Need To Build Online Presence Fast? You Need These 5 Tools Now

B2B lead generation is not a passive task where you just produce content and wait for leads to come marching in. Rather, it entails elaborate, sometimes meticulous, processes to sustain online presence. Your target market needs a constant consumption of anything related to your brand in order for them to keep that awareness burning in their memory.

Now, these responsibilities may be too much for a person to handle, especially when the need for monitoring and analysis is building up. In such cases, one needs powerful and efficient tools to help manage the flow of online activities.

For starters, consider these 5 tools proposed by Clément Delangue, chief marketing officer of online social business monitoring app Mention:

1. Buffer to post content. Content sharing is one of the easiest ways to grow and nurture your community. Yet, with more and more social platforms popping up online, content sharing can be time consuming, as each has its own style and messaging. Enter Buffer. This tool is a great way to streamline your posting and schedule on multiple platforms, making sure you’re talking to everyone where it counts.

2. LaunchCrew to launch campaigns. When launch day comes, startups need to get the word out to as many people to have the most impact and increase the probability of being heard in crowded industries. Often this entails getting your current followers to share with their friends, family and connections. LaunchCrew will help you do just that. It lets you cast a much wider net, practically doubling or tripling your impact.

3. Unbounce to create landing pages. Landing pages are now a must-have design choice to boost your online special operations. By customizing these towards a targeted audience, along with specific and relatable calls to action, it makes them way more efficient at achieving higher click-through rates.

4. Click to Tweet to foster sharing. It’s ok to ask people to share. But the simpler it is, the more people you’ll get to do so. By giving out a simple, pre-composed click-to-tweet URL for your audience to tweet in seconds, you’ll find that your potential for virality is drastically increased.

5. Mention to monitor and react. Once people start talking about you, the best way to continue growing is to detect these mentions and to reply to every one of them. By doing so, it fosters a lot of motivation for them to talk and mention even more about you, creating a network of trusted brand advocates. By having alerts based on keywords — like the name of your company, your products or your competitors — mention allows you to stay in the know and react in seconds by connecting your social accounts directly to the app.

Read the full article at 5 Tools For Entrepreneurs to Grow Their Online Presence in No Time

SEO Tip of the Day: 4 Steps to High SERP Ranks

SEO Tip of the Day- 4 Steps to High SERP Ranks_DONEEvery SEO marketer aims for high search engine results page rankings. Let’s face it: people who search on Google everyday don’t really go as far as the 4th or 5th results page – unless they’re desperate. If your content ends up somewhere in that district, it might as well be non-existent.

That being said, a lot of people also make money out of “helping” businesses achieve that ultimate objective. What is it that they know about SEO that regular marketers don’t? Well, it all comes down to best practices.

Jon Rognerud, a recognized authority on SEO with more than 20 years creating and managing marketing projects from small to large companies, including positions at online giant Yahoo! has shared his insights on how to get high SERP ranks. He is the founder of Chaosmap.com, a leading search marketing company in Los Angeles, CA.

Here are his recommendations:

Step 1: Target Market Business Analysis

  • Website analysis. Analysis of meta sets/keywords, visible text and code to deter­mine how well you’re positioned for search engines.
  • Competitive analysis. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy.
  • Initial keyword nomination. Development of a prioritized list of targeted search terms related to your customer base and market segment.

Step 2: Keyword Research and Development

  • Keyword analysis. From nomination, further identify a targeted list of key­words and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each key­word.
  • Baseline ranking assessment. You need to understand where you are now in order to accurately assess your future rankings. Keep a simple Excel sheet to start the process. Check weekly to begin.
  • Goals and Objectives. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Start simple, but don’t skip this step.

Step 3: Content Optimization and Submission

  • Create page titles. Keyword-based titles help establish page theme and direction for your keywords.
  • Create meta tags. Meta description tags can influence click-throughs but aren’t directly used for rankings. (Google doesn’t use the keywords tag any­more.)
  • Place strategic search phrases on pages. Integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list.
  • Develop new sitemaps for Google and Bing. Make it easier for search engines to index your website. Create both XML and HTML versions. An HTML version is the first step. XML sitemaps can easily be submitted via Google and Bing webmaster tools.
  • Submit website to directories (limited use). Professional marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. A better and faster way is to get links back to your site naturally. Links get your site indexed by the search engines.

