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Twitter Marketing Lessons for IT and Software Marketers

Twitter Marketing Lessons for IT and Software Marketers

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Twitter is an online social networking tool in which users post updates of what’s going on with their lives along with pictures or links of the things they think are interesting and are useful to their followers. Twitter users choose who to follow and control what news to show in their feed. This platform is used to engage with families, friends, peers, and favorite brands.

In business, Twitter is a great marketing tool for marketing startup or any established company to use. IT and Software companies use twitter because it gives them many opportunities to connect with their target audience. Most users follow brands in order to learn more about them and to know about promotions and new products. However, in order to maximize the opportunities provided by Twitter, you should be familiar with its marketing etiquette or you’ll end up offending your followers.

Here’s how IT and Software companies should use Twitter.

#1: Start following people.

Twitter Marketing Lessons for IT and Software Marketers

However, be careful when following people as Twitter have a strict rule when it comes to this one. You don’t want your account to get suspended because of suspicious activities so take it slow.

Who are the people that you need to follow?

  • Your customers
  • Your competitors/ other IT and Software companies
  • Leaders, Influencer and expert people within your industry
  • Other businesses run by people you know

Related:  Can Social Media Help Generate More Leads for Solar Products?

#2: By using Twitter,  you can stay up to date of the latest news in technology.

Twitter Marketing Lessons for IT and Software Marketers

IT and software companies should follow other IT and software companies and leaders to stay aware of the new practices and resources which provides them access to different opinions.

#3: Through Twitter you get to learn new tools.

Twitter Marketing Lessons for IT and Software Marketers

Ask questions or start a discussion with your followers or those who are following you. Follow experts within your field to benefit from their experience and interact to learn more from them.

#4: Use famous (#)hashtags for IT and software companies correctly to create visibility for your brand and showcase what you offer to expand the reach of your tweets and get more followers.

Twitter Marketing Lessons for IT and Software Marketers

However, you should limit your use of hashtags. Too much hashtags can be annoying. Use at least 1 or 2 relevant hashtags per tweet.

#5: Tweet regularly but don’t post promotional content constantly.

Twitter Marketing Lessons for IT and Software Marketers

Interact with your audience and make them feel valued. Build a rapport with them and educate them by posting important IT and software contents to connect with them.

Related: 5 Ways To Implement Education-Based Marketing

#6: Twitter can help you build relations with your target audience by connecting with them.

Twitter Marketing Lessons for IT and Software Marketers

Find out who are the influencers and experts within your field and interact with them on a regular basis. Twitter can help you discover and learn from interesting people within your niche, achieve trust and build rapport with them. Remember that these influencers have thousands or millions of followers with them and when they start to notice the frequent discussion between you and their idols, they’ll eventually follow you.

#7: Learn from your target projects and check for feedback through Twitter.

Here’s how Linkedin use twitter as their customer service tool. They created this account ‘Linkedin Help’ for user complaints and to give loyal users immediate aid to their problems.

Twitter Marketing Lessons for IT and Software Marketers

Twitter Marketing Lessons for IT and Software Marketers

Experience is everything, and you have to monitor feedback on twitter if you want fans to become loyal customers. Ignoring comments, both positive and negative on Twitter is like abandoning your own business. Optimism is important when dealing with negative feedback. Put aside your fears and engage with your followers in an open and honest manner. Use feedback to improve your products and services. You’ll be surprise on how much your customers appreciate quick responses and solutions to their problem. Customer service is very much important especially to IT and Software industry, given the fact that not all IT buyers are tech savvy.

To become successful in twitter, don’t just share your product’s message and drive traffic to your sites, concentrate on building relationships with your followers as well. Discuss interesting topics, Interact and connect with them. The benefits of twitter depend on the context and the links you’ve posted to create noise. Make use of these marketing lessons for IT and Software Marketers to maximize the opportunities provided by twitter.

 

You might also like: Dummy’s Guide for Content Marketing

 

A list of social influencers you should check out on twitter!


 

 

 

 

 

Twitter Marketing Lessons for IT and Software Marketers

Twitter Marketing Lessons for IT and Software Marketers

/in //by:

Twitter is an online social networking tool in which users post updates of what’s going on with their lives along with pictures or links of the things they think are interesting and are useful to their followers. Twitter users choose who to follow and control what news to show in their feed. This platform is used to engage with families, friends, peers, and favorite brands.

