ABM-Telemarketing-Scripts-for-Cold-Calling-Key-Software-Personas-BG

[Free Download] ABM Telemarketing Scripts for Cold Calling Key Software Personas

ABM-Telemarketing-Scripts-for-Cold-Calling-Key-Software-Personas-BG

If there’s one channel that checks all the boxes in ABM outreach, it’s targeted phone calls. Outbound touches drive ABM results in five crucial areas:

  1. Gathering insights that help tailor your approach
  2. Building and growing meaningful relationships with each stakeholder
  3. Delivering relevant content and messaging to the right decision maker at the right time
  4. Providing a consistent and coherent brand experience across the different stages of the sales funnel
  5. Achieving true marketing and sales alignment

Targeted telemarketing helps you achieve all these and more, but it can be a little challenging to translate these into clear actions and actual messaging strategies.

That’s why the Callbox team recently put together a free downloadable resource that includes sample buyer profiles and telemarketing scripts tailored for ABM programs in the IT/software space.

We want this resource to serve as a practical guide and template for everyone looking to use the power of targeted phone calls in ABM. With this downloadable content, you’ll be able to integrate telemarketing into your ABM program in ways that impact results.

Here’s a quick preview.

 

Buyer Persona Templates

A buyer persona represents a specific stakeholder’s characteristics. It summarizes the demographic, professional, firmographic, and psychographic qualities related to a decision maker.

Buyer personas help you segment and personalize your messaging strategy according to the needs and preferences of each stakeholder. That’s why creating reliable buyer personas is critical to the success of your ABM outreach efforts.

This downloadable PDF includes sample buyer persona templates that outline the following characteristics:

  • Job Title/Professional Info
  • Demographics
  • Goals and Pain Points
  • Preferred Resources

We provide a filled-out buyer profile template for each of the four key buyer personas typically involved in software purchases:

  • Champion (your primary advocates in the target account)
  • Influencer (stakeholders with the authority and expertise to sway buying decisions)
  • Ratifier (decision makers with highly-specific concerns about a solution)
  • Economic Buyer (stakeholders who control the budget)

 

Targeted and Personalized Cold Call Scripts

One-on-one phone calls with stakeholders form an important component of an ABM outreach strategy. Phone calls work well at nurturing prospects that are in the middle-of-the-funnel (MOFU) stages as well as converting stakeholders during the bottom-of-the-funnel (BOFU) phases.

But live calls are also very effective at connecting with potential prospects during the top-of-funnel stages. That’s because, when combined with other outbound channels like email, targeted calls can help you scale attracting and qualifying stakeholders early in the sales process.

For the downloadable resource, we compiled a complete cold calling script tailored for each of the above-mentioned software buyer personas. Each script covers all the key areas of compelling sales conversations:

  • Personalized introduction
  • Rapport-building tactics
  • Creating curiosity and highlighting pain points
  • Probing questions
  • Wrapping up

This proven formula for targeted sales conversations works well at engaging different stakeholders in an ABM setting. We provide these actual scripts to serve as your guide or reference when writing your own.

 

Conclusion

Outbound calls help drive results for ABM programs. Our downloadable buyer persona templates and call scripts will help you make the most of this crucial ABM channel. Get your copy today.

 

Download your ABM call scripts + persona templates

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

Digital Marketing Trends That Will Drive Your Content Strategy for 2019
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How-can-Software-Companies-Get-Meetings-with-the-Right-Prospects

How can Software Companies Get Meetings with the Right Prospects?

How-can-Software-Companies-Get-Meetings-with-the-Right-Prospects

Sometimes being a software vendor can get difficult – trust us, we get it. However, just with anything that is difficult, there’s always a quick workaround.

When trying to set appointments, be conscious of how you formulate your statements so as to make a good impression. Turning off your prospect is the last thing you would want to do.

Here are some helpful tips used by marketers and some software vendors alike to land an appointment with the right buyers:

 

Do your research well

Nothing will guarantee you better results than doing your homework properly right from the beginning. Study your targets and get to know their schedule such as when they are busiest during the day, when is a good time to make a phone call and how to get their attention. You also want to make sure that you get their positions in the company right. Doing so gives them the impression that you are interested enough to review their profiles.

 

Be seriously prepared when you make a phone call in order to set an appointment.

1. Get your target clients to lower their guards.

Be casual yet professional when you start the conversation and use this formula: introduce yourself + acknowledge that they are busy. For instance, say something like, “Hi, my name is Chris Simmons from 123 Solutions. Am I correct in saying you must be working on something now?”

Commonly, the default response would be to deny that they are busy and can spare a few minutes to take your call.

2. Let the person on the other end of the line know your purpose for calling.

Say something like this, “The reason why I am calling is I would like to get 20-30 minutes of your time to discuss how we can help improve your employee productivity by at least 25%.” This kind of statement does not only get the target’s attention, but it also gives him or her a clear picture of what you can offer.

3. End with a strategic question that will help you achieve your objective

Try asking something like this, ”Would tomorrow at 10am or Friday 3pm be perfect to call you again?” This type of question gives the person on the other end of the line 2 alternatives to immediately choose from.

 

Attempt to reach your target during their “off” hours

The type of business leaders you want to reach are those who are influential enough not to be required to punch in and out daily. You can schedule an email to be sent early in the morning, make a sales call during their lunch break or after office hours. Usually, most marketers get good responses when they send out emails between 4am to 5am. This strategy gives you an edge as you get the recipient’s attention as he starts his day after a good rest the night before.

 

Use referrals to your advantage.

When you are referred by someone, it simply means that the person who is asking as mediator can either vouch for your integrity as a business operator or simply know someone who has a great need for your software. Additionally, when people refer someone it generally implies that there is a certain degree of trust in play. Referrals place you in an advantageous position over your competitors.

 

Do not sell your product or service right away.

When you approach someone for a potential appointment, do not tell what you’re selling immediately. Instead, present on the benefits that can be had from your software. You can say something like, “We can help you streamline your operations and improve production by at least 20%. Would you be available to meet this Friday to discuss this further?”

In your target’s mind, there is already an end result in sight. All the target has to do is say yes to meeting you on the agreed date.

 

Pursue your marketing leads.

Setting an appointment with the right prospects does not have to be an agonizing experience for you. You need not look too far at the same time. Consider the business operators that are already familiar with your brand, those who have sent inquiries in the past, checked out your website, downloaded materials from your site, or attended one of your events in the past.

It helps greatly when you pay attention to the people who are already in your circle. Keep them closer by engaging them one more time. Since they are already familiar with your brand, it becomes a lot easier to set an appointment.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

Exceed your growth and revenue targets.




