Dara Lin

Here are 10 Marketing lessons you can learn from Easter.

Here are 10 FREE Digital Marketing ebooks that will help digital marketers get better in their strategies.

What trends will continue to spur in the world of marketing in 2017? Here’s a list of some B2B marketing trends to watch out for this year.

It’s better to expect difficult questions from customers in order to be ready in providing them the exact answer they need.

Let’s review some of the most important lead generation statistics in Australia and get ready to change your lead generation process.

According to a report from State of Inbound 2017, social media can generate almost 100% more leads than other channels. Read more social media statistics..

Why is it that many marketers still think it’s an advantage to have behavioral targeting as part of their marketing strategy despite its potential pitfall?

Here are 5 retargeting tactics from drip email to lead generation according to David Kirkpatrick, Senior Reporter at MarketingSherpa.com

As a telemarketer, it is important to understand every person you come in contact with everyday. Salesperson or not, it is only through familiarity and insight that telemarketers are able to converse genuinely, probe effectively, discuss business efficiently and generate leads frequently. B2B telemarketers must make an effort to be “personally acquainted” with what their […]

Negotiating can be tricky. If you haven’t done this before or is new to this, here’s how to do it like a pro.

To improve your telemarketing productivity on your Australian lead generation and appointment setting campaigns, here are three simple tips to follow.

Lead generation is not an easy task to complete. Many factors are needed to be considered.