Callbox Appointment Setting Blog

The two-seat 6-month ABM Lead Generation and Appointment Setting program generated 50 SQLs and 43 MQLs over 6 months.

Let’s face it – quality rarely comes cheap. While most consumers recognize price-quality correlations in luxury items like expensive cars and designer bags, the same principle applies when growing your business. Smart Australian companies are catching on to this reality. Startups and established enterprises across the country are making a strategic move: investing in premium […]

Struggling to book meetings with potential clients? You’re not alone. Many B2B businesses in 2025 still face the same hurdle: connecting with decision-makers and filling their sales pipeline with qualified appointments. Luckily, there’s a smarter way to solve that. Partnering with a top B2B appointment-setting company can save you time, money, and stress while helping […]

In this article, we explore the many benefits of B2B appointment setting and why any B2B organization should do it!

We recently released a downloadable eBook that contains sample call scripts for finding and qualifying potential MSP customers.

Get the free resource and Learn from sample IT/software buyer personas, plus actual telemarketing scripts tailored for each key buyer role.

Scripts make you sound spontaneous and confident over the phone. Here are cold calling scripts that will impress Australian prospects.

How a cold calling script should be? A calling script must contain keywords and substantial ideas that would stir up the prospect’s interest.

Successful B2B appointment setting campaign can be achieved. Following a certain formula can help you achieve that.

Any organization owes its success to cooperation. And no doubt a good B2B appointment setting campaign is bound to reap as many lead conversions as it can when its Sales and Marketing work harmoniously together, even in lead generation.

In any kind of business, hiring the right person for the job is a crucial activity. This is what makes all the difference in the success or failure of your company especially those in B2B appointment setting campaigns.

Managing and resolving problems are a normal part of dealing with customers in an appointment setting campaign.