Complete Results
Key Highlights
- Successfully launched a fully managed lead generation and appointment setting campaign
- Secured qualified sales meetings for the Client's reps with potential customers
- Identified, profiled and expanded the Client's target accounts and contacts with the help of Callbox's data
About the Client
Headquarters
Mildura, VIC, Australia
Industry
Education and Training, Training Agency
Location
Mildura, VIC, Australia
Target Audience
Decision Makers
HR Director, HR Manager, Human Resource
Industries
SME, Small to medium businesses
Locations
Australia - Sydney, Melbourne, Brisbane, Adelaide
The Client
The Client is an Australian Registered Training Organisation and member of the Group Training Australia Network. It allows local businesses to enjoy a hassle free and cost-effective way to employ apprentices through its Group Training system.
The Challenge
The Client wanted to improve its lead generation campaign to get more registrants for its group training courses. Before Callbox, it relied on its in-house salespeople for leads. However, due to their limited time and training in lead generation, this resulted in a few challenges.
Realising the need to generate more sales-ready leads, and that their in-house staff did not have the time and the right set of skills, the Client sought help from lead generation experts at Callbox.