Why Rapid Growth Plans are Important to a Small Company

Why Rapid Growth Plans are Important to a Small Company

Why Rapid Growth Plans are Important to a Small Company

Cash flowing and higher profit mean all of your hard work is paying off. Business is growing fast and you may want to take advantage of the opportunities that are out there. You decide to hire new employees, transfer to a bigger location or open up another branch to cater to the increase in demand of your consumers.

Rapid growth can be overwhelming sometimes, but as a small business owner, you should take risks and must always be thirsty for expansion.

There are 3 stages of small business growth.  

Stage 1. Existence.

In this stage, you try to get more customers and make sure to deliver the product or services that they need.

Stage 2. Survival.

You have enough customers and you make sure to satisfy them with your product and service in order to keep them.

What can you do?  Ask for suggestions from your customers and use their feedback to continue to improve your product and services.

Many small businesses stay longer on this stage in order to earn a higher ROI and capital to move to the next stage.

Related: Frozen Sales: These New Marketing Channels Will Break the Ice

Stage 3. Success.

Business is doing well. Now, you’re in a dilemma where you have to decide whether to expand or just keep the company stable and profitable.

This is the part where most of your business growth is happening. During this stage, you may need to delegate some of the responsibilities to your staff. Most successful business owners usually divide their staff into two – sales and production.

However, despite the success of your business, whether you decide to expand or just keep it as it is, you have to make sure you have a steady cash flow and a backup plan to cover up all of the expenses needed for expansion.

Related: 4 ways for your IT Business to Access to New Markets

According to rba.gov.au, small businesses make an important contribution to the Australian economy. But for a small business to keep up with rapid growth and avoid future disasters, you should plan, plan, plan!

It is essential for every business owner to research and plan on how they want their business to be. Sad to say, despite all of the planning and hard work, you will still encounter common problems caused by the rapid growth of your business. Problems such as;

  • You can’t afford to get a bigger place yet so you don’t have enough space for everyone to work efficiently.
  • If you consider moving to a bigger location, you might not have enough cash to meet the expansion costs.
  • In order to generate more income, your staff needs to take additional workload and pressure.
  • A decrease in productivity because employees cannot cope up with extra work.
  • Because employees are under pressure, they tend to operate reactively rather than proactively.
  • Under pressure employees develop low-quality products resulting to an increase in customer complaints.
  • You’ll lose your customers to your competitors.
  • Higher employee turnover. You may need to hire and train new staff because employees are leaving.

 

Responding to rapid growth

Refusing to grow because you’re scared to come out of your comfort zone won’t do you and your business any good. How you respond to the rapid growth of your business is important for your business to grow and overcome problems along the way. But the success of your business depends on how well you can execute your growth strategy.

According to Chron, here are some common growth strategies every small companies must use in their business.

  • Product Expansion

When a product is popular, you need to develop or add new ones in order to keep up with the demand. For a small company, in order to grow and increase its sales, you can either expand your product lines and stay ahead of your competitors.   

Related: Lackluster in Business Growth? Re-evaluate Close Rate and Retention

  • Market Penetration

Market penetration focuses on selling existing products or services into existing markets. You can either lower the price of your product or service to increase your sales volume. Here’s how to do negotiate in sales like a pro.

  • Market Expansion

Also known as market development. If you think there is no room for growth within your current market, it’s best to consider a new market for your product to increase its sales and profit.  Here are some growth hacking lead generation tips to help you start with.

So start planning which path you want your business will lead into and make sure to execute it well for your business to grow successfully.

 

 

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4 Steps to Successful Inbound Lead Generation for Financial Sector

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What are some best practices for SaaS lead generation

Answering Quora: What are some of the best practices for SaaS lead generation?

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Little Known Ways to Hassle-Free Telecom Lead Generation

Little Known Ways to Hassle-Free Telecom Lead Generation in Australia

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Increase the Flow of Product Demand of your Software Company

Increase the Flow of Product Demand of your Software Company

Your website looks good, you constantly update it and you have high-quality contents. However, it feels like your efforts are not paying off because it’s not getting enough enquiries and sales.

Let’s face it, many websites are not designed to convert and that’s the main reason why they all fail.

If you’re a software company and you wish to attract more visitors, you have to talk about value. Having a strong value proposition is the only thing you need to retain and increase your website enquiries.

There are a lot of different ways to increase the flow of the product demand of your software company on your website. Here are a few tips that set high converting websites apart from their competitors.


Tip #1. ALWAYS include your phone number in your website header.


If you have a 24/7 customer service team who answers the phone it is important that your phone number is visible on your website

You can either create a sticky website header and put your phone number, encourage your visitors to make an appointment on your service page or make it a secondary call-to-action on your blog post.

Callbox CTA

Related: How Software Marketers Overcome the 3 Biggest Marketing Challenges


Tip #2. Do Not Forget to include Call-to-Action buttons on your website.


