Kuala Lumpur, Malaysia – January 2009 – Callbox Sales and Marketing Solutions opened the year with a resounding series of seminars in Singapore and Malaysia themed, “Global Marketing Strategies for the IT Industry” held January 12-13, 2009 at the International Enterprise Singapore Advisory Centre and Crowne Plaza Mutiara Kuala Lumpur Hotel, respectively.
Attended by CEOs, managing directors, marketing managers, and consultants from a select list of IT and software companies, the seminar proved to be an eye-opener to the attendees who had only casually considered an online marketing plan as one of the best ways to generate global awareness of their products and services. Of particular interest to the attendees were online marketing strategies like search engine optimization, pay-per-click marketing, and search engine marketing. Direct marketing strategies such as lead generation through telephone prospecting or appointment setting and email marketing were also discussed. Google Strategy and Business Planning Director, Matthew Stepka, showcased the results of recent Google queries on B2B IT purchasing, reinforcing Callbox’s claim that online marketing strategies are vital, particularly for the IT market.
The seminars allowed Callbox’s largest clients in the Asia Pacific region, and other companies interested in gaining access to the massive US IT market, a chance to discuss techniques face to face with Callbox as well as analyze each other’s marketing strategies.
Callbox is an ongoing supplier of international business leads to the Singapore Ministry of Trade and Industry through International Enterprise (IE) Singapore, the lead agency spearheading the development of Singapore’s external economic wing. IE Singapore co-sponsored the event.