MQL vs SQL: A Guide To Proper Sales to Marketing Leads Handoff

MQL vs SQL: A Guide To Proper Sales to Marketing Leads Handoff

MQL vs SQL: A Guide To Proper Sales to Marketing Leads Handoff

Sales and Marketing experts collaborated to give the best guide to proper leads handoff. Here’s some sage advice from them.

 

Automation

Marketing Automation

Hubspot suggests automating lead handoff from Marketing to Sales following a specific process, starting with determining the appropriate timing when a lead become “sales qualified’. The lead handoff process contains the important communication made between the two departments.

  • In cases where a lead is returned from Sales to Marketing when further nurturing is needed or become unqualified, the marketing team may opt to continue to track the lead by sending content in order to get the prospect to give accurate information.
  • But when a lead becomes an opportunity, utilize an email flow with useful content which is relevant to the decision making of the prospect.
  • When a lead is lost, do not give up on that lead. Keep nurturing them, give them the chance to get back to your customer pipeline soon.

Related: How Marketing Automation Increased My Client’s Appointments in 30 Days

 

Identifiable Touchpoints

Touchpoints

Business2Community shares that a clear handoff process should have identifiable touchpoints at each stage for both departments. Using a spreadsheet or a central database that contains all activities done for such lead will help provide a clear handoff process:

  • Getting everyone held accountable for distinct responsibilities, showing each department’s touchpoints
  • It’s a guide that would let everyone know what has been done and what still needs to be done to a lead to complete its life cycle.
  • It will help improve both Sales and Marketing’s ability to determine a sales pipeline entry point. Sales may use some triggers to get an MQL into an opportunity through a demo, free trial or consultation.    
  • It holds value between Sales and Marketing, knowing where to look for the most updated list of MQLs.
  • A tool that is rock solid, closed-loop reporting. This can be achieved by building a process that sits on the top of the CRM by clearly establishing an understanding of the proper handoff strategy.

 

Marketing-ready to Sales-ready

MQL to SQL

Marketo, on the other hand, has 7 ways to turn marketing qualified leads to sales qualified leads:

  1. More consistent and better quality follow-up on leads would result in better or higher conversion of leads into opportunities.
  2. Faster lead response times would give better conversion rates.
  3. Better economics. Salespeople close deals with qualified sales candidates, not doing otherwise like educating raw leads or unqualified prospects.
  4. The human touch enhances lead nurturing through personalized thought leadership and value based on the lead’s pain points.
  5. Working with superior data or the most accurate information in the CRM.
  6. Improved revenue cycle analytics, being able to identify where the problem’s root and resolve it faster with better follow-through process.
  7. Talent development for sales means to have sales knowledgeable and skilled people in the team who understand the business well and can carry out quota while reducing hiring work.

Related: The Killer Way To Convert Leads Into Sales

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +61 2 9037 2248 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

5 Reasons Why Prospects Choose Your Competition (Featured Image)
How to Attract Clients That Love You in Australia
B2B Marketing Trends for Australia's Tech Industry in 2020
How to Write Response-generating Emails to the C-Suite

How to Write Response-generating Emails to the C-Suite

How to Write Response-generating Emails to the C-Suite

Email is not an option, but a crucial one of the most influential marketing tools. Let’s take three important statistics below that speaks of email marketing that’s relevance to businesses today.

  • Speaking of C-Suite, email marketing has an average ROI of 3,800 percent. That’s a $38 return for every dollar spent. Salesforce
  • Email is the third most influential source of information for B2B audiences. Wordstream
  • In 2017, there were 3.7 billion global email users, and by 2021 the number is predicted to grow by 4.1 billion. Statista

The C-Suite is the busiest pack in the office every day. Phone, in-office, lunch and coffee meetings come one after another, leaving these corporate titans with only 30 minutes at the most on their swivel chair to open and reply only to the most important emails. However, you might just be able to grab their attention by sending them a compelling and response-generating email.

 

Steal The Reader’s Attention

Choose words that could steal the reader’s attention, whatever he may be busy with at the moment he sees it in his inbox, for your subject line. Use strong actionable words or language like ‘Take’, Power’, Upscale’, ‘Grow’, ‘Run’, ‘Celebrate’. However, make sure that the message of your email must be contained and clearly related in the words you used on the subject line.

Related: 5 Email Opening Tips to Conquer Shorter Attention Spans [VIDEO]

 

Establish Importance In Your Email Copy

Personalize the approach by establishing a relationship between you and the reader by stating the reason why are you writing, which would eventually make them realize the need to read through the whole message and the urge to take action required by your message. Emphasize on the benefits that your reader will get and less of the features. Make your copy short and straight to the point. Remember, the C-Suite can only spend 15 minutes, at the most, in a day to check their inbox. Avoid long, too wordy copies that might bore the reader and evade your email.

Related: Quick Ways to Improve Your Email Marketing Strategy

 

Include Call-To-Actions

Make life easier for your reader. Include call-to-actions in your email like links to websites, downloadable forms, and registration or query boxes. Short simple action words like ‘Sign Up’, ‘Download Now’, ‘See More’, ‘Start Today’, ‘Shop Now’ and ‘Order Now’ are just some of the most effective call-to-actions that you can use to get your readers to act quickly. Thus, giving them a convenient and hassle-free way of engaging with your service.

