31-Month Campaign Yields New Cleaning Contracts for NY Janitorial Firm

622
SQLs
993
MQLs
1,047
New Prospects
Carried out a highly successful 2-and-a-half-year appointment setting project for a Long Island, NY-based commercial cleaning firm
Communicated Client’s unique value proposition through campaign materials aligned with the company’s messaging requirements

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Complete Results

SQLs
622
MQLs
993
New Prospects
1,047

Key Highlights

  • Carried out a highly successful 2-and-a-half-year appointment setting project for a Long Island, NY-based commercial cleaning firm
  • Communicated Client’s unique value proposition through campaign materials aligned with the company’s messaging requirements
  • Exceeded key campaign benchmarks and minimum requirements set by the Client

About the Client

Headquarters

Bohemia New York

Industry

Commercial Cleaning

Location

Bohemia New York

Target Audience

Decision Makers

General Managers, Operations Managers, Maintenance Managers, Office Facility Manager, Operations Manager, Purchasing Manager, Owner, School Director

Industries

All large companies except auto dealerships, gyms, cinemas, apartments, hotels, and bowling alleys

Locations

Nassau County and Suffolk County (Long Island, NY)

The Client

The Client is a family-owned commercial cleaning company that serves businesses in the Long Island, NY area. The company offers janitorial services, building maintenance solutions, as well as sanitary supplies. It specializes in commercial, medical healthcare, educational, industrial, and retail properties.

The Challenge

With limited manpower and resources to carry out outbound prospecting activities in-house, the Client hired the services of Callbox in January of 2015. For the next two-and-a-half years, Callbox served as a close extension of the company’s sales team, consistently providing appointments and leads to its reps and marketing staff.