Dara Lin

Evaluate your lead generation campaign using the following three basic criteria of effective social media marketing.

As a telemarketer, it is important to understand every person you come in contact with everyday. Salesperson or not, it is only through familiarity and insight that telemarketers are able to converse genuinely, probe effectively, discuss business efficiently and generate leads frequently. B2B telemarketers must make an effort to be “personally acquainted” with what their […]

Negotiating can be tricky. If you haven’t done this before or is new to this, here’s how to do it like a pro.

If you are a small company conducting a b2b lead generation campaign to a large companies can be a real challenge. But that is just at the surface. If you can properly analyze what you need to do, then you will realize just what you should be doing to make it work.

However, regardless of your numbers, your lead generation campaign won’t be a success if you don’t know your metrics. Read more..

To improve your telemarketing productivity on your Australian lead generation and appointment setting campaigns, here are three simple tips to follow.

This is a question that has left a lot of marketers scratching their heads. How does one know when to begin a new appointment setting campaign?

Leads nurturing involves; identifying the needs of your prospects, providing information and offering a solution according to their needs.

Lead generation is not an easy task to complete. Many factors are needed to be considered.

Accelerate your pipeline growth with these research-backed strategies used by B2B marketers in Australia to convert new business leads.