B2B Marketing & Strategy Archives

Increase the Flow of Product Demand of your Software Company

November 14, 2017/in B2B Marketing & Strategy /by Dara Lin

Your website looks good, you constantly update it and you have high-quality contents. However, it feels like your efforts are not paying off because it’s not getting enough enquiries and sales.

Let’s face it, many websites are not designed to convert and that’s the main reason why they all fail.

If you’re a software company and you wish to attract more visitors, you have to talk about value. Having a strong value proposition is the only thing you need to retain and increase your website enquiries.

There are a lot of different ways to increase the flow of the product demand of your software company on your website. Here are a few tips that set high converting websites apart from their competitors.

Tip #1. ALWAYS include your phone number in your website header.

If you have a 24/7 customer service team who answers the phone it is important that your phone number is visible on your website

You can either create a sticky website header and put your phone number, encourage your visitors to make an appointment on your service page or make it a secondary call-to-action on your blog post.

Tip #2. Do Not Forget to include Call-to-Action buttons on your website.

Every software company, big or small should incorporate CTAs in their strategy. Your website’s homepage, service page, etc must have call-to-action buttons such as;

Book an appointment
Visit us
Request a quote
Call us
Inquire now
Email us to learn more

Contrast colors are normally used for CTAs so it can be more visible on the screen.

Tip #3. Include a contact form at the bottom of your page.

Encourage your visitors to take an action by putting an inquiry form at the bottom of every page with your phone number will definitely help increase online inquiries.

You can also use the contact form as popups.

Tip #4. Add videos to show demonstrate how your product works.

Videos on websites have many benefits. Google love videos so it gives you a higher chance of appearing on page 1. Not to mention, video demonstration has the power to bring your software product to life. Showing what your software can do that’ll make your users life easier will make your audience want it more.

Tip #5. Place a live chat widget on every page of your website.

If your goal is to generate more enquiries, a live chat can definitely help. When a visitor visits any pages of your website, program a live chat to pop up after a few minutes to invite the audience to engage in a conversation with you.

Ugly website design or not, the bottom line is the value of your offer to your users, the more likely you are to have a higher flow of demand for your software product.

How Australian Companies Can Turn Bad Reviews Into Opportunities – The Callbox Way

November 14, 2017/in B2B Marketing & Strategy /by Dara Lin

B2B companies shouldn’t always expect strawberries and kisses from both existing and previous clients. Other times, they have to deal with bad reviews. And this shouldn’t come as a surprise even to multi-awarded brands that put client expectations in the forefront.

But it’s not always that expectations are met. Like everything else in the universe, companies need to realize that perfection is an impossibility. But this doesn’t mean companies should just roll with all the criticism they’re getting. These bad reviews however injurious can actually identify and address areas of improvement in an enterprise.

Even for a B2B marketing service that has been known for delivering high-quality results to clients across various industries, Callbox also has its fair share of bad reviews from Australian clients. But instead of thinking about how “haters got to hate,” we just decide to focus on making important changes to the way we do things here.

How to Turn Criticisms into Opportunities

A case in point was how one client felt that the leads we generated were not in line with their revenue goals. When we saw the review for the very first time, we immediately conferred the teams handling the campaigns to figure out what went wrong. Eventually, we were able to pool our inputs together and made pre-emptive action plans to prevent a similar issue in the future.

In our case, we put our best foot forward in our lead nurturing and qualification. We were able to define our lead generation processes thoroughly and made necessary changes to ensure the quality work we put into handling our clients’ marketing campaigns. As an added measure, the Callbox Pipeline was further developed to give clients, even more, control over their sales prospects.

Aside from improving our infrastructure for generating quality sales leads, we also focused more on continuous training of the manpower we currently have. It is, after all, every business’ philosophy that points to human talent as a driver of business success. This is why we were able to improve the performance of our teams by hearing them out and update their skills when possible. After all, you can’t just brag without something to show for it. And sometimes, you only need to secure the best results by keeping in constant communication with your team members and develop skills that focus mainly on making the right talking points that target audiences can respond to.

A Rainbow After the Storm

We were able, to sum up, this experience by realizing just how essential it is to consider every criticism that clients make on certain products and services. We learned that certain drawbacks can actually help improve companies even more and it makes sense for these companies to accept every single review, however harsh, as an important part of business growth.