Every software company, big or small should incorporate CTAs in their strategy. Your website’s homepage, service page, etc must have call-to-action buttons such as;

  • Book an appointment
  • Visit us
  • Request a quote
  • Call us
  • Inquire now
  • Email us to learn more

Newsletter CTA

Contrast colors are normally used for CTAs so it can be more visible on the screen.

Related: Sample Appointment Setting Scripts for SOFTWARE


Tip #3. Include a contact form at the bottom of your page.


Encourage your visitors to take an action by putting an inquiry form at the bottom of every page with your phone number will definitely help increase online inquiries.

Callbox Pop Up

You can also use the contact form as popups.

Related: Are sales reps happy with the inbound leads on your website?


Tip #4. Add videos to show demonstrate how your product works.


Videos on websites have many benefits. Google love videos so it gives you a higher chance of appearing on page 1. Not to mention, video demonstration has the power to bring your software product to life. Showing what your software can do that’ll make your users life easier will make your audience want it more.

Related: 15 Australian Blogs You Should Be Reading Right Now


Tip #5. Place a live chat widget on every page of your website.


If your goal is to generate more enquiries, a live chat can definitely help. When a visitor visits any pages of your website, program a live chat to pop up after a few minutes to invite the audience to engage in a conversation with you.

Ugly website design or not, the bottom line is the value of your offer to your users, the more likely you are to have a higher flow of demand for your software product.

 

 

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How Australian Companies Can Turn Bad Reviews Into Opportunities - The Callbox Way

How Australian Companies Can Turn Bad Reviews Into Opportunities – The Callbox Way

How Australian Companies Can Turn Bad Reviews Into Opportunities - The Callbox Way

B2B companies shouldn’t always expect strawberries and kisses from both existing and previous clients. Other times, they have to deal with bad reviews. And this shouldn’t come as a surprise even to multi-awarded brands that put client expectations in the forefront.

But it’s not always that expectations are met. Like everything else in the universe, companies need to realize that perfection is an impossibility. But this doesn’t mean companies should just roll with all the criticism they’re getting. These bad reviews however injurious can actually identify and address areas of improvement in an enterprise.

Even for a B2B marketing service that has been known for delivering high-quality results to clients across various industries, Callbox also has its fair share of bad reviews from Australian clients. But instead of thinking about how “haters got to hate,” we just decide to focus on making important changes to the way we do things here.

How to Turn Criticisms into Opportunities

A case in point was how one client felt that the leads we generated were not in line with their revenue goals. When we saw the review for the very first time, we immediately conferred the teams handling the campaigns to figure out what went wrong. Eventually, we were able to pool our inputs together and made pre-emptive action plans to prevent a similar issue in the future.

In our case, we put our best foot forward in our lead nurturing and qualification. We were able to define our lead generation processes thoroughly and made necessary changes to ensure the quality work we put into handling our clients’ marketing campaigns. As an added measure, the Callbox Pipeline was further developed to give clients, even more, control over their sales prospects.

Aside from improving our infrastructure for generating quality sales leads, we also focused more on continuous training of the manpower we currently have. It is, after all, every business’ philosophy that points to human talent as a driver of business success. This is why we were able to improve the performance of our teams by hearing them out and update their skills when possible. After all, you can’t just brag without something to show for it. And sometimes, you only need to secure the best results by keeping in constant communication with your team members and develop skills that focus mainly on making the right talking points that target audiences can respond to.

Related: Clutch Ranks Callbox Among Top 5 B2B Firms in 2 Service Categories

A Rainbow After the Storm

We were able, to sum up, this experience by realizing just how essential it is to consider every criticism that clients make on certain products and services. We learned that certain drawbacks can actually help improve companies even more and it makes sense for these companies to accept every single review, however harsh, as an important part of business growth.

But far from the fact that constructive criticisms can impact the bottom line, acting on these criticisms is also useful in terms of keeping clients happy and contented with the service. For sure, such criticisms can put your brand’s reputation on the brink of failure. Oftentimes, you just can’t help but be defensive about it by giving reasons and not admitting your own imperfections. But it is always a good idea to just act fast on these criticisms rather than to wait for these to blow over. If anything, letting these criticisms unaddressed only works to cause your business to stagnate.

Related: Callbox is One of the Most Sought After Lead Generation Services for 2017

At the end of the day, you will have to make sure that your responses to criticisms are well-suited to address the needs of your enterprise and, more importantly, those of your clients. Because if you can do it well enough, you can regain the trust you have lost and provide your business a needed boost in its reputation.

For us here at Callbox, we were able to reap a great deal of praise on account of the responsiveness we reserve for our clients. Here’s what Agent Branding System Founder and CEO Jonathan Anderson have to say:

 

“I’ve used Callbox now for about four months for my internet marketing company. The first two months they did not pay off. However, with some additional training on my part, they started to close a higher percentage of my target audience. They’re really smart, nice and are really working hard to keep my business. My dedicated team keeps me up-to-date with frequent communications. My ROI is getting stronger and my CPA is starting to drop.”

