Account-Based Appointment Setting Puts Business IT Firm in Front of Best-Fit Customers
Sales - Qualified Leads
89
Marketing - Qualified Leads
134
Accounts Touched
7,909
Average Contacts per Account
2.9
Industry
Management IT, IT Consulting, Cloud Services
Location
Sunnyvale, CA
Headquarters
Sunnyvale, CA
Campaign Type
Appointment Setting
Target Location
US
Target Industries
Manufacturing, Industrial, Media, F&B
Target Contacts
IT Manager, IT Director, CIO, CTO
The Client
The Client provides managed IT and IT consulting services to manufacturing, industrial, food and beverage, and media organizations throughout the United States. The company specializes in IT support, advisory, cloud, procurement, and networking solutions.
The Challenge
Since 2014, Callbox has been a key partner in the Client’s customer acquisition program. The Client outsources much of its prospecting activities to Callbox and receives the bulk of its outbound leads and appointments from Callbox campaigns carried out regularly throughout the year.
