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Growth Hacking Lead Generation Tools for Businesses in Australia

Growth Hacking Lead Generation Tips for Businesses in Australia

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Growth Hacking Lead Generation Tools for Businesses in Australia

Did you know that the word “nice” used to meant “foolish” or “frivolous” and later became “finicky” or “fussy” not until the 1700s did it come to mean “pleasing” or “pleasant”.

In business and in the techno sphere, the word “hacking” used to connote a negative meaning as to gain access to a computer illegally, but as the world evolved with new technologies the word “hacking” now flaunts a much sensible, positive meaning as to manage successfully and even compounded with the word growth which is now a business jargon growth hacking”. Wonder how it came be? Then hack some information from here.

What’s more important is that growth hacking has become an essential part of business, the marketing aspect per se. The hacks or strategies are carefully planned out by the hackers or the marketers to come up with the best growth hacking lead generation tools for businesses. Take a look a some of these below:

For Startups from Startup Nation:

Enhanced Homepage Messaging

Growth Hacking Lead Generation Tips for Businesses in Australia

 

  • CTAs or call to action on your homepage will drive visitors to become more interested to see more information and will help direct them towards the initial stage of the buyer’s journey, emphasized by Startup Nation.  
  • Also, flaunt some sticky posts that highlights your best content and add some must-read sections of your best content that can be easily read by visitors.

Related: Dummy’s Guide for Content Marketing

Employ Effective Re-targeting Techniques

Growth Hacking Lead Generation Tips for Businesses in Australia

  • The re-targeting technique will allow you to get back to website visitors and turn them into possible qualified leads.
  • Another re-marketing tool is Google Adwords – enables you to show your ads  to those who visited your website.

Learn how to re-engage with warm prospects who have gone cold.

Make Your Opt-In Irresistible

Growth Hacking Lead Generation Tips for Businesses in Australia

  • Design a unique offer that is compelling enough for visitors to give up their email address in exchange of your opt-in offer.
  • Also, be mindful of your target’s needs. Give them offers that will address their most common pain point. You may employ a free AdWords GRader like WordSteam.

Related: The 7 Must-Haves Enhancement of a Business Website

Test and Re-Test

Growth Hacking Lead Generation Tips for Businesses in Australia

  • One tactic may work best at the start but less after some time. Note and keep best practices but feel free to tweak some points along the way.
  • Compare and contrast your headlines, messaging, button copy, image and other elements.

Evaluate and Nurture Leads

Growth Hacking Lead Generation Tips for Businesses in Australia

  • A customer relationship management (CRM) tool is an essential tool in keeping track information and nurturing leads but if your marketing budget won’t permit a purchase yet, an excel sheet will do for the meantime.
  • Develop a lead scoring criteria that will evaluate your leads of who the ideal customers would be.  Identify if your prospect is worth pursuing.

Another set of growth hacking tips are from Neil Patel, Here are Lead Generation Hacks that Will Grow Your Leads By 113%:

  • Link Webinars In Your Content – webinars are effective, low-cost tools to get your message in front of your audience and generate good number of qualified leads. Link your content directly to your webinar as 52% of marketers believe that webinars and seminars are the most effective methods for generating targeted leads. tweet this!
  • Use Google as your Log In – create a simple sign-up flow for your customers via Google. Take for example SugarCRM and Trello; Flickr via Yahoo, Pinterest and Vimeo via Facebook.
  • Separate you lead generation team from your sales team – acknowledge each team’s forte and let them focus and succeed on it.  

The world of lead generation keeps evolving and change is inevitable in many aspects of the matter. One can shop many different, new tactics to grow their business but not all would work best at all times as a load of these tricks may just be be overwhelming. So do a careful study of what your business requires and take things one at a time.

 

Learn more how to get more qualified customers and

grow your business in Australia!