 

 

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A List of the Top IT Trends in the Outback [INFOGRAPHIC]

A List of the Top IT Trends in the Outback [INFOGRAPHIC]

People tend to think about the Land Down Under as the most dangerous place on earth. Basically, any animal you come in contact with has a potential to kill you. This has produced memes calling Australia the Land of Nopes.

But in recent years, the country has enjoyed relative growth in crucial sectors, particularly the IT industry. Much of this optimism has been spurned by the fact that Australian companies are beginning to uncover more opportunities in growing revenues and competing with international brands.

As things go at the moment, there is a lot of things to be positive about. Here are some of the trends you will expect that will have you saying “Yes!” instead of “Nope!”

A List of the Top IT Trends in the Outback [INFOGRAPHIC]

Transcript:

Augmented and virtual reality gets increasingly popular

There is a growing market for virtual reality software caused mainly by curiosity and interest towards the concept. IT companies, in this way, will have to exploit this trend and add their own brand of innovation to the fold. After all, VR is still a work in progress, but developing fresh ideas about it will eventually give the IT industry a good boost.

Related: 4 ways for your IT Business to Access to New Markets

Analytics-driven marketing

The IT market will become even more complex as new players are bringing in powerful guns. The competition will get even tighter as companies continue to invest heavily in developing better technologies. Along the lines of marketing their products, Australian tech companies need to focus a great deal on the most important metrics from which they can create better audience engagement strategies.

Related: 13 Reasons Why You Should use Data Profiling and Get Accurate IT Contacts

Everything-as-a-service becomes important

A Deloitte report sees that IT enterprises will skew inevitably to adopting bulked software services that benefit core business operations. This will, in fact, lead to making important operational as well as organizational changes, and for IT companies to upgrading to ERP platforms.

Related: IT and Software: Mastering Product Knowledge Before your First Sales Pitch

Higher business penetration rates

Deloitte also points out that IT companies will continue to secure better opportunities for their brands. This is due to the fact that more and more businesses see the significance of setting up efficient software and IT infrastructure to streamlining their day-to-day operations. We should expect higher demands for automated marketing services and emerging technologies benefitting core business processes.

Related: Is Technical Jargon Necessary in Communicating with IT Leads?

Data intelligence is the intelligent way to go

Lastly, the IT industry will see more prominence in data acquisition and analytics. In fact, applied data intelligence has been listed as a top priority in “Gartner’s list of Top 10 strategic predictions for 2017.” Even more so, businesses will invest heavily in adopting smart technologies and training their teams on how to handle these tools and make the most out of them.

Related: Jaw-Dropping Growth of Fintech Industry After 18 months

 

 

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Don’t Scare Away your Prospects with these Creepy Marketing Tactics

Don’t Scare Away your Prospects with these Creepy Marketing Tactics

Don’t Scare Away your Prospects with these Creepy Marketing Tactics

It’s that time of year again when kids go around town in their best costumes to ask candy from neighbors, college students hitting coffee shops to quench their annual thirst for pumpkin spice, and when a group of teens unknowingly summoned an unspeakable evil upon the world.

All sorts of crazy stuff happen during Halloween, and that’s what makes it so fun. For businesses, this day when ghouls and goblins stalk the streets offers a lot of opportunities for profit-making. Take for example how a lot of B2B businesses publish Halloween-themed content in the form of infographics and (coughs) blog articles. Seasonal marketing campaigns provide the right conditions to stimulate a company’s target audience, which is why they spend a hefty sum in developing such content. Let’s think about freebies and discounts that coincide with the occasion.

Still, to truly make an impact to the bottom line, B2B marketers should implement the right strategies that will surely benefit their lead generation and appointment setting campaigns. At any rate, a great deal of knowing what approaches to use has to be involved. Equally important is how to approach target audiences using techniques that will help them make a decision to purchase – and not to scare them away.

We all know that Halloween is about creeping each other out, but when it comes down to generating qualified sales leads and improving revenue generation, companies should know better than to make a grotesque presentation out of their campaigns.

Here are some of the nasty stuff you can do in your marketing that may put your business to the grave.

#1. Adding contact to your mailing list – without them knowing

If there are Ten Commandments for email marketing, this will be on the top of the list. But instead of incurring fire and brimstone from the skies, businesses that commit the illicit practice of arbitrarily adding people to their mailing list will have to suffer legal and operational consequences. Contacts should be added organically via fill forms and subscriptions, or else you will see a good bulk of your emails going to spam folders. Also, it’s creepy to add just about anyone to a mailing list as if they wanted to. It’s like something a serial killer would do.

