3-Month Multi-Channel ABM Program Powers Growth for AI SaaS Firm
Sales Appointments
52
Marketing-qualified Leads
140
New Linkedin Connections
487
Industry
Software as a Service (SaaS), Artificial Intelligence (AI)
Location
Australia
Headquarters
Melbourne, Victoria
Campaign Type
Lead Generation, Appointment Setting
Target Location
Australia, New Zealand, and Southeast Asia
Target Industries
Healthcare, Life Sciences, Technology, Marketing, Research Organisations
Target Contacts
Chief Marketing Officers (CMOs), Clinical Operations Managers, Data Scientists, Innovation Directors, Strategic Partnerships Heads, Directors of Clinical Operations, Medical Directors of Biotech/Pharma, Heads of Research & Development (R&D), Heads of Data Science/Analytics
The Client
The Client is an AI-powered SaaS company that helps organisations in healthcare, life sciences, and technology sectors automate data analysis and enhance operational efficiency.
The Challenge
The Client’s AI-driven SaaS platform was gaining recognition for its advanced analytics capabilities, but they faced difficulty translating interest into qualified sales opportunities. Their internal team struggled to maintain consistent outreach and nurture relationships across multiple industries.
