Five steps to establish thought leadership in the Tech Space

You can’t be the master of all trades

If there’s one thing that a thought leader should possess in any given field is the focus. Not to focus on showing leadership and management skills in various industries that they want to venture on, but focusing on a certain field in which they have gained experience, established credibility, build a foundation, and more importantly, being an expert.

Thought leadership is possible for many business experts and strategists, but it does not happen immediately. Being regarded as one necessitates knowledge, insight, and a unique perspective on a certain field or sector. With the existence of numerous business fields, if you want to be a thought leader, you must only choose one to focus on to be effective and to provide the efficiency and success that the company expects from you.

With the advent of technological advancements and the adaptability of business companies, thought leadership in the technological industry is becoming a trend. Competition is rough in this field and young minds are paving their way in becoming thought leaders in the field of Tech Space.

If you want to join them, you have to focus on certain aspects, gain experience, study and be an expert in the given field and have focus.

Once you do, follow these five steps to establish thought leadership in the Tech Space.

Focus on Interactivity

The glue that holds your brand and your audience together is your content. People need to know you and understand where you’re coming from before they can become enthused about your brand. And the most effective approach to do it is to engage your audience in interactive learning.

Infographics, video, blogging, live streaming, and much more are all possibilities. There Are many different types of content you may develop today to deliver quality content to your audience.

Incorporate fresh and developing media material for your audience to connect and engage with them even more. You may use existing platforms to generate content that your audience and prospects will enjoy while learning about your brand. Games, basic quizzes, polls, and awards can all be used. All you have to do is think beyond the box.

Make use of Social Media

Use social media marketing to amplify content and key messages, as well as to maintain a strong online reputation and promote thought leadership, to increase brand recognition. Create and post various sorts of content once you’ve chosen the correct social media networks for your brand and identified the audience you’re attempting to reach.

Upload your presentation to YouTube or post a sample on your website after a speaking engagement, for example. Post snippets on Facebook or tweet about it. Consumers want to engage with the individuals behind their favorite companies on a personal level. 

Make sure each post has a specific message that is tailored to each target demographic. One of the numerous advantages of having thought leaders use social media is that they have a diverse audience of followers, expanding the company’s reach through social sharing and increasing engagement through comments.

Related: How to Build a Strong Network of Telecom Leads Using Social Media

Speak to you audience

The cornerstone of thought leadership is visibility. Speaking engagements are a great way to boost your visibility and credibility as a thought leader while also helping you achieve your marketing objectives.

Customize your delivery to the audience once you’ve identified strategic opportunities to showcase your point of view. Create an interesting presentation that appeals to the audience’s pain areas and delivers a new perspective.

Say something new instead of your bio or executive biography. Use the stage to impart your knowledge by telling stories that are both memorable and humanizing. Identify and offer your distinct perspective.

Speaking engagements can help qualified leads go down the sales funnel, even if that isn’t the primary purpose. Make the most of speaking chances to establish rapport and genuine connections with your prospects.

Answer questions and offer solutions

Your audience is constantly asking questions, and the answers aren’t necessarily where you expect them to be. With so many channels and platforms to choose from, it’s important to learn about and employ strategies like social listening. This allows you to determine the ideal locations for your content and respond to audience questions and concerns.

As a result, thought leadership is about equipping your prospects with the knowledge they need to solve a problem. But it’s also important to develop enough authority and trust that they’d rather hire you to do the work.

You actively nurture these prospects through the sales funnel if you can supply solutions to their concerns using your content strategy. 

If your material gives something back to the reader, they’ll be more likely to develop a bond with your brand and choose you over competitors when they’re ready to buy.

Don’t forget to Research

The purchase process is complicated, with several decision-makers and influencers. Facts and figures are important to Tech Experts.

Cutting through the clutter by conducting your own research to support your content strategy is a powerful approach to stand out. Furthermore, if your study is current, relevant, and original, it provides the potential to get useful backlinks from other sources, which will enhance your SEO.

A thought leader motivates their followers to take action, but this isn’t something you can do by chance. You must state the facts based on reliable primary or secondary research.

Why not undertake your own research to support your thought leadership if you have the capacity and means to do so? Interviewing customers and quoting their perspectives is a great method to give your article more authenticity and substance.

To provide a complete, original, and effective vision of their field of expertise, thought leaders draw on the past, assess the present, and illuminate the future. As a result, they are solely focused on a single field in order to be effective in their position.

If you are inclined to the field of Tech Space, focus on honing your expertise in this subject, and improving your leadership skills. Eventually, you can become a thought leader yourself, and you can use the techniques outlined above to do so.

You can be a jack of all trades but you must be a master of one.

Featured - How To Respond To Prospects When They're Not Ready To Buy Yet

How To Respond To Prospects When They’re Not Ready To Buy Yet

Not now, we are not interested.

When you receive this message from potential leads that you have been allocating your time and focus into, more likely you will think that you have failed to invite them into a discussion, not proven you’re worth a discussion and in worst cases, you think that the way you’ve reached out has led into a rejection.

However you might be wrong, you have just encountered a sales objection. Thus, as Bo Bennet has said:

An objection is not a rejection; it is simply a request for more information.

– Bo Bennet

Think on the bright side. When potential leads object with “not now”, this only means that they have received your message and avoided the spam bin. Also, the prospect refrained from deleting or marking you as spam. But more importantly, you have successfully caused the prospect to read the email and reply.