Step 4: Continuous Testing and Measuring

  • Test and measure. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance.
  • Maintenance. Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect.

Read the full post at Your SEO Checklist: 4 Steps to Optimizing Your Website

Online Marketing Lessons from that Famous Ellen DeGeneres Oscars Selfie

Online Marketing Lessons from that Famous Ellen DeGeneres Oscars Selfie

More than 3 million retweets and counting.

Staged or not, marketers can definitely learn from that historical Oscar moment when Ellen DeGeneres, host of the recently concluded Oscars ceremony, took a group Selfie that included Hollywood elites the likes of Meryl Streep, Julia Roberts, Brad Pitt, Angelina Jolie, Kevin Spacey and more.

Despite Samsung’s persistent denial that it was a stunt, people couldn’t help but be amazed by the ingenuity. Not only that it has broken the Twitter record previously held by Obama during his last electoral win, and not only that it has made the Oscars event more enjoyable, but it also flamboyantly showcased a big shiny Samsung phone in front of everyone’s eyes – that’s 43 million people watching at home, and that’s just in the US.

What made the publicity work like a charm?

It was “spontaneously” real

Ellen supposedly “came up” with an idea to tweet a selfie out of nowhere. She made it look as if it was unplanned, conniving with her Hollywood pals and make people think that they’re just like regular people who like to goof around even during a  formal event. In a middle of a show, they posed for a group picture and uploaded it real time, while millions are watching. It was a simple concept yet the impact was unprecedented.

Online businesses should learn how to take advantage and “be in the moment” so people can easily help publicize a brand or company. The best way to do that is to not let people think they are being marketed on; rather, create realistic scenarios and let their emotions do the buzzing.

It called for a challenge to achieve something

The selfie was explicitly intended to break the previous record for retweets, which was  a little over 780,000. When Ellen announced to the world that she was aiming for a record-breaker, the entire online community responded to the call. And even if she didn’t really say it was for a record, people certainly would still retweet that photo because it was epic and silly at the same time. Then again, it’s much more exciting when you’re doing it to break records and be part of history.

We often see these types of “challenges” online on Facebook business pages and blogs. This helps generate buzz for your brand and breed fun within your company.

It was star-studded

Had Ellen taken her selfie with a bunch of unknowns, the photo wouldn’t have been a trending topic, let alone retweeted that many times. It was the perfect opportunity to exploit Hollywood fame to achieve a goal – and it was a victorious attempt.

Hollywood celebrities rarely endorse B2B companies, but there are industry influencers and thought leaders that create the same impact within a niche. Online business need to attract the attention of these prominent personalities so they can help put a product or service on the map.

The Secret to B2B Online Marketing: Keep it Fresh

The Secret to B2B Online Marketing - Keep it Fresh_DONEEverybody wants to take their businesses online, some even to the extent that they’ve totally abandoned print ads and commercials. In the future, there would be a time when online marketing would be the ‘traditional’ one and today’s traditional marketing would be ‘ancient’.

But just like any other form of lead generation platform, its marketing power still has the tendency to go stale when the upkeep is poor. That’s why online content creators and publishers need to maintain the “freshness” level of their posts so their followers won’t end up getting tired of the same old stuff every time.

  • Don’t always talk about yourself. Prospects look for a business that understands their needs and circumstances. If your content does nothing but promote yourself, they wouldn’t see the value of wanting to learn more about you, much less work with you.
  • Delight their minds as well as their eyes. The experts will say that media-accompanied posts elicit more favorable responses. And this claim is backed up by heaps of statistics. But you don’t need a case study to believe it – photos and videos help boost a content piece’s marketability.
  • Tap other sources. If you tend to confine yourself within your shell, don’t be surprised when you end up suffering a drought in content ideas. There is so much out there that can give you inspiration and give you more awareness of the industry’s condition.
  • Check the calendar. You might be too preoccupied with creating content that you tend to forget what day today is. There might be something significant about today, tomorrow, the entire week, or this month that you could share with your audience while incorporating the value of your products and services.
  • Share stories – and not just your own. There are a lot of shareworthy stories on the web that talk about how other businesses managed to reach their goals or how a successful business faltered after a grave mishap. These are gems that everyone, including you can learn from, and your audience would be grateful if you occasionally share such stories with them.
  • What’s your take? Sometimes, content creation is reactive, not active. You need to develop and idea from the ashes each and every time. You can rummage around for questions and quotations related to your industry, and then share your answer or comment. Of course, when you give your two cents, make sure you back it up with sound logic and reasoning. Remember, your future business partners might be reading it.