Related: Basic Principles of Action-inducing and Lead Generating CTAs

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +61 2 9037 2248 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

5 Examples of Brilliant Personalisation from your Favourite Brands
5 Benefits of B2B Appointment Setting
7 Secrets to Reviving Lost Leads
Implementing a Successful Multi-channel Survey Campaign

Implementing a Successful Multi-channel Survey Campaign

Implementing a Successful Multi-channel Survey Campaign

To this date, surveys remain a popular way to obtain information about the market that you are catering to. However, how do you implement a successful multichannel survey campaign? In this short article, we’ll show how you can make the most out of your market research.

If a survey appears in your inbox, would you have second thoughts about opening it? Do you have the time to actually pause from whatever it is you are doing and spend time going over it? Does your instinct automatically compel you to ignore the email?

These are some of the important questions you need to ask yourself when coming up with a survey campaign because most likely, these will be the same questions your target audience will ask themselves when they receive the email in their respective inboxes. While surveys are still important in this modern digital generation, it cannot be denied that more and more people are becoming unresponsive to them because of the volume of invitations they encounter each day.

Surveys have good intentions and beneficial results for the sender, but not all your target respondents would be willing to respond to them most especially if it concerns something they are not really concerned about. Under these circumstances, it is becoming very challenging for marketers to conduct legitimate surveys that intend to expand lead generation in order for them to come up with timely and relevant content.

Every marketer’s objective is quite simple, yet often unrecognized – do not get rejected! Whether you are trying to get people to buy something or simply answer a short survey, do it in such a way that your action is not ignored and flushed down the drain.

 

Here are a few tips that will help you create more attractive surveys that will generate ideal results:

 

Surprise your audience.

Don’t just think out of the box, think like there is no box at all! Meaning, come up with uncommon, out-of-this-world ideas to catch peoples’ attention and arouse their curiosity enough for them to open your email. And once they open your email, surprise them even more with your content.

Keeping your target audience interested and focused on what you want them to do for you by coming up with content that is worth spending time on. Secondly, make your readers realize that they need to finish the survey as it will also help them in some areas of their life. People respond well to surveys that will also be beneficial to them. How? People also want to be educated even if they don’t admit it all that much. They want to know more so that they can make more intelligent decisions about life, their business, their goals, even their purchases.

Related: 5 Clever Lead Generation Tactics to Try

 

Come up with an engaging experience for your audience.

Write your survey in such a way that it whisks your reader away to another dimension. It means that you want them to have an experience that they will consider helpful in the end. You want them to have an appreciation of the time you spent coming up with the survey and that by answering it, they can live changed lives. This may sound too ambitious or trivial, but there is also no harm in trying it out.

Related: Basic Principles of Action-inducing and Lead Generating CTAs

 

Ask the right questions.

Keep your questions simple, clear and direct to the point. Do not frame your questions in such a way that it leaves so much room for varied interpretations. Remember, you don’t want your target audience to get disinterested simply because you’re making them think harder than they ought to. When this happens, there is the likelihood that your abandonment rate will skyrocket.

Related: The Do’s and Don’ts of Sales: How to Make Your Prospects Say ‘Yes’

 

Personalise your emails.

There is always something special about receiving personalised emails that make people want to give you the time you need to get them to do what you want. Personalised emails exude warmth and care and dissolve the idea of randomness. Of course, nobody wants to respond to something that he knows was sent to several other thousands of individuals with the exact same content. It makes a person feel random, that he or she is just part of a large statistic.

Related: Quick Ways to Improve Your Email Marketing Strategy

 

Do follow-ups.

You have to have the patience to do follow up emails. Naturally, if they don’t respond the first time, there is still the possibility that they simply overlooked it or your email ended in their spam mail. Doing follow-ups is considered polite still. There is no harm in doing it. In fact, some of your target audience might just appreciate the gesture.

Related: Don’t Just Blast Cold Email Pitches, Nurture and Win Customers [VIDEO]

 

Once you get your data in then it’s time to cleanse and verify hopefully by following these simple rules, you can make the most out of your market research and improve the quality of how you do things.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

Do you want more leads?

Dial +61 2 9037 2248 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

5 Examples of Brilliant Personalisation from your Favourite Brands
5 Benefits of B2B Appointment Setting
7 Secrets to Reviving Lost Leads
The Do's and Don'ts of Sales: How to Make Your Prospects Say 'Yes'

The Do’s and Don’ts of Sales: How to Make Your Prospects Say ‘Yes’

The Do's and Don'ts of Sales: How to Make Your Prospects Say 'Yes'

The magic word in sales is often debated, but we’ll all agree that when a prospect and a potential addition to your client-base says “yes”, it’s definitely music to your ears. Here are a few things that you have to say “no” to make sure that your client says “yes.”

Persuading a prospect to say “yes” is not as easy as most experts make it sound. In fact, a bigger percentage of prospects will most likely say “no” after the first meeting if the presentation was not designed to be convincing enough to warrant a “yes.”

Every marketing and salesperson is well aware of this truth. That is why the act of persuasion is fast becoming an “art.” There are numerous teaching available about how to make the best presentation or proposal, but not everything you read or hear about will work for you beautifully. At the end of the day, you need to find the formula that will best suit your corporate culture, work ethics and personal values. What works for another may not necessarily work for you.

Fortunately, we can learn a thing or two about human psychology when it comes to business, sales, marketing, and convincing the mind to step out of its comfort zone and say “yes” to something totally new, unchartered and potentially groundbreaking. Remember to say “no” to certain practices and “yes” to those that will benefit you greatly in order to take your company to the next level.