But far from the fact that constructive criticisms can impact the bottom line, acting on these criticisms is also useful in terms of keeping clients happy and contented with the service. For sure, such criticisms can put your brand’s reputation on the brink of failure. Oftentimes, you just can’t help but be defensive about it by giving reasons and not admitting your own imperfections. But it is always a good idea to just act fast on these criticisms rather than to wait for these to blow over. If anything, letting these criticisms unaddressed only works to cause your business to stagnate.

At the end of the day, you will have to make sure that your responses to criticisms are well-suited to address the needs of your enterprise and, more importantly, those of your clients. Because if you can do it well enough, you can regain the trust you have lost and provide your business a needed boost in its reputation.

For us here at Callbox, we were able to reap a great deal of praise on account of the responsiveness we reserve for our clients. Here’s what Agent Branding System Founder and CEO Jonathan Anderson have to say:

“I’ve used Callbox now for about four months for my internet marketing company. The first two months they did not pay off. However, with some additional training on my part, they started to close a higher percentage of my target audience. They’re really smart, nice and are really working hard to keep my business. My dedicated team keeps me up-to-date with frequent communications. My ROI is getting stronger and my CPA is starting to drop.”

A List of the Top IT Trends in the Outback [INFOGRAPHIC]

November 7, 2017/in B2B Marketing & Strategy /by Dara Lin

People tend to think about the Land Down Under as the most dangerous place on earth. Basically, any animal you come in contact with has a potential to kill you. This has produced memes calling Australia the Land of Nopes.

But in recent years, the country has enjoyed relative growth in crucial sectors, particularly the IT industry. Much of this optimism has been spurned by the fact that Australian companies are beginning to uncover more opportunities in growing revenues and competing with international brands.

As things go at the moment, there is a lot of things to be positive about. Here are some of the trends you will expect that will have you saying “Yes!” instead of “Nope!”

List of Top IT Trends in the Outback Infographic

Transcript:

Augmented and virtual reality gets increasingly popular

There is a growing market for virtual reality software caused mainly by curiosity and interest towards the concept. IT companies, in this way, will have to exploit this trend and add their own brand of innovation to the fold. After all, VR is still a work in progress, but developing fresh ideas about it will eventually give the IT industry a good boost.

Analytics-driven marketing

The IT market will become even more complex as new players are bringing in powerful guns. The competition will get even tighter as companies continue to invest heavily in developing better technologies. Along the lines of marketing their products, Australian tech companies need to focus a great deal on the most important metrics from which they can create better audience engagement strategies.

Everything-as-a-service becomes important

A Deloitte report sees that IT enterprises will skew inevitably to adopting bulked software services that benefit core business operations. This will, in fact, lead to making important operational as well as organizational changes, and for IT companies to upgrading to ERP platforms.

Higher business penetration rates

Deloitte also points out that IT companies will continue to secure better opportunities for their brands. This is due to the fact that more and more businesses see the significance of setting up efficient software and IT infrastructure to streamlining their day-to-day operations. We should expect higher demands for automated marketing services and emerging technologies benefitting core business processes.

Data intelligence is the intelligent way to go

Lastly, the IT industry will see more prominence in data acquisition and analytics. In fact, applied data intelligence has been listed as a top priority in “Gartner’s list of Top 10 strategic predictions for 2017.” Even more so, businesses will invest heavily in adopting smart technologies and training their teams on how to handle these tools and make the most out of them.

Don’t Scare Away your Prospects with these Creepy Marketing Tactics

October 30, 2017/in B2B Marketing & Strategy /by Dara Lin

It’s that time of year again when kids go around town in their best costumes to ask candy from neighbors, college students hitting coffee shops to quench their annual thirst for pumpkin spice, and when a group of teens unknowingly summoned an unspeakable evil upon the world.

All sorts of crazy stuff happen during Halloween, and that’s what makes it so fun. For businesses, this day when ghouls and goblins stalk the streets offers a lot of opportunities for profit-making. Take for example how a lot of B2B businesses publish Halloween-themed content in the form of infographics and (coughs) blog articles. Seasonal marketing campaigns provide the right conditions to stimulate a company’s target audience, which is why they spend a hefty sum in developing such content. Let’s think about freebies and discounts that coincide with the occasion.

