Complete Results
Qualified Appointments
68
Confirmed Attendees
24
Positive Contacts
35
Key Highlights
- Launched a long-term marketing partnership with one of Asia’s biggest tech brands
- Helped the Client reach event turnout targets
- Handed off high-potential sales appointments
About the Client
Headquarters
Singapore
Industry
IT Products and Services
Location
Singapore
Target Audience
Decision Makers
IT Manager, IT Director, CIO, CTO
Industries
Manufacturing
Locations
Singapore
The Client
The Client distributes and markets a diverse portfolio of IT, industrial, construction, automotive, digital media, and consumer products. The company operates in seven Southeast Asian countries and is headquartered in Singapore.
The Challenge
Marketing in complex-sale verticals, such as IT and manufacturing, carries a special set of challenges. The conversion funnel is usually longer and nonlinear, and the process requires connecting with multiple decision-makers. That’s on top of the relatively steep learning curve needed to understand and communicate what the product or service brings.