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3 Winning Appointment Setting Tips from Top Salespeople

3-Winning-Appointment-Setting-Tips-from-Top-Salespeople
No matter how advanced the tools you employ and creative your ideas are but lack a fraction of these spontaneous and confident sales speakers in your business ensemble to promote and present your brand, and whom you rely the growth you aspire and the target ROI on, your business will never get anywhere.

But did you ever wonder what magic do these salespeople do, what words or language do they use to get a customer to buy your product or take advantage of your service by simply talking to them?

 

1. What they have in mind

They are flexible and broad-minded. Part of their mental conditioning is the possibility of getting both Yes and No answers from prospects. The thought of getting rejected or getting unsure answers like ‘Maybe’, ‘Not for now’ and ‘Let’s talk again some other time’ does not get them hands up and surrender the battle, however find ways to leave the prospect interested to know some ‘WIIFM’ for himself that would eventually get him to proceed to the next step of the sales process.

 

2. What they feel

True-blooded salespeople are always excited to meet clients, enjoys talking to them and are confident. They would always get to the meeting venue ahead of the prospect to leave a positive initial impression on how eager they are to do business with them. Although their spirits are high at the start of the meeting, they are still able to show warmth and calmness by not getting straight on discussing the proposal, instead start with small talks by asking the client how his day is, maybe thank him for coming to the meeting, compliment on the venue of the meeting (if it was his choice) or offer him a drink.

 

3. What they do

Nothing. They simply listen…actively listen to the prospect, but filters the important details of his speech – what he wants, his business need, his purchase habits. Then, at a chance to ask questions, they pace their questioning, and eventually probing, with the prospect’s communication style by not pushing him too hard to answer all the questions, instead make him voluntarily share information as well as his thoughts. When a client asks them questions, they give short, honest answers without impressing drama nor pretense, and never over-promise.

Successful top salespeople do not conjure $$$ signs in their minds on prospects but aim to get them engaged and seize a deal.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

Exceed your growth and revenue targets.




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

Get your FREE ebook

ABM-Telemarketing-Scripts-for-Cold-Calling-Key-Software-Personas-BG
How-can-Software-Companies-Get-Meetings-with-the-Right-Prospects
3-Winning-Appointment-Setting-Tips-from-Top-Salespeople
Top Appointment Setting Tips to Fill Up your Calendar

Top Appointment Setting Tips to Fill Up your Calendar

Top Appointment Setting Tips to Fill Up your Calendar

The end goal of all your marketing efforts is the sales close. It’s basically the culmination of the tactics you have applied right from the beginning of your lead generation campaign down to an appointment with a sales representative.

From the get-go, careful strategizing is essential to generating the right audience for your product or service. But to translate these opportunities into actual sales demands a lot more than just the usual lead nurturing tactics that are being implemented by your competitors

After all, B2B appointment setting is crucial to the success of your marketing campaigns for obvious reasons. The fact that you need to transform your leads into paying customers is essential to growing your revenue. Without a proper process for setting appointments with potential clients, it will be difficult for you to reach the revenue goals you have set for your business.

 

Easy Appointments?

What could be possibly harder than that? Well, a lot of businesses outside the B2B arena are quick to say that appointment setting should be the easiest marketing task there is. In fact, there are a lot of misconceptions about setting appointments with qualified clients. One of these misconceptions is that scheduling an appointment isn’t complicated at all. Do you know what’s easier? Flying a 747 jumbo jet.

If you catch our drift, then appointment setting isn’t all that easy, to begin with. Being the threshold between a lead and a juicy sale, it’s an activity that involves a great deal of detail in order for it to produce the results you wanted.

This is the reason why most B2B companies, especially in Australia, are investing a lot of their resources on getting more booked sales appointments on the regular. Sure enough, the dynamics have become increasingly difficult for these businesses. As B2B buyers have become even more meticulous when it comes to selecting and purchasing the right solutions for their enterprises. 

Related: How Marketing Automation Increased My Client’s Appointments in 30 Days

 

Creating the right plans

The number of appointments required before a prospect decides on buying a product has increased to 8.

This poses a considerable challenge for businesses to handle. The aim right now is t focus on value and reduce the number of appointments it takes to rake in a sale.

For this, it’s vital for sales reps as well as the marketing team to plan effective strategies that can help their businesses close more deals.

Here are some of the best tips to help you with that:

 

Make the conversation sound natural

As much as we are all excited for the rise of automation in marketing, we can’t deny the fact that decision makers seek real human interactions. Though new CRM tools such as Google Duplex provide an easier path for businesses to navigate around a sales appointment, it’s still vital for sales reps to personalize their interactions and avoid relying too much on automated responses and call scripts. Opt to train your in-house appointment setters themselves and you will be filling up your calendar in no time.

Related: 4 Sales Call Rapport-Building Techniques That AI Can’t Yet Do [VIDEO]

 

Propel value

Nothing motivates prospects to take a course of action more than knowing the benefits on the other end. In other words, it’s important to provide your prospects with a good view of what they should expect from your product or service. By prioritizing what’s valuable to your prospects and avoiding being an advocate for your brand, you will be able to secure a better position for setting them up with a sales rep.

 

Ask the right questions

Decision makers instantly drop a telemarketing call due to the wrong queries. In appointment setting, it’s always best to calculate your steps, because the words you say no matter how insignificant they seem to you will determine the likelihood of a sales deal. For this, you will need to draft a guide containing the questions your appointment setters can use to nail a sales meeting.

Related: How to Handle Early Sales Objections, According to Science [VIDEO] 

 

Outsource your appointment setting

If you are cut for resources and time, you can consider outsourcing your appointment setting tasks. That way, your marketing and sales teams can focus more on generating leads and closing deals, respectively. To get the best results for your campaigns, you can delegate your these tasks to a marketing firm that knows your industry inside and out.

Related: What to Expect when you Outsource your B2B Lead Generation Processes

 

A ton of sales opportunities is coming your way. Click here to learn more.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

Do you want more leads?

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How Marketing Automation Increased My Client's Appoinments in 30 Days

How Marketing Automation Increased My Client’s Appointments in 30 Days

How Marketing Automation Increased My Client's Appoinments in 30 Days

I know you’ll get what I mean when I say, it feels good when you know you’ve helped your clients in every possible way.

“One of the best service-provider experiences I’ve ever had. This is my 4th attempt at using an appointment setting service, and this is the only one that has succeeded.”

“I am extremely happy with the results. I always have qualified leads and appointments, making my job in sales easy. I also love the system itself, as it helps to keep you organized.”

Read more Client Testimonials

As a B2B lead generation company for almost 15 years, we managed to meet or should I say, exceeded our client’s expectations by delivering qualified leads and appointments.