Dial +61 2 9037 2248

 

Generating Software Leads in Australia with a Small Budget

Related: Generating Software Leads in Australia with a Small Budget

 

Growth Hacking Lead Generation Tools for Businesses in Australia

Growth Hacking Lead Generation Tips for Businesses in Australia

/in //by:

Growth Hacking Lead Generation Tools for Businesses in Australia

Did you know that the word “nice” used to meant “foolish” or “frivolous” and later became “finicky” or “fussy” not until the 1700s did it come to mean “pleasing” or “pleasant”.

In business and in the techno sphere, the word “hacking” used to connote a negative meaning as to gain access to a computer illegally, but as the world evolved with new technologies the word “hacking” now flaunts a much sensible, positive meaning as to manage successfully and even compounded with the word growth which is now a business jargon growth hacking”. Wonder how it came be? Then hack some information from here.

What’s more important is that growth hacking has become an essential part of business, the marketing aspect per se. The hacks or strategies are carefully planned out by the hackers or the marketers to come up with the best growth hacking lead generation tools for businesses. Take a look a some of these below:

For Startups from Startup Nation:

Enhanced Homepage Messaging

Growth Hacking Lead Generation Tips for Businesses in Australia

 

  • CTAs or call to action on your homepage will drive visitors to become more interested to see more information and will help direct them towards the initial stage of the buyer’s journey, emphasized by Startup Nation.  
  • Also, flaunt some sticky posts that highlights your best content and add some must-read sections of your best content that can be easily read by visitors.

Related: Dummy’s Guide for Content Marketing

Employ Effective Re-targeting Techniques

Growth Hacking Lead Generation Tips for Businesses in Australia

  • The re-targeting technique will allow you to get back to website visitors and turn them into possible qualified leads.
  • Another re-marketing tool is Google Adwords – enables you to show your ads  to those who visited your website.

Learn how to re-engage with warm prospects who have gone cold.

Make Your Opt-In Irresistible

Growth Hacking Lead Generation Tips for Businesses in Australia

  • Design a unique offer that is compelling enough for visitors to give up their email address in exchange of your opt-in offer.
  • Also, be mindful of your target’s needs. Give them offers that will address their most common pain point. You may employ a free AdWords GRader like WordSteam.

Related: The 7 Must-Haves Enhancement of a Business Website

Test and Re-Test

Growth Hacking Lead Generation Tips for Businesses in Australia

  • One tactic may work best at the start but less after some time. Note and keep best practices but feel free to tweak some points along the way.
  • Compare and contrast your headlines, messaging, button copy, image and other elements.

Evaluate and Nurture Leads

Growth Hacking Lead Generation Tips for Businesses in Australia

  • A customer relationship management (CRM) tool is an essential tool in keeping track information and nurturing leads but if your marketing budget won’t permit a purchase yet, an excel sheet will do for the meantime.
  • Develop a lead scoring criteria that will evaluate your leads of who the ideal customers would be.  Identify if your prospect is worth pursuing.

Another set of growth hacking tips are from Neil Patel, Here are Lead Generation Hacks that Will Grow Your Leads By 113%:

  • Link Webinars In Your Content – webinars are effective, low-cost tools to get your message in front of your audience and generate good number of qualified leads. Link your content directly to your webinar as 52% of marketers believe that webinars and seminars are the most effective methods for generating targeted leads. tweet this!
  • Use Google as your Log In – create a simple sign-up flow for your customers via Google. Take for example SugarCRM and Trello; Flickr via Yahoo, Pinterest and Vimeo via Facebook.
  • Separate you lead generation team from your sales team – acknowledge each team’s forte and let them focus and succeed on it.  

The world of lead generation keeps evolving and change is inevitable in many aspects of the matter. One can shop many different, new tactics to grow their business but not all would work best at all times as a load of these tricks may just be be overwhelming. So do a careful study of what your business requires and take things one at a time.

 

Learn more how to get more qualified customers and

grow your business in Australia!