 

Say ‘no’ to these:


1. Using complicated and overwhelming tables, charts and statistics.

One of the key things to remember when making a proposal to your prospect is to make it as simple as possible. Avoid intimidating or boring your prospects by bombarding them with data that they may not be able to appreciate at first glance. If your proposal is backed up by important numerical data, then you might want to consider presenting a summary only instead of letting your prospects go over myriads of tables and charts.

 

2. Letting your emotions get the best of you.

It is normal to be passionate about what you are proposing to your clients. However, if you’re not careful, your proposal might end up sounding like a sappy old romance film ridden with emotions that are too heavy to process. If you want your prospects to say “yes,” you would want to excite, inspire and make them hopeful about your proposal.

Related: 4 Sales Call Rapport-Building Techniques That AI Can’t Yet Do

 

3. Promoting something that has hazardous effects.

People nowadays are becoming more and more keen about their health and keeping the environment clean and safe. Anything that affects these two in a detrimental way is a major “no.” Go for something that promotes or advocates a healthy lifestyle and green living. People would be more than willing to consider something that protects these two.

Related: A Marketer’s Guide To Selling To The 4 Types of B2B Decision Makers

 

Say ‘yes’ to these:


1. Make your message more about the needs, wants and interests of your prospects

When you are trying to convince your prospect to say “yes” to something, you have to dwell more on what interests him, what he needs and what would make his life easier and more meaningful. Avoid highlighting so much about what your company wants to achieve in the next couple of years or how it has grown exponentially over a short period of time because of hard work and other important work values. While these things are also important, detailing them may not be really as relevant as you hope they would be.

Doing this tip makes your reader feel important and that you care about the decision he makes. It will give your reader the impression that you care little about the monetary gain, but more for how his purchase will impact his life. When you embrace this approach wholly, it can do wonders for the integrity of your business.

Related: The Difference with Australia-specific Content to Generic Ones 

 

2. Do your research seriously

Research on the following:

  • The purchasing behavior and patterns being practiced by your target market;
  • Products that will address very basic yet often overlooked needs;
  • How your product can solve some of the most pressing problems that your clients face every day;
  • Proof and valid testimonies that will raise the integrity of your product; and
  • Benefits of the service/product to the buyer

Related: Lead Generation for Specific Verticals: A Guide for B2B Companies

 

3. Back up the claims about your business in your proposal or presentation with concrete evidence

Making a prospect say “yes” to you means convincing him enough that putting his money on your proposal is a worthy investment. You will only achieve this when you have made him confident. A person’s confidence is built when you use authentic data and strong evidence to support your claims.

 

Once you apply a few of the tips that we’ve laid out here, then you’ll certainly notice a world of difference in your sales appointments today!

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +61 2 9037 2248 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

5 Examples of Brilliant Personalisation from your Favourite Brands
5 Benefits of B2B Appointment Setting
7 Secrets to Reviving Lost Leads
Basic Principles of Action-inducing and Lead Generating CTAs

Basic Principles of Action-inducing and Lead Generating CTAs

Basic Principles of Action-inducing and Lead Generating CTAs

We all love CTAs.

In fact, they form one of the most fundamental principles in digital marketing. You want your readers, potential customers or current consumers to do something? Then, you have to tell them to do it via a call-to-action.

The way you construct your CTA might make all the difference if you convert or not.

 

Why are CTAs Very Important?

The truth is you only have about 15 secs to catch the attention of Internet readers. This digital generation thrives on impactful punchlines, catchy life altering advocacies and different ideas that will rouse the reader’s curiosity.

This generation wants to be shocked, moved with emotions, taken aback, and horrified by what they read even. And when they do experience at least one of these, they get compelled to learn more.

If you think about the principles behind making a compelling call to action (CTA), they are close to being very elementary. Keep it clear, concise and attractive. This means being mindful of your choice of words, careful about your narrative if there be any, conscious about length, and focused on your goal – that is – to get your reader to act as you would expect them to.

Whether you’re talking about downloading a groundbreaking exercise application or program, making a vote to stop animal cruelty, signing up to be part of an email list, or suggestively motivating the reader to buy a product they don’t really need or pay for a similar service they have tried before, there is no fail-proof template that will automatically get the job done.

Let’s face it! Internet readers can tell you’re trying to sell them something. It’s now a matter of convincing them that whatever it is you’re offering is worth their time, energy and money at the same time.

Sounds easy, but it’s a lot of work. However, there are three things that are known to have worked for initiatives that have CTAs.

Related: Content Marketing to Conversions: Is It Really Possible?

 

#1 Sincerity

Here is the hard truth! People won’t care until they feel you genuinely care. It’s as simple as that. Nobody wants to be forced into supporting your cause. You want them to be moved. You want them to be paralyzed with compassion.

You want them to be thinking about it endlessly so much so that it keeps them awake at night. Here’s the trick – don’t even let them leave the page without pressing that bright colored button. And the only sure way to convince them to do so is to be sincere about what you’re doing.

If it’s going to help people live healthier lives then be honest about it.

If it’s going to educate them about how to become better at their finances then be transparent about your objective.

 

#2 Urgency

Make your readers want it now! You need to make them feel they will lose out on so many opportunities if they do not hit the CTA button. Position your product or service in such a way that your reader can’t wait to hit that little CTA button.

Related: The Killer Way To Convert Leads Into Sales

 

#3 Significance

People by nature want to feel significant, that they belong to something bigger than themselves or that they are part of something important. Your readers want to think (and feel) that there is a reason for their existence.

Beyond marketing, however, is the moral responsibility to provide something that your reader might need. Give them something that will boost their sense of significance.