 

Let me tell you a story of how our client managed to get good results from our marketing automation campaign.

Early of 2015, a Marketing Manager of a software company in Australia inquires about our service and decided to sign up their first campaign with us.

The first contract was for a month. Being a software reseller, our client knows it’s hard to look for new prospects for their business. For reasons such as;

  • the software is expensive,
  • too many decision makers,
  • planning and evaluation will take years before the companies make a decision to purchase.  

In our years of experience, Callbox found out that in sales and marketing, visibility is important. You have to be where your prospects are in order to establish connections in the B2B world.

Related: Australian Prospects Preferred mode of Communicating By Statistics [INFOGRAPHIC]

Upon knowing our client’s goals and objectives, we set up a multi-touch multi-channel and lead nurturing campaign that allows us to reach out to prospects through their preferred channel – email, social media, web, mobile, voice and chat.

With the help of our marketing automation tool, we were able to maximize the campaign hours by prioritizing the calling of prospects depending on the times they are active and are most likely responsive on the phone, email and online. In short, we make calls at the hours where we know there is a bigger chance of converting them into leads and focus on prospecting and pre-qualifying during lean hours.

Being able to nurture our cold prospects – deliver the right message to the right people at the right time and place, and walk them through every stage of their buying cycle until such time that they are ready to do business with our client is the most effective way of handling our software prospects.

Related: Top 3 Benefits of Multi-Channel Marketing Every CEO Must Know

Callbox’s multi-touch multi-channel lead generation service and marketing automation tools – Pipeline Lead Nurture Tool and SMART Calling allows us to deliver almost 30% increase in leads for our client in a month. Because of this, we have gained their trust and have been their source of new leads up until now.

 

 

Read more successful marketing stories:

 

 

 See more statistics on this video!


 

Generate more leads and appointments

with our Pipeline and Marketing Automation Tool

Dial +61 2 9037 2248

 

 

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3-Winning-Appointment-Setting-Tips-from-Top-Salespeople
Top Appointment Setting Tips to Fill Up your Calendar
Sample Cold Calling Templates for All B2B Industries

Earn Appointments with These Cold Calling Scripts for All Industries

Sample Cold Calling Templates for All B2B Industries

The more you make calls, the less you rely on a script. My over 10 years of experience in a B2B lead generation made me customize a script that works for me and my team. How I deliver my spiel and what words to say to my prospects varies depending on the person I’m talking to.

However, if you are an inexperienced agent, distractions can happen anytime during your call. Thorough preparation is needed before making calls.

How a newbie should prepare before making calls.

  • Product knowledge. Know every details of the product and services you offer. Write down important details and make sure the information is available in case a prospect asks you about it, you can easily read it. This will refrain you from stuttering and you’ll sound credible over the phone. It’s a big turn off for prospects if the agent calling him is not familiar of what he’s offering.

Related: IT and Software: Mastering Product Knowledge Before your First Sales Pitch

  • Remember your company details (name of the company and its location). Of course, how can you forget your company? But as a newbie, distractions plus a little bit of nervousness might make you forget some important stuff. So it’s best to have them handy as well.
  • Be familiar with your script. Go over your script for at least 2 or 3 times. You’re not supposed to read your script and should be used as your guide. It is important to be familiar with what you’re supposed to say when talking to your prospects.
  • Prepare for rebuttals for every possible objection. You can ask objections from your mentor or a colleague. As you make calls, you’ll encounter objections. Take note of them and provide rebuttals for you to use.

Scripts make you sound spontaneous and confident over the phone. Prospects wanted to speak with someone who is credible and not just any salesperson.

Here are the Appointment Setting, Call-to-invite and Data profiling scripts I use that work for the following industries.


IT Services


Appointment Setting Script

Company Name: XYZ Consulting Group

Location: Sydney, Austalia

Website: www.xyzconsulting.com.au

Phone Number: 1234567890

Target Contacts: IT Manager, IT Director, CIO and CTO

Hi, Andrew! My name is _____________, with XYZ Consulting Group. Would you be the best person to talk to regarding your company’s I.T requirements?

(IF YES, proceed)

I’m calling with XYZ Consulting Group. We are an I.T solutions provider specializing in secure I.T solutions for small to medium business. We pride ourselves in providing business solutions that are designed to work.

We provide a range of Computer Support, Network Services, Backup and Disaster Recovery, IT Consulting, Cloud Services, VoIP and Phone Solutions, Virtualization and Email & Spam Protection.

I’d like to propose a quick conversation between you and one of our executives to see how we can assist in reducing your operating costs.

Are you open to such a meeting?

IF YES: (IF NOT INTERESTED probe and ask the qualifying questions to uncover opportunities)

Great!  So would (date and time) work for you? And what would be the best number to reach you? (take note)

Qualifying questions:.

I’d like to ask;

  1. How many computers do you have? (should be 10+)
  2. Who do you call when there are computer problems? (Do you have an in-house or outsourced IT?)
  3. How do you confirm your I.T systems are secure?

If using an external company:

  1. Are you in a contract? For how long?
  2. Are you experiencing any issues with your current IT set up? What areas in particular?
  3. Is there any area where you think you might need improvements on?

If they have their IT in house:

  1. Would you consider outsourcing your IT? (should be a yes)
  2. What challenges are you currently facing with your existing set up?

To confirm your appointment, we’ll send you a meeting request so you could mark your calendar. Also, I would like to send additional information about our company and the services that we offer.  May I have your email address?

(Gather/Verify complete name, Job title, phone number, direct line, mobile, company name, website  and fax number)

Thanks for your time. Talk to you on (date of appointment). Have a nice day!

 

Data Profiling Script

Company Name: XYZ Consulting Group

Location: Sydney, Austalia

Website: www.xyzconsulting.com.au

Phone Number: 1234567890

Target Contacts: IT Manager, IT Director, CIO and CTO

Hi! My name is _____________, with XYZ Consulting Group. Would you be the best person to talk to regarding your company’s I.T requirements?

(IF YES, proceed)

I’m calling with XYZ Consulting Group. We are an I.T solutions provider specializing in secure I.T solutions for small to medium business. We would like to send information about our company and how we can assist in reducing your operating costs.

May I have your email address, please?

What’s your first and last name?

What’s your specific job title?

Do you have a direct line or ext. Number?

(Verify the company name, company address, fax number, website)

In order for me to send you the right information, I’d like to ask;

  1. How many computers do you have? (should be 10+)
  2. Who do you call when there are computer problems? (Do you have an in-house or outsourced IT?)
  3. How do you confirm your I.T systems are secure?

