Callbox Australia Lead Generation Blog

This is a guest post from  Kate Webster Call center metrics can be a valuable tool for monitoring the effectiveness of your calling team. Both first call resolution (FCR) and average handle time (AHT) can provide your business with information about you call agents performance and the effectiveness of your calling methods. While both metrics […]

These are just some issues that you need to address in order to avoid work burn-outs. Especially those in Australia.

As with any campaign that your company that your company undertakes, your appointment setting campaigns need to have clear, SMART goals so that you can positive results. Setting up SMART appointments relies on proper coordination between sales and marketing people. The sales department need to keep the marketing team updated with news about the leads passed on to them, and the […]

When doing niche marketing, it is best to utilize methods that will help you connect directly to your business leads. Choosing the proper marketing method to reach out to your leads will significantly improve your b2b sales leads generation campaigns. But what are these methods? Direct marketing methods like email and b2b telemarketing complement niche […]

Niche marketing is most effective in finding qualified business leads when the chosen market is properly researched. To find a niche market that will lead to better profitability, the chosen niche must have the following characteristics:

Telemarketing is not only confined within the wall of inbound calling. It can be used as a means in generating leads and setting business appointments.

by: Mahavir The major advantage of third party b2b telemarketing companies is their ability to use dozens of telemarketers to get your message out quickly. Unless you have a fully-staffed internal b2b telemarketing division, outside firms will make thousands of calls in a relatively short time frame compared to what you can do in-house. However, […]

Anyone who runs their own business can tell you how challenging it is to generate business leads on a consistent basis. Finding good leads and generating more sales is vital to the long term growth of any business. As any job seeker can tell you, networking generates far more job offers than simply reading the […]

Generating a sales lead is a fundamental part of sales lead generation. A sales lead is not yet a sale. It is purely an indication that a potential customer has expressed an interest in your product. You now need to set about convincing them that you are the right business for them to buy from […]

The success of an lead gen campaign does not only rely on strategy alone, one needs to hire a skilled appointment setter who knows what they are doing.