Tech Exhibitor Boosts Event ROI with Callbox Support
Sqls
85
Mqls
250
Booth Appointments
120+
Industry
Technology / Cloud-based Business Solutions
Location
Australia, New Zealand
Headquarters
Australia
Campaign Type
Lead Generation, Appointment Setting
Target Location
Australia
Target Industries
Technology, Accounting, Fintech, SaaS, and SME markets
Target Contacts
CEOs, COOs, CFOs, Business Owners, Accountants, Financial Managers, IT Directors, SMB Decision-Makers
The Client
The Client is an Australia-based technology provider offering cloud-based business management and financial software for SMEs. As a frequent exhibitor in major tech events for exhibitors in Australia, the Client aimed to enhance their trade show performance—driving higher booth attendance, capturing qualified leads, and turning event visibility into measurable ROI.
The Challenge
The Client consistently joined large-scale tech expos and industry events but struggled to see tangible returns. Booth engagement was decent, yet only a fraction of visitors converted into qualified leads.
