Complete Results
Key Highlights
- Successfully executed a 3-month ABM lead generation and appointment-setting campaign for an additive manufacturing company.
- Through the implementation of outbound campaign activities, the Client was able to unlock new opportunities to adopt fresh marketing strategies.
- Accomplished key objectives in terms of best-fit accounts and highly-qualified prospects delivered.
About the Client
Headquarters
Watertown, Massachusetts, USA
Industry
Manufacturing
Location
Watertown, Massachusetts, USA
Target Audience
Decision Makers
CEO, Manager, Director, Factory Manager, Chief Executive Officer, Program Director, Decision-Makers
Industries
Agriculture, Forestry, Fishing, Mining, Construction, Manufacturing, Transportation
Locations
Australia, New Zealand, Oceania (ANZ)
The Client
The Client is a leading additive manufacturing company that produces industrial-grade 3D printers and related software and materials for manufacturing applications.
The Challenge
The Client has previously utilized various marketing techniques, but unfortunately, they did not yield favorable outcomes. Consequently, they were on the lookout for a more direct and efficient lead generation approach that could not only generate high-quality leads but also help expand their customer base.