Dial +61 2 9037 2248

 

Generating Software Leads in Australia with a Small Budget

Related: Generating Software Leads in Australia with a Small Budget

 

Don’t be Annoying: 3 Sales Mistakes that Make You Look Dumb

Don’t be Annoying: 3 Sales Mistakes that Make You Look Dumb

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Whether you’re doing telemarketing, writing an email to your prospect, posting on social media or writing a blog, we can’t avoid making mistakes. But that shouldn’t prevent you from learning and improving from it.

In sales, most prospects won’t let you know when you commit an error. Instead, they’ll choose not to consider what you’re offering and pick your competitor over you. As a sales rep, of course you don’t want this to happen, right?

We’ve identified the common sales mistakes that annoy your prospects and how to avoid them.  Here they are.

Lack of product knowledge

Don't be Annoying: 3 Sales Mistakes that Make You Look Dumb

To some sales reps, generating a qualified sales lead is hard because they don’t have enough information about their product or services. When doing lead generation and appointment setting, it is important to know everything about your product or service. Knowing its features and benefits means you are ready to offer solutions to your prospect’s issues and challenges. 

Related: Sales Tips: Interesting Facts About How to Gain Prospect’s Trust


Tip #1: Never stop learning. Understand and always update your knowledge of what’s new about your product or service.


Talking more than listening

Don't be Annoying: 3 Sales Mistakes that Make You Look Dumb

When calling a prospect, most of the time sales reps talk more than they listen. It is important for a salesperson to focus on what the prospect is saying rather than what you’re going to say.

In every sales call, you’re not just gathering information but building a relationship at the same time. When talking to someone over the phone, only highlight the features and benefits of your product. Most of the time, sales reps assume that upon introducing your company, prospects understand the value of what you’re offering.

Related: Knowing the Different Buying Signals Will Make You A Better Salesperson


Tip #2: In every call, there should be 20% talking and 80% listening to understand the prospect’s problem and offer the right solution. Also, explain upfront the features of your product and inform them how it can benefit their business and why they should want to buy from you. Here’s Why Listening is an Important Component in Telemarketing


Neglecting your prospect

Don't be Annoying: 3 Sales Mistakes that Make You Look Dumb

One of the reasons why businesses fail to sell is because they neglect their prospect. Most sales reps focus more on how to sell, not on how they can help their prospect’s business grow. Salesperson has this mindset that they have enough prospects to call so getting more uninterested prospects is okay. Don’t let this happen, re-engage with warm prospects who have gone cold.


Tip #3: When calling focus on how you can contribute to their business growth. Make your product or services relevant to their business needs.


Now ask yourself, “Have you been making any of these dumb sales mistakes that cause bad sales results?”

These mistakes can kill opportunities even to those who have the best intentions so make sure not to commit these blunders when doing lead generation.

 

Learn more sales and marketing tips today!

Get a boost on your sales and revenue, Talk to our Marketing Consultant

or Dial +61 2 9037 2248

Rebound After A Horrible Sales Call from Callbox on Vimeo.

 

 

The Five Keys You Need To Stand Out In Lead Generation

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The Five Keys You Need To Stand Out In Lead Generation_DONEIn order for your business to shine and for you to make a profit, you have to do your best to stand out. Considering the competition, you really have to find way to make an impact to B2B leads prospects and turn them into paying customer. Now, even if you have no experience or knowledge about standing out, this not exactly some sort of overnight magic. If you want to be more effective and successful in your lead generation campaign, you will need to control five keys that will determine the success of your campaign. These might be hard to follow at the start, but as long as you are persistent enough, then you will have a shot at greatness, of getting into the radar of potential sales leads. And these keys are:

