Digital Marketing Trends That Will Drive Your Content Strategy for 2019

Digital Marketing Trends That Will Drive Your Content Strategy for 2019

Digital Marketing Trends That Will Drive Your Content Strategy for 2019

Digital marketing revolution has arrived, and it’s moving fast. As the advertising techniques change in real time and new technologies continue to emerge, the demand to keep pace has also increased. Today, CMOs must look forward to what will come next to remain ahead of the curve. The right steps to take are equally important to get them where they aim to be.

Here are some trends that marketers should pay attention to in 2019:

 

Personalization

Traditional ads have lost their appeal to people years ago.  Studies show that consumers trust reviews, branded sites, and the people they know more than traditional ads, which landed only on the bottom of their list. According to eMarketer, 30 percent of the entire internet population is expected to use ad blockers when the year ends. When that happens, traditional ads can no longer reach the 30 percent target audience. However, this doesn’t imply that ads should be ditched completely.

As marketers get to know more about their customers, they expect greater personalization and customization in their advertising message, especially in 2019. It is about creating an environment of deep engagement and trust.  In an ever more competitive online environment, consumers are increasingly becoming more demanding. They expect brands to know them well and that they demand that marketing should be delivered through channels they prefer.

Some ads may still have a place in marketing if they become more relevant to convince the consumers that they are still valuable land relevant.

 

Voice-Based Search

It is estimated that by 2020, most search queries are going to be voice-based, which will make it an ultimate search-marketing tool.  This type of technology is seen to grow even bigger and better as more and more consumers are looking towards the convenience of using intelligent voice search.

To understand this trend, consider the differences between voice search and text, or what the consumers may say instead of typing while placing an inquiry. It also seems more reasonable to write in a more conversational tone to create content that works well with voice search.

Nowadays, most of the voice search usage is connected with utility, as people depend more on it when multitasking. But as the rate of word accuracy improves in the coming years and consumers start to get used to meeting their needs, brands are expected to compete on another platform while trying to learn how to be found in voice searches.

 

AI-Powered Solutions

Brands began experimenting with AI including machine learning apps in 2018. These innovations are expected to be more in demand in the coming year. From robotic process automation to chatbox, the value of high productivity rate, including increased customer satisfaction, and enhanced efficiency will become clear. AI-powered technologies are expected to bring customer-based marketing to a new level, including better trend analysis, more advanced personalization techniques, and improved customer profiling.

As CMOs begin to collect and store data, the use of AI-powered apps will help them reach their target audience with precision, increase efficiency, and create an opportunity for excellent customer experience. The digital workflow will also become much easier because AI-powered solutions will be accessible to more businesses that are searching for ways to maximize technology. Media agencies can now use smart algorithms to enhance paid advertising campaigns to study their performance in motion.

 

Creative Marketing

Consumers are now resistant to advertising. The increasing number of ad blockers has made it even more difficult for marketers to deliver their messages. To get new consumers in 2019, companies should pay attention to how their ads will blend more naturally into content. This is where native ads become valuable since they offer time-off from techniques such as banner ads. Unfortunately, as brands try working on becoming less annoying, they also cloud the lines that separate native from traditional ads. It becomes difficult to figure out if what consumers are looking at is a legit article or a sponsored native article. As such, they are expected to demand a clearer distinction between the different types of content. That will eventually prompt CMOs to be less disruptive and more creative.

That being said, digital marketing has a bright future. As virtual and augmented realities continue to pave the way for new engagement and CMOs are looking at greater creativity, brands will more likely become authentic and more responsive to the needs of their customers.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

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7 Digital Marketing Setup Tips for Startups

7-Digital-Marketing-Setup-Tips-for-Startups

Let’s face it. The world is becoming more digital and the only way that we can survive is to adapt. A startup without a digital marketing campaign won’t fare well in the world that we live in.

In this short article, we’ll show you how you can set a campaign for your startup. It doesn’t have to be a great show of force, but it has to be present.

 

1. Come up with creative content.

When it comes to creative content, do not settle for good or best. You have to be extraordinary. Your content should be otherworldly and something that people can easily relate with. Sometimes, they can appear simple at first glance, but if you listen or read hard enough it will hit the right buttons.

Here are tips on how to make a creative marketing content that will stay in your audience’s mind:

  • Write something that consumers would like to read.
  • Cite current trends that they can relate with.
  • Make it sound like you are sharing new knowledge about something that you are an authority in.
  • Always try to put yourself in your audience’s shoes. Would you be happy reading what you want them to read?
  • Be casual, but confident and firm.
  • Your priority is to be able to connect with your target market instantly.

2. Create actionable content.

This simply means coming up with content that will convince consumers to respond immediately such as signing in their email addresses, opting in or liking and sharing a page or piece of information.

Actionable content should:

  • Explain to the reader/ viewer what should be done;
  • Use engaging and attractive visuals;
  • Have a personal touch; and
  • Use real-life examples so the target audience will trust you.

3. Prioritize user experience.

In this present generation of highly connected individuals, it is not enough to just catch their attention. The bigger challenge is how to keep them from abandoning your marketing initiative after taking a first look.

Consumers respond well to marketing efforts that give them a memorable user experience – something that resonates with their beliefs, principles, values, and priorities in life. That is why it is important that you do your homework – find out what tickles their fancy, what keeps them visually hooked and what makes them respond to calls to action.

 

4. Use social media.

You can never go wrong with your campaign when you use a social media platform – given that you have a well-planned and executed content paired with killer visuals. Maximize the reach and influence of social media platforms by creating a presence that is not easy to ignore.

Here are some of its benefits:

  • It has the ability to generate a strong following and loyal customers.
  • It can easily increase sales.
  • It has the capacity to give your business maximum exposure and hihg traffic.
  • It greatly improves your search ranking.
  • It can generate quality leads.

5. Do email marketing.

This approach gives you the opportunity to connect to your target market on a more personal level. You can personalize portions of your content to make it sound like you are talking directly to the person reading it. With the right lead generation efforts, your email marketing campaign can bring in a large number of individuals willing to pay for your product.

Tips on making an email marketing campaign that will generate ideal results:

  • Think of an engaging and catchy subject line that will immediately get your readers hooked.
  • Use simple yet persuasive and impactful words.
  • Highlight the benefits that the readers can possibly experience.
  • Break up your texts by using bullet points and subheadings.