In business, Twitter is a great marketing tool for marketing startup or any established company to use. IT and Software companies use twitter because it gives them many opportunities to connect with their target audience. Most users follow brands in order to learn more about them and to know about promotions and new products. However, in order to maximize the opportunities provided by Twitter, you should be familiar with its marketing etiquette or you’ll end up offending your followers.

Here’s how IT and Software companies should use Twitter.

#1: Start following people.

Twitter Marketing Lessons for IT and Software Marketers

However, be careful when following people as Twitter have a strict rule when it comes to this one. You don’t want your account to get suspended because of suspicious activities so take it slow.

Who are the people that you need to follow?

  • Your customers
  • Your competitors/ other IT and Software companies
  • Leaders, Influencer and expert people within your industry
  • Other businesses run by people you know

Related:  Can Social Media Help Generate More Leads for Solar Products?

#2: By using Twitter,  you can stay up to date of the latest news in technology.

Twitter Marketing Lessons for IT and Software Marketers

IT and software companies should follow other IT and software companies and leaders to stay aware of the new practices and resources which provides them access to different opinions.

#3: Through Twitter you get to learn new tools.

Twitter Marketing Lessons for IT and Software Marketers

Ask questions or start a discussion with your followers or those who are following you. Follow experts within your field to benefit from their experience and interact to learn more from them.

#4: Use famous (#)hashtags for IT and software companies correctly to create visibility for your brand and showcase what you offer to expand the reach of your tweets and get more followers.

Twitter Marketing Lessons for IT and Software Marketers

However, you should limit your use of hashtags. Too much hashtags can be annoying. Use at least 1 or 2 relevant hashtags per tweet.

#5: Tweet regularly but don’t post promotional content constantly.

Twitter Marketing Lessons for IT and Software Marketers

Interact with your audience and make them feel valued. Build a rapport with them and educate them by posting important IT and software contents to connect with them.

Related: 5 Ways To Implement Education-Based Marketing

#6: Twitter can help you build relations with your target audience by connecting with them.

Twitter Marketing Lessons for IT and Software Marketers

Find out who are the influencers and experts within your field and interact with them on a regular basis. Twitter can help you discover and learn from interesting people within your niche, achieve trust and build rapport with them. Remember that these influencers have thousands or millions of followers with them and when they start to notice the frequent discussion between you and their idols, they’ll eventually follow you.

#7: Learn from your target projects and check for feedback through Twitter.

Here’s how Linkedin use twitter as their customer service tool. They created this account ‘Linkedin Help’ for user complaints and to give loyal users immediate aid to their problems.

Twitter Marketing Lessons for IT and Software Marketers

Twitter Marketing Lessons for IT and Software Marketers

Experience is everything, and you have to monitor feedback on twitter if you want fans to become loyal customers. Ignoring comments, both positive and negative on Twitter is like abandoning your own business. Optimism is important when dealing with negative feedback. Put aside your fears and engage with your followers in an open and honest manner. Use feedback to improve your products and services. You’ll be surprise on how much your customers appreciate quick responses and solutions to their problem. Customer service is very much important especially to IT and Software industry, given the fact that not all IT buyers are tech savvy.

To become successful in twitter, don’t just share your product’s message and drive traffic to your sites, concentrate on building relationships with your followers as well. Discuss interesting topics, Interact and connect with them. The benefits of twitter depend on the context and the links you’ve posted to create noise. Make use of these marketing lessons for IT and Software Marketers to maximize the opportunities provided by twitter.

 

You might also like: Dummy’s Guide for Content Marketing

 

A list of social influencers you should check out on twitter!


 

 

 

 

 

The Myth about SMM for B2B Lead Generation

The Myth about SMM for B2B Lead Generation

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The Myth about SMM for B2B Lead Generation

There’s something in social media marketing (SMM) that some B2B marketers do not like. It could be because certain surveys and reports within the industry list SMM as the least effective lead generation channel. Moreover, these same marketers adhere to the idea that decision-makers rely less on social media in prowling for solutions.

However, this is just pure myth. While there are studies that center their argument in the alleged weaknesses of social media, there are also articles and surveys that still regard SMM as an important tool for fostering and maintaining B2B relationships.

Take a 2013 study from Marketing Profs and the Content Marketing Institute indicating that 87% of marketers use social media for content production and distribution. Other than that, marketers use up to six different social media platforms and, compared to previous years, have increased their usage of such platforms.

