Entries by Dara Lin

Management over Remote, Outsourced Employees: A Lead Generation Point

A decade ago, only big businesses had the financial resources to outsource their marketing operations to a lead generation services company. Now, however, even small businesses have gathered enough guts and have felt that need to delegate some of their tasks to experts, sometimes even to overseas firms. Outsourcing has become a major part of […]

What do prospects like and dislike? The Telemarketers Guide

As a telemarketer, it is important to understand every person you come in contact with everyday. Salesperson or not, it is only through familiarity and insight that telemarketers are able to converse genuinely, probe effectively, discuss business efficiently and generate leads frequently. B2B telemarketers must make an effort to be “personally acquainted” with what their […]

B2B Sales Leads Negotiations? You Can Do It Like A Pro

I’ve been in the sales business for more than 10 years, and based on my experience only 10% of prospects that I’ve encountered will say, yes – even if they are at some point planning to purchase something. Negotiations, rebut, probing – whatever you call it, it is the most crucial part of your sales […]

Is B2B Lead Generation really just about the numbers?

Sales will always be about a numbers game. But when it comes to B2B lead generation, don’t just focus on a higher number and forget about the quality of leads produced. For the B2B lead generation in Australia, the quality of leads delivered is considered the number one challenge they’ve encountered. Here are some factors […]

How To Make LinkedIn Help You In Lead Generation

LinkedIn, the unassuming, yet powerful tool in lead generation, can be just the thing you need in social media marketing. Well, it may not have the schmaltz and popularity that Facebook or Twitter enjoys, but its quiet nature of connecting professionals across the globe makes it the social media network of choice when looking for […]

Managing Customer Expectations? Then Use Telemarketing To Help You

Business owners don’t just want new customers every day. They also would want to keep old and current customers. The question is, “How?”. Customers nowadays are wiser and have higher expectations than before. As a business owner, it is important to satisfy and meet your customer’s expectations. Every customer you win and keep is an […]

Improve Your Telemarketing For Australian Business Leads

  Let’s face it, we all want to generate more sales for our business. In order to do so, businesses in Australia consider telemarketing. Lead generation and appointment setting campaigns in Australia are a good way to get more leads. However, as a business owner, I want high-quality leads that could give me a better […]

The Four P’s Of Sales Leads Nurturing

For a business to successfully generate qualified sales leads, a little leads nurturing needs to be done. In lead generation, developing your relationship with your prospects on every stage of their buying journey is a slow process. However, if every B2B leads are nurtured well, they can be easily converted into a sale. Still, that […]

Why Will You Fail To Generate Sales Leads In Australia?

If you are trying to generate good B2B leads, you should be prepared to fail especially if you didn’t plan your strategy well. A lead generation campaign without clearly identifying your target prospects will surely fail. When I first started as a sales manager in one of the leading sales and marketing company in the […]