Related: How to Write Response-generating Emails to the C-Suite

 

6. Invest on Search Engine Optimization (SEO) efforts.

Why pay for a SEO service? Because without a doubt, all of your competitors are doing it. And if they are doing it, they are definitely leading the race or competitively fighting to be on top. Do not have second thoughts about using the many advantages that can be had by hiring a SEO expert.

Benefits of SEO:

  • It will give you very high traffic.
  • It has the ability to give you bigger ROI compared to traditional advertising efforts.
  • You will have access to vital information such as what customers are always searching for.
  • The results are long lasting.

7. Do video marketing.

Video marketing is fast becoming the top and most engaging form of product promotion in this present generation. It is a very powerful tool that can awaken the senses and motivate consumers to respond the way you would want them to.

Imagine being able to reach millions upon millions of individuals by simply doing live webinars, free tutorials or product launches using the Internet. Your video will have the potential of going viral and reaching more audiences in a short period of time.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

Exceed your growth and revenue targets.




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Digital Marketing Trends That Will Drive Your Content Strategy for 2019
7-Digital-Marketing-Setup-Tips-for-Startups
By-The-Numbers-Marketing-Stats-that-Drive-Top-B2B-Industries-in-2019
By-The-Numbers-Marketing-Stats-that-Drive-Top-B2B-Industries-in-2019

Key Marketing Stats that Drive Top B2B Industries in 2019 [Free eBook]

By-The-Numbers-Marketing-Stats-that-Drive-Top-B2B-Industries-in-2019

In 2013, an Adobe report found that marketers felt marketing had changed more in the previous two years than in the past five decades. Today, over five years later, the pace of change has apparently accelerated even more.

Take, for instance, the number of marketing technology (MarTech) solutions available today. As of the last count, there are now 6,829 different MarTech products provided by 6,242 vendors spanning 55 categories. This represents a 27% increase from last year’s total, and there’s no sign that things will be slowing down any time soon.

The explosive growth in the number and diversity of MarTech tools is a good indicator of how fast things are evolving in B2B marketing. That’s because many of these tools emerged from marketers’ shifting needs as they keep up with how their customers actually buy.

But without even looking at the marketing world’s MarTech stockpile, every marketer knows we’re living through fast-changing times because of digital transformation. What’s less clear yet greatly more important is how this development impacts our strategies and results.

To help find out, the Callbox team recently published a free eBook that provides an in-depth analysis of how rapid digital transformation is reshaping marketing in nine (9) key B2B industries.

The eBook dissects the trends, stats, and data from a number of sources that tell the story of how marketing is evolving and how marketers are responding in each industry:

 

Cyber Security Software

In the eBook, we tackle cyber security vendors’ tendency to rely on FUD (fear, uncertainty, and doubt) as a messaging strategy and why this approach yields limited success with today’s more-informed software buyers. We then talk about some proven alternatives for vendors to follow instead.

 

FinTech

B2B FinTech continues its double-digit growth as payment platforms, lending solutions, and SaaS-enabled back office tools start seeing mainstream adoption. The challenge now for B2B FinTech firms is to find a sustainable strategy to influence decision-makers in a buyer-led, consensus-based purchase process.

Fintech Growth Report: Why You Should Invest in Australia (Blog Thumbnail)

Over the years, there has been a five-fold increase in the number of Fintech startup companies in Australia. Check out the FinTech growth report.

 

IT Storage

For more than half of the businesses surveyed in Interop ITX’s 2018 State of Infrastructure, the need for adequate storage is the biggest factor for their changing business IT systems. But buyers want more than just bigger storage space; they’re looking for a complete solution.

 

Cloud

Cloud solutions’ evolution from cost-saving measures to business-critical investments has created a more diverse ecosystem of buyers. In fact, there are now five broad types of cloud customers, each requiring a different marketing approach. Success in B2B cloud selling will depend on how vendors can identify and connect with these different buyer groups.

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Here are just some of the ways Australian tech companies, from Brisbane to Sydney, can open up new opportunities.

 

Advertising

An increasing number of potential advertising clients are moving campaigns in-house and are opting for project-based arrangements. This has led to a significant drop in new business revenue for creative agencies. As a result, agencies are now devising fresh ways to pitch and close new customers.

The 6 Sacred Questions to Ask an Advertising Agency in Australia (Blog Thumbnail)

You need to ask the right questions before you can partner up with an ad agency. Here are just a few of them.

 

Healthcare

Marketers in the healthcare space today face unique challenges as they interact with risk-averse buying committees that follow different budget cycles. To thrive in this challenging landscape, healthcare marketers need more innovative ways to engage potential buyers.

 

Management Consulting

With intense competition from new and established firms, unconventional ways that clients choose consulting services, and continued disruptions to consultancies’ core business, it’s a very “turbulent” climate for management consulting companies.

 

Manufacturing

Marketers in manufacturing industries need to have deep familiarity with the way engineers and technical professionals research and evaluate potential purchases. Thanks to a number of recent industry reports, we now have a clearer picture of how technical buyers arrive at a purchase decision.

 

Telecom

Like marketers in other industries, telecom vendors also face multiple stakeholders throughout the sales process. Recent research sheds some light on the roles that each decision maker plays and how each stakeholder impacts buying decisions.

 

To get an in-depth look at marketing trends in each of these industries, get your copy of the free eBook now.

Get your FREE ebook

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

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How to Future-Proof Your Energy Company's Marketing Strategy

How to Future-Proof Your Energy Company’s Marketing Strategy

How to Future-Proof Your Energy Company's Marketing Strategy

All signs indicate that Australia’s energy sector faces a critical crossroad. Mounting competition, unclear regulatory outlook, rapid digital disruption—to name a few—make it very difficult to anticipate what lies ahead. Now, more than ever, it’s important to make sure your marketing strategy withstands potential headwinds.

In this post, we’ll talk about the key trends that keep marketers at Australian energy companies up at night, and we’ll also take a close look at some expert tips to shore up your marketing strategy.

 

Knowing What’s Ahead

In a research brief, PWC outlines a number of recent and emerging trends that it believes will impact Australian energy firms, particularly in terms of these companies’ marketing and customer acquisition initiatives.