Related: 5 Things Australian Companies Should Consider When Buying a Marketing Database

#2. Never clickbait

One particular film features a family of cannibalistic mutants catching their prey through good ol’ hunting tactics. And some of these tactics involve the use of a bait. Although it sounds like a good survival strategy in a post-apocalyptic world, baiting people in the B2B world does not in any contribute to higher sales. What most prospects don’t want is to be fooled by a message specifically designed to catch anyone’s attention. So, it’s better if you tell your prospects in advance about what to expect from a product, service or offer. Doing so will give prospects a better reason to have you as their partner.

Related: Top 5 Digital Marketing Tools: How to Use Them to Capture B2B Clients

#3. Newsjacking – the wrong way

What’s not to love about newsjacking? It’s obviously an effective content marketing strategy that enables you to increase your brand’s visibility. A lot of companies in both the B2C and B2B arenas are doing it. Check out their blogs and see how many of these are, in some way, related to a trending issue. But newsjacking is essentially an approach that involves a lot of sensitivity, particularly in terms of choosing the subject matter to talk about.

Writing a blog post about a deadly terrorist attack, for example, can put a bad taste in your prospects’ tongues. Such situations are better left out in a company’s content strategy because these are events that mustn’t be trivialized.

Related: 12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

#4. Don’t be too hasty

Sure, you can run frantically away from a undead murderer, but in terms of engaging your prospects, taking things too fast will only leave your brand behind. Audience engagements are supposed to a well-ordered, systematic process where audiences are analyzed based on their interactions with you and where you are able to develop content ideas that resonate with their actual needs. Making assumptions and just churning out content you think matters to your prospects will only put you in revenue limbo.

What are other strategies that marketers should exorcise from their content plans? Tell us in the comments below, along with spooky urban legends you might want to share.

 

 

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The 10 types of Marketing Strategies for the Telecom Industry

The 10 types of Marketing Strategies for the Telecom Industry

The 10 types of Marketing Strategies for the Telecom Industry

According to an article from budde.com.au, the overall growth of Telco sectors is stagnating and there is a need to go through cost-cutting in order to maintain its profitability. But the innovation and technology development allows companies to become more competitive.

As a marketer, trusting and knowing you have a good product is not enough. Writing down how good you feel about your product and backing it up with facts is important. However, making it big in the IT industry is tough. Here are the 10 types of marketing strategies that could help telecom companies keep up with their competitors.

Email Marketing

Many Australians check their emails every day. That is why telecom companies use email marketing to maximize their effort in promoting brand awareness. Email marketing is a good way to connect, build a relationship and nurture your prospects. If you have a good database, you can send out introductory emails whenever you have a new product to prospects within your database.

Related: How to Get Your Email List Geared Up for 2017

Online Marketing

Australian consumers spend most of their time online to research products before they make a decision to purchase. So promoting your products and services online is a good marketing strategy to create brand awareness and drive the attention of your prospects back to you.

Related: Australian Prospects Preferred mode of Communicating By Statistics

Relationship Marketing

Relationship marketing is a good way to establish, build and maintain your relationship with your prospects and customers. Customers who love your products are more likely to become loyal customers who are willing to spend more money and would refer your products and services to their family and friends.

Referral Marketing

Word-of-mouth Marketing is an old fashion yet the best way of having new customers. A customer who is satisfied with your products and services is more likely to recommend you to their family and friends. Many marketers find this type of marketing very effective because customers who love your product are always excited to share stories verbally or through social media about their experience.

Related: The 7 Things We Did to Make Our Australian Clients Feel Special

CTA Marketing

Call-to-Action such as “Subscribe now”, “Call us”, “Know more”, etc found on your site or at the end of your blog posts is a good way to drive traffic and convert visitors into leads. However, you have to make your website and contents interesting or this type of marketing won’t work.

Related: 15 Brilliant Web Design Hacks That Convert Traffic into Leads

Event Marketing

Hosting or participating in an event is one way to show your prospects what your products can do. Letting them experience your product is a great way to drive more sales.

Outbound Marketing

One way of letting your prospects know that you exist is through outbound marketing. By having your own list of prospects and begin reaching out to them is a good way to gain new customers. For example, software companies such as Microsoft and Sage use outbound marketing – telemarketing or appointment setting to reach out and look for potential customers before calling or meeting them in person.

Related: Inbound and Outbound Marketing: Match Made in Heaven

Content Marketing

Content marketing is a good way to educate your prospects about your products and services by writing situations they can relate into where they can find tips and resolve their problems within their organization.

Related: 12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

Freebie Marketing

Giveaways, free download or a 1 month trial of your product is a good way to boost sales. Letting them experience your product before the actual purchase lets them understand how your product works and would consider you over a product they don’t know.

Direct Marketing

Direct marketing is an effective way of reaching out to prospects. Being visible through any devices such as, computers, Smartphone, tablets, etc regardless of what channel they use – email, voice, social media, and the web is important to deliver your message to your target audience.

For telecom and other IT industries, continuous product development and how you let your prospects know about your products and services is important. These 10 marketing strategies will help you deliver the right message to the right people, increase your sales and keep up with your competitors.

