Case Study
Account-Based Appointment Setting Puts Business IT Firm in Front of Best-Fit Customers
Client
Management IT, IT Consulting, Cloud Services
Sunnyvale, CA
HQ: Sunnyvale, CA
Lead Generation, Appointment Setting
Target Market
US
Manufacturing, Industrial, Media, F&B
IT Manager, IT Director, CIO, CTO
89
Sales - Qualified Leads
134
Marketing - Qualified Leads
7,909
Accounts Touched
- Successfully completed a 6-month U.S.-wide multi-channel, account-based appointment setting campaign for a CA-based IT company
- Complemented the Client’s ABM efforts with a seamless pivot to a targeted outbound account-based strategy
- Exceeded key objectives in terms of best-fit accounts and highly-interested sales contacts delivered
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