What is your goal?

Your content and the style by which it is written should lead the reader to press the CTA button. Constructing your content is vital in ensuring that the reader ends by responding to your CTA.

CTAs are commonly used for:

  • Newsletter subscription
  • Social sharing
  • Lead generation
  • Conversion to customers or making a sale
  • Contact for submissions
  • Content upgrades
  • Promotion of an event
  • Registration for an activity

Related: The Difference with Australia-Specific Content to Generic Ones

 

Be Mindful of Your Marketing Channel

Always keep in mind that your readers will possibly be using a variety of platforms when they come across your sales email or promotion. There will be readers who will prefer reading your email using their phones, while there will be others who would opt to use their desktop computer in understanding the content from your site.

Study your target market and consider which channel or platform will work best for them. You may choose between CTAs that are accessed through emails, websites, blogs, applications, social media, or videos. Deciding which ones to use is critical in reaching your goals. Strategize intelligently and try to put yourself in your target market’s shoes.

Be sure to check for feedback on a regular basis so that you can improve your CTAs and conversions.

Related: The Top Five Marketing Channels In Terms of Conversions

 

Your CTAs are some of the most strategic pieces of copy on your site. They make a difference and are your gateway to better conversions and increasing growth velocity.

 

Grow your online presence and capture more opportunities with the help of Callbox’s integrated Digital Marketing Solutions.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +61 2 9037 2248 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

5 Reasons Why Prospects Choose Your Competition (Featured Image)
How to Attract Clients That Love You in Australia
B2B Marketing Trends for Australia's Tech Industry in 2020
Winning New Customers for Your Renewable Energy Business

Winning Customers for Your Renewable Energy Business

Winning New Customers for Your Renewable Energy Business

Renewable energy is the future, so how do you combine your digital campaign with the business of the future? In this article, we’ll show you how you can get more leads for your renewable energy business with a couple of quick tips!

 

Renewable Energy is the Future

The renewable energy industry is a very promising endeavor not just for you as a business operator, but also for governments and developing communities. You provide clean and sustainable energy that will benefit millions of people. All you need to do is to make people understand how it makes their lives better. Opening their eyes to this beautiful and significant reality can do wonders for your business.

Put together all the essential details of how renewable energy works and get ready to change the perception of consumers.

Related: How to Future-Proof Your Energy Company’s Marketing Strategy

 

#1 Educate Them

Most people are uneasy about trying out something new just because they do not understand how it works. When it comes to renewable energy, not everybody understands fully its many benefits that can be enjoyed long term. What people initially see is the cost of it. This is normal! You don’t have to get frustrated over this.

Instead, challenge yourself to educate customers about how renewable energy can be beneficial not just at present, but also in the long run. Some of the critical points that you would want to present about the kind of business you are in includes the following:

  • It is environment-friendly.
  • It is highly sustainable.
  • Energy never runs out.
  • It requires less maintenance.
  • It reduces pollution.
  • It provides an adequate energy supply.
  • It is an investment.

Educating your customers will be very good for your business not only because they will consider your products and services, but more so because you are instrumental in opening their eyes to the necessity of renewable energy. What you are doing is teaching people to care more about their surroundings, contributing in a significant way in the preservation of our depleting natural resources.

Related: Lead Generation for Specific Verticals: A Guide for B2B Companies

 

#2 Challenge them to Invest in the Future

 Renewable energy is perfect if you are thinking of long-term use and benefits. Generally speaking, it is quite safe to say that consumers are attracted to something that impacts their children in the future. Securing a better and sustainable future for their children keeps consumers interested long enough to understand that renewable energy does not only provide a reliable power source, but it is also ultimately safe for people and the environment at the same time.

No person in this present generation would say “no” to a promising investment that will make life a little more comfortable for future generations. For one, knowing that it helps lessen the depletion of our natural resources makes one consider investing in renewable energy if only to provide more time for our resources to multiply anew.

Economically speaking, the use of solar and wind energy also generates more jobs for people. It requires a unique set of skills from employees and as a result, they get good pay for doing it. It has been observed that people who work in the wind and solar energy industry are happier compared to those belonging in conventional energy providers as they have a clear understanding that what they do is good for people and the environment.

Challenge your consumers to consider investing in the future by using renewable energy today.

Related: 3 Critical Reasons Businesses Should Use Solar Energy

 

#3 Show Them the Math

You will mostly encounter comments that highlight the cost of installing wind and solar energy. While they may be costlier than the conventional power sources, you may argue about the long-term advantages of using renewable energy and how it can contribute to lessening the energy cost. The use of conventional power sources such as coal, for instance, requires the purchase of raw coal and its transport to the plant. The cost of doing so will be shouldered by the consumers making the cost of energy high.

In comparison, wind and solar energy make use of natural elements such as the wind and the sun that do not require expensive logistics support to be harnessed. In the long run, renewable energy cuts cost significantly. Show your customers their potential savings, and it will make all the difference.

 

#4 Promote Stability

 The energy that is harnessed by the wind, sun or water is considered more stable compared to fossil fuels. Fossil fuels may be more accessible to transport and store, but they will eventually run out. Wind and solar energy, on the other hand, will continue to provide a valuable power source for as long as there are wind and sunlight.

 

So there you have it, creating a campaign, generating leads, and maximizing your exposure does not have to be all the difficult. These few simple tips will make everything streamlined and actionable for your renewable energy business!

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

Do you want more leads?