If using an external company:

  1. Are you experiencing any issues with your current IT set up? What areas in particular?
  2. Is there any area where you think you might need improvements on?

If they have their IT in-house:

  1. What challenges are you currently facing with your existing setup?

We will send you the information. Thank you so much for your time. Have a nice day!

Related: 13 Reasons Why You Should use Data Profiling and Get Accurate IT Contacts

Download our sample scripts with rebuttals for IT telemarketing campaignsample scripts with rebuttals for IT telemarketing campaign


Get your FREE ABM Telemarketing Scripts for Cold-calling Key Prospects.

 

Financial Services (Insurance, Securities, and Investment)


Appointment Setting Script

Company Name: XYZ Consulting Group

Location: Sydney, Australia

Website: www.xyzconsulting.com.au

Phone Number: 1234567890

Target Contacts: Business Owner

Hello Andrew! My name is Amanda and I’m calling from XYZ Consulting Group. I understand you are the best person to speak with about your business operations and expansion, am I correct?

(If yes, Proceed)

Great!  Well as I was saying I’m calling from XYZ Consulting Group, an Australian owned financial services company. We offer business loans of up to $500,000 dollars. These loans require no security and the interest rate is very competitive.

I called to find out to check if this is something you might be interested soon or anytime in the future?

If Yes, proceed.

Great! I would like to arrange a short meeting with one of my Consultant to call you later this week and discuss with you about this and how you could benefit from it. When is the best time for him to contact you?

If yes, proceed

(Verify all contact details: Contact Person’s Name, Job Title, Email address, Company Address, Contact Number, Direct Line or Mobile Number)

We will send you information. Then my Consultant will call you later this week to know how we can assist you on this one. Thank you so much for your time. Have a nice day!

 

Data Profiling Script

Company Name: XYZ Consulting Group

Location: Sydney, Australia

Website: www.xyzconsulting.com.au

Phone Number: 1234567890

Target Contacts: Business Owner

With the Receptionist:

Hi, good morning! This is Amanda and I’m calling from XYZ Consulting Group. Can I speak to Andrew, please?

(When asked about the purpose of your call)

I’m calling about your business operation and expansion. Is he in?

With the Target Contact:

Hello Andrew.  My name is Amanda and I’m calling from XYZ Consulting Group.  We are an Australian owned financial services company. We provide business loans of up to $500,000 dollars that doesn’t require security and the interest rate is very competitive. May I send you more information about this?

If Yes, proceed to gather email address (USE PHONETICS).

  1. May I have your email address, please?
  2. What’s your first and last name?
  3. What’s your specific job title?
  4. What’s your ext. No or direct line?

(Verify company details: Company name, company address and website)

Great! We will send you the information. Thank you for taking my call. Have a great day!

Related: Why Lead Generation is a Sound Investment for Australia Financial Services

Download our sample scripts with rebuttals for financial telemarketing campaignsample scripts with rebuttals for financial telemarketing campaign


Advertising Services (Consulting and Healthcare marketing)


Appointment Setting Script

Company Name: XYZ Advertising

Location: Sydney, Australia

Website: www.xyzcompany.com.au

Phone Number: 1234567890

Target Contacts: Marketing/Branding Head, Marketing Manager, Marketing Director, CMO

Hi Andrew, good morning. This is Amanda and I’m calling on behalf of XYZ Advertising. I understand you are the best person to speak with about branding and marketing strategy?

If yes, proceed.

Have you heard of XYZ Advertising before?

We are a global brand consultancy and we help companies create, grow and disrupt markets by integrating research, brand strategy, creative and digital. We have worked with different companies such as Airbnb, Unilever, Alibaba Group, etc.

I’d like to ask,

  1. Do you know if your digital marketing is working or not?
  2. Do you have difficulties in measuring the effectiveness of your digital marketing?
  3. Do you think your brand needs a boost in one of your markets but don’t know where the issue is or how to go about improving it?

My Director would meet with you to discuss our branding solution and how we can help improve your branding and marketing scheme. Would you be available on (day, date and time of appointment)?

(If not, ask for prospect’s preferred date)

(If yes, proceed)

We would like to send information about our company, may I have your email address, please?

(Verify/gather all contact details: Contact Person’s Name, Job Title, Company Address, Contact Number, Direct Line or Mobile Number)

Please mark your calendar for our Director to visit you on (date of the appointment). Thank you for your time. Have a nice day!

 

Data Profiling Script

Company Name: XYZ Advertising

Location: Sydney, Australia

Website: www.xyzcompany.com.au

Phone Number: 1234567890

Target Contacts: Marketing/Branding Head, Marketing Manager, Marketing Director, CMO

With the Receptionist:

Hi Andrew, good morning. This is Amanda and I’m calling on behalf of XYZ Advertising. I’d like to speak with the Marketing Manager, please.

What is this regarding?

I’m calling about your company’s branding and marketing strategy? Is he in?

With the Marketing Manager:

Hi, good morning. This is Amanda with XYZ Advertising. I understand you’re the best person to speak with regarding your company’s branding and marketing strategy?

If yes, proceed. (If no, look for the person in charge)

Great! We are a global brand consultancy and we help companies create, grow and disrupt markets by integrating research, brand strategy, creative and digital. We have worked with companies such as Airbnb, Unilever, Alibaba Group, etc. We would like to send information about our company and the services that we offer,

  • May I have your email address, please?
  • What’s your first and last name?
  • What’s your specific job title?
  • Do you have a direct line or ext number?

(Verify the company information: Company name, location, and website)

In order for us to send you the right information, I’d like to ask,

  1. Do you know if your digital marketing is working or not?
  2. Do you have difficulties in measuring the effectiveness of your digital marketing?
  3. Do you think your brand needs a boost in one of your markets but don’t know where the issue is or how to go about improving it?

We would like to send information about our company. Thank you so much. Have a nice day.

Download our special sample scripts with rebuttals for advertising calling campaignsample scripts with rebuttals for advertising telemarketing campaign


Business Consulting Services (Strategic and Planning)


 Appointment Setting Script

Company Name: ABC Consulting

Location: Sydney, Australia

Website: www.abcsolutions.com.au

Phone Number: 1234567890

Target Contacts: Owner, President, CEO

Hi Andrew, good morning. This is Amanda and I’m calling on behalf of ABC Consulting. We are a global business consultancy and we offer free assessment for every startup companies. We have worked with different companies all over Australia (you can mention some of your clients here) take better actions, make better decisions and produce a greater outcome with less time and effort for our clients. Would you like to have a free assessment of your company?

(If yes, proceed)

Great! If I may ask,

What problems and challenges are you experiencing right now within your organization?

One of our consultants would like to meet with you to discuss how we can help your company solve these issues.

