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Marketing and Transactional Emails: How to Leverage Both [VIDEO]

Written by Dara Lin
Marketing and Transactional Emails: How to Leverage Both [VIDEO]

 

The inbox is a crowded place.

  • An office employee gets 121 emails each day.
  • Half of incoming mails are spam.
  • Only 38% of emails in the inbox are useful.

 

How do you make your emails rise above the noise?

 

First, here’s what’s inside a typical inbox:

Promotional Emails
0%
Transactional Emails
0%
Personal Emails
0%

 

It’s clear that to engage recipients,
you need the right mix of marketing and transactional emails.

 

While these two types of emails serve different uses,
combining both can boost marketing results through:

  • More ways to connect with prospects and customers
  • Deeper insight into prospect’s interest and intent
  • Extra opportunities for conversion

 

Here’s how to integrate marketing and transactional emails:

 

#1 Understand the difference

  • Marketing emails nurture leads, promote offers, and make a sale.
  • Transactional emails are sent to complete a process
  • Marketing emails include: cold emails, newsletters, event invites,, promos, etc.
  • Transactional emails include: welcome emails, order confirmations, account updates, etc.

Related: 40 B2B Sales Email Templates for Every Situation [Free PDF]

 

#2 Know what rules apply

  • Marketing emails must comply with applicable laws like the CAN-SPAM Act, CASL, GDPR, etc.
  • Transactional emails are mostly exempt from these legal standards.
  • For example, marketing emails require a valid postal address, but transactional emails don’t’.

 

#3 Separate them properly

  • Gmail suggests sending emails separately by purpose for better deliverability.
  • Use different sending IP addresses for each type.
  • Avoid using the same domain for marketing and transactional emails.

 

#4 Let the two types complement each other

Transactional emails typically fetch better engagement rates. Use them to:

  • Ask recipients to sign up for your newsletter and other marketing emails
  • Get referrals and recommendations
  • Carry out surveys and gather feedback
  • Point recipients to relevant resources like whitepapers, guides, webinars, etc.

 

Now, it’s time to improve your email results.
Leverage both marketing and transactional emails into your mix.

 

 

Try out our new
Data Preview Tool ↪
for a breakdown of our record list by country!

Contact us or Dial +61 2 9037 2248

Add us on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

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About Us

Founded in 2004, Callbox is the largest provider of outsourced B2B marketing and sales support services for businesses and organizations worldwide. Using an account-based marketing approach in reaching a global database of contacts from over 35 million businesses, Callbox enables companies to establish and expand markets by connecting with prospects through six lead generation avenues: voice, email, social, chat, website and webinars.

To increase sales productivity, Callbox provides support to its clients by giving their sales teams access to a full stack of sales and marketing tools that drive up lead conversion. Equipped with decades of marketing expertise and powered by intuitive sales technology, Callbox helps companies grow their business exponentially.

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