
B2B Marketing Agency Boosts Event ROI with Callbox in 3 Months
The Client
The Client is an Australian B2B marketing agency specialising in integrated marketing and demand generation for enterprise and technology companies.
The Challenge
Despite years of industry experience, the Client struggled to turn event participation into measurable ROI. Their internal team focused heavily on creative and content execution, leaving little capacity for pre-event outreach, lead capture, and structured post-event follow-up.