Therefore, the “not now” reply from your prospects can be an invitation or even almost like a challenge.

So should you respond? Ofcourse, because you have now established a sense of curiosity into your prospect.

However you should really be careful and not too risky in responding to sales objections in order to turn it into a qualified conversation.

A “not now” response can mean a lot of things but if you communicate in the right way it will spark an engagement with your prospects. Here are 5 ways how:

1. Hear them out

One approach to deal with sales objections is to take their side and listen to them. Because you and your organization are both affected, you can be open and honest about the issue and relate to the prospect. Most of the time, the prospect isn’t directly turning you down. ‘I want to purchase, but not right now,’ they’re presumably saying.

So, pay attention to them, understand their worries, and talk to them about what has to happen for business to resume as normal, such as the reopening of the economy and a reduction in infection rates, to name a few examples.

Hear them out

Continually communicate with them based on their answer by delivering updates on these metrics. They will be able to commit to a purchase once they notice the needle going in the correct way.

This manner, you’re asking the prospect what the best time is for them to contact you. You can’t expect them to keep track of what criteria are essential to them once they tell you. They have other things to think about. This is why it’s critical to stay in touch with them at this time.

Related: 2 Surefire Strategies that Increased My Conversions by 70%

2. Re-evaluate your approach

Keep in mind that your prospects aren’t trying to tell you they don’t want to buy your goods. They’re only stating that your emails do not accurately reflect the current reality.

Your prior emailing habits will no longer be applicable. The answer is a straightforward three-step procedure: Return to the drawing board, analyze, and rewrite your emails from the bottom up.

For example, despite the fact that the COVID pandemic has impacted the world, many firms may still have not updated their emails to reflect the present circumstances.

Thus, it is preferable to change it now rather than later, and it is straightforward. As a result, you should consider delivering safety recommendations to your prospects, checking in on them to see how they’re doing, and providing them with practical advice. This demonstrates that you are empathizing with them while yet communicating with them in a consistent manner.

Related: From Feet on the Street to Digital: 3 Sales Tips That Never Left

3. Offer or extend the trial period

Extend the trial

Despite the fact that the prospect may be pleased with the product after a demo or trial, they may not have the financial means to adopt your solution, or it may not be their top priority.

These days, almost all business solutions come with a free trial period. If your prospect expresses an interest in purchasing but is unable to do so, you may prolong the trial period so that they can continue to utilize your product. What’s more essential is that you don’t want to permanently lose them as a potential customer.

Meanwhile, there are certain goods that do not require a trial period.

Few customers pay for these items in full up front; instead, they choose for monthly installments over a certain period of time. This necessitates their signing some financial paperwork, as well as proving that they are legally accountable for the payments. So, if your prospect is unable to pay in full up front, they may still buy the goods, and monthly payments can begin after two months or any other time period that your firm deems appropriate.

Related: Top SaaS Selling Strategies for APAC

4. Offer settlements and discounts

Most likely, the issue arises when the buyer is put off by the price. Right there and then, closing the deal becomes difficult. We’ve all heard the phrase, “It’s too expensive.”

We can never know what it actually means when we say something is costly. My advice is to concentrate on the context.

For example, a 5 to 6-digit price tag on a product could seem a little costly for a small firm. But, if you want to get into that market, I’d recommend giving a reduced settlement plan. Simply inquire as to whether or not cost is an issue, and then determine what sort of incentive or discount you can provide to clinch the transaction.

It’s also possible that your prospects aren’t aware of the value you provide. For them, it’s a costly exchange. In such a situation, having social evidence on your side as cavalry is critical. Send them a case study that demonstrates how you accomplished it for a similar firm. Even better if it’s a company and field that they can identify with.

Related: Sales Prospecting Trends Every Sales Manager Should Know

5. Sell your time

Sell your time

A sales objection is comparable to a breakup, in which you invent a reason to get out of a relationship. “I’m not ready to commit yet” or “It’s not you, it’s me” are common phrases. Most of the time, it’s just an excuse to do something else. It’s quite unusual that your prospect is pressed for time. People are always looking for methods to generate more money or expand their businesses faster. All you have to do now is explain why they require your assistance.

Selling time is a critical component of a company’s success. As a result, anytime you’re negotiating with someone, you should always mention how your ideas would assist them in reclaiming their time.

Finally, you must determine whether your offering is too complicated for your prospect. When at all possible, avoid friction. Nobody will ever tell you that they don’t have time for your product if it appears to be straightforward and enjoyable to use.


“Not now” is not saying that your prospect is rejecting what you over but instead it’s telling you that your message has caught their attention, thus they are challenging you to prove that your services, products, and solutions are worthy of having a transaction with.

“Not now” is the time to give up on your prospects, all you have to do is to have the persistence to respond back in a way that could build up into a possible deal.

Featured - How To Keep Company Culture Alive While Working Remotely?

How To Keep Company Culture Alive While Working Remotely?

In light of the coronavirus outbreak, remote working has grown to prominence, becoming a choice and a need for companies across the globe. However, companies have faced many difficulties, especially maintaining company cultures alive for this transition when many employees remain at home.

Man in a conference call

“A company’s ability to stay afloat and flourish in difficult times is directly related to how well it maintains its culture and keeps its workers engaged,” says Shane Perry, a small business lender from Max Funding.

So the ethereal question is how to keep your company culture alive while working remotely? Continue reading below to find out how.