Still, to truly make an impact to the bottom line, B2B marketers should implement the right strategies that will surely benefit their lead generation and appointment setting campaigns. At any rate, a great deal of knowing what approaches to use has to be involved. Equally important is how to approach target audiences using techniques that will help them make a decision to purchase – and not to scare them away.

We all know that Halloween is about creeping each other out, but when it comes down to generating qualified sales leads and improving revenue generation, companies should know better than to make a grotesque presentation out of their campaigns.

Here are some of the nasty stuff you can do in your marketing that may put your business to the grave.

#1. Adding contact to your mailing list – without them knowing

If there are Ten Commandments for email marketing, this will be on the top of the list. But instead of incurring fire and brimstone from the skies, businesses that commit the illicit practice of arbitrarily adding people to their mailing list will have to suffer legal and operational consequences. Contacts should be added organically via fill forms and subscriptions, or else you will see a good bulk of your emails going to spam folders. Also, it’s creepy to add just about anyone to a mailing list as if they wanted to. It’s like something a serial killer would do.

#2. Never clickbait

One particular film features a family of cannibalistic mutants catching their prey through good ol’ hunting tactics. And some of these tactics involve the use of a bait. Although it sounds like a good survival strategy in a post-apocalyptic world, baiting people in the B2B world does not in any contribute to higher sales. What most prospects don’t want is to be fooled by a message specifically designed to catch anyone’s attention. So, it’s better if you tell your prospects in advance about what to expect from a product, service or offer. Doing so will give prospects a better reason to have you as their partner.

#3. Newsjacking – the wrong way

What’s not to love about newsjacking? It’s obviously an effective content marketing strategy that enables you to increase your brand’s visibility. A lot of companies in both the B2C and B2B arenas are doing it. Check out their blogs and see how many of these are, in some way, related to a trending issue. But newsjacking is essentially an approach that involves a lot of sensitivity, particularly in terms of choosing the subject matter to talk about.

Writing a blog post about a deadly terrorist attack, for example, can put a bad taste in your prospects’ tongues. Such situations are better left out in a company’s content strategy because these are events that mustn’t be trivialized.

#4. Don’t be too hasty

Sure, you can run frantically away from a undead murderer, but in terms of engaging your prospects, taking things too fast will only leave your brand behind. Audience engagements are supposed to a well-ordered, systematic process where audiences are analyzed based on their interactions with you and where you are able to develop content ideas that resonate with their actual needs. Making assumptions and just churning out content you think matters to your prospects will only put you in revenue limbo.

What are other strategies that marketers should exorcise from their content plans? Tell us in the comments below, along with spooky urban legends you might want to share.

The 10 types of Marketing Strategies for the Telecom Industry

October 27, 2017/in B2B Marketing & Strategy /by Dara Lin

According to an article from budde.com.au, the overall growth of Telco sectors is stagnating and there is a need to go through cost-cutting in order to maintain its profitability. But the innovation and technology development allows companies to become more competitive.

As a marketer, trusting and knowing you have a good product is not enough. Writing down how good you feel about your product and backing it up with facts is important. However, making it big in the IT industry is tough. Here are the 10 types of marketing strategies that could help telecom companies keep up with their competitors.

Email Marketing

Many Australians check their emails every day. That is why telecom companies use email marketing to maximize their effort in promoting brand awareness. Email marketing is a good way to connect, build a relationship and nurture your prospects. If you have a good database, you can send out introductory emails whenever you have a new product to prospects within your database.

Online Marketing

Australian consumers spend most of their time online to research products before they make a decision to purchase. So promoting your products and services online is a good marketing strategy to create brand awareness and drive the attention of your prospects back to you.

Relationship Marketing

Relationship marketing is a good way to establish, build and maintain your relationship with your prospects and customers. Customers who love your products are more likely to become loyal customers who are willing to spend more money and would refer your products and services to their family and friends.

Referral Marketing

Word-of-mouth Marketing is an old fashion yet the best way of having new customers. A customer who is satisfied with your products and services is more likely to recommend you to their family and friends. Many marketers find this type of marketing very effective because customers who love your product are always excited to share stories verbally or through social media about their experience.

CTA Marketing

Call-to-Action such as “Subscribe now”, “Call us”, “Know more”, etc found on your site or at the end of your blog posts is a good way to drive traffic and convert visitors into leads. However, you have to make your website and contents interesting or this type of marketing won’t work.

