Entries by Dara Lin

How to Grow your Business in 2018 through Lead Generation

B2B marketers at present only what one thing right now and that is to increase their profit margins for the year. Besides, what B2B enterprise doesn’t want to achieve better revenue numbers? As marketing spending continues to grow and impact the way the industry does business, companies across sectors such as financial services and healthcare […]

A Short Marketing Guide for Australian States

The Matrix, Mission Impossible 2, Star Wars, The Great Gatsby, Babe, Happy Feet, Finding Nemo and Wolverine are just a few of the many Hollywood blockbusters that were filmed in Australia. Film Manager Duncan Jones unraveled “The Gold Coast has gained a reputation for being a one-stop shop for budget feature films. Great locations, great […]

Bold Predictions for the Tech Industry in Australia 2018

Grab and go, that’s the latest technology in retail shopping inside Amazon Go. It’s a cashier-free convenience store that lets shoppers pick the items they need without the hassle of waiting on checkout lines and just leave without paying any cash. However, no one leaves without getting charged: customers need to download the app which […]

LED Lighting Firm Renews Callbox Campaign, Wins Sales Deal in 2 Months [CASE STUDY]

The Client’s main line of service helps companies successfully implement and maintain LED lighting projects. Its key differentiator is that it provides fully-integrated, end-to-end LED lighting project management packages that come bundled with the needed expertise and support. The Client also offers 5-year unlimited warranties to its customers, which further sets it apart from other […]

Inside a B2B Marketer’s Arsenal of Productivity Tools

The year 2018 will see competition in the B2B industry to become bloodier. We’re not saying that there’s going to be literal blood splattered around. But it’s the fact that B2B players big and small will try to come up with more aggressive tactics for their lead generation and appointment setting campaigns. For sure, there […]