A Customer-led Market

According to the study’s main finding, customers’ influence on the energy supply-demand situation continues to expand and remains on track to exceed energy companies’ collective impact on the market:

  • Increasing distribution costs account for 37% of household energy expenses and will represent 81% of household energy inflation in the near-term.
  • Customer turnover remains elevated in states with deregulated retail markets and is predicted to be at least 20% per year.
  • Storage becomes commercially viable beyond niche applications, potentially revolutionizing one of the energy sector’s most basic technical limitations.
  • The trend toward more distributed generation on the network (including solar PV) retains its momentum.

Related: The Solar Leads Life Cycle [INFOGRAPHIC]

Energy Enablers

PWC labels energy companies that are well-positioned to meet these challenges as “energy enablers”. Compared to today’s utility firms, tomorrow’s energy enablers:

  • Strive to be customer-centric (unlike today’s utility companies which sometimes consider customers as mere “meter points”)
  • Provide broader service offerings with multiple options bundled
  • Set prices in line with what customers value
  • Maintain innovation as a core value
  • Stay agile and proactive

Some Marketing Roadblocks

Transitioning from today’s utility to tomorrow’s energy enabler requires a massive rethink of marketing strategies. But as a Marketo energy industry report points out, most energy companies today still face some important obstacles that prevent them from successfully making this transformation:

  • Dependence on traditional marketing strategies, which reflects energy companies’ bias toward the status quo
  • Inability to determine marketing’s impact on revenues, leaving marketing departments at the sidelines
  • Lack of digital marketing expertise and strategy which is often due to a lack of interest

Meeting these pressing challenges will help energy companies move closer to becoming energy enablers.

Related: Biggest B2B Lead Generation Challenges in Australia

 

Future-Proofing Your Strategy

While these trends show where the industry may be heading, there remains a cloud of uncertainty hanging above each of these predictions. Market conditions can drastically change without warning, and it only takes one unexpected shift in any of your assumptions to make your strategy obsolete.

That’s why, rather than focusing on specific ideas to include in your marketing strategy, we’ll talk about practical tips to future-proof your strategy instead. Future-proofing helps you minimize the impact of future events on your execution and results. In a fast-changing environment, making your plan robust enough to account for uncertainty is a vital step.

Writing for Forbes, Steve Olenski says threats like direct competition, consumer and business technology, changing preferences, etc. can throw your entire marketing strategy into disarray. Since it’s impossible to exactly anticipate how these things will play out, Steve provides some guidelines to mitigate these risks.

1. Choose tech with ample room to grow

Technology powers much of digital marketing, but it’s changing too rapidly that it can be hard to keep up with the dizzying rate of change. In a Walker-Sands survey, most marketers admit that MarTech’s evolution continues to outpace company adoption since there are currently around 3,900 solutions (a number which is seeing an 87% year-over-year growth).

To avoid getting stuck with a piece of marketing technology that outlives its usefulness, find something that can easily be modified and upgraded.

Related: Monthly Top 5 List: Digital Marketing Tools and How to Use Them to Capture B2B Clients

2. Always be ready to pivot

In the startup world, “pivoting” is a common idea which means to change a business model or core process that’s not working. While it can be difficult for an established industry player to do a full 180, an energy company can nevertheless take advantage of pivoting when planning and executing marketing programs.

The key idea here is to avoid being locked in any single strategy or approach. Just because a strategy works today doesn’t mean it’s still going to be effective tomorrow.

Related: 5 Clever Lead Generation Tactics to Try

3. Maintain brand consistency

Strategies evolve, while conversions wax and wane. But if you manage to establish your brand and cultivate customer loyalty, you’ll be in a better position to weather anything that an uncertain landscape throws at you. As competition in the energy sector intensifies and as consumer choices expand, brand identity and customer loyalty will spell the difference between success and failure for energy companies.

That’s how one of Europe’s largest utilities was able to thrive in a competitive environment. The company transformed itself into a customer-focused organization built around its brand promise.

4. Offer customers an experience, not just a product

This is one of Steve’s most important points from his Forbes article, and it’s especially relevant to the energy industry today. An Accenture study estimates that as much as 41% of customers continue to encounter a “difficult digital experience” from energy companies—more than in any other industry.

The report also finds that nearly 9 in 10 customers want an effortless experience from energy providers, while 80% say they’ll buy more products and services if personalized. This is why making sure that you engage customers on their terms using relevant experience is a key step in future-proofing your marketing strategy.

5. Don’t place your eggs in one basket; use multiple channels

Just as you hedge your portfolio through diversification, you also protect your marketing strategy from shocks and stresses by combining different marketing channels together. Each channel has its own strengths which can complement other channels when integrated in a coherent strategy.

For example, while many sources suggest using purely inbound marketing tactics, inbound marketing actually works much better when paired with the scale and precision of outbound channels.

Related: The Top Five Marketing Channels In Terms of Conversions

 

Conclusion

As various forces continue to reshape the energy industry’s marketing landscape, organizations clearly need to refocus their marketing strategies. But since these trends can change in an instant, it’s not enough to have a strategy in place; you also need to make sure it’s future-proof.

Speaking of applying multiple channels, Callbox can help you develop a multi-channel lead generation strategy that fits into your overall marketing plan.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

Exceed your growth and revenue targets.




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

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The Top High-Impact Marketing Technologies Influencing B2B in Australia Today

The Top High-Impact Marketing Technologies Influencing B2B in Australia Today

The Top High-Impact Marketing Technologies Influencing B2B in Australia Today

First thing’s first. We all know that marketing tools are essential to business growth. The way B2B marketers see it, no business will ever survive without leveraging new technologies.

The world is getting smaller every day, and that’s because social media has improved the way we communicate. It bridges geographical gaps and allows people to engage in relevant topics. For the B2B industry, new technologies are bringing them closer to their audiences, with each marketing innovation transforming the way they create their messages and distribute them to the right people.

Sure enough, Australian B2B companies are not left out in adopting the most effective marketing tools and software. Cities such as Sydney, Melbourne, and Brisbane where most startups are based are continuously updating their marketing systems to better meet audience demands.

But in which marketing technologies do Australian B2B companies invest? Better yet, what’s the reason they focus on these technologies in the first place?

For that, let’s look at the types of marketing technologies that impact businesses in Australia the most, from building awareness to creating highly effective lead generation campaigns.

 

Customer Relations Management

A business knows that, when it comes to making informed decisions on the marketing side, it pays to take heed of the behaviours and perceptions of one’s audience. In other words, creating effective marketing campaigns involves knowing what potential customers and using this knowledge to build audience retention.

