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How Marketing To Millennials Can Take Your Business To Next Level

How Marketing To Millennials Can Take Your Business To Next Level [GUEST POST]

These days, many business owners are realizing that effectively marketing their products or services to millennials is an excellent way to optimize the company’s profitability. However, many corporate leaders and entrepreneurs draw a blank when it’s time to begin cultivating a customized marketing campaign that will get millennials interested in their brand. If this is your dilemma, it’s important to know that social media marketing may be the advertising strategy that helps you effectively connect and convert millennials. Review the short outline provided below to learn about the strategies you can implement to optimize and expedite the social media marketing process:

What Is Social Media Marketing?

Although defined broadly, social media marketing is a process that involves advertising a brand’s products and services through social media channels such as

  • Google+
  • Twitter
  • Facebook
  • Instagram

Social media marketing is an incredibly effective advertising strategy for many reasons. One of them is that this mode of marketing enables business owners to connect with members of their target audience in a much more personal, interactive manner than some traditional modes of advertising permit. For example, business owners can use a social media channel such as Instagram to share personal photos such as pictures of them with their dog. This highly personal mode of marketing can accelerate the relationship-building process and enhance the client’s trust in your brand.

Related: Social Media Metrics to Track in 2018

Social Media Marketing: Steps, Suggestions, And Strategies

Once you realize how effective social media marketing can be in building your brand, you may be ready to develop and implement a customized advertising plan that will help you connect and convert millennials. Below you’ll find several steps that you should take to make the most of this marketing modality:

#1 Learn as Much as Possible About Your Audience.

To really connect with and convert millennials through your social media marketing process, you must first know who they are. This is why learning as much as possible about millennials through the target market research process is imperative. This process will help you determine key things like which social media channels your unique audience uses most frequently. It will also help you determine what types of images and concepts to include in your campaign based on your understanding of your audience’s preferences. There are typically four types of information you’ll attain from the research process. They include geographic, demographic, behavioristic, and psychographic data.

Related: Content Marketing: Targeting 5 Types of B2B Buyers

#2 Put Content Marketing First.

Once you’ve done your target market research, you’ll be ready to move to the next step of the social media marketing process: content marketing. The ongoing implementation of sound content marketing strategies is imperative because social media marketing involves regularly publishing your videos, web articles, and blog posts through social media channels. Luckily, there are several ways to ensure that the content you produce and publish is exceptional. One of them is making sure that your content is scannable. Scannability is an important part of the content marketing process because various research studies have found that 79% of test users scan the new pages they come across. A mere 16% read this content word-for-word. In light of these realities, it’s important to ensure that the content you’re sharing on various social media channels is scannable. Textual elements such as subheaders, headers, bullet points, and numbered lists can help you realize this objective.

Related: The Difference with Australia-Specific Content to Generic Ones

#3 Make The Social Media Marketing Process Interactive.

Another strategy you can implement to make your social media marketing process as effective as possible is ensuring that the entire endeavor is unequivocally interactive. This process is important because the more actively involved your audience becomes with your brand, the more likely they are to make purchases and share your product or service line with other individuals in their social networks. There are several strategies you can implement to make the social media marketing process interactive. One is the use of Twitter polls. These polls enable you to put together brand-related questions and have your audience answer them. An example would be asking them which of your coffee flavors they find to be the most delicious.

Note that the marketing power of Twitter polls is three-fold. First, it keeps your audience engaged with your brand by encouraging them to answer questions about your product line. Second, it functions as a form of word-of-mouth advertising because the results of the poll are published and available for viewing by the general Twitter audience. Third, the Twitter poll enables you to conduct meaningful research through which you’ll be able to more effectively develop and market products. For example, if the poll reveals that the majority of your target audience finds a specific product to be outdated, discontinuing that product may be a practical, prudent business decision.

Related: 6 Basic Tricks to Boost Organic Reach on Twitter

Conclusion

Once you realize that social media marketing can be an incredibly effective way to advertise your brand to millennials, your next course of action should be the development of a high-quality advertising campaign. To ensure that you can effectively market your product or service line to millennials, be sure to incorporate some or all of the aforementioned strategies into your company’s marketing plan.

The Australian Digital Marketing Landscape Forecast

The Australian Digital Marketing Landscape Forecast

The digital world never seizes to amaze us with constant technology innovations, but one needs to be competitive enough in order to stay in the curve and leverage on marketing opportunities.

