Complete Results
Key Highlights
- Launched a Southeast Asia-wide campaign that connected with top-level marketing decision makers
- Handed off 124 warm prospects and 9 qualified appointments
- Registered 36 event attendees; 4x more than targets
About the Client
Headquarters
Singapore
Industry
Event Marketing
Location
Singapore
Target Audience
Decision Makers
Directors, Head and Senior Managers of Marketing / Branding / Corporate Communications / Public Relations / Advertising
Industries
All Industires
Locations
SG, TH, ID, PH
The Client
The Client is an NYC-based brand management consulting firm with a global customer base. The company offers brand strategy, research and analytics, brand valuation, corporate identity, brand intelligence, brand engagement, packaging design, and naming services.
The Client was founded in 1974 and now ranks among the biggest branding companies in the world. The company has more than 1,500 employees and a network of 35 offices across 26 countries. Its latest reported annual revenues exceeded $185 million.
The Challenge
In 2013, the Client’s Singapore office signed up for a three-month pilot appointment setting campaign with Callbox. The company wanted to outsource some of their prospecting responsibilities, so that their in-house team could focus on opportunities further downstream.