Email Marketing Series: How to Make your Emails Impossible to Ignore [Video]


Whether you admit it or not, email marketing is still one of the most reliable marketing channels in terms of lead generation. That speaks volumes, because the fact that it is permission-based should make it more of a challenge getting them opened, the same way that it is a challenge for marketing minds to craft emails that get opened or get leads to convert. The point is, email marketing works. You just have to know how to make it work for you.

I’m sure there was a time when, upon opening and reading an email, you said to yourself, “What kind of trash is this?” or “I could have made a better email myself.” or something along those lines.

 Believe me, I know how you feel.

I’ve been in this industry long enough to have used all sorts of marketing channels — email marketing included — yet, there’s never a day that I don’t learn something new. Take email marketing for instance. New concepts crop up literally daily, but the fundamentals remain almost the same.

In this video series, you’ll learn not only the fundamentals, but also some valuable tips and tricks that would improve the chances of your emails getting opened – from ensuring they’re mobile-friendly to making sure they’re as personal as possible. This video series is not a panacea for your email marketing ills, but if you use them, I’m pretty sure you’ll see some positive changes.

Really, I am one with you in your quest to never having an unopened email again.

 Episode 1: It’s All about Mobile

Mobile Marketing isn’t the future — it’s the present. And if you’re not exerting a significant effort in your mobile marketing, you’re already lagging behind the competition. This also applies in email marketing. In this episode, you’ll understand why it’s important to optimize your emails for mobile usage, and learn some tricks that’d come in handy along the way.



Episode 2: It Pays to Personalize your Message

Unless it’s from the state lottery department and it begins with “Congratulations!”, rare is the email that leaves an indelible mark in our busy daily lives. That’s because emails are not exactly the most personal means of communication. But it also doesn’t mean you should just be contented in sending run-of- the-mill messages that convey zero emotion or sincerity or both.

Pro tip: The more personal your emails are, the better the chances of them getting opened, and ultimately, getting a positive response. Here’s how to craft emails that would make the guys at Hallmark blush.   

Episode 3: Use a Catchy Subject Line

Books have synopses, movies have trailers, even sporting events have game previews where the protagonists tell the viewers what to expect come game time. Some, like boxing and MMA, make it even more interesting by making the fighters talk trash to each other, get into each other’s nerves and exchange blows even before the bell. That’s creating hype, that’s how tickets are sold, and that’s partly how fighters earn eight digits in less than a hour.

Similarly, that’s what should be done when writing an email. If you can sell it — meaning, make it interesting enough for the reader to open it and read the contents — just by the subject line alone, you should be inducted in the marketing gods hall of fame. See your ticket below.




Episode 4: Cut the Chase

Everybody is so busy these days we all need to be direct and straightforward. Most, if not all would agree if I said getting straight to the point works for most situations — in courtship, firing an inefficient staff, and even when doctors tell their patient their prognoses. I mean, I like details but unless it’s a really nice book or a series, I prefer knowing the meat of the matter ASAP.

Same is true with emails. Save the preamble for your novel. Just cut to the chase and tell the prospect what’s it about. Here’s why.



Here’s How to Have a Successful Email Marketing Campaign with Callbox

Learn more tips on generating leads

Check out The Savvy Marketer’s Blog or  watch more Callbox videos now



AskCallbox: What is a qualified lead?

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Sales is a meticulous matchmaking process. You can’t just take all the leads and shove your product or service in their faces. Some prospects are a good match, while others are better off with some other company. Knowing which prospect is the right match for you is paramount. That’s why it’s important to know which leads are sales-qualified and are ready for the next stage in your sales process.

So what is a qualified lead?

I can give you two answers, one short and one long.

Short answer:

A qualified lead is a prospective customer with need, budget and buying authority, and with a buying timeline that is in accordance with that of your company’s own projections.

You can stop after this sentence. If you want the long version, stay awhile. A good match, after all, is worth spending a little more time with.

The long answer:

A sales-qualified lead is not just a name and a contact number. He or she is a prospective customer that has been researched and evaluated and is deemed ready for the next stage in the sales process. He or she has gone past the engagement stage, and by showing intent to buy a company’s products, is now ready to be pursued for conversion into a full-fledged customer.

Related: The 4Ws & 1H of a Qualified Lead

A qualified lead is determined by the company’s lead qualification process. This process analyzes which actions a prospect takes that show intention to purchase. A lead scoring process is employed to categorize prospects from the least likely to buy to the more serious ones. Ideally, sales, marketing, and quality assurance teams collaborate to determine which qualities a prospect must have and the actions he should take in order to move on to the next stage of the sales process.

While the exact definition of a sales-qualified lead may vary according to a company’s criteria in determining what a qualified lead is and what is not, as well as what it is selling and who you’re selling to, the BANT criteria is generally used. BANT is acronym for Budget, Authority, Need, and Timeframe/Timeline/Time.

The BANT System

  • Budget
    Does the prospect have the budget to buy the product/service?

After all is said and done, it still boils down to money. No, it’s not love that makes the world go round. It’s cash. It doesn’t matter how much interest a prospect has shown in your product/service. If he doesn’t have the money, strike him off the list. And don’t feel guilty for missing out on him. There are others who can afford what you’re selling. Simple as that.

  • Authority
    Does this person have the authority to make a buying decision? Is he capable of getting an approval to buy your product?

Picture this: You’re a real-estate broker. In an open-house, a thirty-ish man who says he just got married asks for a tour of a nice Mediterranean-inspired two-story overlooking the Pacific. His jaw doesn’t close throughout the 10-minute tour. He says he can’t wait to move in. You smell a fat commission.

