We all know the adage: “failure to plan is planning to fail.” 2020 is just around the corner, and we need to start considering the better half of this year as a springboard to next year’s growth.
Let’s take a look at what we can do today to start preparing for structured growth in the coming year!
Add Value Using What You Have
This year has probably already yielded a lot of data, you’ve probably already gotten results of experiments, or you might want to analyze data with a more prominent partner. If you agree with any of these statements, then you’re ready to provide value to your customers.
Whitepapers and research have always been an invaluable resource for other people because it is data that they can work with. This is a great thing to give away for free because you have the data available, and it brands you as a company that can add value to the lives of other people.
By being able to collate the data that you already have this year, you can move forward with a more productive content strategy for the next year. We’re sure it’s not just whitepapers that you can publish, but editorials and case studies as well.
Social Media Strategy and Engaging Content Formats
A social media strategy doesn’t just involve posting at a regular basis, but instead its campaign that aims to elicit a specific reaction from your audience over some time. As early as now, you should be planning your next moves for the following year.
However, static content or videos aren’t going to cut it anymore. The aim of the game is to make your content as dynamic as possible. If you can start integrating and experimenting with AR content, for example, as early as now, it will boost your content strategy.
Start Contacting and Contracting Influencers
Influencers have been a significant force in many B2C industries, and a lot of B2B leaders and marketers have agreed on one thing. Influencers are starting to make ripples in the B2B marketplace.
Forget about the traditional notion of a celebrity endorsing a consumer product, and take a look at the various market leaders in your industry that you would love to follow. By placing the role of an influencer in this context, you begin to see how niche influence come into play.
Industry community members and other leaders that can get behind and represent your product could be pivotal in the way your organization appeals to its prospective customers. The facts are in regardless, 65 percent of multinational brands are already aiming to increase their spending.
There is no shortage of influencers, but as early as now, you must start forming connections with influencers that you can tap as ambassadors of your products.
Chatbots and AI
Some forms of competition are so stiff that the only way to win customers over is to improve on the customer service experience. Enter the AI-powered chatbot.
If you don’t have chatbots on your website, then you’re missing out. Chatbots don’t only give immediate answers to common customer queries, but they will also save your business so much money. Retailers are expected to cut costs by $439 billion yearly in 2023.
Regardless, if you are in the B2B realm of you’re still in B2C, being able to provide a better customer service experience on your website and being able to cut customer service costs is a swell proposition. It’s something that you should be preparing for this year for you to improve on in the year to come.
Event Marketing: Start Planning
One of the things that you should be considering if you want to get ahead with your marketing and sales efforts is event marketing. This can boost your connections and get you in touch with other industry leaders that you can form strategic partnerships with. However, these events take time to plan.
By being able to start today, you give your team enough leeway to launch an event at the beginning of the next year, and this sets the tone for your company and the industry that is in.
If you cannot launch an event of your own, getting on the planning stage of another activity that you will be a part of is a good idea. It might be early, but again, events can get hard to execute as time draws near.
By analyzing what we’ve done so far and considering what we can still do, we can put ourselves in a better position for the year to come. Think of the latter part of this year as your planning and planting stage. As you can see, there are many things that you can implement now to reap further growth in 2020. The question is, are you up to supercharge your lead generation and marketing next year? We know we are.