Reaffirm and Dwell on the Culture You Want to Foster

Workplace culture will develop regardless of your effort. Find approaches to reinforce your existing culture while staff are working remotely. In such a scenario, start by identifying the culture you want to foster to help remote workers succeed. From there, ask each group to develop team norms that will help them stay connected even when they aren’t in the office, and then share those standards with the rest of the group. It would be best to encourage open dialogue with your senior management, managers, and workers on your company’s culture. Then reaffirm and dwell on these cultures and gradually grow and succeed from them.

Is It All Work And No Play?

Company employees aren’t merely working remotely. Instead, they are working at home amid a worldwide epidemic that is continuing. Thus, senior management and leadership teams must understand that not every employee will thrive in these circumstances, particularly if many are going through significant changes in their personal life or living circumstances.

A fun play can do magic in keeping your company culture alive. According to professionals, you should give employees time to adapt and have fun rather than placing undue pressure on them predicated on performance or workload results. Fun games and playful activities do not imply that employees should be allowed to ignore their duties, but rather that chances for your employees to adjust, unwind, relax and be relieved should be encouraged.

Related: Gamification in B2B Marketing: How to Generate Sales Leads with Fun

Promote Psychological Safety

Promoting psychological safety is another essential factor in keeping your company culture on fire. Humans are social animals who need a sense of belonging. Essentially, a sense of security is necessary for inclusion and the development of solid interpersonal connections. Thus, psychological safety – where employees can feel valued, safe to convey their opinions, comfortable to innovate, and free to question groupthink — has become more critical than ever before.

Boost Staff Flexibility and Work-Life Balance

Lady typing on laptop

When working with a remote workforce, paying enough attention to your workers’ work-life balance helps promote your company’s caring culture.

Extending child care assistance to working mothers, more universal leave entitlements to match the changing norm, and online group events, for instance, will help employees maintain a healthy balance between work and life.

Related: Success Stories in the Age of Digital Marketing

Address Any Mental Health Concerns Your Employees Might Have

Work-life balance is essential, but you also need to focus on the mental health of your remote employees. Employees working remotely may suffer mental health problems such as loneliness, nostalgia for an old workplace, a lack of regular coworker contact, and anxiety about their career and financial future. Addressing these issues will keep your company culture alive and guarantee that your company moves forward despite challenging times. 

Keep Your Culture Alive And Leave Your Lead Generation Strategies To Callbox!

Every company has its distinct culture. For some, culture emerges organically as a result of individuals, leadership, and day-to-day decisions.

On the other hand, great companies are highly conscious of their culture, understanding that it is the cornerstone of success.


Callbox understands that culture is essential, despite other difficulties. Its goal is to keep the team’s spirits up and help them navigate the crisis – not just as a company but as individuals. So contact us today and let us handle your Lead Generation and Appointment Setting strategies so you can focus more on keeping your company culture active.

2 Surefire Strategies that Increased My Conversions by 70%

2 Surefire Strategies that Increased My Conversions by 70%

Van, one of our seasoned sales reps here at Callbox thought he’d personally share the 2 things he did to improve his sales conversions – by 70%


As one of Callbox’s sales executives, closing deals was one of the biggest challenges I encountered. But over the years, there are two things I’ve learned when it comes to prospect engagement and closing deals. 

It starts with the mindset of not treating your prospects as transactions. Yes, you want to make a sale and increase your sales stats – that’s a given. But there’s a problem with treating prospects as mainly statistics — we lose empathy. 

However, when I changed that mindset, it opened me up to learning strategies that work.

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Listen and Ask Questions

A good closer is not aggressive, pushy, or unethical — even when you’re excited about closing the deal.
– Van Salang

A good closer is not aggressive, pushy, or unethical — even when you’re excited about closing the deal.

People are not transactions nor are they statistics. 

They come to us because they have a problem or pain and they believe we have the solution. So start helping them, making them feel that you genuinely care. 

Instead of selling, I do the opposite — I keep quiet and let them talk about their existing pain points and difficulties. I ask questions that allow me to learn more about them and their challenges. In that way, I can effectively demonstrate how our services will benefit them.

Understanding their present position and them showing how we can assist them is a winning strategy.

Here’s one helpful tip when you ask questions — know when and how to ask them. In other words, timing is very important and the only way to perfect that is to listen to your prospects. 

Related: From Feet on the Street to Digital: 3 Sales Tips That Never Left

Giving the Perfect Quotation

Callbox has standard rates but a good closer should be flexible by providing customized pricing that fits the client budget. 

Our pricing guideline is just that — a guide. Don’t follow it to the letter, especially after speaking with the prospect and learning of their situation. 

This is the newest strategy I’ve been using with my clients. Instead of basing my proposal on our standard pricing, I factor in their sales cycle, the total number of sales reps, geographical presence, and other scopes of work. 

When you actively listen, you can give the exact  solution they need, especially when you’re on a proposal review.
– Van Salang

Again, the art of listening is at play here. When you actively listen, you can give the exact  solution they need, especially when you’re on a proposal review. You’ll be able to explain and justify the quotation you’ve given them. It always works 70% most of the time.

Related: Sales Tools that Will Help You Sell More in 2021

Final Thoughts

I’d say that what I shared is a very basic and common strategy. However, a lot of salespeople miss them because they do most of the talking. They think that if they talk more, they show their expertise and knowledge. But experience has taught me that isn’t the case. 

