client success story
Outbound Campaign Fast Tracks Inbound Results for Business Travel Platform [CASE STUDY]

Outbound Campaign Fast-tracks Inbound Results for Business Travel Platform

Leads Completed
109
Decision-Makers Reached
386
Ebook Downloads
189
Follow-ups
71
Industry
Hospitality
Location
Boston, MA
Headquarters
Boston, MA
Campaign Type
Lead Generation
Target Location
All over the USA
Target Industries
All Industries
Target Contacts
Managers, COOs

The Client

The Client is the corporate travel management arm of a leading online travel agency. the company provides end-to-end business travel solutions tailored for every stage in the travel cycle. Its primary products and services include its flagship online booking platform, a full suite of travel management and reporting tools, and personalized account management and consulting.

The Challenge

Shortly before first contacting Callbox, the Client was in the middle of a key strategic refocus that aimed to expand the company’s footprint in the growing SME business travel segment. The Client had already developed specific packages and solutions tailored for small and medium-sized companies’ needs and was looking to acquire more SME accounts.

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