Event Marketing

Hosting or participating in an event is one way to show your prospects what your products can do. Letting them experience your product is a great way to drive more sales.

Hosting an event soon? Seize the ultimate key to triumph with our latest free ebook. Elevate your game, boost registrations, and skyrocket turnout effortlessly. Get your copy for free.

Outbound Marketing

One way of letting your prospects know that you exist is through outbound marketing. By having your own list of prospects and begin reaching out to them is a good way to gain new customers. For example, software companies such as Microsoft and Sage use outbound marketing – telemarketing or appointment setting to reach out and look for potential customers before calling or meeting them in person.

Content Marketing

Content marketing is a good way to educate your prospects about your products and services by writing situations they can relate into where they can find tips and resolve their problems within their organization.

Freebie Marketing

Giveaways, free download or a 1 month trial of your product is a good way to boost sales. Letting them experience your product before the actual purchase lets them understand how your product works and would consider you over a product they don’t know.

Direct Marketing

Direct marketing is an effective way of reaching out to prospects. Being visible through any devices such as, computers, Smartphone, tablets, etc regardless of what channel they use – email, voice, social media, and the web is important to deliver your message to your target audience.

For telecom and other IT industries, continuous product development and how you let your prospects know about your products and services is important. These 10 marketing strategies will help you deliver the right message to the right people, increase your sales and keep up with your competitors.

a graphic illustration of a boy asking question

The 6 Sacred Questions to Ask an Advertising Agency in Australia

October 26, 2017/1 Comment/in B2B Marketing & Strategy /by Dara Lin

Promoting your products and services shouldn’t always be an intimidating venture to start with. All you have to do is to find an agency that fits your objectives and delivers the right ingredients that will make your brand gleam brighter than the waters off the Great Barrier Reef.

At any rate, choosing the right advertising agency has to deal with the fact that you have certain creative needs to be met. Knowing these needs should help you narrow down your search. But even if you did find an agency you think can “walk the talk” so to speak, you would still have to make sure you have made the right choice.

For many businesses in Australia, creative advertising firms are not that difficult to look for. In fact, the country is home to a lot of companies specializing in product promotion and brand-building. For sure, most of these agencies have won awards for best practices. But it remains to be seen if these same companies can bring your brand the exposure it needs to grow.

To be safe, you need to ask the right questions before you can partner up with an ad agency. Here are just a few of them.

Do you have local capacity?

What this entails is that ad agencies should know the ins and outs of the market they are going to engage. Demographics and other important intelligence are, in this case, essential and should provide the knowledge in order to create ad campaigns tailor-fitted towards one’s audience. Before making the pitch, ask the company if is capable of making content that resonates well with the Australian market.

Who were your past clients?

This is another question that must come before a pitch is made. To know an ad company’s actual capacity to create effective messages, you need to look into its previous clients. Were there any complaints regarding the delivery and the quality of rendered services? Were there any high-points indicated in reviews mentioning the company? Does the company’s roster of previous clients include big brands? Take these questions into account and see if the firm’s background will convince you to pitch in.

What tools and platforms do you use?

When it comes to advertising, the medium has always been the message. The choice of platform or communication channel is highly essential, mostly because this choice will influence the way you can maximize your message and engage as many people as you want.

What metrics do you focus on?

When ad campaigns are implemented, how will you exactly measure their success? This where metrics and analysis come in handy. An effective ad agency, in this case, is one that makes sense of the variables that show whether or not certain strategies are producing the right results as expected. ROI and engagement rates are the metrics to concentrate on, and you need to make sure if the agency is capable of interpreting these numbers and utilizing them for future ad campaigns.

What activities can you perform?

Since advertising comprises of several distinct disciplines, it is important to ask the agency its range of services and capabilities. Right now, SEO, copywriting and online video production is the best methods to go. And this is because of a lot of people, from consumers to business leaders alike, make better decisions online than through traditional media. One thing’s for sure, digital marketing activities are necessary to place your brand front and center where your target audiences can see them.

Do you outsource your activities?

Ask the agency if it taps another service provider for certain tasks. Even more important is to ask if how often the core ad team coordinates with the outsourcing partner. Moreover, there should be ample space for quality assurance, so ask whether there is a system for checking the content for any errors or consistencies that can potentially put your brand under a bad light.