Dial +61 2 9037 2248 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

5 Examples of Brilliant Personalisation from your Favourite Brands
5 Benefits of B2B Appointment Setting
7 Secrets to Reviving Lost Leads
Growing Your Sydney Business in The Digital Age

Growing Your Sydney Business in The Digital Age

Growing Your Sydney Business in The Digital Age

Growing your Sydney-based business in the digital age is seemingly one of the most significant challenges that you can have today. However, it doesn’t have to be all that daunting.

The good news that it can be done systematically and innovatively.

In this article, we’ll show you how you can succeed in getting it all together and creating the blueprint for success!

Digital Marketing in Sydney

Where do you belong in this digital age? Are you using the limitless potential businesses can reap out of using the appropriate technology suited for your line of expertise? How current are you in this digital era?

Answering these questions will allow you to weigh and carefully analyze where your company is at regarding growth and adaptability. If you want to move your company forward and grow it sustainably, you need to ride the wave that technology introduced to us. Be fearless in your efforts to maximize the available technology you can use to boost the performance of your business. Below are some ways you can consider to do just that.

Related: Elevate Your Sydney Tech Business with These Marketing Tips

1. Commit to innovate constantly.

 There is nothing more exciting to consumers than a product or service that continually reinvents itself in order to serve them better. What is fascinating about this highly digital age is that you can promote your innovation by coming up with a mind-blowing 1-minuter video presentation and spread across several social media accounts. Whether you are a start-up business or along existing company that needs a fresh identity to a new generation of consumers, digital technology can serve your needs in such a limitless and accessible fashion.

An innovative product or service should possess the following qualities:

  • Allows consumers to save on cost
  • Environment-friendly
  • Empowers users
  • Makes life and day-to-day routines a bit easier
  • Improves connectivity
  • Improves communication
  • Increases the user’s productivity
  • Increased longevity

 Making innovation a constant thrust in your company makes you highly competitive in this generation where our digital technology is dominating our way of life. Adapting to this reality is one of the best things you can do for your business and your consumers as well.

Related: Digital Marketing Tactics for Your Melbourne Tech Business

2. Use technology to build a healthy ecosystem.

This age is a highly connected generation of people. Millions of people around the world feel the necessity of staying connected and enjoying the benefits that our present-day technology is allowing us to utilize. As a response to how people interact in this digital era, it will do your business better if you create a robust digital ecosystem where you, your consumers and other stakeholders can communicate with each other and share helpful insights.

Now we are seeing more and more company founders and CEOs such as Elon Musk of Tesla and Alexis Ohanian of Reddit interact with their followers and consumers worldwide in various social media accounts. In fact, their presence on social media has made them very accessible and lovable.

Building this kind of connection on the Internet can do the following for your business:

  • Promote your culture
  • Create an awareness for your varied products and services
  • Promote your advocacies
  • Generate a following for your business
  • Reach millions real time with very minimal cost or none at all

Related: Digital Marketing Tools and How to Use Them to Capture B2B Clients

3. Be engaging.

This digital age has made the world a lot smaller than we think it to be. Our technology has enabled us to have a real-time interface through video teleconferencing with people from different locations in the world, something that was impossible to do two decades ago. What we have available to us today is the kind of technology that can make growing our business faster and more promising. All you need to do is find out which ones will serve you best.

Engage your customers on the Internet. Reach out to them and interact with them. Harvest their ideas and allow them to be a participant in growing your company. In short, allow them to grow alongside your business.

Related: The Killer Way To Convert Leads Into Sales

4. Collaborate.

 Take your business to the next level by making formidable and beneficial collaborations with other companies that can help you promote your product or business and vice versa. The way to go in this very fast-paced and highly competitive generation is to build lasting partnerships rather than antagonize your competitors.

Collaborative efforts are often successful when planned carefully. Companies who combine their efforts and resources to advance their cause are more promising than those braving the market singularly.

Here are some benefits you can enjoy when you collaborate with other companies:

  • Cost savings through sharing of administrative expenses
  • Strengthening of marketing campaigns and programs
  • Improvement of productivity and employee efficiency
  • Equal opportunities
  • Open communication
  • Goals are achieved faster
  • Trains people on flexibility

So there you have it, innovate, get your leads organized and engage with your crowd. Driving your company to the next level is only a few steps away!

Grow your online presence and capture more opportunities with the help of Callbox’s integrated Digital Marketing Solutions.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

Do you want more leads?

Dial +61 2 9037 2248 | Chat on WhatsApp +65 8232 2417

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

5 Reasons Why Prospects Choose Your Competition (Featured Image)
How to Attract Clients That Love You in Australia
B2B Marketing Trends for Australia's Tech Industry in 2020
Elevate Your Sydney Tech Business with These Marketing Tips

Elevate Your Sydney Tech Business with These Marketing Tips

Elevate Your Sydney Tech Business with These Marketing Tips

The opportunities in the technology business seem endless but marketers need to identify the most important marketing elements to elevate the technology business.

 

Create Blogs

Statistics show that B2B markets using blogs generate 67% more traffic and websites, largely increasing the number of indexed pages and keyword usage on the website, which allows SEO to rank the website higher in search engine results.

Determine which keywords and phrases that could draw traffic to your website. These are words that are relevant to your industry or business. By using analytic tools, you will be able to review the keywords that bring visitors to your website. Publish fresh quality blogs consistently to increase the indexed pages on your website and create entry points for resources to your website. You may also include teasers in a form of questions to generate discussion about your blog.

Related: Content Marketing to Conversions: Is It Really Possible?