Would you be available on (day, date and time of appointment)?

(If not, ask for prospect’s preferred date)

(If yes, proceed)

We would like to send information about our company, may I have your email address, please?

(Verify/gather all contact details: Contact Person’s Name, Job Title, Company Address, Contact Number, Direct Line or Mobile Number)

Please mark your calendar for our Consultant to visit you on (date of the appointment). Thank you for your time. Have a nice day!

 

Data Profiling Script

Company Name: ABC Consulting

Location: Sydney, Australia

Website: www.abcsolutions.com.au

Phone Number: 1234567890

Target Contacts: Owner, President, CEO

Hi Andrew, good morning. This is Amanda and I’m calling on behalf of ABC Company. I was wondering if you’ve heard of our company before?

We are a global business consultancy. We have worked with different companies all over Australia (you can mention some of your clients here) take better actions, make better decisions and produce a greater outcome with less time and effort for our clients. I called because we will like to send information about our company and the services that we offer.

  1. May I have your email address, please? (Take note)
  2. What’s your first and last name? So I can address the email properly.
  3. What’s your specific job title for me to address you properly in the email?
  4. Do you have a direct line or ext number?

In order for me to send the right information to send you, I’d like to ask;

What problems and challenges are you experiencing right now within your organization? (Take note)

We will send you the information. Thank you for your time. Have a nice day!

Related: The Best Practices for B2B Business Calling for Consulting Businesses

Download our sample scripts with rebuttals for consulting telemarketing campaignsample scripts with rebuttals for consulting telemarketing campaign


Software Services


Appointment Setting Script

Company Name: ABC Solutions

Location: Sydney, Australia

Website: www.abcsolutions.com.au

Phone Number: 1234567890

Target Contacts: IT Manager, IT Director, Financial Manager/Director, Accounting Manager

Hi Andrew, good morning! This is Amanda with ABC Solutions. I understand you are the best person to speak with regarding your accounting?

(If no, ask)

Who’s the best person to speak with regarding your accounting software? (Take note of the information of the person in charge)

(If yes, proceed.)

That’s great! We are currently running a free upgrade for Quickbooks. Are you currently using Quickbooks?

IF THEY’RE USING QUICKBOOKS:

  • What year and version are you currently using?
  • Also, does your company also accept credit cards? (Take note of response)

IF NOT USING QUICKBOOKS:

What accounting or ERP software are you currently using? (Take note. Thank the person and end the call)

I’m calling to see if we could arrange a short meeting with our colleagues to run the free upgrade for your Quickbooks.

(If YES, proceed)

Our colleagues would appreciate the opportunity of dropping by your office to do this. Would you be free on (offer day, date and time of appointment)?

(If not, ask for prospect’s preferred date)

(Verify/gather all contact details: Contact Person’s Name, Job Title, Company Address, Email address, Contact Number, Direct Line or Mobile Number)

Thanks for your time. We’ll see you on (mention the date of appointment). Have a nice day!

 

Data Profiling Script

Company Name: ABC Solutions

Location: Sydney, Australia

Website: www.abcsolutions.com.au

Phone Number: 1234567890

Target Contacts: IT Manager, IT Director, Financial Manager/Director, Accounting Manager

With the Receptionist:

Hi, good morning. This is Amanda from ABC Solutions. I’d like to speak with your IT Manager, please.

IF NOT AVAILABLE: Who’s the best person to speak with regarding your accounting? (take note)

NO ONE IS AVAILABLE: That’s okay. When is the best time for me to callback for your IT Manager? (Take note)

With the Target Contact:

Hi, good morning. This is Amanda from ABC Solutions. Am I speaking with the IT Manager?

(If yes, proceed)

Great! We are currently running a free upgrade for Quickbooks. Are you currently using Quickbooks?

IF THEY’RE USING QUICKBOOKS:

  • What year and version are you currently using?
  • Also, does your company also accept credit cards? (Take note of response)

IF NOT USING QUICKBOOKS:

What accounting or ERP software are you currently using? (Take note. Thank the person and end the call)

We would like to send the details to your email, may I have your email address, please?

What’s your first and last name? So we can address the email properly?

What’s your specific job title for me to address you properly in the email?

Do you have a direct line or ext number?

We will send you the information. Thank you for your time and have a great day.

Related: How Software Marketers Overcome the 3 Biggest Marketing Challenges

Download our sample scripts with rebuttals for software telemarketing campaignsample scripts with rebuttals for software telemarketing campaign


 

Medical Industry


Appointment Setting Script

Company Name: XYZ Company

Location: Raffles Quay, Singapore

Website: www.xyzcompany.com.sg

Phone Number: 1234567890

Target Contacts: Neurologist (Doctors/ Consultants/ Neuro Nurses)

Hi Andrew, good morning. This is Amanda and I’m calling on behalf of XYZ Company.

We are a group of professionals and researchers who developed an advanced neurological disorder assessment tool, specifically for dementia. I understand you are the best person to speak with about this?

If yes, proceed. (If no, look for the best person to speak with)

Great! We have been in service for more than a decade now. Our memory assessment software is used by many clinicians to test and analyze a dementia patient’s memory. It also provides recommendation and further medical steps to take based on results.

If I may ask,

Are you currently using any neuro-assessment tool?

Great! My Director would appreciate an opportunity for a brief meeting with you for a further discussion about our neuro-assessment software and how we can help you with you assessing your patients.

Would you be available on (day, date and time of appointment) (If not, ask for prospect’s preferred date for a one on one presentation)

(Verify/gather all contact details: Contact Person’s Name, Job Title, Company Address, Contact Number, Direct Line or Mobile Number)

Please mark your calendar for our Director to visit you on (date of the appointment). Thank you for your time. Have a nice day!

 

Call-to-Invite Script

Company Name: XYZ Company

Location: Raffles Quay, Singapore

Website: www.xyzcompany.com.sg

Phone Number: 1234567890

Target Contacts: Neurologist (Doctors/ Consultants/ Neuro Nurses)

Hi Andrew, good morning. This is Amanda and I’m calling on behalf of XYZ Company. We are a group of professionals and researchers who developed an advanced neurological disorder assessment tool, specifically for dementia. I called because we’ve currently updated our memory assessment software . Would you be available on (Day and Date of appointment)? (If not, ask for prospect’s preferred date for a one on one presentation)

(If yes, proceed)

Great! We will be sending you a calendar invite, may I have your email address, please?

(Verify/gather all contact details: Contact Person’s Name, Job Title, Company Address, Contact Number, Direct Line or Mobile Number)

Again, the online conference will be on (Day, date and time of appointment). We will send you a calendar with the login details. Thank you so much for your time. Have a great day!