Talking a lot doesn’t close sales but actively listening does. 

And I feel great not just because I closed the deal but because my clients were happy to find a solution. At the end of the day, it’s very encouraging to hear them tell me that I have helped them.

From Feet on the Street to Digital: 3 Sales Tips That Never Left

From Feet on the Street to Digital: 3 Sales Tips That Never Left

So our BDM, Mike Carter has this to say when we asked him about his views on selling in the digital age.


As a salesperson for more than three decades – from selling Kirby Vacuums in the ‘80s, starting my financial firm back in ‘96, and now as Business Development Manager at Callbox – I’ve had the opportunity to experience the shift from “feet on the street” to digital selling. While the methods, strategies, and technologies may seem worlds apart, the core concepts have remained the same. Let’s go over the 3 elements of B2B sales that have withstood the times and why they’ll always matter.

Kirby vacuum

1. Relationship building

People buy from those who they enjoy talking with and the sales journey that you take them on. If you know what potential obstacles may be in front of you, always address them at the beginning, as once you close the door on obstacles, it will make your sales cycle much smoother. Always make sure that you present with a logical sense that addresses their desires, so it becomes a no-brainer why they should buy from you.

Mike Carter quote

Related: Consulting vs. Selling: Crafting a Winning Business Pitch

2. Building rapport

If people like you and enjoy talking to you, they will want to do business with you. Finding a hook, meaning, get to know your contact with gentle probing to find out what they need/desire, and could benefit from. Once you find a strong need/desire, the hook is to show them how they can acquire it with you.

Related: 4 Sales Call Rapport-Building Techniques That AI Can’t Yet Do [VIDEO]

3. Focus on your goals

Sales for me is being focused and disciplined and never taking your eye off your goals. Never be afraid to analyze yourself and to give yourself self-critique, until you are consistently producing results, there is always room for improvement. You will know when you are there, reaching your goals, and once you are, never take going forward for granted, as complacency can be your greatest weakness to failure.


Mike Carter quote

The way we sell will continue to change as we continue to make advancements but as long as we adopt a mentality of helping over selling, we’ll find that customers are more willing to engage and buy.

Redefining-Digital-Data-to-Revive-Your-Marketing-Strategy

Redefining Digital Data to Revive Your Marketing Strategy

We are in the midst of a pandemic and at the same time, technology is also developing at break-neck speed. These two factors significantly affect data in many ways.

Because of the crisis, many companies had to stop their marketing campaigns suddenly because previous data about what consumers want and what drives them to buy are no longer reliable. In other words, everyone was taken aback without any warning and everyone is scrambling what to do. More so, something new comes up every day forcing companies and businesses to make quick decisions on a daily basis. 

On the other hand, fast technological development has given businesses access to new data sources. This development has enabled marketers to gather a big amount of personal data from consumers, some even in real time. 

The pool of huge data waiting to be discovered might sound like every marketer’s paradise yet many still feel that they are still getting an incomplete picture of their customers as well as their performance. 

It doesn’t have to be this way. 

Start with the simplest data set 

People are always fascinated with big things. It evokes awe, fear, and worship. However, big is not always good, especially when you’re dealing with data. You might be swimming in an ocean of data but if you don’t know how to swim, you will drown. 

What does that mean?

If you have no clear-cut strategy what to do with that large amount of data, you’ll end up tired and frustrated trying to sort and analyze all of them. Data-fatigue can drive you to make assumption-based decisions which can further harm not only your marketing campaign but your sales as well. 

To avoid that, start with the simplest data set first in order to create an informed business decision rather than one based on assumption. From that small data, you can create a loop that includes: data > insight > action. That might give you small wins but in the long run, the business impact you’ll create to your customers and prospects are much more meaningful. 

Another advantage of starting small is that your confidence in data handling grows as the information you handle. As you become more comfortable, you add more to your existing data set. 

Focus on usage patterns

No matter what channel or platform – mobile, online, offline — you use, they all generate digital data. Furthermore, the Internet of Things (IoT) have allowed businesses to monitor how consumers are using their services like car mileage and Internet usage. 

By looking at the usage patterns of your consumers, not only can you deliver a more personalized service but it helps you understand if your customers are really using their products and services, and getting any value from what they are offering. 

What does it mean for you? 

Because you have insight whether your customers are using your product/service and the frequency of their usage, you know what will lead them to make that buying decision. 

Identify micro-moments

Micro-moments are those points in a buyer’s journey where they decided to make a purchase. The reason why they are called “micro” is because they are subtle which could slip under your noses if you’re not attentive enough. They can also happen unexpectedly, putting you out of balance. 

An example of this is a prospective customer searching for mobile devices and click through to a mobile phone landing page. He did not click right away to buy the phone, continued to navigate the site and ended up buying a tablet. The important micro-moment is the landing page of another product because it shaped the consumer’s impression of the brand and ended up taking the next action. 

Look for conversations that convert

We engage in many different types of conversation every day, and marketing teams need to focus on those conversations that lead to revenue. These interactions are not how many people visit your website or your email open rates – these are easy to monitor and optimize. Rather, these are interactions that convert to sales. 

These conversations are not limited to your social media interactions but to all communication channels you use including your phone calls. In other words, you need to treat and analyze these conversations just like your other digital activities. 

Why?

You need all the resources you have so you are always in step with what your customers and prospects are doing, especially during these uncertain times.

