Micro Market Provider Forecasts Pipeline Value Growth After Campaign

81
Qualified Appointments
76
Follow-ups
103
Completed Leads
Launched a highly successful integrated appointment setting campaign that leveraged both live phone conversations and email marketing
Delivered appointments, leads, and sales intelligence to boost Client’s marketing efforts

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Complete Results

Qualified Appointments
81
Follow-ups
76
Completed Leads
103
Requests for Information
55

Key Highlights

  • Launched a highly successful integrated appointment setting campaign that leveraged both live phone conversations and email marketing
  • Delivered appointments, leads, and sales intelligence to boost Client’s marketing efforts
  • Increased Client’s pipeline in terms of number of opportunities and potential value

About the Client

Headquarters

Minneapolis, MN

Industry

Food & Beverage

Location

Minneapolis, MN

Target Audience

Decision Makers

Business Owners, Managers

Industries

Agriculture, Mining, Construction, Manufacturing, Transportation, Wholesale and Retail, Finance, Professional Services

Locations

Minneapolis - St. Paul Area

The Client

The Client provides a comprehensive suite of food and beverage vending solutions for small- to- mid-sized businesses, including its proprietary line of self-service workplace micro markets. The company also offers a broad range of corporate dining and refreshment services, such as office coffee services as well as catering and pantry services.

The Challenge

Workplace micro markets are fast becoming a more popular alternative to traditional office vending machines. Micro markets offer a healthier and more diverse selection of food, drinks, and snacks at companies where having a full-service cafeteria or kitchen isn’t an option. They provide businesses and employees better convenience, increased efficiency, and greater wellness benefits.