Complete Results
Sales - Qualified Leads
89
Marketing - Qualified Leads
134
Accounts Touched
7,909
Average Contacts per Account
2.9
Key Highlights
- Successfully completed a 6-month U.S.-wide multi-channel, account-based appointment setting campaign for a CA-based IT company
- Complemented the Client’s ABM efforts with a seamless pivot to a targeted outbound account-based strategy
- Exceeded key objectives in terms of best-fit accounts and highly-interested sales contacts delivered
About the Client
Headquarters
Sunnyvale, CA
Industry
Management IT, IT Consulting, Cloud Services
Location
Sunnyvale, CA
Target Audience
Decision Makers
IT Manager, IT Director, CIO, CTO
Industries
Manufacturing, Industrial, Media, F&B
Locations
US
The Client
The Client provides managed IT and IT consulting services to manufacturing, industrial, food and beverage, and media organizations throughout the United States. The company specializes in IT support, advisory, cloud, procurement, and networking solutions.
The Challenge
Since 2014, Callbox has been a key partner in the Client’s customer acquisition program. The Client outsources much of its prospecting activities to Callbox and receives the bulk of its outbound leads and appointments from Callbox campaigns carried out regularly throughout the year.