Revitalize-Your-Team-and-Marketing-Strategies-after-Crisis

Revitalize Your Team and Marketing Strategies after Crisis

Whether or not you want to admit it, everybody is still reeling with the effects of the global pandemic brought about by COVID-19 – and it seems like it’s taking its precious time in our midst! 

Turn on the channel and most of the news you receive will be about uncertainties and unemployment. Over the past decades, we have seen a staggering increase in the unemployment rate all over the world. 

If you are a business owner, the first thing you most probably would be thinking is whether you are also heading that path of doom. 

Your anxiety and fear are valid. However, that’s not the only way of how you should be looking at the present situation right now. In fact, you might be able to make the best and smartest business move during this season. 

Go Against the Grain

Be still for a moment and envision your business and your team five years from now. 

What move or decision can you make today – in the middle of a crisis – that will positively have affected your business and your team five years later? A move that will set you up for success to come up better and stronger than ever?

“Is it even possible?” you ask. Definitely possible! 

How?

Lay-off some people in your team! 

Yes, you heard it right! One of the positive things the crisis has brought is it placed people under a microscope. It has clearly magnified who the assets and the liabilities are, whom you need to invest in and whom to let go. 

So if you want to get rid of those people who are crippling your business or your company, NOW is the TIME to do that! It might sound heartless, but what you need at this point are not freeloaders but those who will help carry the load with you. 

More so, you need to empty those spots and reserve them to those who have the talent and a good fit for your company and business. If there are a lot of people not worth hiring, there are also a lot of brilliant talents sitting on the sidelines that hadn’t been available before. These are the people who are rock star team players – hungry, humble, and willing to learn more. These people are sitting there not because they are bad employees but because their companies were shut down. Therefore, THIS IS THE TIME to start thinking about upgrading your team

It does not mean that you start hiring right away but you can start having conversations with these talents to fill strategic roles three months or six months from now. Start a plan right now so that when you make a comeback, you have these talents on queue. You can start the interview process now and give them a specific time when you can hire them for the positions you need. Maybe they can wait until such time because there are no other opportunities for them at the moment. Then, after the agreed time, you come back with a new deal and a new team. You even have a stronger foundation to build on. 

Upgrade Your People

Every team wants to be set up for success. If you want your business to thrive, even during a crisis, you need to train them regularly. In fact, you need to train them to be better than you. There’s no room for insecurity, especially at this point in time. 

And there’s no better time to train your team than now. Start brainstorming what you want your team to learn. You can also ask them what they want to learn or develop. Then, you can have regular coaching and training sessions online, or you can send training manuals or record videos on a regular basis – perhaps twice a week or every other day. You can build a repository of training manuals and videos overtime which future employees can also benefit from many years from now. 

Revitalize Your Marketing Strategies

You have created your dream team and upgraded their knowledge. Next, you also need to revitalize your marketing strategies. It’s time to review and evaluate which work and which do not. 

Where is the weak link – is it in your lead generation strategies? Is it in your sales process? Do you need to improve your after-sales service? 

Go back to the drawing board and evaluate your game plan. If you need to change something, go ahead and change it. You want to do an A/B testing for your new product or service? Now is the time to do that. When you have them all figured out now, it will be much easier for your business to transition after the crisis because by then, you will have a better game plan. 

What are You Waiting for?

No matter what business you have and industry you are in, now is the best way to make some bold moves for your team, upgrade their skills, and revitalize your marketing strategies.

Making-the-Digital-Switch-from-Live-Events

Webinars: Making the Digital Switch from Live Events

Last-minute cancellations are not uncommon in the business world. It’s always difficult to cancel an event or conference that you’ve prepared and put together for months or even a year. Whatever reason you have for putting it off, be rest assured that you’re not the only one who experiences going through the motions of scrambling for solutions.

The solution to this is quite simple, it’s all a matter of having the right means and tools to pull it off. With many live events being cancelled nowadays such as Google’s Cloud Next 2020 event, the company has decided to convert it virtually in the form of a webinar instead.

While live events are a great avenue to meet other markets and businesses, a webinar provides you the comfort and efficiency of attending the event from the comfort of your homes or offices.

With the right approach, you can transfer your live event over to webinars and still generate great results.

Here are some tips on how…

Virtual Event Planning and Production

If you haven’t done virtual events before, then this is where you have to start.

In event marketing, it’s important to put yourself in the shoes of your customers, understanding how they feel and what they could be looking forward to when it comes to your event. It’s about anticipating what’s to come.

When you move to a webinar, making it an online experience, entails that you have to adjust and/or add even more value to your presentation versus if it was done live. In order to do that, you have to take full advantage of your technology in order to entice your audience. Once you’ve captured your audience’s attention, it’s time to deliver an experience that makes them excited to be a part of.

Some good examples of media to incorporate into your webinar presentation include:

Pre-recorded videos

Whether you flash them in between sessions or insert links to your videos here and there for your audience to have direct access to them.

Animation educational content

If you have the resources or even your own team to produce 2D and 3D content in order to ease the production costs that would go into a traditional video. Animated content are simultaneously entertaining and effective demo tools for any presentation.

Add Virtual Panels and Forums

After your session is over, allot enough time for your audience to engage with you through a Q&A segment or just letting them chime in with their own inputs and reflections which can lead to productive discussions.

Best Practices for Webinars

As mentioned before, your leads come to attend events to get a first-hand look into the latest innovations and of course to network with different leaders and influencers in the industry.