 

Data Profiling Script

Company Name: XYZ Company

Location: Raffles Quay, Singapore

Website: www.xyzcompany.com.sg

Phone Number: 1234567890

Target Contacts: Neurologist (Doctors/ Consultants/ Neuro Nurses)

Hi, good morning! This is Amanda with XYZ Company. I’d like to speak with the Neurologist, please.

With the Marketing Manager.

Hi Andrew, good morning. This is Amanda with XYZ Company. We are a group of professionals and researchers who developed an advanced neurological disorder assessment tool, specifically for dementia.

We would like to send information to your email on how we can help you improve on how you assess your patients. May I have your email address, please? (Take note)

What’s your first and last name? So I can address the email properly.

What’s your specific job title for me to address you properly in the email?

Do you have a direct line or ext number?

By the way, if I may ask;

  • Are you currently using a neuro-assessment tool?
  • How long have you been using it?
  • How is it working for you so far?
  • Do you have any issues or problems with it?

(Take note of the answers)

That would be all. We will send you information. Thank you so much for your time. Have a great day.

Download our sample scripts with rebuttals for medical telemarketing campaignsample scripts with rebuttals for medical telemarketing campaign

All sales reps, even the experienced once must prepare before making a call. Lack of preparation might mean losing a good opportunity. Although preparation can’t promise successful sales lead but it’ll help increase the chances of having more closed deals in the future.

 

 

Combine Effective Calling scripts and S.M.A.R.T Calling!

Learn how to get qualified telemarketing leads today!

Dial +61 2 9037 2248

 

 

This ebook walks you through some key questions and tips to help you get started on using a predictive lead scoring system for ranking and classifying leads. Grab our kit NOW!

Weeding Out Junk Leads with Predictive Lead Scoring

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Sample Cold Calling Script

Effective Cold Calling Script that Generated Customers [FREE TEMPLATE]

Don't Waste a Moment! See Sample Cold Calling Scripts For You

What makes a movie script get spotlighted as the best screenplay by award-giving bodies?

A script that presents a story that can move an audience to a certain emotional aspect, with scenes and characters that stimulate imagination, which translate into verbal or gestured reaction.

That’s how a Cold Calling Script should be.

When writing a campaign script, one has to take note of the campaign’s main objective. Whether you are to gather factual information for a lead generation campaign,  to book a prospect for an appointment setting campaign, or register attendees for an upcoming event, your script must contain keywords and substantial ideas that would stir up the prospect’s interest, otherwise, you’ll be putting all call efforts into waste.

 

KEYWORDS

Use words and phrases that will empower your script upon the prospect with trust and confidence:

  • Power words to express courtesy like “Please”, “Thank you”, “That’s good to know”
  • Terms from which industry your service/product belongs. If you are calling on behalf of a financial institution, choose words that are familiar to the prospect like loans, security & interest rate, annual turnover, etc.
  • Assuring words or phrases like”sure”,  “no worries”, “you are right”, can boost the prospect’s morale and would feel that his opinions and ideas are accepted.

 

SUBSTANTIAL IDEAS

Meaty and persuasive. Your script must contain all the important information regarding your offering and how beneficial it would be for the prospect.

  • The branding carries your company’s identity which is your ticket to ride through the call
  • The purpose of the call is the key to grab the prospect’s attention. “I’m calling about  a new software that could lessen manpower but multiple production at a lower cost” – position a benefit so that you could get hold of the prospect’s interest to discuss further.
  • Be keen to mention exact and correct details like a person’s name, company names and  addresses, email information, phone numbers, rates and figures, date and time, product and service.

Campaign scripts differ.

Each campaign script is written based on the campaign type and its objective. The basic components may differ in formats depending on the person you speak with and campaign type.

Related: Managing Customer Expectations? Then Use Telemarketing To Help You

 

Script Formats According to Person You Speak

 

Format #1: For The Gatekeeper/Operator

  • greeting
  • introduction
  • branding
  • purpose
  • contact information gathering
  • closing

Sample Cold Calling Script

 

Format #2: For the Prospect/Decision Maker

  • greeting
  • introduction
  • branding
  • purpose of the call
  • qualifying/probing questions
  • setting up of appointment/meeting
  • contact information gathering
  • closing

Sample Cold Calling Script

Related: Follow Up your Inbound Leads with 5 to 5 Calling Rule (and Generate Over 40% Increase in Sales)

 

Script Formats According to Campaign Type

Scripts are customized depending on the campaign’s requirement or need and the essential components may vary or interchange in the order, for each campaign type. Below are sample telemarketing scripts from different types of campaign:

Lead Generation Campaign

A simple lead generation campaign may require just a few important information from the prospect and often would not have probing questions in terms of budget and need. Most of this type is purposed to send whitepaper, conduct a survey, or profile contacts.

Sample Cold Calling Script

 

Appointment Setting Campaign

An appointment setting campaign’s objective is to activate the prospect’s interest to know more about the product or service, and agree for an office or phone meeting for a more detailed discussion. Criteria are set to qualify the prospect’s interest by asking probing questions.

This type of campaign script contains assumptive clauses with possible rebuttals.

Budget, need and timeframe are most common qualifiers.

Sample Cold Calling Script

Related: What Appointment Setting Strategy Will Work For Australia?

 

Call-to-Invite Campaign

A call-to-Invite campaign script aims to gather attendees for an event. Event details, registration links and process are emphasized in the script. Get to know more about our events telemarketing services.

Sample Cold Calling Script

A campaign script serves as a guideline in order for the agent to deliver the spiel smoothly and confidently. It may be most of the time very technical, but telemarketers have to be innovative and creative in delivering the details based on the script, to keep a professionally trusting composure.

Takeaway: A cold-calling script must clearly and effectively describe who you are, your company, the product you offer and how it will benefit the prospect and his business. Keywords and ideas should be highlighted, that would leave the essentials in the prospect’s subconscious, translating their desire and interest into verbal or gestured reaction.

That’s how a cold-calling script gets spotlighted.

 

Originally appeared at  Don’t Waste a Moment! See Sample Cold Calling Scripts

 

 

A WINNING SCRIPT and S.M.A.R.T Calling strategy is surely the BEST combo!

Get more qualified leads today! Dial +61 2 9037 2248

 

 

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Rethinking Telemarketing and Its Spammy Reputation

Rethinking Telemarketing and Its Spammy Reputation

Rethinking Telemarketing and Its Spammy Reputation

Let’s not get bogged down in the endless telemarketing-is-dead-vs-alive debate that’s been raging for years now. It’s worth pointing out that all throughout this time, while its supporters and detractors continue to argue with each other, telemarketing has remained among the most effective tools for generating leads. That should tell us something about whether or not telemarketing has really outlived its usefulness.