How much should I spend?

Price considerations are vital. This is mostly because you need to maximize your resources in order to get the most benefits. Price negotiations are the trickiest part of choosing the right ad agency, and you have to ask if there are any added fees that you should be aware of. More importantly, you also need to ask if there are provisions for rebates and refunds, just in case the campaign you purchased doesn’t turn out well.

4 ways for your IT Business to Access to New Markets

October 24, 2017/in B2B Marketing & Strategy /by Dara Lin

Expanding to a new market is a good way to grow your business. However, there are both risks and rewards in expanding your business offshore.

According to James Abela, portfolio manager of Fidelity Future Leaders Fund, “Only one in five Australian companies that expands overseas succeeds on a sustainable basis,”. “But when they do make inroads, gains can be very substantial over a long period. It’s an issue that investors must consider.”

Here are some questions you should ask yourself before you start.

Which country do you feel comfortable with? There’s a chance that you might live there temporarily especially in the first few months of your business. So it’s best to know their language and you can adjust to the culture of the people living there.
Will the product sell in that country? Do market research. Find out how your competitors are doing in that country.
How’s the infrastructure in that country? How are the roads? Will you encounter any problems when it comes to the delivery of your supplies? How about the reliability of the water and electricity?

Growing a business can be very risky. But because of Australia’s small economy, many IT companies are challenged to expand globally or look for a better location where they think can provide them with better profit.

So if you’re planning on expanding to a new market. here are 4 ways for your IT business to do well to a new market.

1. Innovate your product or service

Product development will never be done. With the fast-paced evolution of technology, you should aim to do what your competitors are doing. Find out what are your competitors way of promoting their products and services to attract new customers and try to do better.

2. Extend your market reach locally

Before you decide to go global, growing your business can also mean finding for a better location, locally. Try opening stores in new locations or city within Australia. How to identify a good location? Go back to your target prospects and find a location that is closer to them but with less competition.

3. Consider franchising

Franchising is a good way to grow your business with minimal risk. Its benefits include:

Finding a more talented people to manage and build your business.
It is an easy way to have an expansion capital because your franchisee will be the one to pay to buy outlets from you.
When you open your business for a franchise, you put a little amount of money even if you are adding new locations.

4. Exporting

Exporting your products is a sure way to increase your sales and grow your business. This is best for medium to large companies who have expanded their products and services locally.

Whether locally or internationally, here are the 3 signs that it’s about time to expand.

You have plenty of loyal customers inside and outside your location.
You have enough revenue, cash flow, and financing to carry through every phase of your expansion.
You have a goal and a system in place. You have a slow growth and follow through plan ready.

You shouldn’t rush the expansion of your business if you think you’re not confident yet. Excitement is not enough. Preparation and readiness are more important. If you’re prepared, you’ll overcome all of the challenges of expansion that you’ll encounter.

Lackluster in Business Growth? Re-evaluate Close Rate and Retention

September 20, 2017/in B2B Marketing & Strategy /by Dara Lin

In business, if you are not growing, you’re dying. Why?

Your income will stay the same, if not going down.

You won’t have a budget to develop new products and improve the existing ones.

You can’t provide more for your employees. That leads to them looking for a better job.

You’ll lose employees that are hungry to grow.

Your competitions are always ahead of you.

Change is constant – marketing and sales techniques, new online marketing tools and apps, as well as the buying journey of your customers. In order for a company to stay in business for a very long time, it needs to grow.

If you are now frustrated because your business is slowly growing or not growing at all. Here’s what you should do.

Reevaluate your close rate and retention.

You may have added a new tool or implemented a new marketing strategy but still getting low close rate? It’s about time you reevaluate your close rate and retention.

What is a close rate?

Close rate = (total number of sales / number of leads) x 100

In order to understand close rate better, let’s discuss the meaning of a sale and a lead.

A sale is a transaction between two people/ company where the buyer receives the goods in exchange for money. A lead, on the other hand, is a person or a business that expresses its interest in purchasing your product or services.

Close rate depends on the quality of leads. There are 3 types of leads:

Cold lead – very low interest.
Warm lead – has interest but the buying decision is a long process.
Hot lead – interest and would purchase right away.

