IT Solutions Firm Boosts Appointments with 3-Month Outreach
Qualified Appointments
42
Marketing Qualified Leads
315
Industry
Information Technology
Location
Australia
Headquarters
Sydney, Australia
Campaign Type
Lead Generation, Appointment Setting
Target Location
Australia
Target Industries
Financial Services, Healthcare, Manufacturing, Rerail, Professional Services
Target Contacts
CIO, CTO, Head of IT, Infrastructure Director, VP of Technology, Digital Transformation Leader, IT Directors, Operations Directors
The Client
The Client is an Australian IT solutions provider offering enterprise infrastructure, managed IT services, and cloud optimisation solutions. Their services help organisations modernise IT environments, improve operational efficiency, and support digital transformation initiatives.
The Challenge
The Client had a strong technical offering and an experienced internal sales team, but struggled to consistently generate qualified meetings with decision-makers. Most outreach efforts relied heavily on sporadic email campaigns and inbound interest, resulting in an inconsistent sales pipeline and underutilised sales capacity
