A B2B Marketer’s Guide to a Fresh Marketing List
It is important for marketers in the B2B industry to make sure they get the right data to implement their lead generation and appointment setting strategies.
Entries by Dara Lin
Track These KPIs and Learn How to Increase Sales Call Volume [VIDEO]
Uncover secrets behind how to increase sales call volume by tracking these four telemarketing metrics, using ideas detailed in this quick video lesson.
Micro Market Provider Forecasts Pipeline Value Growth After Campaign [CASE STUDY]
Workplace micro markets are fast becoming a more popular alternative to traditional office vending machines. Micro markets offer a healthier and more diverse selection of food, drinks, and snacks at companies where having a full-service cafeteria or kitchen isn’t an option. They provide businesses and employees better convenience, increased efficiency, and greater wellness benefits.
New Callbox Site Feature Brings Key B2B Industries into Sharper Focus
The Callbox team recently launched a new feature on its website called ‘My Industry Insights’, an interactive tool that helps users gauge and explore the targeted marketing potential for their industry. Released as a follow-up to Callbox’s data preview tool unveiled in March, My Industry Insights adds to the company’s growing suite of capabilities tailored for data-driven B2B marketers.
Don’t Miss This Year’s Tech Trade Shows in Australia
Business events will no doubt continue to play a significant role in enabling companies to thrive in a highly volatile and competitive ecosystem. Trade shows, in particular, prove to be very effective along the lines of creating business linkages and building rock-solid brands.
The Australian Digital Marketing Landscape Forecast
The digital world never seizes to amaze us with constant technology innovations, but one needs to be competitive enough in order to stay in the curve and leverage on marketing opportunities.
Best Practices in Data-Driven Marketing You Wouldn’t Want to Ignore
As things go in the B2B industry right now, data remains to be a key ingredient in business. For sure, major players, as well as startups, will have to realize the value that data can provide to the bottom line. More than ever, businesses that want to compete for leads will have to come up with a data-driven marketing approach that will deliver the best results in lead generation.
Outbound Campaign Fast-tracks Inbound Results for Business Travel Platform
Shortly before first contacting Callbox, the Client was in the middle of a key strategic refocus that aimed to expand the company’s footprint in the growing SME business travel segment. The Client had already developed specific packages and solutions tailored for small and medium-sized…
The Best Strategies to Increase Tech Leads and Conversions in Australia
Technology will continue to drive economic growth in the Land Down Under. This is according to recent stats that show an increase in tech expenditures for the coming years. With that being said, it has become increasingly important for Australian tech firms to leverage the situation to generate high-quality tech leads.
Hyperlocal Advertising Works Well in Australia, Here’s Why
You can never go wrong with hyperlocal advertising. It might sound like nonsensical jargon that only the millennial clique would understand, but it is actually a real thing. Today as individuals and organizations are flooded with endless streams of information, it has become crucial for B2B…
Marketing and Transactional Emails: How to Leverage Both [VIDEO]
It’s clear that to engage recipients, you need the right mix of marketing and transactional emails. While these two types of emails serve different uses, combining both can boost marketing results through: More ways to connect with prospects and customers…
Targeted B2B Marketing: Guide, Checklists and Worksheets [Free eBook]
Everybody claims to be doing targeted marketing, but few actually get it right. Marketers allocate a significant portion of the budget on tools for better marketing precision (like advanced analytics and marketing automation). But only a minority (around 45%) of marketers believe they’re able to nail down targeted marketing, while an even smaller percentage of […]