 

 

Get to know Callbox even better. Watch our video

Get qualified and industry targeted leads today! Dial +61 2 9037 2248

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit! Updated with links to the best and latest techniques that will help generate quality sales leads for your business
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The 6 Sacred Questions to Ask an Advertising Agency in Australia

The 6 Sacred Questions to Ask an Advertising Agency in Australia

The 6 Sacred Questions to Ask an Advertising Agency in Australia

Promoting your products and services shouldn’t always be an intimidating venture to start with. All you have to do is to find an agency that fits your objectives and delivers the right ingredients that will make your brand gleam brighter than the waters off the Great Barrier Reef.

At any rate, choosing the right advertising agency has to deal with the fact that you have certain creative needs to be met. Knowing these needs should help you narrow down your search. But even if you did find an agency you think can “walk the talk” so to speak, you would still have to make sure you have made the right choice.

For many businesses in Australia, creative advertising firms are not that difficult to look for. In fact, the country is home to a lot of companies specializing in product promotion and brand-building. For sure, most of these agencies have won awards for best practices. But it remains to be seen if these same companies can bring your brand the exposure it needs to grow.

To be safe, you need to ask the right questions before you can partner up with an ad agency. Here are just a few of them.

Do you have local capacity?

What this entails is that ad agencies should know the ins and outs of the market they are going to engage. Demographics and other important intelligence are, in this case, essential and should provide the knowledge in order to create ad campaigns tailor-fitted towards one’s audience. Before making the pitch, ask the company if is capable of making content that resonates well with the Australian market.

Related: Every Ad Agency in Australia Needs a Good Telemarketing Strategy

Who were your past clients?

This is another question that must come before a pitch is made. To know an ad company’s actual capacity to create effective messages, you need to look into its previous clients. Were there any complaints regarding the delivery and the quality of rendered services? Were there any high-points indicated in reviews mentioning the company? Does the company’s roster of previous clients include big brands? Take these questions into account and see if the firm’s background will convince you to pitch in.

Related: Overcoming Marketing Challenges for Digital Advertising Agencies

What tools and platforms do you use?

When it comes to advertising, the medium has always been the message. The choice of platform or communication channel is highly essential, mostly because this choice will influence the way you can maximize your message and engage as many people as you want.

What metrics do you focus on?

When ad campaigns are implemented, how will you exactly measure their success? This where metrics and analysis come in handy. An effective ad agency, in this case, is one that makes sense of the variables that show whether or not certain strategies are producing the right results as expected. ROI and engagement rates are the metrics to concentrate on, and you need to make sure if the agency is capable of interpreting these numbers and utilizing them for future ad campaigns.

Related: How Advertising Agencies Can Use Multi-Channel Marketing

What activities can you perform?

Since advertising comprises of several distinct disciplines, it is important to ask the agency its range of services and capabilities. Right now, SEO, copywriting and online video production is the best methods to go. And this is because of a lot of people, from consumers to business leaders alike, make better decisions online than through traditional media. One thing’s for sure, digital marketing activities are necessary to place your brand front and center where your target audiences can see them.

Related: Fearless Forecast for 2017: Why You Should Bet Your Money On Digital Marketing (And Win)

Do you outsource your activities?

Ask the agency if it taps another service provider for certain tasks. Even more important is to ask if how often the core ad team coordinates with the outsourcing partner. Moreover, there should be ample space for quality assurance, so ask whether there is a system for checking the content for any errors or consistencies that can potentially put your brand under a bad light.

Related: Sample Telemarketing Scripts for ADVERTISING

How much should I spend?

Price considerations are vital. This is mostly because you need to maximize your resources in order to get the most benefits. Price negotiations are the trickiest part of choosing the right ad agency, and you have to ask if there are any added fees that you should be aware of. More importantly, you also need to ask if there are provisions for rebates and refunds, just in case the campaign you purchased doesn’t turn out well.

 

 

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15 Brilliant Web Design Hacks That Convert Traffic into Leads

4 ways for your IT Business to Access to New Markets

4 ways for your IT Business to Access to New Markets

4 ways for your IT Business to Access to New Markets

Expanding to a new market is a good way to grow your business. However, there are both risks and rewards in expanding your business offshore.

According to James Abela, portfolio manager of Fidelity Future Leaders Fund, “Only one in five Australian companies that expands overseas succeeds on a sustainable basis,”. “But when they do make inroads, gains can be very substantial over a long period. It’s an issue that investors must consider.”

Here are some questions you should ask yourself before you start.

  • Which country do you feel comfortable with? There’s a chance that you might live there temporarily especially in the first few months of your business. So it’s best to know their language and you can adjust to the culture of the people living there.
  • Will the product sell in that country? Do market research. Find out how your competitors are doing in that country.
  • How’s the infrastructure in that country? How are the roads? Will you encounter any problems when it comes to the delivery of your supplies? How about the reliability of the water and electricity?