  1. Confidence – how you walk, how you talk, how you dress up, etc. all play a critical role in the eyes of your prospects. If you want to create a positive impression, you need to act and look confident; like you are in control of things and that you can do a real good job at it. These are very important when doing business deals with them.
  2.  Naturalness – basically, if you sound scripted during your appointment setting call, then you are out of the game. Yes, you need to sell something, but you need to do that in a manner that is natural and normal. Do small talk with your prospects, integrate their words to what you are pushing, tell jokes, and the like. Not only will that build rapport, it will help you in nurturing them.
  3.  Listening – how many times have we been told to just shut up and listen to what our prospects say? Perhaps a lot. But there is a reason for this. If all you do is talk and talk during the telemarketing campaign, all that would happen is your prospects hearing how great your company is and that they do not have to tell you what their problem is. Really, that would be a dumb marketing move. You need them to talk before you create any solution.
  4.  Certitude – assumptions are never good for business, since they tend to be wrong and create a whole lot of trouble for you in the end. If you are in the business of providing tailored solutions to customers, make sure that you got all the information that you need straight from them. Making a wild guess is never good in terms of end results.
  5.  Creativity – all right, this one is a quality that not everyone has, including you. If you think that you lack creative juices for your business, you might want to do ask someone who can help. Mark Zuckerberg sought Sean Parker’s expertise for his fledgling social network. See where Facebook is now. Just for you to get the picture.

These keys are crucial in pushing your business forward. As long as you can carry these out, your lead generation efforts will not go to waste.

How To Make Productive Lead Generation Meetings

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How To Make Productive Lead Generation Meetings_DONEMeetings can be a bore, especially if all you talk about is business. But that is something you have to live with if you want to generate good B2B leads for your company. Come to think of it, meeting with business prospects, whether in person or on the phone, is an important step towards making a successful sale or business deal. The only challenge here, at this stage, is actually making your meeting interesting (and impressive) enough for them to sign up with you. With time very important for both parties, you want to make the most out of your lead generation meeting, right?

That is why you need to plan things first. For example:

1. Schedule during off-peak hours – we all know how important time is for us. Be it us in looking for B2B leads, or your prospects in their business operations for that matter, you need to make sure that your meeting will not affect everyone’s important activities. Try to be as flexible as possible for your prospects, and make sure you show up on time. Understand that everyone values their time highly. If they so much as think that you are wasting their time, then they would walk away.

2. Add some humor to the mix – of course, this advice will be dependent on whether the other party is receptive or not. Try testing the waters first, and if you find a willing audience, then subtly add some levity to your discussion. Just make sure that the jokes are tasteful, professional, and relevant to your appointment setting meeting.

3. Stand up – let us face it, meetings can be a bore, or it can downright slow our minds down. You could add life to your meetings by doing it standing up. Not only will it help you get your body moving, it will also compel you to hurry up your talk. This will shorten your time of discussions, and give you more time to do what matters.

4. Get everyone a chance at closing time – this is a very good tactic that you can use to help everyone be more involved in your meetings. Before you dismiss your meeting, have each participant say something about the discussion. In this way, you can be sure everyone is on the same page. At the same time, it will give everyone the opportunity to get out whatever their keeping in their chests.

Meetings will always be part of your business operations. It may be boring, it may be tough, and it may be outright a pain in the neck when things go rough. But we all have to face one at some point in our time. It is up to us to make it better, more interesting, or more rewarding. While this may just be a stage in our marketing process, almost no different to what telemarketing, social media, or email promotions is, it is how we use our creativity and resourcefulness that makes all the difference in our efforts.

Maximize Sales Leads Generation In Three Ways

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Maximize Sales Leads Generation In Three Ways

Selling can be a pain, especially for people not used to this kind of work. Well, even veterans still find this profession a challenge. With the way markets move and trends change, adapting constantly can be a daunting chore. Even so, there are plenty of strategies that you can use to consistently stay at the top of the lead generation business. Generating sufficient sales leads is not that hard at all, as long as you keep in mind the following three tips:

  1. Set you bar too high – yes, this is unrealistic, but if you constantly push yourself to reach impossible goals, especially ones that exceed the average of your appointment setting colleagues, then you will find yourself improving way better.
  2. Keep yourself motivated – basically speaking, have an end in sight. Once you have reached that end, try creating another goal. Maintaining a proper motivation will help you reach your B2B leads goals much better.
  3. Believe in yourself – this can be a real game-changer. How can you make people believe in what you are offering if you do not believe in it yourself? Before you go marketing your product to prospective sales leads, you should market to yourself first.