In addition, content marketers are focusing more on brand awareness. Social platforms are especially suited for this, given that 93% of marketers (based on the same study) apply content-based demand generation strategies.

These numbers debunk those in other studies that maintain a pessimistic view about social media. In your case as a B2B solutions provider, it is high time to ride the numbers and optimize your content marketing online with these basic steps.

Link up with LinkedIn. At least a majority (or 91%) of B2B marketers depend on LinkedIn for their SM activities. Moreover, they find the site the most effective in terms of generating high-quality B2B leads. This is mainly due to its function of fostering professional relationships and allowing businesses to explore better business opportunities via its blogging platforms and advanced search option.

Present yourself via Slideshare. Slide presentations are among the best and widely-used content options, mainly because they are an engaging way to maintain audience retention. Via Slideshare, they are also effective in giving advice and other information to your intended demographic. So, remember to give provide links to your Slideshare account and put up timely presentations that cover most B2B issues.

Start stumbling. StumbleUpon offers numerous possibilities. Most well-known as a social bookmarking and SEO tool, the site can be leveraged for content curation and lead generation. If you want quality traffic towards your site, you may want to start “stumbling” now.

Forget what other marketers say, SMM is still hot as a freshly baked pie. But it is not easy though as you may need the services of a competent B2B marketing firm to handle your SMM metrics and increase your online conversions.

Source: http://contentmarketinginstitute.com/wp-content/uploads/2013/10/B2B_Research_2014_CMI.pdf

The Age of Social Media Marketing

Age of Social Media Marketing

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The Age of Social Media Marketing

Today is the dawn of social media marketing, where people no longer debate on the importance of social media in creating an effective marketing strategy. Businesses around the world have already realized and maximized the power of social media not only in lead generation but in the conversion of leads into revenue.

Marketers have a growing confidence on the efficiency of this type of marketing technique. In Social Media Examiner’s 2013 Annual Year Report, 86% of surveyed marketers regard the importance of social media in their businesses; moreover, 89% believes that social media improved the exposure of their products and created relevant shifts in their revenues. The following are the noted factors that highlighted the good effects of social media marketing:
 

In the age of social media marketing, E-marketers have now the ability to reach and connect with their target market easier and in a more personal level.

Content marketing

Quality content is the core of E- marketing. Consumers are already sick of traditional marketing words that they have been hearing for the past decades.  You should know your market, make the content compelling, and offer what they need not what you have.

Social media has been the biggest content marketing tool that makes content marketing easy to access for the target market. The hard part, thought, is making it not only with quality but enticing to the reader. In addition, the stiff competition against other brands, that are capable of creating quality content, is also a challenge.

Images are a thousand words

On Facebook, images receive 50% more interactions than text posts. Informative images are way more effective than articles; it can be visually stimulating and easier to apprehend. Infographics, a visual representation of helpful information that is intended to educate the reader with complex information quickly and clearly, improves cognition by using colorful graphic designs which enhances human understanding on the topic.

 Business in LinkedIn

LinkedIn is still the biggest social media for professionals with more than 230 million users and constantly growing. It is the top source of business related contents and is the premier social destination for business.  Fueled d by corporate influencers comprised of high profile CEO, entrepreneurs, and business leader. Marketers should take advantage of LinkedIn’s branding, advertising, and product featuring opportunities.

Google+ and Google search

Social and Search: the killer duo. Google+ has a relatively greater intervention in Google search compared to other social networking sites; trends within it will continue to influence the search results listings. Apparently, Google’s search algorithms are greatly moved by quality content, keywords, and emphasized posts from its own social platform. Complemented with other Google services; built-in authorship verification, Google Analytics, and more, it will offer a sheer competitive advantage in social media marketing.

Social statistics

Statistics are the most reliable basis of decision making, and social media developers understand this; that’s why they have been adding statistical feature, such as likes, shares, and +1’s, that will allow users to track social activities. Moreover, marketers will be able to understand customers’ online behavior using business software that can generate relevant statistics that are very helpful in decision making. After they understand certain customer pattern, marketers can immediately address existing issues by adjusting certain marketing parameters to neutralize these issues.

Social media marketing is a relatively new trend but it immediately became a vital component of the modern marketing mix.  Through leveraging and understanding the impacts of social media, companies will have a more dangerous edge against its competitors. Although we have utilized it as a form of marketing tool, we have not yet unleashed its full potential. It will take more knowledge, innovation, commitment, and competition to make social media marketing evolving.