It’s worth pointing out, though, that telemarketing hasn’t exactly been enjoying a sterling reputation among many of the persons at the other end of phone calls: the decision-makers.

In fact, according to one study, about 72% of cold calls tend to be flat-out rejections.

But therein lies the main issue: it’s not telemarketing itself that’s the problem. Instead, it’s how it’s being misused that’s inflating its spammy reputation. Telemarketing is still very much a useful tool, but it needs to move past the antiquated cold calling, spray-and-pray tactics in order to keep up with the changing marketing and sales landscape.

The buying cycle is evolving.

Unless you’ve been living under a rock these past 10 years, it’s hard to miss the signs that the way B2B buyers make their purchases has changed. The buying process has become longer and more nonlinear.

For instance, buyers are increasingly taking a more active role in finding out about solutions to their business problems, and they’re only likely to talk to sales at later stages of the buying cycle. Also, companies with 100 to 500 employees tend to have as many as 7 different people involved in the buying decision.

Clearly, dialing numbers from a list at random and delivering the same message over and over again simply won’t cut it in this environment.

Information abounds, but insight is at a premium.

Each day, we generate nearly 3 quintillion bytes (that’s 3 followed by 18 zeros) of new data. But only a tiny fraction of this will actually turn into insights that help us make better decisions and better leads.

The same thing can be said of most decision-makers ‘ situation when dealing with vendors.

Almost 60% of buyers report that sales reps are unable to adequately answer their questions, while about 42% of reps feel they don’t have enough information before making calls.

Telemarketing should be used as a platform for delivering actionable insights that help your target decision-makers reach informed buying choices. Use these effective profiling tools to eliminate unwanted data.

Telemarketing is just one piece of the puzzle.

Another key trend that should shape how you use telemarketing is the increasing adoption of so-called “multichannel” marketing strategies (combining the strengths of different marketing channels to achieve a common goal). It has proven effective in the software industry.

Telemarketing, when combined with other tools, shows some very promising results. For instance, you’re 1.7 times more likely to close an appointment with a prospect if you’re in the same LinkedIn group than if you aren’t. Also, the power of emails makes it an ideal tool for improving call response rates when used as an initial touch point.

The numbers speak for themselves. Telemarketing is no longer a stand-alone tool. It’s now part of an ecosystem designed to accompany decision-makers in their buying journey.

 

The Takeaway

In stark contrast to the statistic cited earlier that 72% of cold calls tend to fall flat, a survey of more than 1,000 senior executives has found that 75% of respondents say they have agreed to an appointment and attended an event that came from a cold call or email.

This really builds the case that telemarketing’s spammy reputation is highly undeserved. But, in order for this channel to rebuild its tarnished status, we also have to rethink the way we use it.

 

 Follow Up your Inbound Leads with 5 to 5 Calling Rule (and Generate Over 40% Increase in Sales)

Follow Up your Inbound Leads with 5 to 5 Calling Rule (and Generate Over 40% Increase in Sales)

Read more sales and marketing, Check out Callbox Blog

Learn more about how we generate leads for Businesses in Australia!

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Drive Large Pool of IT Appointments in Australia The Whole Year Round

Drive Large Pool of IT Appointments in Australia The Whole Year Round

Drive Large Pool of IT Appointments in Australia The Whole Year Round

Australia is one of the biggest economies around the world and Information Technology (IT) is one of the contributors when it comes to the Service industry.

As an IT company, there are a lot of challenges especially when it comes to sales. These challenges such as rapid and constant change in technology, cash flow because of stretching out of resources to meet the demands in the market.

So how can we overcome these challenges and eventually increase our company’s sales? Here are 5 tips to help boost your IT appointments for the entire 2017.

#1: Embrace Design and Improve Continuously

IT companies offer different solutions and services. Create products which have demands. Because technology changes so quickly, always continue to diversify your product range in order to compete in the market.  If a product or a solution is already available in the market, add new features that will make your product more attractive. Find out what your customers need and think of a better way to satisfy them. Always aim for a better quality product.

Related: IT and Software: Mastering Product Knowledge Before your First Sales Pitch

#2: Hire Qualified People and Set up a Good Production Team

Whether you outsourced a lead generation company or have your own sales team to represent your company and help you with your sales, hiring a qualified sales professional is crucial because the success of your company depends on it.

So what should you look for when hiring a sales professional or company?

According to National Association of Sales Professionals, consider the following factors when looking for the best sales professional.

  • The right fit
  • A true professional
  • Passion

Some IT companies try to diversify when it comes to sales. They even consider outsourcing a lead generation company even if they have their own sales team. Why? Having different sources for your leads means more sales for your business. Here’s what to consider when looking for a lead generation company from a post from Articles Factory.

  • Reputation
  • Method
  • The Staff
  • Clientele

Here are 3 Reasons Why Outsourcing Is Good For Any Australian Company


#3: Reach out, Know and Listen to your Prospects

Advertising is not enough to get sales. Although, it is one way of letting the people aware of your product and services, reaching out to buyers through multi channel marketing will help you know where they are and what their needs are.

Reaching out through social media, email, voice, mobile and web will help you know how your prospect behave and interact with them more. Knowing what they want, why they want to use it and how it’ll make their life easier helps you understand them better which will help you generate more sales.

Related: Is Technical Jargon Necessary in Communicating with IT Leads?

#4: Use Social Media to your Advantage – Provide Quality Content

Nowadays, a lot of people use social media such as Facebook and Instagram when planning on buying something. That is why more and more marketers use this to promote their products and create customer awareness.

However, other social media platform such as Twitter must not be used to promote a product or service. Instead, you can use it to provide interesting information to your followers by interacting with them. And in order to provide information, marketers must create good quality content for their target audience addressing their IT needs.

Here’s a great way to turn your social followers into qualified leads!

#5: Measure Results

You won’t have any idea which part of your sales effort needs to improve if you don’t know which one works and which ones aren’t. Check on your click-through-rates and conversion rates to identify what content and strategies are more effective. Every company needs to check on their data such as click-through-rates and conversion rates to identify and separate what contents and strategies are more effective.

For every salesperson, appointments come and go but opportunities are everywhere if you know where to look for it. Apply these tips to help increase the number of your appointments throughout the year.

 

Drive more IT leads and appointments into your sales funnel!

Learn more about our IT Lead Generation Services in Australia

Dial +61 2 9037 2248

Are you a Sales Pro or a Sales Wannabe?

Related: Are you a Sales Pro or a Sales Wannabe?