If the leads that you are getting from either inbound or outbound marketing are all warm and hot leads, chances are you’ll have better sales. If your close rate is 60-80%, your business is doing well. But for how long?

For example:

Total sales for the month = 20

Total leads for the month = 100

You only have 20% close rate.

These numbers will pull your business down. So make sure to have enough high-quality leads to have the higher close rate. What else? Reevaluate your customer retention.

In business, your goal is to maintain a high retention rate. Higher retention rate means you have

many loyal customers
better customer service

What is customer retention rate?

Retention Rate = {(number of customers at end of period – number of new customers acquired during period) / number of customers at start of period} x 100

We all want a 100% customer retention rate. But having at least 85-90% is a good number.

Customers come and go, regardless of the reason and you can’t do anything about it. While satisfying your existing customers, your team must continue looking for new customers to replace some of the customers you’ve lost and will eventually lose.

If you want your business to grow and stay ahead with their competitors, always keep track of your close rate and retention rate. This will help you know the problem and find out a solution before it’s too late.

Are your sales reps happy with the leads that are converting on the site?

Are sales reps happy with the inbound leads on your website?

September 20, 2017/in B2B Marketing & Strategy /by Dara Lin

How many leads were generated every month from your marketing team?

Keeping your sales reps happy is a constant process. But it’s hard to keep them happy and motivated especially if the leads are not converting.

Many marketers still consider inbound marketing as the best way to generate good leads because of the prospects behavior – sign up for a newsletter, chat our reps, comment to a blog post or inquire through email, after they have visited and read your website. But despite these, are the leads good enough to convert them all into a sale?

The Importance of having quality inbound leads.

Not all leads are considered a “good lead”. You have to measure the quality of every leads and identify which ones should be nurture and which ones should be disposed. But the quality of your leads will help you create a better sales process that can make you increase your number and conversion.

But what if someone visits your website? What do you do? Let me share with you how our marketing and sales teams are aligned to achieve our goal – to have more closed deals.

Sales process

A prospect visits or inquires in our website.
Information was submitted to the sales team
Sales team to call the lead for pre-qualification

Sales rep will tag the lead based on their conversation.

Lead tagging:

No Interest: Prospect visited the website but is just looking around
For Follow-up: Prospect expressed an interest but can’t decide for now.
Not Qualified: Prospects that are not qualified based on your target market – location, company size, etc.

Sales reps will prioritize the leads and will not call “no interest” prospects, remove those tagged “not qualified” in the list and nurture prospects that are tagged as “for follow-up”, walk them through every stage of their sales journey until they’ve reached the final stage – they get to decide to buy and do business with you.

How to attract quality inbound leads on our websites

People usually consider you based on the quality of your website. What are they looking for?

Professionally designed website. A simple yet attractive website will do. Generate leads using your website.
Clear description about your company – what you do and what products and services you offer.
Informative and original content. A blog post that they can relate to. That includes common issues they can and will encounter and tips on how to resolve it.

There are different ways on how to attract inbound leads.

Content Marketing
Social media
SEO
Organizing and participating in webinars or events.
Creating videos and infographics
Having landing pages that are industry specific
Having CTAs

Being in the sales department is stressful enough. Talking to someone, identifying if they have a need and following up on them every now and then makes it even more stressful. Making their lives easier by giving them high-quality leads is important to keep them motivated and happy. A happy sales team means more leads coming in because they are more focused and motivated in what they do.

Jaw-Dropping Growth of Fintech Industry Rise After 18 months

Jaw-Dropping Growth of Fintech Industry After 18 months

September 19, 2017/in B2B Marketing & Strategy /by Dara Lin

Financial technology (FinTech) is the new technology and innovation that aims to compete with traditional financial methods in the delivery of financial services.

According to CB Insights, early 2010, more than $24 billion has been invested in fintech startups worldwide. $11 billion of that amount was invested in the first three-quarters of 2015.

How Fintech started

No one knows exactly how Fintech industry started. But the boom in consumer’s use of Fintech companies – Lending, Payment and Wealth Management from different parts of the world such as US, UK across Asia and Australia is considered a global phenomenon.

Reasons why FinTech is booming

Advanced in technology

More and more people use smartphones for mobile banking, payment, money transfer and investing. People rely on certain apps in managing their own financial security. Money is important. However, many people don’t have enough time to manage it.