The “Customer Service Element” in B2B Telemarketing

 

Just because clients in the Business-to-Business (B2B) sector are business professionals doesn’t mean they shouldn’t be treated as ‘customers’. In fact, they sometimes need more attention and nurturing than regular consumers.

Lead generation in B2C is quite simple: you present a product or service, make sure it caters to the needs of your target market, add a little advertising magic, and you’re done. But with B2B, you may still need to meet the requirements of your business prospects. This involves the process of proposing a product or a model that serves to address their operational, financial and logistical concerns.

Wear your customer service “badge”

Some experts recommend using a “business language” when talking to B2B prospects. While this definitely wouldn’t hurt a conversation, it’s also important to remember that these people may end up being future business partners. As it is a mandate to get to know them better, it might as well be wise to start that relationship as early as the initial touch.

Of course, there are fundamental customer service rules, which need not be elaborated:

  • Introduce yourself first and brand your call
  • Address the other party appropriately
  • Listen attentively and never interrupt
  • Say your “please”s and “thank you”s

These are pretty basic and may seem like they shouldn’t have anything to do with a call’s success, but these little things can serve as an emotional investment to foster a budding business relationship. Then there are also these other things that could be handy:

  • Mention the prospect’s name often, but not too much – Some people would think this is a nuisance during a conversation, but when prospects hear their name, it shows that you are genuinely interested in them. It makes the conversation less transactional and more casual.
  • Be confident when talking – This should already be a given, but this is a trait that often goes out the window during an actual call. Confidence is a crucial factor even in the B2C customer service industry. When someone sounds like he doesn’t know what he’s talking about, the odds of a business partnership becomes unlikely.
  •  Recap and close with warmth – As with any customer service platform, telemarketers should make sure that the prospects have fully captured what has transpired in a call. Just a simple recap of the key takeaways, quick reminders of future tasks, and a memorable (but not too salesy) closing spiel can leave a mark on the prospect, which you may be able to capitalize on when the opportunity arises.

Expanding your B2B Email Marketing List? Try these 3 Creative Ways

 

Expanding your B2B Email Marketing List - Try these 3 Creative Ways_DONEThe most important component of any sustainable email-based B2B lead generation campaign is email list expansion. That’s because no matter how superb your content is or irresistible your subject line sounds, none of it would matter if your list is not optimal in quality and quantity.

And since most email lists shrink by an average of 30% every year, expanding your email should not be a one-time effort, but an ongoing one. Sometimes, the most effective ways to generate a list are those which are the easiest. You have to learn to turn every opportunity into something productive.

Here are 3 creative ways to grow your email list:

1. Mobile apps. A lot of people rely on their smartphones and tablets to instantly retrieve information they want: directions, weather updates, recipes, trivia or any other stuff that’s readily available and won’t have to require them to boot a laptop or PC.

As a business you can also leverage mobile apps to cater to the needs of people. What’s important is for you to know what information they need, so you could have them opt-in for a subscription, thus expanding your list for newsletters, promotions and other marketing content.

2. QR codes. Some restaurants and bars offer free drinks when people sign up to their e-newsletter by scanning a QR code posted on the wall, sometimes even inside restrooms. While usage rates for QR codes are relatively slow, it’s still being used as a means for customers to opt in even in the physical world.

Online, QR codes of course facilitate the lead generation process by doing prospects away with filling out lengthy forms. It’s the thing of the future, and sooner or later it’s going to be a huge part of the commercial industry.

