3-Month ABM Program Drives Leads for RPA Provider
Qualified Sales Appointments
62
Marketing-qualified Leads (mqls)
184
Engaged Prospects
526
Industry
Software/SaaS
Location
Australia
Headquarters
Sydney, Australia
Campaign Type
Lead Generation, Appointment Setting
Target Location
Australia
Target Industries
Financial Services, Logistics, Healthcare, Manufacturing, Education, Government, Retail, Utilities
Target Contacts
CIO, CTO, COO, Head of Automation, Director of Operations, Digital Transformation Directors, Process Improvement Managers, RPA Program Leaders, Innovation & Technology Executives
The Client
The client is a leading software engineering and consulting provider delivering RPA, AI, and custom automation platforms for organisations seeking to modernise operations. Their expertise spans enterprise workflow redesign, intelligent automation implementation, and systems integration for highly regulated industries.
The Challenge
The client was seeing increased interest in automation, but lacked the internal SDR headcount to scale consistent outbound prospecting.