The challenge lies in being able to replicate this experience online and that, of course, isn’t easy, but also not impossible. Many brands have been able to pull it off and were able to attract big audiences, generated a big following, interest, and increased their brand visibility.

There is a lot that goes into it such as thinking of the accessibility to remote attendance monitoring. It’s important to visualize and foresee each step beforehand.

  1. First, you need to develop webinars and online event marketing strategies that align and resonate with your company goals. Have a meeting with your organizers and lay down all the blueprints.
  2. Choose the right tech tools to pull off your webinar. This is also why you need to plan in advance, since it’s quite a challenge to find the right one that will work well for what you want to do.
  3. Together with your team, brainstorm and put together compelling topics to address and stories for your video presentations and other activities you want to insert into your webinar. It’s crucial to keep your audience tuned in and engaged and not click out of the window mid-presentation.

Conclusion

Dates and circumstances can be quite unpredictable., which is why you have to be ready at all times. Don’t wait for your event to get cancelled before you develop a Plan B. Whether your live event is pushing through or not, it’s best to develop its online counterpart beforehand – now!

We hope that this article was able to help give you some useful insight and tips on how to transfer your event over to a webinar form when things may go south.

Callbox has years worth of experience with hosting and promoting webinars. Should you have any questions, we are always glad to help!

Top-Sales-Tools-for-Your-Work-From-Home-Setup

Top Sales Tools for Your Work From Home Setup

Businesses across the world are adopting flexible remote work options for their employees. 

With the beauty of collaborative technology, shifting o a remote environment should be a breeze. 

For those working from home, here are some top sales tools to complete your set up. 

 

Video Conferencing

Meetings face-to-face is still possible from home by using the right video conferencing tools such as Zoom.

 

File Sharing

Sometimes files, especially large ones, don’t work too well over email which is why having a file-sharing tool such as Dropbox is important. 

 

Messaging

It’s important to stay connected with your team and even more with your clients, and Slack is a great tool for it.

 

CRM

Hubspot is a great CRM tool that helps you achieve top contact and lead management all while also helping you improve your customer list and interaction. 

 

Tasks Management

Staying on top of all your projects and tasks can be overwhelming especially when there’s too many of them, which is why we recommend a good task management tool such as Trello. 

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

5 Marketing Trends Australian Businesses Should Focus On in 2020

5 Marketing Trends Australian Businesses Should Focus On in 2020

The past ten years have brought tons of fresh marketing trends in the business landscape. Some have come and gone, others remained struggling to keep afloat, but the toughest ones are sure to survive.

Here are the B2B marketing trends that experts see to thrive this 2020.

Account-Based Marketing

ABM is a business tactic in which organizations communicate directly with prospects or customer accounts via multiple channels. With its personalized messaging and attention to detail, it enables marketers to carefully select ideal accounts, identify contact persons, capture prospect information, score qualified prospects, nurture and convert. Thus, prospective customers are able to find value in a product that expedites the purchase decision and may trigger thoughts of repeat purchase. It’s a perfect boost for a lead generation program.        

ABM had higher ROI than other marketing activities, according to 97% of marketers in a survey. (Alterra Group)

Since ABM directs all efforts and resources on highly-converting accounts, measuring results like tracking of KPIs, analyzing which ad campaigns are most effective and fixing issues become easier.  

What the experts say about ABM

“ABM is a shiny, new name for an age-old practice: personalization and nurturing of key customers and prospects. ABM lets marketing teams eliminate the poor leads that go nowhere and frustrate their sales colleagues. It also shines a greater spotlight on the process of customer acquisition, making marketing teams stronger in the long run.” (Cathy Atkins, Metis Communications) 

Content

Creating and distributing valuable, consistent and relevant content to attract ideal customers is the beat of content marketing. Doing it right can help achieve top of the funnel goals such as creating brand awareness, educating audiences and building credibility or trust. But, taking your content creation to a higher level by making it shareable, link-worthy, viral and upgraded, will drive the best results – achieve a higher ranking in Google, gain more backlinks and impressive sales conversions.

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads (DemandMetric)

Back then, consumers solely relied on advertising and believed every information that brands share on traditional media. But, technology has changed the way consumers think and buy, and data has become a gourmet product for consumers which now largely influences their buying habits. Media ads, or even in-person promotions, have become second best to product reviews and feedback, the major factors that trigger purchase decisions.  

What the experts say about Content Marketing

“Anyone can create clever content. It takes a genius to create content that achieves its sales goals”. (David Ogilvy)   

Every marketing tactic was creatively designed to generate leads that convert into sales. While creative content that does not convert is a waste of money and effort. After all, marketing is a business.  

Social Media

Social media is the darling of the marketing world. Its widespread availability drives global connection and communication between marketers and consumers, making business a little easier. However, it’s important to know which marketing strategy will turn in the best results as not all types will help realize your goals or are fitting to address your needs and uptick your sales numbers. 

54% of social browsers use social media to research products. (GlobalWebINdex, 2018)

The more interesting content is created on different platforms, the more buyers will utilize social media to research for information and feedback about the product they intend to buy. Apparently, this attribute offers both marketers and consumers a huge opportunity to design each buyer’s journey – marketers reach target customers through the platforms they are using, while customers enjoy a list of multiple channels where they can gain insights, make a purchase and share stories about a product or service. 