3. Online contests. Believe it or not, there are people who find it hard to resist joining contests. So whenever you would host one, there will be participants for sure. On top of that, offer a really interesting and business-valuable prize so that even those who are not much of contest fans would also be swayed to take a crack at it.

When people are interested in getting the prize or the concept of the contest itself, it should be easy for you to have them disclose their email addresses to join.

Using Mentoring For Your B2B Telemarketing Services

 

Using Mentoring For Your B2B Telemarketing Services_DONEIt is good to have mentors. You just cannot underestimate the knowledge and experience that mentors can share with you. This is especially true if you are in the B2B telemarketing services.

This so happens to be a business that, although many are saying is fast disappearing, is still getting a lot of positive reviews from the companies that use them. In the search of qualified B2B leads, this is said to be the best. If you want to be successful in your marketing efforts, you might want to get someone to help guide you in the intricacies of this business. You might find yourself having lesser problems with regards to generating sales leads for your business. But how will you make this mentorship work with you?

First of all, you have to set clear expectations. To start with, mentors are no mind readers. They may know a lot about their business and the industry in general, but they may have no idea about yours. You have to talk to them, explain to them what you needed to know. On the first meeting, you and your mentor should be able to come up with a plan on how you can get the results you wanted, or what form of B2B lead generation strategy you should be using.

Second, have mutual respect and understanding of each other. This is, without doubt, one of the most important factors in the mentorship set up. If the two of you do not see eye to eye, instead of getting anything done, you two might end up arguing. Now that is a real waste of your time and effort. That is why, during the selection phase, you have to choose a mentor that would fit well with your personality. Your B2B appointment setting plans would be dependent on it.

Third, have some sort of reciprocity in place. Mentorship is a two-street, remember that. Both of you can learn from each other’s strengths and weaknesses. If you are, say, the best in customer service, while your operation floor needs some organizing, you can ask help from an expert in operations management. In return, you can give him tips on how to be better in his company’s customer service. This is a win-win set up, if you can do it right. It is all about reciprocating goodwill with each other.

Lastly, you and your prospects must have shared values. This will help establish a common ground between you and your prospects. Maybe both of you are very active in the community, always ready to extend a helping hand to those in need. These are just some of the things that you can share with your mentor. This can mean a big deal in building a relationship with your mentor. What is important here is that you have something common to share with each other.

Having a mentor can be a great help for your B2B telemarketing services in Australia. As long as you choose right, you will be in good hands.

2014: The Top 5 SEO and Online Marketing Trends

2014 - The Top 5 SEO and Online Marketing Trends_DONE

With everything that has happened in 2013, we can pretty much tell what to expect in the coming new year, especially in the realm of SEO and online marketing. Identifying these trends is important for a business so that it could prepare itself for possible adjustments and be in the know on what will drive success as a new chapter unfolds.

In an article contributed to Forbes.com, Cheryl Conner, a business communication author and speaker from Salt lake City, shares her foresight on what 5 things will dictate the online marketing world in 2014:

1. The ever-changing Google

Since February 2011, Google has released 25 updates that affect its website content quality algorithm known as Panda. In 2013, the Panda algorithm logic was merged with the main Google algorithm, so updates for the Panda algorithm have ceased. These updates may seem daunting, but they actually level the playing field and give web marketers the opportunity to step in and make their sites more competitive in the context of Google’s new rules.

2. Optimization for multi-screen, smartphone & tablet use

In June 2013, Neilson reported that of mobile phone users in the U.S. 61% of them now use smart phones. That is a 10% increase since early 2012. The study “Why We Don’t Buy: Consumer Attitudes on Shopping Cart Abandonment,” by Bronto Software and Magento said that 54% of people who buy online daily or weekly own a tablet and 64%  own a smartphone.

3. Local search competition on search engines

20% of searches on Google are related to location. According to comScore, 56% of mobile phone users use their browser for local searches, raising the importance still further for small and local businesses to establish themselves online. As demand for local search results rises, so does supply.

4. There are more users in HTML 5 compatible environments than in Flash

HTML 5 is important as it allows for dynamic and interactive content like FLASH, but is compatible a across multiple devices, browsers, and screens. Soon, the need to have multiple technologies for your company’s ads and creative on content will all merge into HTML 5, saving development cost and time to execution. FLASH will still be compatible with regular desktop browsers, but HTML 5 content will soon be compatible with every browser on every device.

