Complete Results
Key Highlights
- Callbox’s Customer Profiling campaign built a strong database for the Client
- Most active contacts were filtered via the Pipeline Lead Nurture Tool
- Callbox’s Smart Calling system factored in generating the most qualified prospects for the Client
About the Client
Headquarters
Singapore
Industry
Health Insurance
Location
Singapore
Target Audience
Decision Makers
Doctors, Medical personnel, Hospital Staff
Industries
All Except Competitor
Locations
Singapore
The Client
The Client is a one-size fits all health insurance provider who is driven by 3 guiding principles: technology, data and design that continues to serve SMEs and the non-employed sector.
The Challenge
The Client is unique not because they are a major health insurance provider but because their target customers are those who can hardly afford to get a good health insurance package for themselves. The Client did not start the company just for business reasons but was inspired to revolutionize the health insurance platform based on their personal experience – the loss of loved ones due to high healthcare costs.