 

Build PR for your Brand

Get your name known both to customers and competitors. Public relations is ‘free advertising’ as per business experts. PR can work through intermediaries like spokespersons, stocks analysts, employees, customers, investors, and trendsetters who can communicate your brand with your audience and influence them.

Related: Outback Attack! Introducing Australia’s Top Ten B2B Influencers

 

Leverage on Email Marketing

Most technology companies use email marketing for several reasons like thank customers for subscribing to newsletters, invite them to view contents, an event or webinar or inform customers of updates on products and services. Email marketing is ‘the king of the marketing kingdom with 4400% ROI and $44 for every dollar spent’, as per Campaign Monitor.

Although social media networks are impressively hitting large audiences worldwide, email marketing poses a longer reach than any social network. Every web user who goes online, in any social and professional network, is required of an email address before he can create an account or log in to a certain site.

Related: Marketing and Transactional Emails: How to Leverage Both

 

Socialize via Facebook, Twitter, and other Social Networks

60 million businesses have Facebook pages but around 87% of posts on those pages are hardly commented. That’s why it’s important to build your list of followers carefully, segmenting them on lists based on particular hashtags or interest, and at the same time read and respond to questions.

A key to customer service, drives targeted traffic, boosts your site’s SEO, helps you understand your audience, build relationship with your audience, allows targeting and retargeting, helps you get noticed at trade fairs, generate earned media coverage, builds brand loyalty, are just a few of the seemingly endless benefits of social media.

Related: Social Media Metrics to Track in 2018

There’s an array of marketing strategies that technology businesses can take to elevate success rates, but should choose the ones that would address the need of the business and yield results.

 

Callbox has served 600+ companies across NSW – in areas such as Sydney, Central Coast, Wollongong, and other key cities. Learn more about our NSW-focused lead generation process.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

Do you want more leads?

Dial +61 2 9037 2248 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

5 Examples of Brilliant Personalisation from your Favourite Brands
5 Benefits of B2B Appointment Setting
7 Secrets to Reviving Lost Leads
Lead Generation for Specific Verticals - A Guide for B2B Companies

Lead Generation for Specific Verticals: A Guide for B2B Companies

Lead Generation for Specific Verticals - A Guide for B2B Companies

Generating high-quality leads remains to be a top priority among B2B companies in Australia. In fact, these businesses opt to increase their marketing budgets to focus more on their lead generation campaigns. This would involve researching and implementing lead generation approaches to apply in certain vertical markets.

A quick recap first. A “vertical market” refers to any specific audience with very specific needs. If a B2B company decides to sell to a vertical, they will have to come up with a product and the right marketing strategies accordingly. Verticals are never homogenous, so the challenge for B2B companies is to determine specific marketing approaches.

For this reason, it wouldn’t be best practice for B2B companies to treat their verticals the same way across the board. Indeed, a vertical market has to be approached with caution.

 

Going deeper into not-so unfamiliar territory

As expected, knowing how to engage specific audiences is an issue B2B companies will have to iron out. Much of the challenge is on creating specific messages in a way that relates to a vertical market. Take as an example, financial tech products, and services

If you are going to structure your message based on a general understanding of Fintech products, you will be aiming too broad. This would mean you will be engaging and selling to enterprises that don’t actually need your solutions, wasting time and money in the process.

After all, Fintech covers a wide range of audience niches. For your marketing to make an impact, focus your resources and activities on specific demographics and needs rather than flood your audiences with generalized messages. It helps to sell to sub-groups, but you will have to admit, using audience specific data adds to the complexity of your lead generation efforts.

Related: Niche Marketing: What Works Best for Your Industry?

 

Making an impact

With all that being said, it’s crucial for B2B marketers to implement an effective means of targeting specific verticals. Doing so will definitely help their organizations in the following areas:

 

Conversions

You will be able to create specific messages that will translate to better conversion numbers. Certain verticals engage with differently with the kind of messaging you churn out, so creating the right messages for these verticals will drive downloads, opt-ins, and sign-ups better than creating a landing page for a general audience.

Related: The Top Five Marketing Channels In Terms of Conversions

 

ROI

You have to admit that ROI should always be an important metric that influences your overall marketing strategy. In this sense, with the high amounts of conversions a vertical marketing strategy brings, you are able to appropriately maximize allocate your funds and get higher returns from specific markets.

 

CRM

In terms of customer relations, vertical lead nurturing can be leveraged to drive brand resonance. Because you are focusing on segments, you are able to deliver the right messages that result in higher engagements.

Related: Best Practices in Data-Driven Marketing You Wouldn’t Want to Ignore

 

Strategies to consider

Considering the advantages that lead generation for vertical markets entail, it’s important to use the right approaches in the way you drive your B2B marketing efforts. If you opt to target specific verticals in your lead generation, make sure to apply these strategies.

 

#1 Content marketing

As a marketer, you know full well how vital content is to all your efforts. For a start, you need to draft a content marketing plan that targets specific audiences. For this, you will have to create separate site pages that cover specific niches. For example, going back to Fintech products, you can opt to create a page for each audience you target, such as banking institutions, car insurers, and even mortgage lenders.

Related: Content Marketing to Conversions: Is It Really Possible?

 

#2  SEO

A good content strategy is supported by an even better SEO strategy. With that said, keyword research has to be done before implementing your content marketing plan. Make sure to use industry-specific keywords in your content to drive the right people to your site.

