client success story
case study multichannel ABM to software development company

Callbox ABM Bridges Tech Leader’s Market Gap

Marketing Qualified Leads
Sales Appointments
Webinar Registration
Social Media Connections
Software and Technology Services
Sydney, Australia
Sydney, Australia
Campaign Type
Lead Generation, Appointment Setting
Target Location
APAC (ANZ and Asia), EMEA (UK)
Target Industries
Healthcare & Pharmaceuticals, Financial Services & Banking, Manufacturing & Supply Chain, Government & Public Sector, and Retail & Consumer Goods
Target Contacts
C-level executives, Senior IT Managers & Directors, Operations Directors & Managers, Project Management Officers, Heads of Procurement, and Chief Information Security Officers

The Client

The Client is a global provider of collaboration and productivity tools designed to improve team efficiency and communication. Specializing in solutions for project management, IT services, and software development practices, they aim to drive innovation and success for businesses of all sizes worldwide, ensuring seamless teamwork and integration. Their services are trusted by hundreds of thousands of companies globally, reflecting a commitment to quality and customer satisfaction.

The Challenge

The Client faced a significant challenge in generating high-quality leads and maintaining a consistent nurturing process. Despite offering innovative solutions in collaboration and productivity, their lead generation efforts fell short, leading to inefficient market penetration and underutilizing their potential in key sectors.


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