Source:   14 Social Media Marketing Trends for 2014

 

Decisive Directive- Use Social Media to Intensify your Demand Generation Campaign

Use Social Media to Intensify your Demand Generation Campaign

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Decisive Directive- Use Social Media to Intensify your Demand Generation Campaign

If there’s anything modern man couldn’t possibly live without, aside from basic necessities, it is social media.

Likewise, modern B2B companies rely on social media marketing as a means to keep in touch with people across various channels. Aside from lead generation, online social platforms like blogs and Twitter are instrumental in improving marketing campaigns. They work to get your image and brand to the public, a task delegated to demand generation.

Social campaigns could drive an increase of B2B leads that your sales reps and appointment setters could pursue. It is thus a good idea to leverage this advantage in increasing product demand. With social tools at your disposal, you could explore countless strategies that are sure to get your company all fired up.

Then again, many businesses struggle with integrating social media marketing and demand generation. There is a possibility still that an effective synthesis could be achieved.

It’s just a matter of knowing these bits of info for a better demand and lead generation.

Use multi-social marketing. With the worldwide web comes the power to wield a plethora of online tools. And such tools have certain advantages that, if you combine them, would enhance demand traffic. A combination of blogs and social media accounts would thus extend your brand’s reach towards a good share of the market.

Improve shareability. In most cases, your B2B leads could help broadcast your brand to others. Empowering them through calls to action could help. Shareable content doesn’t only entice readers and stimulate interest. It could also realize your messages’ viral potential which is indispensable to demand generation.

Consider video. You can never go wrong with image-based campaigns. But if you favor long-term engagements with your prospects, consider posting company reviews, tutorials and news on your YouTube account. Make sure to include links to your landing pages during or at the end of your videos.

Survey your circles. Whether you are on LinkedIn or Facebook, your business’ identity is bolstered in the company of like-minded individuals. In essence, social media is all about maintaining solid social connections that can boost referral and demand traffic.

Have your message ready. Whatever you are selling, it pays to have a considerable amount of knowledge about your industry. This is where compelling content comes in. Information is best appreciated when it is clear, concise and highly searchable. SEO-optimized articles should be considered accordingly.

In addition, a good lead generation campaign is complemented an effective social online presence. Seeing that “social media lead conversion rates are 13% higher than the average lead conversion rate,” companies should take their demand generation up a notch starting with a firm experienced in nurturing B2B leads and managing your online marketing campaign.

Need To Build Online Presence Fast? You Need These 5 Tools Now

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Need To Build Online Presence Fast - You Need These 5 Tools Now

B2B lead generation is not a passive task where you just produce content and wait for leads to come marching in. Rather, it entails elaborate, sometimes meticulous, processes to sustain online presence. Your target market needs a constant consumption of anything related to your brand in order for them to keep that awareness burning in their memory.

Now, these responsibilities may be too much for a person to handle, especially when the need for monitoring and analysis is building up. In such cases, one needs powerful and efficient tools to help manage the flow of online activities.

For starters, consider these 5 tools proposed by Clément Delangue, chief marketing officer of online social business monitoring app Mention:

1. Buffer to post content. Content sharing is one of the easiest ways to grow and nurture your community. Yet, with more and more social platforms popping up online, content sharing can be time consuming, as each has its own style and messaging. Enter Buffer. This tool is a great way to streamline your posting and schedule on multiple platforms, making sure you’re talking to everyone where it counts.

2. LaunchCrew to launch campaigns. When launch day comes, startups need to get the word out to as many people to have the most impact and increase the probability of being heard in crowded industries. Often this entails getting your current followers to share with their friends, family and connections. LaunchCrew will help you do just that. It lets you cast a much wider net, practically doubling or tripling your impact.

3. Unbounce to create landing pages. Landing pages are now a must-have design choice to boost your online special operations. By customizing these towards a targeted audience, along with specific and relatable calls to action, it makes them way more efficient at achieving higher click-through rates.

4. Click to Tweet to foster sharing. It’s ok to ask people to share. But the simpler it is, the more people you’ll get to do so. By giving out a simple, pre-composed click-to-tweet URL for your audience to tweet in seconds, you’ll find that your potential for virality is drastically increased.