5. Pinterest usage soars

At 27,223,000 unique U.S. visitors in 2011, Pinterest has experienced exponential growth. As of July 2013, Pinterest grew to 70 million subscribers with 50 million of those in the U.S. Twenty one million of these are believed to be “active” users, meaning that the accounts have been used at least once in the month the study was conducted and were not newly registered. The moral of the story is this: Pinterest users are active users. If the growth rate of Pinterest continues on this track, it may ultimately overtake Twitter in total number of user accounts.

 

What do prospects like and dislike- A Telemarketer’s Guide

What do prospects like and dislike? The Telemarketers Guide

What do prospects like and dislike: A Telemarketer’s Guide

As a telemarketer, it is important to understand every person you come in contact with everyday. Salesperson or not, it is only through familiarity and insight that telemarketers are able to converse genuinely, probe effectively, discuss business efficiently and generate leads frequently.

B2B telemarketers must make an effort to be “personally acquainted” with what their prospects like in order to become an effective telemarketer. Know what types of marketing approaches pisses them off for you to reevaluate your strategies and make your efforts better.


Rule #1. Don’t Act Like a Telemarketer


  • What prospects don’t like

I’ll be honest with you. What prospects don’t like most are telemarketers. Every time they answer the phone and hear someone saying,

“Hi Andrew, this is Michael with XYZ Company. I’m calling about your ____. Is now a good time to talk?”

Or

“Hi Andrew, this is Michael with XYZ Company. How are you doing today?”

Or

“Hi Andrew, this is Michael with XYZ Company. I understand you are the best person to speak with and can decide about your _____?”

Your first 30 seconds is enough for prospects to decide whether to listen to you or hang up the phone. These lines allow them to identify you as a telemarketer. They know that telemarketers usually push their prospects to buy something they don’t need. This is basically a waste of time for them.

People who are not familiar with the telemarketing industry have a negative association with the word “telemarketer”. Even if it is in their best interest to hear what they have to say, they don’t want to be contacted by a telemarketer. 

Related: Rethinking Telemarketing and Its Spammy Reputation

  • What do they like?

They want someone who only wants to do business with them if there’s an opportunity and not someone who will waste their time by pushing the product or service just to close the deal.

  • What to do?

Let them know the purpose of your call. Ask questions such as; “When do you plan to evaluate your ERP software?” or “By the time of your evaluation, would you consider looking for new ERP software?”

If there’s an opportunity based on your prospect’s response, then proceed with the call. However, but if there’s no opportunity, thanked the prospect for taking your call, wish them well and end the call.

Related: Lessons Learned from a Robot Telemarketer: Samantha West


Rule #2. Focus on your Prospect


  • What prospects don’t like?

I know you’re as excited as any salesperson to discuss your product or service. However, prospects don’t like telemarketers who talk about their product or service. They don’t need to hear how awesome your business is and how many awards you’ve earned.

  • What do they like?

They appreciate it more if you can get straight to the point. Give them an impression that you’re interested in helping them by asking questions rather than focusing only on your product or service. Most of the time, prospects are looking for someone who can help them find a solution to solve their problems. Not someone who will push to sell their product or service without knowing if prospects can benefit from it. Be the telemarketer they can trust.

  • What to do?

According to Mark Hunter of thesaleshunter.com, “Sales is not about selling.  It’s about enabling the customer to benefit from what you’re providing.”

Find out about their current setup. What their needs are and if they have any issues or problems within their organization. How?

Ask questions such as;

“What ERP software are you currently using?”

“How long have you been using it?”

“How is it working for you?”

“Do you have any issues or problems with your current ERP solution?”

Then offer your product or service to let them know they can benefit from what you’re providing.

Related: The Four P’s Of Sales Leads Nurturing


Rule # 3:  Be Honest


  • What prospects don’t like?

Prospects hate it whenever telemarketers mislead them to get what they want. For example, a telemarketer saying, “I only need a few minutes of your time to discuss this.” Customers are smarter than that; they know there is more beyond that.

  • What do they like?