Related: Lackluster in Business Growth? Re-evaluate Close Rate and Retention

Growing a business can be very risky. But because of Australia’s small economy, many IT companies are challenged to expand globally or look for a better location where they think can provide them with better profit.

So if you’re planning on expanding to a new market. here are 4 ways for your IT business to do well to a new market.

  • Innovate your product or service.

Product development will never be done. With the fast-paced evolution of technology, you should aim to do what your competitors are doing. Find out what are your competitors way of promoting their products and services to attract new customers and try to do better.

Related: IT and Software: Mastering Product Knowledge Before your First Sales Pitch

  • Extend your market reach locally.

Before you decide to go global, growing your business can also mean finding for a better location, locally. Try opening stores in new locations or city within Australia. How to identify a good location? Go back to your target prospects and find a location that is closer to them but with less competition.

Related: Warning: Don’t let Your Market Competitors Eat you Alive

  • Consider franchising

Franchising is a good way to grow your business with minimal risk. Its benefits include:

  • Finding a more talented people to manage and build your business.
  • It is an easy way to have an expansion capital because your franchisee will be the one to pay to buy outlets from you.
  • When you open your business for a franchise, you put a little amount of money even if you are adding new locations.
  • Exporting

Exporting your products is a sure way to increase your sales and grow your business. This is best for medium to large companies who have expanded their products and services locally.

Whether locally or internationally, here are the 3 signs that it’s about time to expand.

  • You have plenty of loyal customers inside and outside your location.
  • You have enough revenue, cash flow, and financing to carry through every phase of your expansion.
  • You have a goal and a system in place. You have a slow growth and follow through plan ready.

Related: Lackluster in Business Growth? Re-evaluate Close Rate and Retention

You shouldn’t rush the expansion of your business if you think you’re not confident yet. Excitement is not enough. Preparation and readiness are more important. If you’re prepared, you’ll overcome all of the challenges of expansion that you’ll encounter.

 

 

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Frozen Sales: These New Marketing Channels Will Break the Ice

Frozen Sales: These New Marketing Channels Will Break the Ice

Frozen Sales: These New Marketing Channels Will Break the Ice

Referrals, SEO, Blogging, Email Marketing, Social Media, etc. These are some of the most common marketing channels used by many sales and marketing executives to increase their sales.

Despite all of these, different challenges – having higher web traffic and generating quality leads are still arising that leads to a frozen sale.

Just like in the Disney movie, Frozen where it is focused on Elsa’s journey of self-discovery and how she discovered that her love for her sister, Anna is the only way to thaw a frozen heart.

As a business owner, your passion and love for your company allow you to discover new strategies and techniques that can help your business grow.

Here are a few marketing channels that will help thaw the ice off your frozen sales.

Cross-channel marketing.

According to econsultancy.com, a majority of companies in Australia and New Zealand say that cross-channel marketing has a ‘major impact’ on business their objectives.

In today’s modern marketing, a step-by-step approach is not enough. You need to be where your customers are. So the success of your marketing techniques will depend on every channel used to reach out, communicate and nurture your prospects.

Frozen Sales: These New Marketing Channels Will Break the Ice

Source: econsultancy.com

Among all of the channels, social media has the greatest opportunity and is considered the biggest priority for many marketers. However, that shouldn’t stop you from exploring to other channels – email, web, SEO, voice, etc. in engaging with your prospects.

Related: Multi-Channel Marketing Stats Is Bound To Make An Impact [VIDEO]

Lead management.

Nowadays, closing a deal is becoming a longer process. In order to attract customers, increase engagement and sell faster to prospects is by reaching them at the right time.

There are 3 stages of prospect’s buying process.

Stage 1: Research. Currently looking for a good product that suits him.

Stage 2: Evaluation. Have chosen a few products and looking which one is better.

Stage 3: Decision making. The final stage of the buying process. He’ll get to decide which product to choose.

Related: Re-engage with Warm Prospects Who Have Gone Cold

As a marketer, you need to know which stage your prospects are on their buying journey to be able to identify what approach to use to nurture your prospect. How you manage your prospects helps you understand what techniques to use to optimize your sales strategy.

For example:

If they are just looking, then you need to get to know your prospects more in order to identify if you can help him and if you have what he’s looking for.

If they are in the evaluation process, you need to highlight your product’s benefits and what it can do for him.

If they have decided what product to purchase (not you), then you can compare what you have and their chosen product by highlighting what your product can do and offer a better deal.

In lead management, it is important to build a relationship with your prospects and walk them through every stage of their buying journey.

Related: Don’t Just Blast Cold Email Picthes, Nurture and Win Customers [VIDEO]

SMART calling.

Cold calling is still considered as one of the fastest and the most profitable way to initiate sales and an initial way to build a relationship with your prospects. Cold calling is not and will never be dead, you just need to be making smart calls.