This is the reason why B2B enterprises across the globe, and not just Australia, invest heavily in customer relations management systems or CRM. For sure, a positive customer experience is important to the bottom line and increases the efficiency of marketing campaigns across the board. For Australian B2B companies, it all boils down to getting the right CRM packages to help with generating high-quality leads and securing more sales conversions.

There are countless CRM brands available that are tailor-fitted for B2B enterprises. To get a step ahead of competitors, businesses will need to acquire a full-stack CRM service complete with accurate analytics tools and audience insights reporting.

Related: Best Practices in Data-Driven Marketing You Wouldn’t Want to Ignore

 

Software-as-a-Service and Cloud Computing

Software has come a long way, from helping people do their taxes and record retail purchases to helping companies get their message across to their target audiences. The only caveat to this is the fact that businesses need to address big data.

Indeed, handling large volumes of information can get you tangled in a web of confusion. Other than that, you will have to make sure every bit of data is secured in your system, which can get complex, to say the least. Luckily, SaaS allows businesses to maintain a safe and well-protected backup database through cloud computing services.

The technology isn’t new, but recently, more and more businesses in Australia are adopting cloud computing as a way to streamline their data management activities. Because of this, we can expect many more Australian B2B companies to make their move to the cloud.

Related: Bold Predictions for the Tech Industry in Australia 2018

 

Lead Management Tools

Securing audience data is one thing. Getting audiences to convert is another.

Every business has its own way of defining their sales pipeline. Nonetheless, pipelines should always be optimized to generate higher sales numbers as possible. No matter the number of stages present, it is what you want to do with potential clients that matters the most.

For this, a lead management system can help to Australian companies chart their buyers’ journeys and develop insights that could impact future marketing campaigns. What’s more, these companies can also streamline their lead nurturing activities and reduce marketing costs by regularly performing a database scrub.

So far, this has worked well for a lot of B2B enterprises in Australia. As competition in the B2B industry becomes increasingly tighter, it is vital for companies to improve their lead generation efforts by handling lead data the right away.

 

Marketing Automation

When it comes to getting a well-rounded marketing campaign, it always helps to adopt a marketing automation platform that could realize the function of the three marketing technologies above.

By automating most of your marketing efforts, you are not only saving yourself time and money managing the many sales opportunities that enter your pipeline. You are also provided a more efficient and faster way to increase sales conversions.

More importantly, having such a system in place can enhance your audience outreach efforts and secure a better position in the Australian B2B industry.

Related: How Marketing Automation Increased My Client’s Appointments in 30 Days

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.


 

What marketing technologies are you using to optimise your process?
Let us know in the comments below! 🙂

 

 

Gain insight into information drawn from Callbox past campaigns

Try out our new My Industry Insights tool

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Contact us 

or Dial +61 2 9037 2248 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

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5 B2B Email Marketing Goals that Make or Break Results [VIDEO]

5 B2B Email Marketing Goals that Make or Break Results [VIDEO]

 

Email remains the Swiss Army knife of B2B Marketing.

 

It does a lot of things,
and it does them really well.

 

Email Marketing Goals - plot

 

But email’s performance is only as good as your goals.

 

Let’s understand the
5 essential B2B email marketing goals,
and learn why you need to focus on each of them.

 

#1 Connecting with new prospects

Emails are ideal for starting relationships with potential customers.

They enable personalized touches at scale.

That’s why 13% of B2B leads come from this channel.

Related: Finding the Perfect Balance Between New and Repeat Customers

 

#2 Nurturing leads and opportunities

Emails play a key role in keeping leads engaged throughout the sales cycle.

They help deliver compelling content at each stage of the sales process.

51% of B2B marketers personalize lead nurturing through email segmentation.

Related: Don’t Just Blast Cold Email Pitches, Nurture and Win Customers [VIDEO]

 

#3 Automating response to specific triggers

Emails provide a personalized way to automatically respond to lead activity.

They make your entire marketing automation process run smoothly.

B2B marketers who implement email automation boost their sales pipeline by 10%.

 

#4 Promoting exclusive offers

Emails work well at promoting free trials, discounts, and special offers.

They let you match relevant offers with an interested audience, boosting conversions.

In fact, 66% of online purchases resulted from an email.

Related: Marketing and Transactional Emails: How to Leverage Both [VIDEO]

 

#5 Closing sales deals and providing post-sale follow-up

Emails can help sales reps close deals and encourage repeat purchase.

By providing reps with an extra layer of touch points, emails shorten the sales process.

Between 31% to 59% of B2B marketers believe emails have the biggest impact on revenues.

Now that you know which goals to focus on, keep in mind that…

a goal without a plan is only a wish.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

 

What are your primary email marketing goals?
Comment them down below! 🙂

 

 

Gain insight into information drawn from Callbox past campaigns

Try out our new My Industry Insights tool

My Industry Insights - Callbox Interactive Marketing Tool

Contact us 

or Dial +61 2 9037 2248 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

7-Digital-Marketing-Setup-Tips-for-Startups
By-The-Numbers-Marketing-Stats-that-Drive-Top-B2B-Industries-in-2019
How to Future-Proof Your Energy Company's Marketing Strategy

 

Finding the Perfect Balance Between New and Repeat Customers

Finding the Perfect Balance Between New and Repeat Customers

Finding the Perfect Balance Between New and Repeat Customers

Businesses know for a fact that clients are what keep revenues rolling on the regular. After all, the people who buy our products or hire our services are the reasons why we’re in business in the first place.

With that said, multichannel marketing enhances sales by allowing B2B companies to seek out opportunities. But despite the advantages they get from advanced lead generation approaches, these companies will still have to tackle the pressing issue of whether to prioritize new customers or repeat customers.

 

Bad blood?

The divide has always existed ever since companies began nurturing leads as an essential factor in revenue growth.

Without a doubt, most businesses in the B2B industry prefer to anchor their lead generation strategies on acquiring new prospects, and we can’t call them out for it. Especially if they happen to be Melbourne-based tech startups that are taking the initial steps to grow their brands, focusing more on new business relationships is totally fine. Building a client base from scratch is a difficult thing to pull off anyway.

Related: The Best Strategies to Increase Tech Leads and Conversions in Australia

But if you are already established a firm foothold in your market, you will have to maintain your momentum by generating new clients and making sure to keep existing clients wanting more from you. The aim now is for B2B businesses to find a middle ground between new and repeat customers.