Digital marketing trends employed by most marketers this 2018 are:

  • Artificial Intelligence, which is used to drive customer conversions by interpreting customer’s buying behavior.
  • Live Video, which is widely delivered via social media channels, Voice Search which continues to rise and becoming more popular and potentially taking over text-based algorithms.
  • Micro-Influencers, with Facebook and Instagram, are two of the most cost-effective methods.
  • Privacy Protection, which is a major selling point for a brand’s marketing message.

If 2018 is focusing on social media trends, what’s in store for the marketing populace in 2019? Let us give you a hint on what Australian digital marketing would look like next year.

Smart Speakers

Smart speakers like Amazon Alexa, Google Home, and Apple HomePod are surging in the consumer technology market, preferred by 65% of smart speakers owners. It is seen to tie up with digital marketing as more online publications embrace voice and publish audio content via these devices.

Internet vs Television

A study shows that in 2019, people will be spending 2.6 hours every day online and 2.7 hours watching tv, while 45 minutes of an average person’s internet browsing time will be spent watching mobile videos, thus predicting companies will spend less money on web ads, web video, and social media.

Social Media Integration With 3rd Parties

Social media companies are expected to deeply integrate their services into third-party applications. These social platforms will start sharing more user data with their audiences and create an even more seamless experience with third-party apps, which could help them retain dominance, acquire more information about users, and provide better services for smaller webs and apps.

Related: Social Media Metrics to Track in 2018

Live Video Will Continue To Grow

Live videos on Youtube, Facebook, and Instagram have been making waves since 2016. In fact, 80% of internet users watched more live videos in 2016 than the previous year as more streaming services spawned. The best thing to do is join in the bandwagon as 67% of live viewers say they are more likely to buy an event ticket if they’ve seen a live stream of the similar event online.

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Video Will Keep Up For Many More Years

Traditional video will keep growing. According to study, a whopping 85% of total internet traffic is expected to account next year. Currently, 54% of internet users watch video on social platforms every month, a number that will continue to grow in the coming years. Also, 65% of ads impressions on Instagram were results of video content and expected to grow in the future.

Chatbots To Become Ordinary Thing

Chatbots are seen to continue to grow and eventually become normal to the consumer’s eye. It’ll become the first place to go for availing retail services like food orders, hotel bookings and choosing mobile plans.

Related: Why Should Live Chat be Part of your Multi-Channel Strategy?

The Rise Of The Social CEOs

According to data from OkToPost, 40% of CEOs were active in social media in 2016. Out of that number, 70% used LinkedIn, and such number is expected to grow as people’s distrust continue to grow, wanting to hear news right from the very source.

The Myth about SMM for B2B Lead Generation

The Myth about SMM for B2B Lead Generation

There’s something in social media marketing (SMM) that some B2B marketers do not like. It could be because certain surveys and reports within the industry list SMM as the least effective lead generation channel. Moreover, these same marketers adhere to the idea that decision-makers rely less on social media in prowling for solutions.

However, this is just pure myth. While there are studies that center their argument in the alleged weaknesses of social media, there are also articles and surveys that still regard SMM as an important tool for fostering and maintaining B2B relationships.

Take a 2013 study from Marketing Profs and the Content Marketing Institute indicating that 87% of marketers use social media for content production and distribution. Other than that, marketers use up to six different social media platforms and, compared to previous years, have increased their usage of such platforms.

In addition, content marketers are focusing more on brand awareness. Social platforms are especially suited for this, given that 93% of marketers (based on the same study) apply content-based demand generation strategies.

These numbers debunk those in other studies that maintain a pessimistic view about social media. In your case as a B2B solutions provider, it is high time to ride the numbers and optimize your content marketing online with these basic steps.

Link up with LinkedIn. At least a majority (or 91%) of B2B marketers depend on LinkedIn for their SM activities. Moreover, they find the site the most effective in terms of generating high-quality B2B leads. This is mainly due to its function of fostering professional relationships and allowing businesses to explore better business opportunities via its blogging platforms and advanced search option.

Present yourself via Slideshare. Slide presentations are among the best and widely-used content options, mainly because they are an engaging way to maintain audience retention. Via Slideshare, they are also effective in giving advice and other information to your intended demographic. So, remember to give provide links to your Slideshare account and put up timely presentations that cover most B2B issues.

Start stumbling. StumbleUpon offers numerous possibilities. Most well-known as a social bookmarking and SEO tool, the site can be leveraged for content curation and lead generation. If you want quality traffic towards your site, you may want to start “stumbling” now.

Forget what other marketers say, SMM is still hot as a freshly baked pie. But it is not easy though as you may need the services of a competent B2B marketing firm to handle your SMM metrics and increase your online conversions.