Connectivity

Because of its convenience, you’ll be able to interact, process online payments through PayPal, SecurePay, BPay, etc; exchange currency, online lending, and trade information to anyone anytime, anywhere.

According to Opengovasia, an independent survey released earlier this year shows that Australia has achieved the world’s leading growth in its FinTech industry.

Here are some of the growths of the FinTech Industry.

Increase acceptance and standing. Around 90% growth rate of the FinTech industry in Australia for the past 4 years.
Higher revenue. According to the recent earnings of the 3 public FinTech stocks – Lending Club (NYSE:LC), OnDeck Capital (NYSE:ONDK), and Elevate Credit, Inc. (NYSE:ELVT), after slowing down for a year, they managed to rebuild the trust of their investors and showed 10%-35% increase in revenue.
Frost & Sullivan’s latest study, Fintech in Australia – Trends, Forecasts and Analysis 2015 – 2020 forecasts that the Australian Fintech Sector will grow at a CAGR of 76.36% and reach A$4.2 billion by 2020; of which A$1billion will be completely new added value to the Australian economy.

The future of FinTech in Australia

A report from EY FinTech Adaptation Index 2017 states that 50% of consumers use FinTech money transfer and payment services and 65% of it will continue to do so in the future.

According to Daniel Foggo, Chief Executive of RateSetter, “FinTech industry in Australia is just starting to catch up and will continue to rise for the coming years.

There are around 600 FinTech companies in Australia. Until now, the industry continues to grow and attract new customers as well as startup companies to add value to the economy.

Multi-Channel-Marketing-Stats-Is-Bound-To-Make-An-Impact-In-Your-Business

Multi-Channel Marketing Stats Is Bound To Make An Impact [VIDEO]

September 15, 2017/in B2B Marketing & Strategy /by Dara Lin

Transcript:

Multi-channel marketing is a choice. You have to be where your customers are.

Traditional Marketer vs. Multi-Channel Marketer

A traditional marketer only uses radio, tv ads, email, and voice to reach out to their prospective customers.

A multi-channel marketer use multiple channels such as;

Email
Voice
Mobile
Social
Website
Chat

By promoting brand awareness and interacting with your customers through multiple channels, you are giving them options which communication channel to use. Making contact mediums readily available when customers decide to buy your product or avail your service.

Multi channel marketing campaigns have proven to boost ROI. Here are some of the stats that shows the benefits of multi channel marketing for your business.

According to a post from SailThru, Multi-Channel B2C Campaigns realize a 24% increase in ROI.
Marketingcharts.com said, A high proportion have also seen greater than 15% improvement in: customer satisfaction and loyalty measures (43% indicating that level of improvement); returns on marketing investment (34%); and reductions in per customer acquisition costs (32%).
Direct Marketing, Multichannel Marketing: Top trends, analysis, news: Multi-channel is the best of all worlds. 40% of marketers chose paid search as the top driver of online sales, while 26% say display ads and 18% prefer social media.

50% of multi-channel marketers say they “usually” or “always” hit their financial targets. (CMO by Adobe, Three Issues Hindering Progress In Multichannel Marketing)
A study released by Sitecore and conducted by Forrester Research, 87% of marketing decision-makers from around the world believe they will drive more sales and profit by evolving into effective multichannel marketing organizations.

On one of the blog post from marketingcharts.com, a data from “The Multichannel Maturity Mandate” indicates that among the 40% of respondents that identified their organizations as “mature” practitioners of multi-channel marketing.
Because of multi-channel marketing, 97% of marketers said they have seen some improvement in revenue that can be attributed to marketing activities, including 40% who have seen more than 15% improvement (marketingcharts.com)

Multi-channel marketing is essential for your business. Spread the word about your company through multiple channels and boost your marketing ROI.

Warning: Don’t let Your Market Competitors Eat you Alive

September 12, 2017/2 Comments/in B2B Marketing & Strategy /by Dara Lin

Whether you’re a start-up company or have been in the business for quite some time now, who doesn’t want to position your business in the market?

For many SMBs or any large corporation, you always consider how to stay on top of your competitors when developing your product. It may be easy or difficult to achieve depending on what type of business you’re into, the kind and size of your customer, etc.

To help you reevaluate your business model process, here’s how you can position yourself in the market and stay ahead of your competitors:

Focus on one product and specialize.