 

‘The Revenue Mix’

Shauli Rozen, Chief Strategy Officer of Optimove, points out the importance of optimizing the customer revenue mix.

Although much of his points apply directly to the activities of e-commerce, Rozen drives home the point that businesses will have to address the needs of their “old customer base” and strike a perfect balance between new and repeat customers.

Forbes contributor Larry Myler, on the other hand, says that for companies to improve their revenue numbers, they will have to keep existing customers within the sales cycle. This would mean applying the right approaches to attain a perfect balance in the customer revenue mix.

 

New and Repeat Customers: The way forward

Australian companies should start reviewing their current marketing objectives and determine if they are focusing too much on getting new clients.

By focusing on these approaches, companies can greatly enhance their marketing efforts to generate opportunities and keep their client bases intact.

 

Emphasize greater reliance on lead nurturing

For B2B relationships to thrive, it is imperative to put an effective lead management system in place. Automated marketing software allows greater scalability in terms of engaging your current clients and ensuring that they are regularly updated on new offers or promos.

In this case, a lead nurturing can streamline your engagement efforts with current brand patrons. It takes a great load off of your team, providing you with ample time to reach out to potential clients elsewhere.

Related: AskCallbox: What makes an effective lead nurturing program?

 

Incentivize sales teams for a job well done

Incentive schemes provide a motivating factor for pushing your marketing efforts forward. And for this very reason, it is essential to increase the commissions you pay out, not only for each new client generated but also for purchases from repeat customers.

Writing for the American Express Open Forum, Mark Henricks sees the potential of paying high incentives to sales teams as a means to even out the customer revenue mix. Because they are driven to win new clients and win back old ones, sales team can help can help a company realize higher profit margins.

 

Curating content that matters

If you belong to an industry that constantly engages new innovations, it is essential to build your message around a prevailing issue or development.

We can never really deny the value of content curation as it helps you focus on the most important topics of the day. What’s more, it also helps you with audience retention by enabling messages that existing customers see as relevant. From there, you can prolong the engagement lifecycle all the while stimulating the interest of possible clients.

Related: Dummies Guide for Content Marketing

 

Create brand communities

Turning customers into brand advocates is basically another way of hitting two birds with one stone.

To do this, simply create a brand advocacy program that outlines the value it secures for your organization as well as for your current client base. You can then provide incentives or social mentions for every piece of content they share or re-tweet. Not only will you be able to keep a loyal fan club with you, you also leverage their networks to reach out to potential fans!

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

 

 

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A B2B Marketer’s Guide to a Fresh Marketing List

A B2B Marketer’s Guide to a Fresh Marketing List

A B2B Marketer’s Guide to a Fresh Marketing List

It is important for marketers in the B2B industry to make sure they get the right data to implement their lead generation and appointment setting strategies. The value that a mailing list brings to the bottom line is just too important for companies to ignore.

Still, the challenge of building an email list from scratch forms the most complicated part of B2B marketing on the whole. For companies to stay competitive and generate opportunities, they will have to acquire large volumes of names and contacts using strategies such as landing page opt-in forms and pop-ups.

It’s never easy since you will have to encounter several challenges along the way, and not to mention the long and arduous process of finding the most appropriate decision-makers for your marketing list and have them subscribe to content.

But suppose you finished building a database of prospects ready to be engaged. What now?

Of course, you need to cover the expenses you have incurred in building your list in the first place. The most reasonable action at this point is to leverage your contacts and seek out opportunities for getting better revenue figures.

Here are just some of the steps you might want to apply.

 

Always refer to your goals

Are you aiming to increase engagement? Is your digital marketing team focused on securing more site conversions than last month?

Specific goals are the key to maximizing a marketing mailing list. They point your campaign towards the right direction and helps you avoid activities not aligned with your overall business strategy.

To start, you can ask yourself what outcomes to expect. This should enable you to build your audience engagement approaches around these expectations and develop a more consistent message.

 

Segment your audience

Different decision-makers have distinct wants and needs. With that said, it is not really a good idea to assume that everybody on your list has the same mind when it comes to purchasing a certain B2B solution.

Location, organizational positions, company size, and other demographic details influence how a buyer engages with your message, so it is always important to deliver content based on these considerations.

Segmenting your mailing list, in this case, ensures that you tailor to fit your messages to specific needs and expectations. This allows you to maximize your resources and amplify your reach without spending too much time engaging the wrong people with the wrong content.

Related: 13 Reasons Why You Should use Data Profiling and Get Accurate IT Contacts

 

Personalize your messages

Once you have segmented your mailing list based on the demographics you want to target, you can then craft messages that cater towards the needs of specific groups.

Personalizing your marketing messages for potential clients offers a valuable approach to prolonging the life cycle of your leads and, more importantly, position your brand the way you want your audience to see it.

This would mean doing intensive market research and social listening to get the gist of the most crucial topics in the market and create messages based on these topics.

Related: Quick Ways to Improve Your Email Marketing Strategy

 

Scrub your marketing list regularly

Like it or not, a mailing list is prone to accuracy issues that will interfere with your campaign. Duplicate names and bad addresses, for example, can lead to wasted resources in trying to reach them. What’s more, engaging unresponsive contacts can also affect your sending reputation. Your messages will either bounce back or be diverted to spam folders, making it even harder for you to reach out to other contacts in your list.

For this reason, it is always best to make sure your database is scrubbed regularly to ensure optimum efficiency in your marketing campaign. There are tons of lead management tools available that feature data cleansing options. With such a system in place, your contacts are regularly updated, duplications are eliminated, and improve your deliveries across the board.

Related: How many times should you have your business database cleanse?

 

Measure your gains

Finally, what makes effective mailing list management is the ability to make sense of the most important analytics.

After all, marketing is a numbers game, and positive numbers mean that your campaign is performing in line with your goals. The only way to find out if you are going the right direction is to set your KPIs and measure your gains. This provides you with a good view of all your marketing efforts, allowing you optimize your campaign even further and anticipate possible issues that you can address.

Related: A Visual Guide to Telemarketing Performance Metrics [INFOGRAPHIC]

 

Author Bio:

Dara Lin

Dara Lin here. I’m a Lead Generation Specialist at Callbox Australia. Follow me on Twitter, Facebook, and Google+.

 

How do you maximize your fresh marketing list?