5. Mention to monitor and react. Once people start talking about you, the best way to continue growing is to detect these mentions and to reply to every one of them. By doing so, it fosters a lot of motivation for them to talk and mention even more about you, creating a network of trusted brand advocates. By having alerts based on keywords — like the name of your company, your products or your competitors — mention allows you to stay in the know and react in seconds by connecting your social accounts directly to the app.

Read the full article at 5 Tools For Entrepreneurs to Grow Their Online Presence in No Time

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3 Questions to Ask before pulling the plug on Social Media Marketing

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In B2B lead generation, marketers are used to receiving immediate responses from prospects via emal, telephone calls and events. But when it comes to social media, if there isn’t an instant and significant response then it’s considered a waste of time. While that is a logical response, a marketer should also understand that social media works differently. Considering that its potential to reach millions of people is unprecedented, it’s a shame to pull the plug on something that could help your business, just because of things you didn’t understand about it. Before you take a leap of judgment, evaluate your lead generation campaign using the following three basic criteria of effective social media marketing:

1. How useful was your content? Unless your content is really useful, it could get lost amidst the flood of blogs, emails, videos, articles, tweets, and commentary, and it won’t get read—much less shared. So how do you create useful content? Think of value. Think of yourself as a business owner looking for information to help you decide whether you would like to outsource certain parts of your IT infrastructure. Of course, you would want to learn about the pros and cons, how much you need to prepare financially, and how much control you can retain after farming out.

2. Does your content encourage engagement? A piece of content is most effective when it compels the reader to join in. It could be something that ‘challenges’ the status quo, like presenting an idea that’s entirely new or unique. Or it could be something that raises curiosity, like posing an industry-related question that can really stir their brains. Or it could be a comparison of 2 things, which could spark a debate among commenters. These are the types of content that people watch out for and have no problems with sharing to others.

3.  Did you set realistic metrics? Marketers often think that social media is so powerful that it has a life of its own and generate overflowing publicity (and revenue) for the business. Again, it simply doesn’t work that way. Social media is more about exposure and engagement, as well as understanding the target market. To truly appreciate the influence of social media, you may want to measure engagement and responses from people. It may not equate directly to leads (at least in the short run), but it can show you how your content and brand image are circulating in people’s awareness. After that is established, make a move on how to take advantage of that exposure, and that’s when the real stuff happens.

How To Make Social Media In Australia Generate Better B2B Leads

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How To Make Social Media In Australia Generate Better B2B Leads

The thing about social media, despite all the flak it gets from older companies, is that it actually works. It can an effective tool for B2B lead generation, helping you get in touch with the right prospects, interact with them, as well as get important business information about potential sales leads.

Yes, it may be new, it may not be that reliable, but you can be sure that this is here to stay in the B2B leads game. What matters is that you make it work. You need to invest in new marketing means to get prospects and do business with them. But how will you make that happen? There are several pointers that you should be keeping a close eye on:

  1. Know your goals – before you start your B2B lead generation campaign, you need to carefully plan what you want to achieve at the end of the year. By setting good business goals, you will be able to set up the right parameters and the tools that you will need in the campaign. Think of this as a necessary, if not time-consuming, business investment.
  2. Know your metrics – yes, now you know what you want to achieve. But in order for you to actually find out whether you are reaching your goals or not, you have to put the right metrics in place. For example, you need to decide whether average handling time, number of calls made, or even the number of B2B leads you are able to convert into a sale. This will serve as a key to crucial office decisions that you need to make.
  3. Know how to measure right – once you have the right metrics to take note of, next would be the measurement tools that you have to employ. It has to be done real-time, so you can better decide on what you should be doing next. It must be a system that fits your business well and that can be used by your employees properly.
  4. Know how to monitor – observing and recording the results of your appointment setting activities can be said to be as important as the tools that you use to generate the data. After all, how will you be able to figure out what you have to do if you fail to properly record what happened during a business call. That would be trouble for you.
  5. Know how to evaluate – the evaluation process, as well as the steps you need to take in order to improve your telemarketing campaign, is very important. You know that there is nothing perfect in this business, and if there is any way for you to be better, then you should take it. This might be the key to keeping your business running better now and in the future.

Yes, social media can help in generate good B2B leads. What is important here is that you know where to start and that you have other marketing tools to use in your lead generation campaign.