Another thing you should remember would probably be the content. Regardless of whatever marketing tool you use, be it social media or telemarketing, you need to stay consistent in your message. This would be the first thing your prospects would be looking for. As for the other three, well, now you know them, it would be easier to do it.

The Seven Deadly Sins Of Lead Generation

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The Seven Deadly Sins Of Lead Generation

 

Starting your own business can be the most exciting chapter of your life. Finally, you can be your own boss, managing people under you, and exploring lead generation possibilities that can help improve your bottom line. It all seems rosy, right? But once you put things into practice, well, you might discover some things that can give you problems. Make a mistake, and all your efforts can unravel. That can affect your ability to generate sales leads. So what kind of errors can you commit in your B2B leads efforts? For easy reference, we could classify them according to the seven cardinal sins, since these can reflect the kind of negative actions you might make:

 

  1. Greed – maximizing profits is good, but too much of a good thing is bad. Never take on business leads that may give you profits now, but can prove to be a headache to your business later on. Greed compels marketers to chase short-term rewards, without regards to what the future has in store.
  2. Gluttony – trying to collect all the sales leads that you want may result to a glut in your pipeline, slowing performance down, as well as failing to deliver promised services to your clients. Remember, there is a limit to how many accounts you can handle. Too many, and you will not be able to serve all.
  3. Lust – being the business owner presents a lot of temptations, like buying a few luxuries here and there. While rewarding yourself is fine, spending on extras can reduce the available funds that might be needed for your appointment setting campaign. This is very risky for business.
  4. Sloth – just because you are the business owner does not mean you can just sit back and relax. Truth to be told, this position is exactly where the most work is required. Besides, you have to take the lead for your employees to follow, right? You have to push yourself, even if it means joining your telemarketing team so as to reach your quota.
  5. Pride – ego is not that bad, especially if you want to create a strong image for your business. But if you let all go out of hand, you will fail to see the truth. Sometimes, you just have to swallow the bitter pill and admit that maybe, your current business set-up is not the best.
  6. Wrath – showing passion for your business is great, but it must not devolve into an emotional train wreck. People who get carried away by their passion tend to think irrationally, often going into destructive actions that, ultimately, destroy their business.
  7. Envy – comparing your business to others can be useful in setting benchmarks to reach, but if it begins to get into your nerves, then you are probably doing it the wrong way. People who let envy get the better of them often use their time and resources to sabotage their competition, neglecting their own potentials to grow and prosper.

 

So, which of these lead generation sins are you guilty of?

 

Thinking Strategically In Lead Generation

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Thinking Strategically In Lead Generation

 

Handling a small scale business can be a challenge for entrepreneurs like you. It will not be surprising if you juggle between manager, accountant, promoter, travel agent, and auditor all at the same time. It does make you wonder if you still need to add strategist for lead generation. But that is the one thing you should never do without. Companies that lack a strategic approach in management weaken their ability to generate B2B leads. This, in turn, makes it harder for them to find additional sales leads that could keep their business afloat. So, how does one think strategically?

  1. Do not assume that the current thinking is correct – there is such a thing as market evolution. Yes, your appointment setting process may work, but it may not be effective today. You might have to reexamine your current strategy.
  2. Be ready to explore – even if you reach a dead end, you must be ready to explore all avenues in business. If it means adopting a different communication medium (like telemarketing) or tap a different market, you should do so.
  3. Have a little confidence – strategic thinking requires that you look into the unknown. You will not reach anything if your insecurity prevents you from taking the first step.
  4. You are always faced with choices – you always have to make a choice in actions. Strategic thinking is never a straight path. You have to constantly make the right decisions.