Smart calling means reaching the right target at the right time where they are more likely to respond or pick up the phone to lessen rejection from your prospects.

SMART calling increases your productivity by prioritizing your sales calls based on your prospect’s behavior.

  • When is the best time to make a successful phone contact
  • When are they most likely to open their emails
  • When do they usually make website visits
  • When are they usually active on social media.

Learn more about our Smart Calling toolKnowing when to reach out to your prospects at the right time is the most efficient way to run a successful lead generation campaign.

Related: Earn Appointments with These Cold Calling Scripts for All Industries

Customers are getting wiser in choosing a product or a company to work with. As a marketer, you also need to adapt to the new marketing techniques that can help you break the ice off your frozen sales.

 

 

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Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.Why You Should Bet Your Money on Digital Marketing (And Win)

 

Lackluster in Business Growth? Re-evaluate Close Rate and Retention

Lackluster in Business Growth? Re-evaluate Close Rate and Retention

In business, if you are not growing, you’re dying. Why?

Your income will stay the same, if not going down.

You won’t have a budget to develop new products and improve the existing ones.

You can’t provide more for your employees. That leads to them looking for a better job.

You’ll lose employees that are hungry to grow.

Your competitions are always ahead of you.

Change is constant – marketing and sales techniques, new online marketing tools and apps, as well as the buying journey of your customers. In order for a company to stay in business for a very long time, it needs to grow.

If you are now frustrated because your business is slowly growing or not growing at all. Here’s what you should do.

Reevaluate your close rate and retention.

You may have added a new tool or implemented a new marketing strategy but still getting low close rate? It’s about time you reevaluate your close rate and retention.

What is a close rate?

Close rate = (total number of sales / number of leads) x 100

In order to understand close rate better, let’s discuss the meaning of a sale and a lead.

A sale is a transaction between two people/ company where the buyer receives the goods in exchange for money. A lead, on the other hand, is a person or a business that expresses its interest in purchasing your product or services.

Close rate depends on the quality of leads. There are 3 types of leads:

  1. Cold lead – very low interest.
  2. Warm lead – has interest but the buying decision is a long process.
  3. Hot lead – interest and would purchase right away.

Related:  Assess your Sales Leads: Is it Hot, Warm or Cold?

If the leads that you are getting from either inbound or outbound marketing are all warm and hot leads, chances are you’ll have better sales. If your close rate is 60-80%, your business is doing well. But for how long?

For example:

Total sales for the month = 20

Total leads for the month = 100

You only have 20% close rate.

These numbers will pull your business down. So make sure to have enough high-quality leads to have the higher close rate. What else? Reevaluate your customer retention.

In business, your goal is to maintain a high retention rate. Higher retention rate means you have

  • many loyal customers
  • better customer service

Related: 10 Warning Signs from Decision Makers that You won’t Close the Deal

What is customer retention rate?

Retention Rate = {(number of customers at end of period – number of new customers acquired during period) / number of customers at start of period} x 100

We all want a 100% customer retention rate. But having at least 85-90% is a good number.

Related: Show Customer Care with Inbound Lead Qualification

Customers come and go, regardless of the reason and you can’t do anything about it. While satisfying your existing customers, your team must continue looking for new customers to replace some of the customers you’ve lost and will eventually lose.

If you want your business to grow and stay ahead with their competitors, always keep track of your close rate and retention rate. This will help you know the problem and find out a solution before it’s too late.

 

 

Improve your sales strategies, Check Callbox Australia Blog

Learn how to increase the numbers of your 

Qualified Sales Leads in Australia!  Dial +61 2 9037 2248

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

4 Steps to Successful Inbound Lead Generation for Financial Sectors
Little Known Ways to Hassle-Free Telecom Lead Generation
Are your sales reps happy with the leads that are converting on the site?

Are sales reps happy with the inbound leads on your website?

Are your sales reps happy with the leads that are converting on the site?

How many leads were generated every month from your marketing team?

Keeping your sales reps happy is a constant process. But it’s hard to keep them happy and motivated especially if the leads are not converting.

Many marketers still consider inbound marketing as the best way to generate good leads because of the prospects behavior – sign up for a newsletter, chat our reps, comment to a blog post or inquire through email, after they have visited and read your website. But despite these, are the leads good enough to convert them all into a sale?

The Importance of having quality inbound leads.

Not all leads are considered a “good lead”. You have to measure the quality of every leads and identify which ones should be nurture and which ones should be disposed. But the quality of your leads will help you create a better sales process that can make you increase your number and conversion.

But what if someone visits your website? What do you do? Let me share with you how our marketing and sales teams are aligned to achieve our goal – to have more closed deals.

Sales process

  • A prospect visits or inquires in our website.
  • Information was submitted to the sales team
  • Sales team to call the lead for pre-qualification

Sales rep will tag the lead based on their conversation.