What Dr. Seuss can teach us about social media marketing

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What Dr. Seuss can teach us about social media marketing

When talking about children’s books, some of the titles surely to be brought up are The Cat in the Hat, Green Eggs and Ham, Horton Hears a Who! and How the Grinch Stole Christmas. These, among others, are classic tales written by an American author, poet and World War II hero named Theodor Seuss Geisel, most widely known in pop culture as Dr. Seuss

Dr. Seuss was not your ordinary storyteller dealing with common morals and lessons. He often touched issues on environmentalism, anti-consumerism, racial equality, and militarization. That makes it no wonder that his stories did not only appeal to the young but also to teenagers and adults alike.

Dr. Seuss was open in discussing his methods and motivations in writing. These nuggets of gold have been treasured as guiding principles in literature and public media. Either through direct quotations or passages in his books, his philosophies can be applied in social media marketing:

“I meant what I said and I said what I meant.”

One important ingredient in making an impact: sincerity. You have to own your words; otherwise people will persecute you and question your integrity. Before you put a word out, check if it really represents what you wanted to convey.

“The more you read the more things you will know.” <

Dr. Seuss wanted to promote reading among children, and for adults he acknowledges man’s innate thirst to learn. It’s hard to introduce concepts to people if you don’t have anything to give. Reading inspires, motivates and brews ideas so we can share them.

“Why fit in, when you were born to stand out!”

Social media is becoming so multi-faceted that the only way to be noticed is to be extremely unique. If your content doesn’t have that x factor, recognition will be a long shot.

“Be who you are and say what you feel because the ones who mind don’t matter, and the ones who matter don’t mind.”

Critics may decry your work, but they are not who you’re marketing for – it’s the audience who matters, and as long as you cater to their needs, you’re doing fine.

“Words and pictures are yin and yang. Married, they produce a progeny more interesting than either parent.”

Statistics will tell you that posts with photos gain more engagement, and common sense will tell you why.

“It is fun to have fun but you have to know how.”

Perhaps one of Dr. Seuss’s most famous lines, this just means that you are always allowed mixing enjoyment in achieving your marketing goals – in fact, sometimes it’s a pre-requisite to being effective. You just have to determine certain boundaries to remind yourself to stay on track.

A Depiction of Social Media Marketing through the Exquisite Mind of Bob Dylan

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A Depiction of Social Media Marketing through the Exquisite Mind of Bob Dylan

With over a hundred songs under his belt, there’s no bigger icon in American music than Dylan. His immense popularity and influence in the 60’s up until today has been consistently cited by countless musicians as the benchmark for folk, rock and contemporary music. Yes, more than Elvis.

Besides, if The Beatles considered Dylan as a major inspiration, then he must have done in quite well.

But behind the glitz and glamour, Dylan was considered a philosopher, a poet, a painter, and an activist against social and political unrest. His songs, his poems and his drawings are testaments to his cultural impact.

With a similar impact in today’s world, social media has widely become an avenue for outspoken artists like Dylan to express sentiments and opinions, and as well as for the purpose of marketing and business relations. Here is an attempt to reflect social media marketing with some of Dylan’s most beloved songs:

Watching the River Flow (1971). With the sudden bang of social media, every thriving company is faced with one major question: is it beneficial for me to join this social media circus? What they have to understand, though, is that even though it’s popular doesn’t mean they have the obligation to fit in.

Like a Rolling Stone (1965). The point of social media marketing is to stir up the online community. One’s marketing efforts become futile when the idea posted online doesn’t have enough fumes to spark someone’s interest or open a conversation. The idea has to keep moving, it has to be passed on indefinitely; its success depends on how extensive it was accepted and shared by those who stumbled upon it.

Too Much of Nothing (1967). Of course, shareability is not the only principle that guides social media marketing. People only pass on things that they themselves have enjoyed, so in order for one’s company to sell like hotcakes, it has to offer something valuable and not an overload of stuff people don’t like putting up with.

Knockin’ on heaven’s door (1973). Joining the online social biosphere entails a great deal of risk. Companies would have to make sure that they would project themselves accordingly to the public, and they have to be accountable of everything they post. Being social means putting their company’s reputation susceptible to criticism and scrutiny.

Blowin’ in the Wind (1963). The goal will always be to understand and cater to the needs of the online supporters so they can assist in increasing a company’s popularity. But it’s not always easy to please people, that’s why online marketers must carefully examine social behavior and zero-in on what makes them happy. The answers are everywhere, they just need to find them.