Yes, you have a potential sale. But that’s all that is: potential. He may actually have the resources to acquire the property, but there’s a good chance he won’t be making the decisions alone. Clue: just got married.

In business-to-business sales, sometimes the person you talk to may lead you to believe in a possible sale. But consider the fact that, except for a few companies with unorthodox processes or eccentric bosses or both, corporate acquisitions almost always have to be approved by a panel or a committee or at the very least, a decision-maker other than the one you “theoretically” sold the product to.

So don’t call home to tell the kids to pack for a 3-day mini-vacay yet.

  • Need
    Does the prospect need what you are selling? Or, does the prospect have a need that your product can fulfill? What are the conditions that have to be satisfied before your product or service would be valuable to a potential customer?

It must be clear that we are talking about “need” here, which is a full upgrade from “want”. The rule of thumb is to ask whether or not your solution will offer prospects value. There are lots of reasons why a prospect might not need what you are offering.

For example, if you are selling software and it’s not compatible with your prospect’s system, there’s no point in pushing for a sale. Once you’ve established that there’s a certain NEED that needs to be fulfilled, one foot is in.

  • Time frame
    When is the prospect looking to make a decision (to buy)?

Like in most activities, time is of the essence in sales. In this case, it is important that your prospect’s time frame in buying the product coincides with your own, whether it is a deadline set by your boss or a certain schedule you need to have a sale in order to get that elusive commission.

There are also seasons in sales, and different seasons have different demands from salespeople. And because of this, sometimes it’s not just the right time for some deals to close.

Yes, time and timing matters!

Getting positive answers to the BANT questions isn’t the only deciding factor in classifying a lead as “sales-qualified”, but it is a critical indicator. Armed with this information, the sales rep can then focus on the prospects that are most likely to be converted to customers.


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AskCallbox: Why would I work with Callbox or any lead generation company when I have an in-house marketing person and my own CRM?

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I understand you are in as tight a spot as any marketing guy can be: it’s either a win-win or a lose-lose situation, there’s no middle ground. This is a legit dilemma.

Indeed, why would you hire some agency to do the marketing for you when you have an in-house team and your own CRM (Customer Relationship Management) platform at your disposal?

Simple: the best way to do lead generation is to not do any of it. Let the experts handle it.

Let me put it in perspective. Yes, you have a car. It is working fine. If your goal is just to get from point A to B, use it. Drive it even. But if you’re traveling cross-country and you want a stress-free ride and enjoy the landscape and not worry about anything else, rent a car. With a chauffeur.

Gain Expertise

You may know your product or service like the back of your hand, but you may not necessarily excel at other functions your product may require of you, such as lead-generation. By outsourcing to an established marketing agency, you are putting a team of experienced and expert people at your disposal, giving you the advantage of generating the maximum return on your investment while still retaining control of every project.

Sometimes, in your quest to make all things great, you may find yourself donning several hats—quickly becoming a jack-of-all-trades and master of none. But in the marketing world, you have to be a master, especially when it comes to lead generation. Teaming with an experienced and successful marketing company allows you to lean on the experts when needed so you can focus on what you do best.

Related: Why ERP Vendors should opt in outsourcing their marketing processes?

Save Time & Money

Outsourcing your marketing efforts will save you time and money since a good marketing company can strategize, execute, and deliver your needs. It’s like getting all the perks of having a multimillion dollar marketing staff at a fraction of the cost, and with no long-term commitment.

See, in-house marketing does not guarantee income. It may have its crest and troughs, but a business still needs to pay its marketing staff their salaries and bonuses depending on performance. Work with a reputable marketing firm and cut overhead marketing costs, as they will be replaced with as-needed costs based on your budget. As the business owner, you could start with a variable marketing budget and later on, as you can feel significant ROI, you can establish a fixed budget and develop a marketing plan. Or better yet, get the services of that same agency again.

Avail of Proven Technology & Efficient System

Most sales and marketing firms are not dependent on one person. They rely on a cohesive team of experts who have mastered every step of whatever process they have in place. Callbox, for example, works on a system of processes that functions like clockwork. We have technology in place for your campaign to run smoothly and successfully. We provide multi-channel lead generation services that are designed to help get you in front of your target prospects at the best time — when they are most interested and ready to listen to what you have to offer. Our SMART (Sales and Marketing At the Right Time) Calling system helps produce high quality sales leads by tracking exact times of lead activity and responding promptly at every opportunity. From emails, SMS and postal mail sent based on pre-set triggers, follow-up calls made to opens and replies, website visits, and social media connections – Callbox ensures you spend time only on sales-ready leads. A proven technology and an efficient system are two benefits you may not have in your in-house team.

Get Fresh Insight

In-house teams can struggle to execute things they haven’t done before. The learning curve can be pretty steep. Having a seasoned agency handle your lead-generation campaign means avoiding a significant part of the learning curve. Aside from that, a lot of employees are very reluctant when it comes to talking about company sales, marketing strategies and efforts or anything along those lines. Who would blame them? Most of the time, sharing an opinion that’s different from the one your bosses have can lead to all kinds of troubles. Marketing agency experts, however, will always provide an honest and objective opinion about your business.

Make the Right Choice

Outsourcing your marketing team is a critical decision for any company. Used correctly, it can bring plenty of value by putting your organization in expert hands. The key is knowing and understanding your company and its needs, and then choosing the right marketing agency to outsource for the future growth of your company.


Eager to experience more that outsourcing has to offer? Talk to us today and we’ll discuss your campaign. Email us  at or dial 888.810.7464.