Related: 5 Easy and Actionable SEO Tips for 2018

 

#3 Lead management

Managing a large amount of data can be streamlined using an appropriate lead management system. Using this system, you can effectively divide your audiences into segments based on their demographic profiles, manage your content creation, and deliver specific content to these audiences. Moreover, data cleansing features can make sure your contacts are updated regularly and prevent bad data from misleading your marketing efforts.

Related: The 5 F’s of Data Hygiene for Deeper Sales Conversations [VIDEO]

 

Want to know how else to drive leads through vertical markets in Australia? Use the right data cleansing and verification tools for your business.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

Do you want more leads?

Dial +61 2 9037 2248 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

5 Reasons Why Prospects Choose Your Competition (Featured Image)
How to Attract Clients That Love You in Australia
B2B Marketing Trends for Australia's Tech Industry in 2020
Top Appointment Setting Tips to Fill Up your Calendar

Top Appointment Setting Tips to Fill Up your Calendar

Top Appointment Setting Tips to Fill Up your Calendar

The end goal of all your marketing efforts is the sales close. It’s basically the culmination of the tactics you have applied right from the beginning of your lead generation campaign down to an appointment with a sales representative.

From the get-go, careful strategizing is essential to generating the right audience for your product or service. But to translate these opportunities into actual sales demands a lot more than just the usual lead nurturing tactics that are being implemented by your competitors

After all, B2B appointment setting is crucial to the success of your marketing campaigns for obvious reasons. The fact that you need to transform your leads into paying customers is essential to growing your revenue. Without a proper process for setting appointments with potential clients, it will be difficult for you to reach the revenue goals you have set for your business.

 

Easy Appointments?

What could be possibly harder than that? Well, a lot of businesses outside the B2B arena are quick to say that appointment setting should be the easiest marketing task there is. In fact, there are a lot of misconceptions about setting appointments with qualified clients. One of these misconceptions is that scheduling an appointment isn’t complicated at all. Do you know what’s easier? Flying a 747 jumbo jet.

If you catch our drift, then appointment setting isn’t all that easy, to begin with. Being the threshold between a lead and a juicy sale, it’s an activity that involves a great deal of detail in order for it to produce the results you wanted.

This is the reason why most B2B companies, especially in Australia, are investing a lot of their resources on getting more booked sales appointments on the regular. Sure enough, the dynamics have become increasingly difficult for these businesses. As B2B buyers have become even more meticulous when it comes to selecting and purchasing the right solutions for their enterprises. 

Related: How Marketing Automation Increased My Client’s Appointments in 30 Days

 

Creating the right plans

The number of appointments required before a prospect decides on buying a product has increased to 8.

This poses a considerable challenge for businesses to handle. The aim right now is t focus on value and reduce the number of appointments it takes to rake in a sale.

For this, it’s vital for sales reps as well as the marketing team to plan effective strategies that can help their businesses close more deals.

Here are some of the best tips to help you with that:

 

Make the conversation sound natural

As much as we are all excited for the rise of automation in marketing, we can’t deny the fact that decision makers seek real human interactions. Though new CRM tools such as Google Duplex provide an easier path for businesses to navigate around a sales appointment, it’s still vital for sales reps to personalize their interactions and avoid relying too much on automated responses and call scripts. Opt to train your in-house appointment setters themselves and you will be filling up your calendar in no time.

Related: 4 Sales Call Rapport-Building Techniques That AI Can’t Yet Do [VIDEO]

 

Propel value

Nothing motivates prospects to take a course of action more than knowing the benefits on the other end. In other words, it’s important to provide your prospects with a good view of what they should expect from your product or service. By prioritizing what’s valuable to your prospects and avoiding being an advocate for your brand, you will be able to secure a better position for setting them up with a sales rep.

 

Ask the right questions

Decision makers instantly drop a telemarketing call due to the wrong queries. In appointment setting, it’s always best to calculate your steps, because the words you say no matter how insignificant they seem to you will determine the likelihood of a sales deal. For this, you will need to draft a guide containing the questions your appointment setters can use to nail a sales meeting.

Related: How to Handle Early Sales Objections, According to Science [VIDEO] 

 

Outsource your appointment setting

If you are cut for resources and time, you can consider outsourcing your appointment setting tasks. That way, your marketing and sales teams can focus more on generating leads and closing deals, respectively. To get the best results for your campaigns, you can delegate your these tasks to a marketing firm that knows your industry inside and out.

Related: What to Expect when you Outsource your B2B Lead Generation Processes

 

A ton of sales opportunities is coming your way. Click here to learn more.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

Do you want more leads?

Dial +61 2 9037 2248 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

5 Reasons Why Prospects Choose Your Competition (Featured Image)
How to Attract Clients That Love You in Australia
B2B Marketing Trends for Australia's Tech Industry in 2020
How to Approach Lead Generation in the Second Half of the Year

How to Approach Lead Generation in the Second Half of the Year?

How to Approach Lead Generation in the Second Half of the Year

Businesses in Australia, much like other companies across the world, have their eyes set on generating a high number of qualified leads. For the most part, leads translate to sales if the messages are right and if the proper strategies are set.

But in terms of acquiring B2B leads that are likely to convert, businesses will have to explore better approaches to the way they handle their marketing campaigns – if it means securing their positions in their respective markets.

It’s a no-brainer that lead generation comprises much of the activities that businesses will need to apply in order to build their audience as well as open up sales opportunities. But like previous years, the same problems continue to persist. And although businesses have differing opinions as to the issues they are facing with lead generation, these issues still require them to apply fresher and newer approaches.

