Complete Results
Key Highlights
- Successfully generated qualified sales demos with potential software buyers
- Carried out a multi-touch, multi-channel lead generation and appointment setting campaign
- Identified and expanded The Client's ideal customers with the help of Callbox's data
About the Client
Headquarters
York, PA, United States
Industry
IT, Software / Technology
Location
York, PA, United States
Target Audience
Decision Makers
CIOs, CTOs, IT Directors, IT Managers
Industries
Any ($35M+ Annual Revenue, 65+ Employees)
Locations
USA
The Client
The Client is a Microsoft Certified Business Partner providing global services for industry-specific implementation of Microsoft Dynamics. A Microsoft’s Eastern Region Competency Awardee, the Client is an authorized reseller of Microsoft Dynamics AX “Axapta”, Microsoft Dynamics GP “Great Plains”, and dynamics CRM.
The Challenge
Before engaging Callbox, the Client had difficulty generating a sufficient number of leads for its inside sales team due to a saturated contact list, limited market reach, and changing lead qualification requirements.
With its priorities on selling, the Client needed a reliable lead generation partner to fill the gaps that were emerging in its sales pipeline with sales-ready leads, so that its inside sales team could focus on converting those leads into sales, instead of spending their limited time prospecting.