What the experts say about Social Media

“2020 is going to be the year that brands stop random acts of social. Regardless of the channel or platform, the best content strategy in society in 2020 is to create ‘shows’ – constant thematic executions where you post similar information and insights at the same time, on the same day, on a routine basis”. (Jay Baer)   

Take vlogs for example. Both businesses and individuals who want to gain social presence would like to sell a product or service or create community relations at the very least of time, create video blogs. Consumers get interested in visiting a company website or make purchase decisions after watching a video. 

Furthermore, research shows that 95% of video marketers plan to increase their video spend this year because it increases website traffic, helps generate leads and gives them a good ROI. 

Influencer marketing

Influencer marketing involves people with a ‘strong influence’ on a target market. They could be movie or sports celebrities, professionals, make-up artists, online gamers or organic influencers. It’s basically using someone’s craftiness, credibility and convincing power to engage a brand’s target audience to trigger purchase decisions. 

“Influencer marketing is likely to become a $15 billion industry by 2022” (Business Insider)

Influencer marketing is nothing new. It’s an old tactic that uses new tools, particularly social media. Over the years, it has kept the same magic which effectively enables brands to quickly build trust, gain awareness and value and establish winning relationships, when done right. 

What the experts say about Influencer Marketing

“After being in digital marketing for over 6 years, everyone is becoming more and more disconnected. Even with Facebook, Snapchat and Twitter and everyone can see what everyone is up to BUT there aren’t any meaningful relationships being built.

That is where being an influencer or authority in your field will allow your business to stand out from the rest.

No matter what platforms come up in the future, your reputation stays with you and that is the foundation of a long-term sustainable business”. (Stan Tan, Selby’s)  

New platforms will affect the influencer marketing algorithm, but authentic voices and reputable attributes will keep brands valuable.

Email Marketing

Email marketing remains to be every marketer’s go-to outreach channel when it comes to B2B marketing. It’s the most fitting channel to send formal, personalized communication and delivers the highest ROI among all B2B marketing tactics. 

The boom of other marketing strategies like social media, videos, and SEO has quite swayed marketers’ focus, leaning towards creating more content on social platforms to achieve their top of the funnel goals. But, the evolution of new tools did not keep email marketing out. Instead, it became even more significant in the buyer’s journey as the best tool to buckle leads up all the way to the bottom of the sales funnel. 

“Marketers who used segmented campaigns noted as much as a 760% increase in revenue. (Campaign Monitor)

Chatbots, content, videos,etc., more of them are coming soon, but email marketing, along with automation and segmentation, will definitely remain in an indestructible place in the industry. 

“Put your content to work for extra opt-ins”. (Jordie van Rijn)

Create content that will share insights with your prospects, something that relates to their needs and will make them want to know more. Some people would exchange important information, like an email address, for a $5 discount coupon, but such is a short term goal. Engage a wider range of audiences through useful content to help your target customers find value in what you offer.

Now go ahead and check your marketing bucket and see what you have. Are you keeping an old, frail strategy that might soon bid goodbye or using one of the winning tactics mentioned above? See your conversion numbers for the answer.

5 Reasons Why Prospects Choose Your Competition

5 Reasons Why Prospects Choose Your Competition

We get your frustration. You have the best product and customer service, but yet your prospects are still picking your competition.

Is it something that you’re doing wrong?

The fact of the matter is, it could be.

In this brief, we take a look at the possible reasons why your potential customers are purchasing from your competitors instead of you. And, we’ll even give you tips on how to move them over to your side!

Your Competitors Provide More Affordable Solutions

 Price remains to be one of the most important considerations that a potential buyer will have when it comes to choosing different solutions. Sometimes your organization will have the edge when it comes to technology, but if the price isn’t right, it could become a barrier to a sale.

The way to go about this is to be able to price competitively.

However, what happens when the price that they’re demanding is just something you won’t be able to afford?

Then, maybe it’s time to create different versions of your packages with limited and extended features to take advantage of different markets that you have. Remember, by being able to fix up your packages; you can make adequately target different market segments.

You Take Too Long to Answer

Here’s something that happens from time-to-time, say a prospect posts a question to you or the sales team and you take too long to respond, as the prospect is waiting for the appropriate response they’re probably already transacting with another provider with faster service.

If another provider can provide solutions to the questions that the prospects’ needs, there is a higher probability that they will go after that provider.

Organizations should be able to provide swift responses to inquiries to provide information. The faster you can provide the information before your competitors, the better your positioning.

This includes being able to have auto messaging functions integrated within your websites, a proper follow-up system for marketing, and dedicated people on hand to answer questions.

They Are Unaware of Your Product

If people don’t know your product exists, then they won’t be able to buy it. 

Now there are a lot of things that you can – and should be doing to maximize your product’s exposure. This includes (but is not limited to):

  • Social media marketing
  • Search engine optimization for your website
  • Event marketing
  • Cross promotional campaigns
  • Guest blogging
  • Advertising
  • Industry partnerships
  • The use of influencers

 Now if you find that people don’t know about your brand, it could be that you’re missing out on a couple of these methods of exposure.

You need to be able to present wherever your competitors are and focus on winning people over not only on the sole basis of quality but also on the added-value that you give them for switching over to your side.

They Are Unaware of Your Product’s Other Features

You might have upgraded the capabilities of your product or service, but if you are unable to communicate these changes to old prospects or new leads, you won’t be able to go far if they are unaware of the new features that they need.