 

Faster changes

After all, strategies in B2B lead generation change over time, which means to say, businesses will have to adapt to the changes in order to keep up with the competition. Sure enough, most of these changes can happen within a single year. So, just when you thought you have gained substantial successes with the strategies you have applied in January, can expect these strategies to be rendered obsolete in no time.

In other words, you shouldn’t always assume that your plans should work well across the board. Buyer preferences are changing and they are changing fast. Likewise, the methods to reach out to them are also rapidly evolving as disruptive technologies are being introduced on the regular.

With that being said, it has become essential for Australian companies to be vigilant of new innovations that could spell the difference between success and failure. In a way, the best strategy for lead generation should always involve modifying your marketing tactics, goals and key performance indicators to better flow with the changing times.

 

Best strategies before the year ends

Time does fly too fast, and the only way we can live with it is to keep up the pace. For that, your lead generation should always be continually optimised to suit prevailing trends.

For Australian companies, here are the strategies that would definitely work best before the Christmas bells start ringing again.

 

Approach No.1. Automate your Marketing

Marketo makes a perfect case for encouraging businesses to use advanced AI systems in managing their sales pipelines. Right now, marketing automation platforms have become even smarter. And the key innovation that drives the success of this technology is predictive analytics. From a CRM standpoint, such tools can benefit companies by simplifying the process of managing and nurturing leads. In this sense, automation would be your ultimate weapon when it comes down to increasing your lead volume and, in the long run, increasing your sales conversions.

Related: How Marketing Automation Increased My Client’s Appointments in 30 Days

 

Approach No. 2. Focus more on video and other visual content

Content still reigns supreme when it comes right down to generating qualified lead traffic. But if your company still prioritizes pure text content, then you might want to tone down a little on writing How To’s and listicles. Audiences right now engage a lot quicker through effective images and visuals. As a good rule of thumb, you can focus on producing informative and relevant videos as these will help you build inbound links on top of nurturing potential clients.

Related: 5 Clever Lead Generation Tactics to Try

 

Approach No 3. Tone down on cold calling

Sure, telemarketing strategies are still significant in their own little way, but these methods are being pushed to the sidelines by digital marketing. While cold calling isn’t dead yet, it boosts your marketing further if you allocate a bulk of your resources on channels that produce the best results. And this is because the number of attempts at calling potential leads has increased. In this sense, a wiser approach would be to focus on approaches that drive engagements. You can start by beefing up your SEO efforts and delve into areas you haven’t explored yet, such as PPC.

B2B marketers in Australia will find it beneficial to drop whatever it is they are doing right now and adopt what’s currently “hot” and trending. But this doesn’t mean they should stop the strategies that offer consistent results. When you are in doubt about the supposed trends in lead generation right now, you can always consult your analytics to give you a more accurate illustration of the market landscape.

Related: The Top Five Marketing Channels In Terms of Conversions

 

By adopting new trends and drive them using analytics, you will be able to secure your position or surpass the competition during the last half of the year.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

Do you want more leads?

Dial +61 2 9037 2248 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

5 Reasons Why Prospects Choose Your Competition (Featured Image)
How to Attract Clients That Love You in Australia
B2B Marketing Trends for Australia's Tech Industry in 2020
The 5 F’s of Data Hygiene for Deeper Sales Conversations

The 5 F’s of Data Hygiene for Deeper Sales Conversations [VIDEO]

Data is the new oil.
Without it, your sales engine stops running.

 

Like oil, data needs to be refined.
Or else, it won’t fuel your sales machine.

 

The problem is that B2B data has a very short shelf life.

  • 24% to 36% of your CRM data decays each year Tweet this!
  • 25% of sales contacts are invalid at any given time

 

Poor data causes reps to waste 27.3% of their time,
and ends up costing you 12% of revenues.

 

The good news is that,
by following a few simple data hygiene best practices,
richer data-driven sales conversations are always within your reach…

 

#1 Find out what’s wrong

  • Start with a thorough audit of your CRM
  • Interview key data handlers and users
  • Identify what types of errors and potential issues you encounter

 

#2 Fix what’s broken

  • Validate data entry errors and typos first
  • Research and update inaccuracies like phone numbers, email addresses, etc.
  • Define rules for merging and removing duplicate records

Related: How Many Times Should You Have Your Business Database Cleanse?

 

#3 Fill missing values

  • Use the main company phone number as a placeholder until you obtain a direct line
  • Infer email addresses from common company-specific email patterns
  • Populate empty fields with data from publicly-available sources and third-party providers

Related: Eliminate Unwanted Business Data with Data Profiling Tools

 

#4 Fit data together

  • Follow standard naming conventions for contacts and businesses
  • Make sure to use consistent abbreviations and punctuations throughout a column
  • Create formatting rules for categorical fields (e.g., job titles, industries, etc.)

 

#5 Feed into a data management process

  • Plan for each stage of the data lifecycle (from collection to removal)
  • Automate as much as you can, but keep humans in the loop
  • Farm out a specific task when you don’t have the resources to do it in-house

Related: A B2B Marketer’s Guide to a Fresh Marketing List

 

Keep in mind that data hygiene is a continuous process, not a one-time thing.
Always go back to the 5 F’s:

  • Find

  • Fix

  • Fill

  • Fit

  • Feed

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

Do you want more leads, opportunities, and sales? Schedule a consultation

Dial +61 2 9037 2248 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

The 5 F’s of Data Hygiene for Deeper Sales Conversations
5 B2B Email Marketing Goals that Make or Break Results [VIDEO]
Track These KPIs and Learn How to Increase Sales Call Volume [VIDEO]