In B2B lead generation, marketers are used to receiving immediate responses from prospects via emal, telephone calls and events. But when it comes to social media, if there isn’t an instant and significant response then it’s considered a waste of time. While that is a logical response, a marketer should also understand that social […]
About Dara Lin
Dara Lin helps companies in Australia increase their business revenue through lead generation and appointment setting services.
Entries by Dara Lin
As a telemarketer, it is important to understand every person you come in contact with everyday. Salesperson or not, it is only through familiarity and insight that telemarketers are able to converse genuinely, probe effectively, discuss business efficiently and generate leads frequently. B2B telemarketers must make an effort to be “personally acquainted” with what their […]
I’ve been in the sales business for more than 10 years, and based on my experience only 10% of prospects that I’ve encountered will say, yes – even if they are at some point planning to purchase something. Negotiations, rebut, probing – whatever you call it, it is the most crucial part of your sales […]
“We all have to admit, selling to large companies can be a real challenge.” Just imagine how hard that would be if you are a small company conducting a B2B lead generation campaign. The competition can be intense, not to mention the possibility that what you have is not what big name businesses are looking […]
Sales will always be about a numbers game. But when it comes to B2B lead generation, don’t just focus on a higher number and forget about the quality of leads produced. For the B2B lead generation in Australia, the quality of leads delivered is considered the number one challenge they’ve encountered. Here are some factors […]
LinkedIn, the unassuming, yet powerful tool in lead generation, can be just the thing you need in social media marketing. Well, it may not have the schmaltz and popularity that Facebook or Twitter enjoys, but its quiet nature of connecting professionals across the globe makes it the social media network of choice when looking for […]
Business owners don’t just want new customers every day. They also would want to keep old and current customers. The question is, “How?”. Customers nowadays are wiser and have higher expectations than before. As a business owner, it is important to satisfy and meet your customer’s expectations. Every customer you win and keep is an […]
Let’s face it, we all want to generate more sales for our business. In order to do so, businesses in Australia consider telemarketing. Lead generation and appointment setting campaigns in Australia are a good way to get more leads. However, as a business owner, I want high-quality leads that could give me a better […]
How do you know when to begin a new appointment setting campaign? This is the question that has left a lot of marketers scratching their heads. In my 10 years of experience in sales, I know that appointment setting can open good opportunities for your business. It provides quality prospects because you only get to […]
For a business to successfully generate qualified sales leads, a little leads nurturing needs to be done. In lead generation, developing your relationship with your prospects on every stage of their buying journey is a slow process. However, if every B2B leads are nurtured well, they can be easily converted into a sale. Still, that […]
If you are trying to generate good B2B leads, you should be prepared to fail especially if you didn’t plan your strategy well. A lead generation campaign without clearly identifying your target prospects will surely fail. When I first started as a sales manager in one of the leading sales and marketing company in the […]
One of the most important factors that can help your business generate more and better sales leads would be creativity. Think of Steve Jobs, Bill Gates, Elon Musk, Mark Zuckerberg, etc. If you look at their qualities, they all share that creative touch with their products and their market. The way they present their products […]
To increase sales productivity, Callbox provides support to its clients by giving their sales teams access to a full stack of sales and marketing tools that drive up lead conversion. Equipped with decades of marketing expertise and powered by intuitive sales technology, Callbox helps companies grow their business exponentially.