ICT Leader Aced More Than A Thousand New Leads With Callbox’s ABM Appointment Setting Program
Sales Qualified-Leads
1248
Decision Makers Reached
23050
Accounts Touched
59103
Emails Delivered
29164
Warm Follow-Ups
139
Industry
IT, Software, Advance Electronics Technology
Location
Malaysia
Headquarters
Taiwan
Campaign Type
Appointment Setting
Target Location
Malaysia Wide
Target Industries
All Industries
Target Contacts
IT Managers, IT Directors, CTO, CEO
The Client
As a multinational company and one of the world’s top ICT brands, the Client specializes in advanced electronics technology. It’s core business focuses on fusing hardware, software and services to open up wider possibilities for businesses and consumers alike.
The Challenge
The Client has more than four decades of ICT experience and leadership. It started with service-oriented technologies and has kept the battle in its hands until it lost bearings in 2011 due to management hit-or-miss and tough market competition.