For startups, it is best to start small and build one product at a time. Because your focus is developing only one product you can create one that is more targeted to your market. Not to mention create a marketing tactic that can convert prospects into buying customers.

TIP: When developing a product, avoid trends or seasonal products that won’t have a lasting effect on consumers.

Provide a full suite of services

When it comes to providing service, this strategy usually works. It is always best to provide a variety of service for your customers. This strategy works because the fact that the customer can go to you for all their needs can be very appealing to them.

For example:

A sales and marketing company who offers a full lead generation services from lead nurturing, lead management, multi-channel marketing and marketing automation software are more likely to be considered by customers than a company who only offers appointment setting alone.

When developing a product focus on User-Friendliness

Businesses often reinvent and improve their products. However, nowadays improving your products isn’t enough. More and more consumers are looking for a user-friendly product. You might think that all the good ideas have already been taken, but that’s definitely not the case.

For example, Uber takes over the taxi industry because of its convenience. You don’t need to compete with other commuters on the street and just wait for your car to pick you up. Plus, it’s even safer knowing that your trip was registered in their database.

Identify your best customers

The behavior of your customers changes especially when the economy is slow. Find out who invest more time and money on your product. How?

Gather your data and take note;
Who makes bulk purchases
Who purchases often
Identify how you engage with each customer
Rank your customers based on the number of purchase made or the amount spent per customer.

Take care of your existing customers

Your loyal customers are what your competitors are targeting for. If you continue to provide good customer service, they will stick around and won’t look for someone better. How to provide better customer service?

Have a 24/7 customer support to respond to their needs and expectations.
If necessary, offer discounts or loyalty packages.

Simplify your marketing.

You know your product and what it can do to help your customers. Now, it’s time to plan how to market your product. In marketing, what’s important is to deliver the right message to the right people. The success of a business relies on identifying the problem and offering your product or service as the solution.

Don’t hesitate to expand

Who doesn’t want their business to grow? However, many business owners are afraid to take the risk. Then, let me tell you this, your business won’t last. Don’t give up on good opportunities that come your way. As time goes by, competition is getting tougher. Expanding your target market will give you chances of doing better than your competitors.

Know who your competitors are

Find out who your competitors are. Know their strengths and weaknesses. The more information you know about them the more you know how to compete with them. What information to look for?

Their location
Their products and services
Their prices
How they market their products
Who their customers are

As a business owner, we always want to stay ahead of your competitors. However, having the passion to provide solutions to the needs of your customers is more than enough to keep your business alive in your chosen industry.

Tip #1. ALWAYS include your phone number in your website header.

Tip #2. Do Not Forget to include Call-to-Action buttons on your website.

Tip #3. Include a contact form at the bottom of your page.

Tip #4. Add videos to show demonstrate how your product works.

Tip #5. Place a live chat widget on every page of your website.

How to Turn Criticisms into Opportunities

A Rainbow After the Storm

Augmented and virtual reality gets increasingly popular

Analytics-driven marketing

Everything-as-a-service becomes important

Higher business penetration rates

Data intelligence is the intelligent way to go

#1. Adding contact to your mailing list – without them knowing

#2. Never clickbait

#3. Newsjacking – the wrong way

#4. Don’t be too hasty

Email Marketing

Online Marketing

Relationship Marketing

Referral Marketing

CTA Marketing

Event Marketing

Outbound Marketing

Content Marketing

Freebie Marketing

Direct Marketing

Do you have local capacity?

Who were your past clients?

What tools and platforms do you use?

What metrics do you focus on?

What activities can you perform?

Do you outsource your activities?

How much should I spend?

1. Innovate your product or service

2. Extend your market reach locally

3. Consider franchising

4. Exporting

Reevaluate your close rate and retention.

What is a close rate?

What is customer retention rate?

The Importance of having quality inbound leads.

Sales process

Lead tagging:

How to attract quality inbound leads on our websites

How Fintech started

Reasons why FinTech is booming

Advanced in technology

Connectivity

The future of FinTech in Australia

Traditional Marketer vs. Multi-Channel Marketer

Focus on one product and specialize.

Provide a full suite of services

When developing a product focus on User-Friendliness

Identify your best customers

Take care of your existing customers

Simplify your marketing.

Don’t hesitate to expand

Know who your competitors are

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