to handle every campaign..

  • An Account Manager to manage the campaign, which coordinates and provides feedback to clients.
  • A Campaign Specialist, who will manage the agents assigned to calls. Helps the Account Manager troubleshoots and makes sure all appointments delivered are qualified.
  • A dedicated agent to make calls, look for potential prospects and sets appointments based on client’s target market
  • A backup agent who is also trained to handle the campaign, who will make calls in the absence of the main caller.

Related: Using B2B Demand Generation as a Driver for Sales Goals and Boost Competitiveness

By Having the Right List based on the Client’s Target Market.

Create a targeted list of different decision makers – Sales Managers, Chief Marketing Officers, Sales and Marketing Directors and VPs, CEOs, and Presidents of various corporations, based on Client’s ideal customers profile with a complete and updated information.

Related: Are you Wasting Resources on Dirty Marketing List? Here’s How to Know..

By Conducting Product Training and Call Simulation

Request product training with the client to make sure all members of the team who will handle the campaign are equip with knowledge. This will help the sales rep to deliver and introduce the product properly to prospects.

By Reaching Prospects Using Multi-Channel Approach

Buyers are everywhere and you have to be where they are. Reach prospects faster by touching base with them through different channels available – call, email, web and social media.

Related: Callbox Multi-Channel Marketing Program and Marketing Automation Platform: Partnering for 33% Sales Increase in Sydney IP Services

By Conducting Weekly Status Meeting With Client

The sales team handling the campaign must proactively communicate with the client on a daily basis or whenever the need arises. Conduct weekly status meeting to provide feedback and offer solution to some of the minor issues encountered.

By Nurturing Prospects

Not all leads are the same. Some are unsure and needs time and persistence. Callbox use a Lead Nurturing Tool to help nurture, follow up and eventually convert them into leads. The team can create and manage a scheme by setting a time when to follow up the prospects.

Related: For Effective Lead Nurturing, which do you Prefer? Predictive or Power Dialers?

Through Lead Monitoring

With the aid of our Callbox Pipeline real time feature, Clients can see and monitor all activities happening in their campaign.

Other Factors Which Contributes to the Success of the Campaign

  • Have a customized, simple yet straight forward script.
  • Evaluate and identify client’s target market and the industries where they make more sales while the campaign is ongoing.
  • Get hold of prospects depending on the industry and areas to call. Figure out when is the best time to do prospecting, and the best time to make calls to talk to decision makers, and best times to follow up on them. For Australia, the best days and time to call will be Tuesdays to Thursday around 9AM.

Having a  team of experienced and dedicated sales people as well as having high end technologies, Callbox managed to generate sales-ready leads for their clients.

 

Check out more interesting lead generation success stories!

Learn more our process, talk with our sales rep.

Dial +61 2 9037 2248

 

 

 

 

How To Change Your Lead Generation Game

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How-To-Change-Your-Lead-Generation-GameChanging the way you conduct your lead generation campaign is serious business. After all, it can entail huge costs, resistance from your appointment setting teams, as well as affect production of your sales leads. Even so, for your company to survive this highly competitive business environment, changing tactics or practices is the way to go. You just need to know how to best execute change. That is why you need to learn these four important steps:

  1. The preparation – all things have a start, including change. Before you actually conduct the changes, you need to inform everyone that something is about to take place. Involve your key players at the beginning. Tell them what you need to do and how you are going to do it. There will be resistance, for sure, but as long as you are honest with them, then your people will be most likely to help you.
  2. The initiation – start the process. Hear out your people. If they have good suggestions to add, ten by all means consider them. If not, then tell them the reason why not. It is also important that you give out a clear-cut description of your process, so that everyone can participate in it flawlessly.
  3. The application – this is the time where the actual changes are put in place. See to it that everything works well. Get feedback. Adjust accordingly. These are just some of the things you need to do at this time.
  4. The stabilization – at this point, the changes are already in effect, and it is your job to ensure that your B2B leads process is working smoothly from now on.

Subtle, but it is a very useful plan in enacting changes in your lead generation campaign.

Present To Impress B2B Leads In Australia

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Present To Impress B2B Leads In Australia_DONEThis is something very important for companies in Australia. Converting B2B leads into a sale or closed deal is the culmination of months of nurturing sales leads, as well as negotiations done through your lead generation team. Regardless of what communication method you first used to contact prospects, be it through telemarketing or social media, the bottom line is in the negotiating part of your campaign. In order to grab the prospect’s attention, you need a good presentation.

The secret to a good, even an excellent, business presentation to business prospects lies with the stories you use. Let us face it, people are suckers for a good story. If you can craft your business proposal around an engaging narrative, you are halfway towards your mark.

Images are good, as long as it emphasizes the point you are making. Sure, pictures can liven up the conversation, and help attract attention, but if it deviates from the topic you want to discuss, then it is a useless distraction. You should choose your images well or, better yet, concentrate on your topic.

Content is still the king, make no mistake about that. You may be enthusiastic and engaging as a speaker, but if what you say carries no substance, then your listeners will not get it. All your efforts during the appointment setting phase will all go to waste.

These three are the basics of a good presentation. The rest is entirely up to you, since you are the speaker. Be sure to have a good content to share, so that your lead generation campaign will succeed.

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How Important Are Phone Surveys For Your Company?

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phone surveyBusiness owners in Australia sometimes neglect having a survey to gauge the effectiveness of their marketing campaigns, products, or services. These surveys are relatively easy to implement, especially if one hires a reliable telemarketing company. Having good professional telemarketers to carry out your phone surveys is important to get unbiased responses from your clients. How important are surveys to a company? Here’s how:

Surveys are the best way to improve quality of service.

Whether it’s for your products, services, or even branding, having a telemarketing survey allows you to tap right into the minds of your clients and find out just how they think about your business. Your clients will often point out aspects of your service that could use more improvement; and if you act on these right away, you’ll be able to keep your clients satisfied longer.

Surveys help improve your relationship with your clients.

When your clients know that you have surveys regularly and you actually use these phone surveys to improve your offerings, your clients will see that you are actively developing your company. This is a positive notion, and any client or customer wants to be a part of a developing company. Regular surveys allow them to actively take part in this improvement.

Surveys increase customer-client interaction beyond the initial sale.

Businesses don’t usually contact their clients unless they are up selling or advertising an offer. This limits the interaction of the client and the company to a completely purchase-centric relationship. When phone surveys are done regularly, the company is able to learn more about their clients even if they do not have an existing problem or concern.

Surveys help improve marketing campaigns.

Sometimes, to have a truly effective lead generation campaign in Australia, you need to ask your clients about important information. Things like how do they prefer to be contacted, what time of day, how frequent, etc, will help you develop a lead generation marketing campaign that will really bring you closer to your qualified sales leads.