Entries by Dara Lin

How Australian Companies Can Turn Bad Reviews Into Opportunities – The Callbox Way

B2B companies shouldn’t always expect strawberries and kisses from both existing and previous clients. Other times, they have to deal with bad reviews. And this shouldn’t come as a surprise even to multi-awarded brands that put client expectations in the forefront. But it’s not always that expectations are met. Like everything else in the universe, […]

The 10 types of Marketing Strategies for the Telecom Industry

According to an article from budde.com.au, the overall growth of Telco sectors is stagnating and there is a need to go through cost-cutting in order to maintain its profitability. But the innovation and technology development allows companies to become more competitive. As a marketer, trusting and knowing you have a good product is not enough. […]

15 Australian Blogs You Should Be Reading Right Now

Entrepreneurs are eager beavers when it comes right down to absorbing as much information as their journals and idea books can handle. For businesses in Australia, it really pays to pay attention to those blogs and websites offering an ample amount of relevant information. For sure, blogs are still a driving force in generating quality […]

4 ways for your IT Business to Access to New Markets

Expanding to a new market is a good way to grow your business. However, there are both risks and rewards in expanding your business offshore. According to James Abela, portfolio manager of Fidelity Future Leaders Fund, “Only one in five Australian companies that expands overseas succeeds on a sustainable basis,”. “But when they do make […]

How much do Australia solar leads cost?

According to abc.net.au, based on the report from the Energy Supply Association of Australia, Australia has the highest rate of household solar panel installation in the world. More and more residential and businesses in Australia are buying solar panels because of its benefits. It is a safe and clean source of energy. The solar panel […]