Lead tagging:

  • No Interest: Prospect visited the website but is just looking around
  • For Follow-up: Prospect expressed an interest but can’t decide for now.
  • Not Qualified: Prospects that are not qualified based on your target market – location, company size, etc.

Sales reps will prioritize the leads and will not call “no interest” prospects, remove those tagged “not qualified” in the list and nurture prospects that are tagged as “for follow-up”, walk them through every stage of their sales journey until they’ve reached the final stage – they get to decide to buy and do business with you.

Related: Follow Up your Inbound Leads with 5 to 5 Calling Rule (and Generate Over 40% Increase in Sales)

How to attract quality inbound leads on our websites

People usually consider you based on the quality of your website. What are they looking for?

  • Professionally designed website. A simple yet attractive website will do. Generate leads using your website.
  • Clear description about your company – what you do and what products and services you offer.
  • Informative and original content. A blog post that they can relate to. That includes common issues they can and will encounter and tips on how to resolve it.

Related: 12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

There are different ways on how to attract inbound leads.

  1. Content Marketing
  2. Social media
  3. SEO
  4. Organizing and participating in webinars or events.
  5. Creating videos and infographics
  6. Having landing pages that are industry specific
  7. Having CTAs

Related: Don’t Get your Company drown with Unqualified Australian Leads

Being in the sales department is stressful enough. Talking to someone, identifying if they have a need and following up on them every now and then makes it even more stressful. Making their lives easier by giving them high-quality leads is important to keep them motivated and happy. A happy sales team means more leads coming in because they are more focused and motivated in what they do.

 

Indeed, a happy sales team means more leads coming in because they are more focused and motivated in what they do.

 

 

Learn how to increase the numbers of your 

Qualified Sales Leads in Australia!  Dial +61 2 9037 2248

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

4 Steps to Successful Inbound Lead Generation for Financial Sectors
Little Known Ways to Hassle-Free Telecom Lead Generation
Jaw-Dropping Growth of Fintech Industry Rise After 18 months

Jaw-Dropping Growth of Fintech Industry After 18 months

Jaw-Dropping Growth of Fintech Industry Rise After 18 months

Financial technology (FinTech) is the new technology and innovation that aims to compete with traditional financial methods in the delivery of financial services.

According to CB Insights, early 2010, more than $24 billion has been invested in fintech startups worldwide. $11 billion of that amount was invested in the first three-quarters of 2015.  

How Fintech started

No one knows exactly how Fintech industry started. But the boom in consumer’s use of Fintech companies – Lending, Payment and Wealth Management from different parts of the world such as US, UK across Asia and Australia is considered a global phenomenon.

Related: How Software Marketers Overcome the 3 Biggest Marketing Challenges

Reasons why FinTech is booming

Advanced in technology

More and more people use smartphones for mobile banking, payment, money transfer and investing. People rely on certain apps in managing their own financial security. Money is important. However, many people don’t have enough time to manage it.

Connectivity

Because of its convenience, you’ll be able to interact, process online payments through PayPal, SecurePay, BPay, etc; exchange currency, online lending, and trade information to anyone anytime, anywhere.  

According to opengovasia.com, an independent survey released earlier this year shows that Australia has achieved the world’s leading growth in its FinTech industry.

Here are some of the growths of the FinTech Industry.

  • Increase acceptance and standing. Around 90% growth rate of the FinTech industry in Australia for the past 4 years. 
  • Higher revenue. According to the recent earnings of the 3 public FinTech stocks –  Lending Club (NYSE:LC), OnDeck Capital (NYSE:ONDK), and Elevate Credit, Inc. (NYSE:ELVT), after slowing down for a year, they managed to rebuild the trust of their investors and showed 10%-35% increase in revenue.
  • Frost & Sullivan’s latest study, Fintech in Australia – Trends, Forecasts and Analysis 2015 – 2020 forecasts that the Australian Fintech Sector will grow at a CAGR of 76.36% and reach A$4.2 billion by 2020; of which A$1billion will be completely new added value to the Australian economy.

Related: How To Make Decision Makers Say ‘Yes’ to your Cyber Security Solution

 

The future of FinTech in Australia

A report from EY FinTech Adaptation Index 2017 states that 50% of consumers use FinTech money transfer and payment services and 65% of it will continue to do so in the future.

According to Daniel Foggo, Chief Executive of RateSetter, “FinTech industry in Australia is just starting to catch up and will continue to rise for the coming years.

There are around 600 FinTech companies in Australia. Until now, the industry continues to grow and attract new customers as well as startup companies to add value to the economy.

 

 

Drive more Australian Fintech leads into your sales funnel!

Go explore The Savvy Marketer’s Blog 

or Talk with our Marketing Consultant or Dial +61 2 9037 2248

 

 

Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.Why You Should Bet Your Money on Digital Marketing (And Win)

4 Steps to Successful Inbound Lead Generation for Financial Sectors
Little Known Ways to Hassle-Free Telecom Lead Generation