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Crafting a B2B Appointment Setting Formula that Never Fails

Crafting a B2B Appointment Setting Formula that Never Fails

Crafting a B2B Appointment Setting Formula that Never Fails

In terms of generating sales and realize revenue growth, there is a constant need to optimize one’s appointment setting process. This is because business engagements with interested partners facilitate their transition to paying customers. But no doubt the process itself harbors a few complications here and there.

Firstly, one can assume that not all sales leads actually translate to actual purchases. This is an issue for a lead management system to tackle. However, since appointments entail head-on engagements with prospects, it matters if your salespeople have the proper qualities in terms of audience interaction.

It is also important to consider that effective B2B appointment setting depends on key sales facilities. The latest in CRM technology has to be installed so that leads can be better managed.

While these can be set, they also entail expenditures on staff trainings and system upgrades. Without proper oversight, these investments might just degrade your sales process, culminating in a failure to reach sales goals.

Failure is never an option and that is why businesses should focus on establishing sustainable strategies that can last long. Here are some useful tips to help you do just that.

 

Consider the time element in your engagements

It is crucial that your sales staff know the appropriate time to set appointments with their prospects. Usually, the ideal period in which to make contact is during lunch or around 8-9 am.

 

Follow up with email

In telemarketing, emails complement your prospect engagements. Your mails must have new information that was not yet discussed during the initial contact. To gain another engagement means keeping your prospect interested, best done through free ebooks, informational materials and invites to company webinars and trade shows.

 

Influencing comes first

It would seem the best approach to sell in the initial contact. But this often backfires, leaving your campaign on a difficult position to compensate for a rejected appointment. Marketers should remember that the sales process takes a long time before a prospect decides to buy. During such time, it is imperative to introduce your prospects to the types of capabilities you possess that other service providers don’t.

 

Be persistent but remain patient

The sales process takes a long time indeed, but this fact should not stop you from setting an appointment with your prospects. With a lot of hard work and dedication to your company’s goals will you truly attain realistic results in your B2B appointment setting.

 

Exceed your growth and revenue targets.




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

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How to Nurture an Effective B2B Appointment Setting Team

How to Nurture an Effective B2B Appointment Setting Team

How to Nurture an Effective B2B Appointment Setting Team

Any organization owes its success to cooperation. And no doubt a good B2B appointment setting campaign is bound to reap as many lead conversions as it can when its Sales and Marketing work harmoniously together, even in lead generation.

But enough about cooperation. Real achievements are influenced in part by the people behind these departments. Competency and professionalism are no less important than teamwork. Thus it is important for businesses decision-makers to invest in nurturing their appointment setting team.

When your goals are anchored on following up on qualified B2B leads, you might as well take crucial measures to improve your team’s performance. But this goes beyond small-time lectures and manuals on appointment scheduling. Training involves much more than just that. Indeed, it takes a lot more.

Here’s how you can create an appointment setting dream team.

 

Prepare a call guide.

A scheduled appointment serves as a thin blanket separating B2B leads from a purchase. Now, it is only a matter of puncturing through the layer using a special tool: communication. Obviously, there is a need to demonstrate a high level of authority to facilitate a purchase. For this, a pre-prepared call guide is essential for verbal effectiveness.

Build tolerance.

Typical in the B2B world is rejection. Even more pervasive are negative comments, and not to mention angry rants. There is no denying this reality. But the only way to approach such demoralizing experiences is to establish a buffer. A call rehearsal is an important step in preparing your personnel for the real thing. This allows your team to know what to expect once they pursue a scheduled appointment.

Profile your targets.

Of course, before any appointment is set, a thorough knowledge of your prospects is as good as effective communication skills. In the B2B industry, people in the executive class or in higher positions are your audience. Thus, you should maintain a database in which prospect information can be stored. Having a proper understanding of pertinent lead data can help your team to drive the appointment home.

Be consistent with your message.

What do you want to relay to your prospects? How best could you present your message to them? Once your team has a firm grasp of your lead generation and appointment setting parameters, you could bet that they could entice B2B leads to agree to a telemeeting.

Competency  is what makes an effective team. But trainings have become too costly nowadays, prompting businesses to seek cost-efficient personnel solutions. In light of this, an outsourcing firm specialized in lead generation and appointment setting can be advantageous for your ROI.

 

Exceed your growth and revenue targets.




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

Get your FREE ebook

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How Marketing Automation and Appointment Setting go Together

How Marketing Automation and Appointment Setting go Together

How Marketing Automation and Appointment Setting go Together

Since ROI maximization is always in the minds of B2B executives, it is not surprising that most of these businesses are spending heftily for optimized marketing solutions. However, making such a gesture never guarantees an improved appointment setting campaign.

Some businesses are glad to churn out dollars just to streamline lead generation and telemarketing processes. These decisions are mainly based on the assumption that more expenses means more profits. Such a line of thinking is wrong in every level. For one, ROI tracking is a difficult endeavor, one that couldn’t get close to actual marketing objectives. Moreover, setting up an effective demand generation faces similar problems. And these mainly revolve around the issue of audience preference and “taste.” Precision is almost unattainable with regards to such processes. This exacerbates the dilemmas that many marketers are currently facing, especially when it comes to a better appointment setting campaign.

Marketing automation however continues to be a relevant tool despite how some B2B experts view it. In terms of setting up sales engagements with B2B leads, it continues to be a reliable partner for better conversions.

If you’re still not convinced, here are a few things that point how marketing automation and appointment scheduling and setting are better together.

 

Time saving processes.

When leading an email marketing campaign, you would want every second to count. Time is essential as your prospects definitely make a great deal out of filtering what they deemed to be unimportant messages. They simply don’t want to entertain anything that doesn’t have anything to do with their time. With marketing automation, you are able to effectively manage multiple campaigns (and not just direct mail) by producing messages that aren’t insipid and huge time wasters.

 

Better lead targeting.

Precision is always a complex issue. But automated lead targeting could help you find the prospects that are eager to engage and to buy. You wouldn’t have to rack your brains over a list of potential prospects in your LinkedIn network. And you would give your conversion rates a boost by providing your lead generation and appointment setting with high profile B2B leads.

 

Better lead nurturing.

Automated lead management and follow up could improve any endeavor for a sales appointment. Once you get to interact with a potential B2B partner, it is imperative to keep him or her interested until an appointment is anticipated. With marketing automation, you are able to engage your prospects directly and warm them up for your sales pipeline.

Apparently, a good marketing automation program has to be handled expertly. Better guarantees are made by companies that have a proven track record in lead generation and appointment setting.

 

Exceed your growth and revenue targets.




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Digital Marketing Trends That Will Drive Your Content Strategy for 2019
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