Share your insights in the comments below! 🙂

 

 

Convert your fresh marketing list into qualified sales opportunities with Callbox Multi-channel Strategy!

Ready to talk? Schedule a consultation 

or Dial +61 2 9037 2248 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

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30 Must-Know Resources for Your Last-Minute GDPR Preparations

30 Must-Know Resources for Your Last-Minute GDPR Preparations

30 Must-Know Resources for Your Last-Minute GDPR Preparations

Those of you of a certain age will recall the great Y2K scare that gripped the world at the turn of the century. Now, as the European Union’s General Data Protection Regulation (GDPR) takes effect in a little over two weeks, many sources are calling it the “Y2K of B2B Marketing.”

But beyond the hype and fanfare, the GDPR is an opportunity for you to improve the way your organization collects, handles, and uses customer/prospect data.

While the GDPR is widely considered to be the most complex piece of legislation the EU has ever produced, it all boils down to making sure that personal data is kept and used in a transparent manner.

That’s why you should be making the final touches to your GDPR preparations by now. This post rounds up the top-rated resources to help you go over your last-minute GDPR checklist. Keep in mind this article only includes marketing tips. At no point should it be taken as legal advice.

 

GDPR: Prepare, Don’t Panic

In the late 1990s, people feared that the world’s computer systems (and everything that depended on it) would fail when the calendar turned over into January 1, 2000, due to a glaring vulnerability present in most computer architectures at that time.

In response to dire warnings and predictions on the Y2K bug’s possible impact, businesses and governments across the world reviewed and upgraded their IT infrastructures, collectively spending at least $300 billion (in year 2000 dollars) on Y2K fixes.

The new millennium finally arrived with minimal Y2K-related disruptions, except for a few relatively minor incidents (temporary power outages, disconnected phone lines, etc.) in some scattered places across the globe. It looked like a worldwide catastrophe had been averted.

While still being debated until today, some sources argue that it was the frenzied pace of preparations by companies and governments that saved the world. Others, meanwhile, think the entire Y2K problem had been blown out of proportion, and that organizations that geared up for it were simply overreacting.

But despite these opposing views, businesses that took the step toward Y2K-readiness actually got something more from their efforts than just being spared from potential disaster. The Y2K problem forced companies to sort out and streamline all the various overlapping IT components in their organization. In other words, businesses modernized and strengthened their IT systems by trying to fix the Y2K bug.

The same can be said of the GDPR. If you’ve been following nothing but headlines on the topic, it’s easy to get carried away by all the talk of gloom and doom. In reality, although the implementation date draws closer, the GDPR’s exact implications have yet to be determined—a fact which even the European Commission admits.

It doesn’t really matter whether the GDPR’s anticipated impact on marketing turns out to be spot on or overblown. Working toward GDPR compliance will benefit your organization on so many levels, not only in avoiding the steep penalties associated with violations.

GDPR-readiness actually helps you develop more robust and effective data management processes. By setting standards that ensure your data assets are accurate and in order, the GDPR gets your data in the right shape for gleaning useful information and actionable insights.

That’s on top of other organizational benefits like boosting your cybersecurity posture and protecting your company against data breaches and theft.

This is why preparing for GDPR is a step in the right direction.

 

Some Last-Minute Resources for Your GDPR To-Do List

With just two more weeks left, most businesses are working round the clock to get everything ready before the May 25 deadline. At the current rate that things are going, however, it’s clear that only a few will actually be able to become GDPR-compliant once the law takes effect.

In fact, recent surveys find that between a third to 60% of companies won’t reach GDPR-readiness on time. Even within EU-member states, only a very small number of businesses think they’re prepared or up to speed with the upcoming regulation.

That’s despite having had a two-year window to prepare for the GDPR and thousands upon thousands of materials dedicated to the topic. The road to GDPR compliance still remains as winding as ever with detours and dead ends along the way. It’s no wonder why 89% of companies worldwide admit they’re still confused with key elements of the new law.

Whatever your level of preparation, the May 25 deadline will soon be arriving. As you wrap up or ramp up compliance measures, you need to make sure you’ve got the essentials all covered.

We’ve hand-picked the top resources (articles, whitepapers, infographics, etc.) from trusted sources to help you go over each step of your GDPR compliance to-do list. These are grouped according to the typical items in a GDPR-readiness checklist as follows:

 

Understanding the Legislation

By now, you probably have a pretty decent grasp of what the GDPR is all about. The GDPR significantly enhances data privacy protection for anyone in the EU (including both citizens and non-citizens) which the law calls “data subjects”, giving people greater control over their personal data while also increasing the duties and responsibilities of organizations that collect or process personal data.

The new law not only impacts businesses directly operating in the EU but also applies to any non-EU company that targets or tracks any individual residing in the EU. In other words, your company is subject to the GDPR if it processes or handles the personal data of EU citizens or residents.

To understand exactly what responsibilities the GDPR imposes and which types of data it aims to protect, you need to be familiar with the GDPR’s legislation. Here’s a list of resources to help you get acquainted with the letter of the GDPR law:

 

Doing a Data Processing Inventory

The GDPR specifies several reporting requirements, including “records of processing activities” indicated under Article 30. Records of processing activities provide information on how and why personal data is being processed. This report allows you to show regulators your organization is complying with the GDPR.

Unlike traditional data inventory/mapping, a data processing inventory looks at how data moves through each of your business processes, not just account for various data assets or where they’re being stored.

To implement this requirement, you first need to identify and locate all pieces of personal data in your organization and then indicate where they come from, how they’re being processed, and where they’re going.

The following resources offer up some very useful information on carrying out a data processing inventory for GDPR compliance:

Related: How many times should you have your business database cleanse?

 

Updating Your Opt-In and Privacy Policies

Under Article 6, the GDPR mentions that data subjects must provide consent to the processing of their personal data before you can legally collect their information. Consent requires a positive opt-in (not pre-ticked boxes or any kind of consent by default).

All your opt-in forms must clearly state why you’re collecting the personal info, how you’re going to store and use it, and what you’re going to send. Your marketing database should contain only contacts who have explicitly and clearly provided their consent.

In addition, the GDPR provides rules on giving privacy notices to data subjects, specifically under Articles 12, 13, and 14. You need to thoroughly review your privacy notices and make sure they’re clear, concise, and easy-to-understand.