Instead of aiming to sell with every person you come in contact, let them know what you have to say and why you think you can help them solve their problems. Treat them as people, not targets. Yes, you do want to make the sale, but never forget to treat the prospects with the respect they deserve.

  • What to do?

When they ask questions about your product, be honest if you don’t have anything that can help them. Prospects appreciate sincerity and honesty. Also, if you’re not sure yet, you can tell them;

“Let me check about that and get back with you.”

Then, ask questions such as; “What exactly are the features that you’re looking for?” And assure them that you will look into it and get back with them if you already have the answer to what they’re looking for. How?

Ask;

“May I have your email address so I can send you all the details that you need?” and “When will you be available for me to call you and discuss this again?”

Related: Show Customer Care with Inbound Lead Qualification


Rule #4: Be a Listener Rather Than a Speaker


  •  What prospects don’t like?

Prospects don’t like it if telemarketers don’t listen.

For example, the prospect is asking about something and telemarketer failed to address the issue and just keeps on asking questions.

Telemarketer: We are a reseller of ERP software in Australia. I would like to know if you have plans of evaluating your ERP software in the next 6-12 months?

Prospect: We are using SAP. What does your software do?”

Telemarketer: How long have you been using SAP? Do you have any issues with it?

  • What do they like?

Never neglect your prospect! ALWAYS address their questions first. This way, you will be able to learn of your prospect’s situation and be able to offer solutions on how your product or service can help them. They don’t want to buy your product because it’s the best; they want to hear why they need it.

As a telemarketer, you must know that in order for you to close the deal, you must earn your prospects trust by showing how you value them as a person. Let them know that you only mean business and that your goal is to help them. If they are not interested and you can’t see any opportunities, do not mislead them and push them into making a decision to purchase. Prospects are smarter nowadays, they don’t decide right away, So it is better to walk them through it and show them the door.

 

 

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“We’ve outsourced our B2B telemarketing before –umm, it didn’t work”

 

We’ve outsourced our B2B telemarketing before –umm, it didn’t workThis is what you’ve told John, a persistent telemarketer on the phone who’s been trying to convince you to hire them, a B2B lead generation company, to perform telemarketing tasks for your business. The problem is just that you don’t have enough faith left in the process because you’ve already been there, and things didn’t go as planned. You just don’t want to do it again and true enough, nobody can hold it against you (sorry, John).

But at least you’ve got to find out exactly what happened back then, right?

You don’t need to consult a detective to pinpoint the flaws in your previous venture with an external company, because there can only be 3 possible culprits:

  1. The outsourced agency
  2. You 
  3. Everything in between

That’s all there is. It could be one, two, or all of them, but for sure, the fault will not go beyond those three. You need to do a little introspection, see beyond the failure, and ask, why did it fail?

The outsourced agency

Just because they’re a lead generation company doesn’t mean they are faultless when it comes to producing results. To start with, there could be a lot of loopholes in their system: incompetent agents, lack of support from leaderships, substandard equipment, lousy IT infrastructures, and so on. It is important, should you decide to give another company a chance, to seek for testimonials from businesses that have gotten their services. Investigate on the things regarding their practices that you may not like. Consult one of your own IT people to assess their systems. Make sure they’re in tip-top shape before they do business with you. If in doubt, don’t.

You

What could I possibly have done to ruin my own campaign, you might ask. Well, you may have set unrealistic expectations and goals. Most B2B telemarketing agencies won’t tell you if your targets are unreasonable (of course, they’re trying to show-off a bit, that’s all). Or perhaps, on the other hand, you may have been very vague about what you wanted to achieve. You can’t just give them assignments and leave them hanging in the air, and then pop back when the deadline’s up. For all you know, the company you’ve hired may be the best out there, but you just didn’t use them the logical way.

Everything in between

Blend it all together, and you’ll understand why it all boils down to the relationship between you and the agency. There’s the issue of trust, of transparency, of feedback, of authority, and the list could go on. Just look back during the days when the campaign was still on-going: how often do you check up on them? How are your conversations with the team leader? How did you overcome difficulties along the way? Were there any conflicts? Would you say, with all honesty, that it was a pleasant, productive relationship?

