client success story

Callbox ABM Concluded Top ICT’s Quest for Success

Campaign Type
Lead Generation, Appointment Setting
Target Location
Singapore, Malaysia, Philippines
Target Industries
All (Except Telco, Cybersecurity, System integrators and Public Sectors)
Target Contacts
SVP/EVP/VP/Director/ Manager - IT, Network, Security, Procurement Heads, CTO, CIO, CSO/CISO, CFO

The Client

Established in 2001, the Client is a regional telco and ICT services company with operations in Singapore (HQ), Malaysia and the Philippines, and a trusted partner of Fortune 500 companies and top enterprises in SEA. With their wide range of services such as Global Connectivity, Managed Network and Managed Security solutions, they help many businesses build and transform their network and security infrastructure, securely move to the cloud, and achieve their digital agenda.

The Challenge

The Client was looking for a telemarketing partner who could assist them in promoting their recently launched SECURE SD-WAN: Converged Network + Security Solution services, and cater their customer service needs with the human touch via voice, chat and email.

The ICT leader shortlisted some lead generation companies from online and considered some referrals from channel partners at the same time. But, after several talks with a number of providers, they decided to work with Callbox because of its cohesive and comprehensive approach and range of services, which is very much aligned with their focus on business results and less of the process and activities done.

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