Dara Lin

The digital world never seizes to amaze us with constant technology innovations, but one needs to be competitive enough in order to stay in the curve and leverage on marketing opportunities.

As things go in the B2B industry right now, data remains to be a key ingredient in business. For sure, major players, as well as startups, will have to realize the value that data can provide to the bottom line. More than ever, businesses that want to compete for leads will have to come up with a data-driven marketing approach that will deliver the best results in lead generation.

You can never go wrong with hyperlocal advertising. It might sound like nonsensical jargon that only the millennial clique would understand, but it is actually a real thing. Today as individuals and organizations are flooded with endless streams of information, it has become crucial for B2B…

The handbook provides comprehensive, step-by-step guides on each of the four key areas of targeted marketing (customers, buying process, channels, and message), as well as detailed checklists and actionable worksheets to put these concepts into action.

An Oxford study says there’s a 99% chance Study says AI will replace human telemarketers soon. But until AI learns how to build genuine rapport, sales calls will remain a person-to-person interaction. That’s because there are four building blocks of rapport that only we humans can do for now.

So as the title of this blog starts with “quick ways” then we won’t linger on thorough research and jotting down a trailing list of steps to “improve your email marketing strategy”, instead we’ll look into tactics that would maximize time and effort, all at very least.

Latest ratings from three high-profile sources show that Callbox continues its steady streak of top-notch performance in a number of marketing service…

Since 1988, the Client has been providing custom decorative building materials throughout Southeast Asia and Australia. Its products include colored…

From communications devices to internet connectivity, the telecommunications industry plays a vital role for both the modern-day consumer and…

In this post, we’ll go over the important telemarketing performance metrics to keep track of under each category and find out how to make informed…

Objections pop up anywhere in the sales process. We know they prevent deals from closing. But they also stop sales conversations from moving forward.

There are a lot of good reasons why companies choose to focus more on conversions rather than acquiring higher web traffic. Writing for Bizible, Chris…