5 Link Building strategies to reinforce your SEO strength

5 Link Building strategies to reinforce your SEO strength

5 Link Building strategies to reinforce your SEO strengthAre you still using outdated link-building techniques such as automated directory submissions or “10,000 links for $10” package purchases? If yes, chances are, you’re not doing well with your SEO since Google has already made those activities virtually useless.

The digital marketing scene has already evolved thanks to the release of the Panda and Penguin algorithms. But the essence of building backlinks is still pretty much alive, it’s just that traditional methods no longer fit the bill. Now, marketers have no choice but to rely on more instinctive actions plans to update their link building campaigns:

1.Guest posting – This technique hits two birds with one stone; not only that it introduces your content to a new audience, it will also provide you an avenue to position at least one backlink pointed at your website. All you need to do is figure out which blogs you need to guest post on, how often, and what kind of content you can share.

2.Venture with infographics – Do you have a talented digital graphic artist in your team? Try creating useful infographics. People like to seek and share them, mostly because it’s easier to grasp and pleasing to the eye. Come up with a unique concept and produce an infographic twice a week. Every time that someone references it on a site, new links would be created for you.

3.Link-building over email – Google is constantly making rounds in cyberspace, cracking down on links found in blog sidebars and footers. Instead of being an outlaw, why not develop an “in-content” link? These are the ones that are in the content body of the referring site’s pages. What you could do is to try emailing potential linking websites and request that your link be placed on a relevant page of content.

4.Viral content – If you could come up with content that is highly-valuable, highly-shareable and at the same time highly-entertaining, then you don’t need to extend your reach to your audience – they would be the ones to market it among themselves. Even without your direct participation, a multitude of backlinks would arise every time someone shares your viral content.

5. Breaking down competitor links – Tools like Majestic SEO (free plans are available) and Open Site Explorer from SEOmoz (free plan available, paid plans start at $99 a month) can allow you to view the websites that are linking back to your competitors’ websites. It can give you insights on potential sources and useful strategies that are prevalent in the market.

The Three Silent Killers Of Successful Appointment Setting

The Three Silent Killers Of Successful Appointment Setting

You have probably met success in your B2B appointment setting campaign, and that surely is a good thing for you and your business. With today’s highly competitive business environment, doing your best to generate a lot of qualified sales leads is very important. And once you have reached the pinnacle of your success, you would want to sit back and see how well you have done things.

Well, if you can afford to sit back. You see, markets and trends change all the time, and even a successful company can be pulled down from the top if they are not careful. And they will never learn about it until it is too late. Now, what could these silent B2B lead generation killers be?

First of all, there is hubris. I know, it is normal for many of us to rest on our laurels. I mean, we did work hard to reach our goals, so it is only natural that we want to enjoy the fruits of our success. Now this is where the problem comes in. We think that we have done so well, that tend to think that we need no improving anymore. But that is far from the truth. Markets and buying habits can be unpredictable. Even if you can predict it, you still have to adapt to the changes. Not doing so will not just be detrimental to your marketing team’s ability to generate B2B leads, it would also let your competition beat you as well.

Second of these would be laziness. Conducting B2B appointment setting campaign is hard, there is no doubt about it. The trouble here starts when we think that we have found the ‘magic formula’ that will solve all of our sales leads problems. Unfortunately, this is something that is not that likely to happen at all. If you want your telemarketing team to be more successful in converting sales leads prospects into actual close deals. You have to constantly challenge yourself, to be better than before. That is the secret to being really successful. Here, it is not just your body, but also your mind, that has to work overtime.

Lastly, and one most common to business executives than the rank and file, would probably be absenteeism. You see, there are just so many things to do, so many opportunities to explore, that you might find yourself getting stretched thin. You know that quality means a lot in your business operations. And if you cannot oversee it properly, then the quality would drop. This, in turn, would reduce the demand from your sales leads prospects. When that happens, well, you have just lost a sale. Better be around and see things than go chasing business opportunities that you would be unable to handle.

In any case, if you can avoid these three serious B2B lead generation campaign killers, then you will be able to manage things well. It is a necessary action to take in order for your business to survive now and tomorrow.