This is especially true if you are known to have a product that hasn’t changed much or if people don’t know that you have updated to a must-have feature that is now present in services that they use daily.

You need to be able to communicate what you offer well. Communicating new features of your product should be treated in the same way as it would be if you were launching something new.

Your Competitors Have Better Customer Service

 One way to step ahead of the competition is to offer excellent customer service. Everyone is expected to provide a good quality product and conventional systems fo delivering their products and services, but sometimes all you need is an excellent human connection, and that lies within your customer service.

Customer service can make or break a company, and more often than not, you can boost your company’s revenue by just investing in excellent customer service.

Remember, the customer is always right, and you need to make sure that they experience the best from your company to win them over. Excellent customer service is something that a lot of people crave because good products are a dime a dozen, but excellent service is rare.

Good customer service is one of the fastest ways that you can improve your offering and lineup without even having to touch your product itself.

By being able to understand your competition, you may be able to strategize your offerings for maximum growth and scalability.

The great thing about markets is that they are dynamic, and you can always disrupt them and work your way towards the top. Remember, with just proper appointment setting and lead nurturing, you can make sure that you’re set for the future!

How to Attract Clients That Love You in Australia

How to Attract Clients That Love You in Australia [GUEST POST]

In any business you do, getting more clients is the most important thing to keep you growing. Therefore, it is very crucial to make all the clients happy and always exceed their expectations so as to make them stick to your services and even refer you to other potential clients. As much as you try to bring in more clients, try also to keep existing clients. What determines the success of any business is the satisfaction of clients. Below is a guide on how to get more clients that love you in Australia:

1. Get to Know the Needs of Regular Clients and Satisfy Them

As mentioned earlier, what keeps your clients is the nature of the products and services they get. It is, therefore, to take some time and put more effort to understand the needs of such clients. They are the ones that keep your business growing. If they withdraw, your business is likely to be affected. Try as much as possible to satisfy their needs and make them know that you care about their needs. This motivates them and they will always like your products and services. In fact, they will refer more customers to you.

Understand the 16 Most Common Types of Customer Needs

Product Needs

  • Functionality
  • Price
  • Convenience
  • Experience
  • Design
  • Reliability
  • Performance
  • Efficiency
  • Compatibility

Service Needs

  • Empathy
  • Fairness
  • Transparency
  • Control
  • Options
  • Information
  • Accessibility 

To understand more about each of the above customer needs, read this blog.

2. Be Flexible And Adjust To Changing Dynamics

Market dynamics can change without a warning and you should be ready to adjust to such changes for the good of your business and clients. You should not be rigid especially when you are negatively affected. Always be ahead of such possible changes and provide real-time solutions to your customers. In case one aspect is not working as expected, try out something else without any fear. Always try as much as possible to operate within your set targets at the same time to meet the needs of your clients. 

Be flexible to the needs of the customers and always listen to what they have to say and try as much as possible to satisfy their needs of course without negatively affecting your business. Chat can be used to solve almost any client’s problem, but having a phone call is faster and solves problems faster. 

3. Do Not Accept Ideas That Affect Your Business Negatively

The reason for being in the market is to make your business grow by satisfying the needs of clients. However, there are some instances where some regular clients want you to give favors that can affect your business negatively. In such instances, it is very important to be yourself and say no. However, it is advisable to explain to them why you rejected their offer in a manner that they will not look for other alternatives. This will make your regular customers love you more because they will understand that you always stand by what is right.

4. Be Confident In What You Do

Self Confidence and self-esteem is the most important thing that gives you the courage to face your clients. When they realize that you are proud of your products and services, you will be in a position to win their confidence. This way, they will develop more trust in what you do and this is one of the ways on how to get more clients and expand internationally

Talking to yourself might sound crazy, but it works. Talking to yourself will make you smarter, improve your memory, and even increase focus and athletic performance. The Human Brain claims we are saying between 300-1000 words to ourselves per minute. Many Special Forces and military officials use the ability of positive self-talk as the way of passing through hard times.

By instructing yourself to be mentally powerful and speak in a positive manner to yourself, you will be able to override your fears which is very important when wanting to deal with anxiety. 

When you have to deal with a lot of clients it is very important to do this. A great example would be how life coachers engage in plenty of self-talk or, as they call it “chatter”

“As a small project in 2013, we got curious about what these new coaches were saying to themselves and how this was helping or hindering the coaches. We asked a small group of coaches to track their self-talk around their coaching clients for a month and to share what they said to themselves and the impact this had in short essays” said Nick Bolton on his e-book called “Chatter”

5. Embrace Personal Growth And Development

Personal growth and development is an inevitable aspect of any business. You have to expand your business, keep track of everything you do and implement the latest technological advancements. This is important for maximum customer satisfaction and comfort. 

When you constantly upgrade your business and expand it, you are doing for the good of your clients. They will be able to access your products and services easily and conveniently. This way, they will be able to trust what you do and bring more clients – say experts at New Horizons Global Partners.

6. Always Be Accountable

Any decision made has an impact on business, either positive or negative. It is therefore important to be accountable and responsible for the outcome. This is crucial because it will be a basis of change and further decisions after the outcome. You can either continue with the decision or make changes for the good of the business and clients. When your clients know that you are always responsible and accountable, they will trust your business and love what you do.

Those are some of the ways you can do to win the trust of your customers. This is not only for the benefits of clients but also for the growth of your business. Implement them and you will retain trustworthy clients and bring more.