Dara Lin

Many telecom companies are struggling with their lead generation because of ineffective ways to engage with prospects and acquire leads.

I’ve listed down 13 reasons why data profiling is important and how it can provide accurate data for a specific niche that you’re targeting.

Here are the top 5 digital marketing tools that can help you reach out to prospects, nurture them and turn them into loyal clients.

Here are 3 biggest challenges software companies are experiencing when marketing their products and how to overcome it?

Today, customers’ buying behavior is greatly influenced by technology innovations. It leaves advertisers with no choice but to hop in on the bandwagon.

So how would you know what channel to use to communicate and engage with your prospects?

For a business owner who offers financial service, is it really a smart idea to pay for lead generation?

In the business world with so many competition, how can a new business make sure it can survive and compete in the market?

Many businesses don’t implement live chat as part of their marketing strategy. Here is why it should be part of your multi-channel strategy.

Marketers can develop relationships with prospects at every stage of the sales funnel by nurturing them.

Email marketing is a best-seller in the marketing menu as it remains to be the most utilized tool, however, it requires some to do to get the best results.

Let’s take a look at how we can show customer care with inbound lead qualification.