All these play a key role in strategic planning for your lead generation campaign.

Want To Go Viral? Try These Lead Generation Tips

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Want To Go Viral_Try These Lead Generation Tips_DONEHow to make your product go viral is a challenge that every entrepreneur in the Asia-Pacific region would love to overcome. After all, once your products spread like wildfire, your profits would go skyrocketing. This is the dream that every businessman would want to achieve in their B2B lead generation campaign. But the question here is this: how will you pull that off? After all, a poorly executed product or service can go viral, but in all the wrong directions. This can damage your business-to-business talks, as well as your ability to generate qualified sales leads. While some entrepreneurs believe that going viral depends on luck, there are some things they can do to increase the chances that it will happen that way.

For example, there is the need of the market. If you can appeal to your prospective buyers’ emotions, values, as well as integrate yourself in their lives, it all adds more power to your campaign. You should also possess a good level of visibility. This will make it easier for your appointment setting services to promote your business to potential B2B leads. Whether it is an in-house or outsourced campaign, having a telemarketing team is handy for telling your story. People love to hear stories, especially ones that resonate with their lives. So you should make some investments on it. Properly done, it can help you get the deals you need.

So remember: market appeal, higher visibility, and relevant stories will help make your B2B lead generation campaigns succeed.

Why Do Prospects Doubt You During Lead Generation?

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Why Do Prospects Doubt You During Lead Generation?

This is a question that a lot of entrepreneurs, especially those in the Asia-Pacific region, are wondering about. After all, if there is one thing that makes your B2B lead generation campaign more difficult, it is in encountering business prospects that have absolutely no confidence in you. You would certainly be stuck in this case, right? Makes you wonder if you really can generate qualified sales leads. Now that is what we would be discussing about. What can make your appointment setting prospects doubt you? There are several factors regarding that, but the three most common points are:

 

  1. You lie – no one wants to do business with liars. And business relationships anchored on a lie are not just hard to maintain, they are downright bad for your company image. If you want to get the confidence of your prospects, make sure your telemarketing team speaks the truth.
  2. You lack research – this is one of the most fundamental acts in marketing, yet this is also one that is easily overlooked. If you want to impress your prospects, prove to them that you know what you are talking about, do your homework. Know more about the company, and it will be easier for you to generate sales leads from them.
  3. You disappoint them – after you have turned your prospects into customers, make it a point that you always deliver what you promise. Letting them down will only push them towards your competitors.

 

Keep these common mistakes in mind, and you can make your lead generation campaign more trustworthy than ever.

Want To Create Lead Generation Networks In Australia? Step Out

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Want To Create Lead Generation Networks In Australia_Step OutOne important factor that makes it possible for companies in Australia to success is in the business networks that you create. The power of social media has made it possible for companies to gather the business leads they need from their contacts. Of course, there are areas of opportunities in this method of lead generation. Among these is in the network creation in itself. When it comes to effectively creating networks, sometimes, stepping out of the social media game is necessary. In other words, you need to do it in person. That is where the fun part comes in.

How will you do that?

For example, you can attend seminars and forums. Not only will you learn something from speakers there, you can also interact with the other attendees. Who knows, they might be good candidates for your appointment setting campaign.

Another thing you can do is to stop by a coffee shop. If you can do your work there, then do so. While you are at it, talk to the people who stop by and buy a drink. You can meet a lot of interesting personalities there, not to mention getting some inspiration that you can use to your work.

You can also use your existing friends as networks. A little old-school networking can do wonders in getting you in touch with others of similar interests and industry with you. You might get lucky in helping your telemarketing team in.

Really, there are a lot of lead generation opportunities in Australia, if you are willing to network outside the usual social media.