Several sources cite that making consent and privacy notices GDPR-compliant can be a little tricky. Here are a few useful guides to ensure you take the proper steps:

 

Rethinking Your Marketing Processes

We’ve already seen some possible ways GDPR can impact your opt-in tactics and list management strategies. In some cases, working toward GDPR compliance may require a substantial rethink of many of your traditional and digital marketing processes.

For example, the new law makes it clear you must obtain positive opt-in (not implied or default opt-in) in order to legally collect personal data, which means some lead capture tactics may potentially run afoul of the GDPR.

Also, you may need to take a look at your website cookie policy and consider providing the option for site visitors to disable cookies before browsing your site.

Another crucial area to recheck for GDPR compliance is your marketing automation platform or CRM. This is most likely where the bulk of personal data resides, so it’s an important item in your data processing inventory.

There are definitely more components in your marketing process that need to be looked into. Check out the following resources to help prepare your marketing strategy for GDPR compliance:

Related: The Australian Digital Marketing Landscape Forecast

 

Conducting a Cybersecurity Review

Article 32 requires companies to put in place “technical and organizational measures to ensure a level of security appropriate to the risk”, and provides practical guidelines for handling personal data in a secure manner.

The Article further stipulates that in order to securely handle personal information, companies must use the latest available tools, keep only the minimum amount of data possible for performing a task and adjust their security measures to match the risk and impact of a breach.

Violations of Article 32 carry hectic fines of up to €10 million or 2% of your previous financial year’s worldwide revenues (whichever is higher). So, you should complete a comprehensive review of your cybersecurity posture. Here’s a couple of resources to help you do this:

 

Auditing Third-Party Data

One common question that gets asked a lot in relation to the GDPR is whether the new regulation allows the use of purchased or rented third-party data. The UK’s Information Commissioner’s Office (ICO) lays out guidelines for businesses to properly use third-party data once the GDPR takes effect:

Before Buying/Renting:

  • Check if the vendor has provided contacts clear, concise, and accurate privacy notices
  • Did all the contacts in the bought/rented database give consent as defined in the GDPR
  • Make sure that the contacts explicitly allowed their personal data to be shared and indicated in what manner
  • Assess the vendor in terms of reputation, complaints, data collection processes, etc.
  • Require the vendor to put all the above information in writing

After Buying/Renting:

  • Test samples of the data for accuracy and validity
  • Remove unnecessary data; keep only what you need
  • Provide contacts with your own GDPR-compliant privacy notices
  • Ensure that contacts give you explicit and clear consent
  • Give contacts the choice to opt-out

Different sources warn that using third-party data always carries some level of risk. Once you buy or rent third-party data, you need to fully understand your responsibilities and must be ready to handle any complaints or legal actions as a result of using it. Here are a few helpful materials on this subject that you should definitely pay attention to:

Related: 5 Things Australian Companies Should Consider When Buying a Marketing Database

 

Assigning Data Protection Responsibilities

Under Article 37, the GDPR requires an organization to appoint a data protection officer if it meets any of the following three conditions:

  1. it is a public agency,
  2. it’s engaged in the regular or systematic large-scale monitoring of people, or
  3. it processes sensitive data on a large scale.

A data protection officer (DPO) acts as the “independent advocate” for the proper treatment of data subjects’ personal information in a company, similar to an internal auditor. It’s clear under Article 37 that only specific organizations must designate a DPO, but most experts contend that the language is wide open to interpretation.

So, if you’re still unsure whether your company needs a DPO, the following resources should help you decide:

 

Getting Professional Help

With nearly 9 in 10 companies still unable to get a good grasp of some GDPR basics, it makes sense that most businesses seek outside help when navigating the uncharted waters of GDPR compliance. The demand for GDPR expertise is so strong, an entire cottage industry has now sprung up around GDPR consulting.

Despite all the valuable resources available out there, we strongly recommend against DIY GDPR compliance. There’s just no substitute for expert opinion on the many legal and technical questions involved. Here’s a couple of guides on finding and getting the right GDPR advisory services:

 

The Takeaway:  The countdown to the May 25 deadline grows smaller and smaller. As you work toward GDPR readiness, it’s important to look at the new regulation as an opportunity to improve how you manage your data assets. If you move past the FUD, the GDPR looks more like a way to strengthen your core business as a data-driven organization, and less like an expensive mistake waiting to happen.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Google plus and Twitter.

 

 

 

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Niche Marketing: What works best for your industry?

Niche Marketing: What works best for your industry? [GUEST POST]

Niche Marketing: What works best for your industry?

Niche marketing is a buzzword these days in the marketing industry. Many experts and professionals will tout the merits and usefulness of going niche in your marketing efforts. All of this is for good reason.

Focusing your marketing efforts on a specific niche makes your efforts much more powerful and increases your potential ROI. Going niche is a valuable marketing strategy and should be considered in your business. The following are some ideas about how to use niche marketing successfully in different industries.

 

Focus on Specific Technologies

Your business likely utilizes unique and specific technologies to serve your customers. You should consider which subset of the market (niche) is best served by these technologies. Then utilize your marketing efforts to explain to this niche market how your technologies help them.

For example in the automotive industry, Ford has created different lines of vehicles with technologies suited to serve specific niches. Another example is how solar companies target customers in areas with tax incentives to install solar panels. Understanding the specific niches that are most-benefited by your technologies is vital to your niche marketing efforts.

 

Target with Content and Blogs

Content is king in the internet marketing industry. The market consumes more and more information each day as the internet becomes integral to our lives. This represents an opportunity to market to your niche with various content and blogs.

An example of this is in the medical industry where content about the health benefits of certain foods can be explained thoroughly. The medical industry can utilize content marketing to explain the science to its targeted niches. Content and blogs should be a large part of your niche marketing efforts.

Related: Dummies Guide for Content Marketing

 

Clearly Explain Services and Products

You need to explain what the products and services you offer are in a clear and crisp way. If your customers cannot figure out what you sell, then they will not buy anything from you. This should be intuitive, but many businesses make this critical error.

Clearly and crisply portraying your services and products is also a useful tactic in targeting your niche market. You should focus your service and product descriptions to this niche market specifically. What are their pain points and how do your products and services uniquely address them?

Related: IT and Software: Mastering Product Knowledge Before your First Sales Pitch

 

Differentiate Product Lines for Customer Niches

One powerful strategy for focusing your niche marketing efforts is to create different product lines for your different customer niches. The more unique you can make a product line to a specific niche, the better this strategy can work for you. Doing this makes your product more valuable because it is made exactly for specific customers.

For example in the insurance industry, different insurances can be created depending on specific characteristics of the prospective customers. Another example of this is watch product lines, which are created and targeted specifically for men or women. Differentiating and targeting niches with your differing product lines can aid your marketing efforts and increase your sales.

 

Go to Where your Ideal Customers are

The obvious first question in niche marketing is: “Who is your ideal customer?” Then the follow-up question should be: “And where do they hang out?” The answer to the latter question is where you should focus your marketing efforts.

Go to where your prospective customers are and provide value there. These prospective customers then will become accustomed to coming to you for information and answers. This will make them much more likely to become paying customers when they are looking to make a purchase.

Related: Hyperlocal Advertising Works Well in Australia, Here’s Why

 

Focus on Marketing Mediums your Niche Uses

You need to focus your marketing efforts on mediums and platforms that your target niche already uses. This alone is vital to getting a desirable ROI on your marketing investment. If you try to market on mediums where your niche has little to no presence, then you will likely end up wasting a lot of money.

For example, if you have a product targeted to senior citizens, then advertising on Snapchat is likely a bad idea. Senior citizens are not on Snapchat, and that would be a waste of money. You need to spend time researching which mediums your target niche uses.

 

Only Create Relevant Content

On your website and social media platforms, you need to focus on only creating relevant content. Your content needs to be in your brand voice and useful to your target niche. Too often businesses create and post content that is off-brand, off-point, and ultimately useless to their marketing efforts.

When you and your team are creating content, you should always be thinking about how your target niche will read and use the content. Your niche should always be first and foremost in your mind with everything you create. This way your content is relevant to your target niche, and they will seek it out.

Related: The Difference with Australia-Specific Content to Generic Ones

 

Consider Pain Points

Most of the time when people are looking to purchase something, they are trying to solve a pain point in their lives. Pain points are how people evaluate the merits of products and services. Pain points are usually how prospective customers search for content.

You need to consider the pain points of your target niche market, and then shape your products, services, and marketing efforts to addressing them. Think about what problems your target niche is trying to solve, and then provide the solutions to them. This line of thinking will help you to shape your niche marketing efforts.

Targeting a specific niche in your marketing efforts is a powerful strategy. Doing so can create great successes for both large and small businesses. The potential gains in the ROI of marketing efforts by using this strategy should not be ignored.

 

You should consider implementing or refining your niche marketing strategy for your business. No matter what your industry is, this strategy can be used successfully. Use these ideas to help you formulate your niche marketing strategy and start increasing your sales.

 

Author Bio:

Helen Cartwright

Helen Cartwright is a passionate blogger, who excels in the Digital Marketing and Technology niche. When not wired in marketing strategies she ghost-write for a variety of authors who have their work published on leading online media channels such as The Huffington Post and Entrepreneur.com

 

How do you approach niche marketing?

Share your insights in the comments! 🙂

 

 

Learn more about Callbox Multi-channel Marketing Strategy!

Schedule a consultation

 or Dial +61 2 9037 2248 | WhatsApp +65 8232 2417

 

 

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The Australian Digital Marketing Landscape Forecast

The Australian Digital Marketing Landscape Forecast

The Australian Digital Marketing Landscape Forecast

The digital world never seizes to amaze us with constant technology innovations, but one needs to be competitive enough in order to stay in the curve and leverage on marketing opportunities.

Digital marketing trends employed by most marketers this 2018 are:

  • Artificial Intelligence, which is used to drive customer conversions by interpreting customer’s buying behavior.
  • Live Video, which is widely delivered via social media channels, Voice Search which continues to rise and becoming more popular and potentially taking over text-based algorithms.
  • Micro-Influencers, with Facebook and Instagram, are two of the most cost-effective methods.
  • Privacy Protection, which is a major selling point for a brand’s marketing message.

If 2018 is focusing on social media trends, what’s in store for the marketing populace in 2019? Let us give you a hint on what Australian digital marketing would look like next year.

 

Smart Speakers

Smart speakers like Amazon Alexa, Google Home, and Apple HomePod are surging in the consumer technology market, preferred by 65% of smart speakers owners. It is seen to tie up with digital marketing as more online publications embrace voice and publish audio content via these devices.

 

Internet vs Television

A study shows that in 2019, people will be spending 2.6 hours every day online and 2.7 hours watching tv, while 45 minutes of an average person’s internet browsing time will be spent watching mobile videos, thus predicting companies will spend less money on web ads, web video, and social media.

 

Social Media Integration With 3rd Parties

Social media companies are expected to deeply integrate their services into third-party applications. These social platforms will start sharing more user data with their audiences and create an even more seamless experience with third-party apps, which could help them retain dominance, acquire more information about users, and provide better services for smaller webs and apps.

Related: Social Media Metrics to Track in 2018

 

Live Video Will Continue To Grow

Live videos on Youtube, Facebook, and Instagram have been making waves since 2016. In fact, 80% of internet users watched more live videos in 2016 than the previous year as more streaming services spawned. The best thing to do is join in the bandwagon as 67% of live viewers say they are more likely to buy an event ticket if they’ve seen a live stream of the similar event online.

 

Video Will Keep Up For Many More Years

Traditional video will keep growing. According to study, a whopping 85% of total internet traffic is expected to account next year. Currently, 54% of internet users watch video on social platforms every month, a number that will continue to grow in the coming years. Also, 65% of ads impressions on Instagram were results of video content and expected to grow in the future.

 

Chatbots To Become Ordinary Thing

Chatbots are seen to continue to grow and eventually become normal to the consumer’s eye. It’ll become the first place to go for availing retail services like food orders, hotel bookings and choosing mobile plans.

Related: Why Should Live Chat be Part of your Multi-Channel Strategy?

 

The Rise Of The Social CEOs

According to data from OkToPost, 40% of CEOs were active in social media in 2016. Out of that number, 70% used LinkedIn, and such number is expected to grow as people’s distrust continue to grow, wanting to hear news right from the very source.

 

Grow your online presence and capture more opportunities with the help of Callbox’s integrated Digital Marketing Solutions.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

 

 

Learn more about Callbox Multi-channel Marketing Strategy!

Schedule a consultation

 or Dial +61 2 9037 2248 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide on targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

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